Jajocid | Natural Pesticide From Egg Shell

Jajocid-Natural pesticide from egg shell

We all like to eat eggs. In our team, we have wondered how to use the waste of egg shells in another way. Our innovation is a natural pesticide from the egg shell combined with natural microbes. As a result, we get the perfect natural pesticide. All too often people use harmful resources to protect their garden from various pests, so our team offers a solution that will end this problem. Jajocid is a completely natural pesticide, just from an egg shell and microbes. Egg shell is composed of as much as 90 percent calcium and therefore, composition repels pests. In addition to destroying pests, jajocid also enrich soil.

Problem which can Jajocid solve. 

• Pesticides harm more than the weeds and pests they’re designed to kill. Pesticides can be found in the air we breathe, the food we eat, and the water we drink. They are found in our soil and even in our breast milk. These pesticides are the only toxic substances released intentionally into our environment to kill living things: to kill weeds (herbicides), insects (insecticides), fungus (fungicides), rodents (rodenticides), and others. They are used almost everywhere — not only in agricultural fields, but also in homes, parks, schools, buildings, forests, and roads.

• Pesticides are hazardous to human health, causing reproductive and developmental effects, cancer, kidney and liver damage, endocrine disruption, etc. Exposure mainly occurs through the skin, inhalation, orally, or through the eyes.

Target group

1st Phase

We will exame our target group in Slovenia. Slovenia is a great market for pilot project. After the launching we will see, if our product is viable.

A typical buyer of our product is a gardener.

Geographical definition: Slovenia, temperate continental climate

Demographic picture: 40-75 years, 45% male, 55% female, education: various

Psychographic definition: Social layer: various, lifestyle: active, personality: loyalty, care, perseverance

Behavioral definition: Relation to product: loyalty in case of satisfaction, risk attitude: low

Size: 650.000 gardens *Source: Statistical Office of the Republic of Slovenia (2016)

2nd Phase

After the successful launch, we are looking forward to going global. 

Our market research has found that consumers are not enough educated about hazards of pesticides. As a result, marketing of our product can be very costly. 

• Basically, our concept consist of processed egg shells and natural microbes. Processed eggshells are working as a pesticides and fertilizer with a combination of microbes.  Microbes are responsible for strengthening plants and natural nitrogen.

We are currently working on the development of a formula that will be even more effective. 

• Our solution is innovative because we will be the first who will reproduce the egg shell. With the selected microbes we get a perfect natural pesticide.
• With the selected microbes we get a perfect natural pesticide. In addition, effect on the plant is not harmful.

Basic principles of chemistry and biology. Everything we do is nothing new, but we are combing our product with a circular economy. 

All too often people use harmful resources to protect their garden from various pests, so our team offers a solution that will end this problem. 

Pesticides harm more than the weeds and pests they’re designed to kill. Pesticides can be found in the air we breathe, the food we eat, and the water we drink. They are found in our soil and even in our breast milk. 

Pesticides are hazardous to human health, causing reproductive and developmental effects, cancer, kidney and liver damage, endocrine disruption, etc. Exposure mainly occurs through the skin, inhalation, orally, or through the eyes.

What we are solving is a big global problem, so with that said jajocid will challenge the status quo.

Current number of people: 4

Number of people in one year: 8

Number of people in five years: 25

We are currently working on the development of a formula that will be even more effective. After the launch our focus will be in sales and marketing activities. 

1. Goal within a year

Lauching the product for the Slovenian market with minimum viable product.

2. Goal within a two years period 

Market leader in Slovenia with Jajocid 2.0.

3. Goal within a five years period 

Expanding into foreign markets.

Financial:

• Our team needs to transform into a company lcc. Each founder will have a fair share.
• funding-various types (foreign and internal)

Legal:

• Legal compliance 

Market barries:

• Assumption: risk of high entry costs

We are planning to overcome these barriers by adapting and making the best decision as we could. 

Financial: 

• Hiring a consultant firm (founding the company)
• Funding-take part in various competitions as Solve Challenge to get more traction; Angel investors, incubators.

Legal:

• Outsourcing-hiring a lawyer

Market barries:

If the company will have enough capital adequately, there will be a lower risk of entering a market. 

We are just aspiring students who wants to have a impact on the world and with your help we can achieve this.

4 Students of Entrepreneurship

+ External chemist

We are four students of Entrepreneurship and we have yet no experience, that is why we like to launch this product. 

Our team is best suited for this challenge because we are very passionate about this idea of Jajocid. 

We are both challenged and excited, now we get the chance to do something good for our world.

Business model Canvas

• Branding and digital marketing support 

• Manufacturing and funding support to scale up operations and production capacity
• Marketing and sales expertise in distribution and consumer products
• Investor partners focused on circular economy and sustainable solutions
• Partner with pesticide experience