Project SHIELD (Healthy People, Environment, and Planet)

MD Urban is an online/onsite innovation that helps promote healthy living and Non Communicable Diseases prevention. This innovation will be launched through Project Strategic Health Improvement Education and Learning Drive (SHIELD) and The Lagos Abuja Wellness Study (L.A.W.S) in Lagos Nigeria. Project SHIELD focuses mainly on the prevention and reversal of lifestyle modifiable diseases like high blood pressure, diabetes, cardiovascular diseases, kidney diseases, cancers and more, through lifestyle medicine, healthy living and wellness. (promoting an active society within the community, schools and in the workplace). It also promotes healthy environments/workplace with the growing of urban gardens, trees and the provision of plants in office spaces. Companies will be encouraged to use their Corporate Social Responsibility fund to signup for SHIELD and signup their employees to the L.A.W.S,

Noncommunicable - or chronic - diseases are diseases of long duration and generally slow progression. The four main types of noncommunicable diseases are cardiovascular diseases (like heart attacks and stroke), cancer, chronic respiratory diseases (such as chronic obstructed pulmonary disease and asthma) and diabetes. Noncommunicable diseases, or NCDs, are by far the leading cause of death in the world, representing 63% of all annual deaths. Noncommunicable diseases (NCDs) kill more than 36 million people each year. Some 80% of all NCD deaths occur in low- and middle-income countries. NCDs were once linked to affluent societies but now the poor suffer the most. NCDs share four common risk factors: Tobacco use, unhealthy diet, lack of physical activity and the harmful use of alcohol.

Poor air quality kills people. Worldwide, bad outdoor air caused an estimated 4.2 million premature deaths in 2016, about 90% of them in low- and middle-income countries, according to the WHO. Air pollution has been linked to higher rates of cancer, heart disease, stroke, and respiratory diseases such as asthma. In the U.S. nearly 134 million people—over 40 percent of the population—are at risk of disease and premature death because of air pollution.

Community Health/Wellness: Free wellness events in different communities and schools consisting of health and wellness assessments, aerobic sessions, and health talks.

Community Sports/Wellness: football and basket ball wellness events in various communities and schools. Companies in the target areas will be invited. 

Community Campus Partnership for Health/Wellness will host public and private schools, providing health/wellness workshops on personal hygiene, healthy living and urban gardening monthly. The schools will be encouraged to form health teams. These teams will promote wellness amongst their friends and families, teaching what they’ve learned whilst encouraging them to live a healthier lifestyle. They will encourage their families to conduct regular wellness assessment and upload the result on our online platform.

Lagos Abuja Wellness Study: Companies are required to sign up employees. Participants will receive wellness packages: Healthy living manual, annual fitness plan, annual meal plan, 3 in 1 blood test kit to measure the lipid profile, glucose and triglyceride levels, fitness wristband. Data will be collected and analyzed. Results and publications will be used to improve on client services/ pursue workplace wellness policies. Companies will be encouraged to grow trees and plants within and around work facilities and impact analysis will be conducted

Project S.H.I.E.L.D (Strategic Health Improvement Education and Learning Drive) focuses mainly on the prevention and reversal  of lifestyle modifiable diseases like high blood pressure, diabetes, cardiovascular diseases, kidney diseases, cancers and more through lifestyle medicine, healthy living and wellness. Project SHIELD targets all the players within the private sector in Nigeria West Africa and will be launched with a Wellness Fair/Party themed Healthy People, Healthy Environment and Healthy Planet in the New Year2020 (MD Urban Wellness Fair/Party 2020).Through various CSR programs, private sector entities will be encouraged to make a healthy new year’s resolution to make health, wellness, and environment health important in the work space. We aim to have the wellness party  at the prestigious Eko Atlantic City, which stands as a symbol of a clean and healthy environment. The MD Urban Wellness Fair/Party 2020 will be a week long event in collaboration with the National Basketball Association (NBA) USA and the Major League Soccer (MLS) whom will be providing workshops for students from selected schools across Lagos ranging from high school to college. Upon the successful launch of Project SHIELD we will commence the community outreach initiatives. 

While engaging in the community outreach initiatives, private sector entities will also be required to sign on their employees to the Lagos Abuja Wellness study. Sign on will be done through the online platform (MD Urban). 

MD Urban is an online/onsite health, medical and insurance delivery system and platform that allows its user create a profile which allows us, the service provider to deliver health, medical and insurance related services direct to the end user in their homes, place of work and communities at affordable cost. We will provide affordable health insurance packages to our beneficiaries men, women and children as well as whole communities and organizations. We operate on a mandate to “go to the people to build systems for sustainable growth”. This means that we are taking service(s) directly to the doorsteps of our clients. We run client centered services focusing heavily on client satisfaction and safety.  This will not only save them money and other logistics issues, but it will also provides convenience and save our clients the time often spent going and waiting to be attended to in traditional hospitals. Our workers will be trained to be available at all times to give free consultancy services on our online portal and at mobile clinics.

Our solutions are more comprehensive, diverse, and distinguished primarily by our community and affordable health insurance plan and online platform (MD Urban) which will increase access to health, medical, diagnostics, and healthcare insurance services and adequate source of data collection.  This is a huge step forward as many current solutions are non-profit organizations and community health centers which only sensitize and provide basic drugs, however MD Urban will provide efficient health and medical services, with insurance packages, easy access to online consultations and referrals when necessary.

Unique Value Proposition and Attraction

MD Urban will not only save money and other logistics issues, but it will also provide convenience and save our clients time often spent traveling to and waiting to be attended to in traditional service centers. Our trained workers will be available at all times to give free consultancy services on our online portal and at mobile clinics, in addition to giving free capacity training programs for the communities.

MD URBAN is set up to address the lack of access to healthcare, low health Improvement education outreach, lack of affordable health insurance packages, lack of data on health and medical delivery with emphasis on prevention of lifestyle modifiable diseases in urban and rural

areas of Nigeria. We hope to utilize our network of partners and interns to parachute into self-sustaining centers. We plan to provide services at competitive market prices  to urban residents and  organizations/companies, while providing same at little or reduced cost to rural residents. We will be partnering with local community health organizations, Faith based organizations and primary healthcare centers in Nigeria on the short and medium term. MD Urban will be self sustainable in medium to long term via income from our range of services (Health and Wellness services, health and medical diagnostics and preventive health care services, health Insurance and through the online e-commerce section sales of all types health and well-being products, medical products and  host of other products that can be tailored to clients lifestyle etc). We have mapped out and are now looking to pilot key areas and communities to deploy our services as well as potential partners/health development foundations, and telecommunications companies to promote our services, leverage on their local and international networks and support. Furthermore, We anticipate a gradual expansion to a rapid and widespread capturing on our online platform, through our combined network of collaborators and partnership that will span across communities in Nigeria. 

With the launch of Project SHIELD and the L.A.W.S, we hope to register MD Urban with a minimum of 10,000 participants and grow exponentially thereafter. Our target within the first year is to register at least 1% total population within Lagos (200,000). Within five years our target is to reach at least 10% of the total Nigerian Population (18,000,000).

Within the first year, we hope to demonstrate the impact of healthy living and healthy environments. Results and publications will be used to pursue urban and work place wellness policies. These results will also help prove the efficacy of our innovation which in turn will help expand and replicate in other African countries. Our target is to serve at least 10% or more of the total African population (100,000,000+) with the possibility of going global, 

1. Access to key partner organizations

2. Initial capital to launch the platform. 

Currently I'm a team of one. I had 2  developers and 1 business analyst/operations fulltime, but each now work for me on contract bases

I am a dreamer that has the passion to serve my home country and continent. My passion is my drive. I will find a way, it's as simple as that. 

Tony Elumelu Foundation: Through the Tony Elumelu Foundation's Entrepreneurship Program, we received rigorous training and mentorship after which a seed capital was provided for startup.  Monitoring and Evaluation is continuous and ongoing.

Microsoft Africa: Bizspark Social Initiative Program which offered us $120,000 dollars worth of tolls and azure cloud. This has enabled our development of the online platform. Furthermore, Microsoft will be showcasing our innovation on their platform, the first of its kind coming out of Africa. We hope to leverage on this exposure

I am in discussions with the Array of Things University of Chicago with an interest of incorporating and deploying a few of the air quality nodes in Lagos Nigeria. Clients through MD Urban (App) will be aware of the air quality as they go about their every day life's through what we call a wellness meter. The wellness meter gauges body vitals and air quality among other parameters, providing this information to our clients in real time.

I am actively working on partnering with Stanford Solutions at Stanford School of Medicine Stanford University. I also plan to hold meetings with the National Basketball Association, Major League Soccer and the African Union. 

Key Partners: Technical health service advisory support from Stanford Solutions, Stanford University, Community awareness campaign in collaboration with the NBA and MLS, wellness and fitness tracker supply companies, health care professionals

Key Activities: Formulating an implementation structure for the project, Implementing each activity and phase of the project, Organize markers for health monitoring, Creating partnerships, Hiring and training the staff, Creating database for customers, Frequent project monitoring and evaluation and corrections. 

Customer Relationships: Via customer care, Online service, Interactive voice recording system, Outreach teams.

Customer Segments: Adult, Children, Senior Citizens, Women and Children. Companies and Individuals/Families will pay for various packaged deals.

Channels: Media Commercials, Follow up emails, Awareness campaigns,    Online customer relationship portal.

Impact Measures: Number of members using the platform. Annual wellness reports.

Key Resources: Management, Non Clinical/Clinical staff, Online Portal, Ground Workers, Consultants.

Cost Structure: Supplies, Employees, Maintenance of E-services, Utility, Marketing.

Revenue Streams: Membership  fee, Billing for E-services, Health Insurance, E-commerce.

Surplus: Surplus will be reinvested back into the program.

Initial capital will be generated through grants and investors, After which we will begin signing on corporate and individual members to MD Urban. We hope to achieve this during the launch of Project SHIELD. Furthermore, products and services will be available at discounts to all members and at full price to non members. 

With the launch of Project SHIELD and the L.A.W.S, we hope to register to MD Urban a minimum of 10,000 participants and grow exponentially thereafter. Our target within the first year is to register at least 1% total population within Lagos 20,00,000 population. Within five years our target is to reach at least 10% of the total Nigerian population 180,000,000.

Project SHIELD's need is not only about the funding. Although finances are huge part of any health program, my major barriers are access, network, partnership, entrepreneurial and business development. Solve will add tremendously in validating my project and innovation. 

Stanford Solutions @Stanford Medicine Stanford University aims to Increase social accountability by bringing global healthcare issues of under served populations to the forefront and innovations in healthcare by identifying industry partners interested in bringing socially innovative products to market. I believe this aligns perfectly with the vision and mission of MD Urban. 

National Basketball Association USA (NBA) and Major League Soccer USA (MLS) using sports as a tool to promote health and wellness. 

Bowery Farming New York developing workshops on teaching the young one various topics on urban innovative farming.

Array of Things, University of Chicago real time air quality monitoring,

Biotech companies. Manufacturers of wearable devices for real time vital sign monitoring and more.

African Union. To promote and create awareness on healthy living, work place wellness, and air quality improvement across Africa. 

This prize will allow me to continue to build the online platform and it will also help by providing some working capital.