MoveVR

The problem we aim to address is the increasing sedentary lifestyle among Indian adolescents due to excessive screen time, primarily spent on mobile devices. This behavioral pattern has contributed significantly to a decline in physical activity, leading to various health issues such as obesity, poor posture, and decreased physical literacy. Physical literacy, the ability, confidence, and desire to be physically active for life, is crucial during adolescence, a key developmental stage for establishing lifelong habits.

Globally, the World Health Organization (WHO) has reported a startling increase in sedentary behavior among adolescents, with over 80% not meeting the current recommendations of at least an hour of physical activity per day. This trend is mirrored in India, where rapid urbanization, increased access to technology, and changing lifestyles have led to a decrease in physical activity. A study published in The Lancet highlighted that 73.9% of Indian adolescents aged 11-17 years did not meet WHO physical activity guidelines.

Our solution targets the integration of Virtual Reality (VR) technology to combat this issue by making physical activity appealing and accessible. VR offers an immersive experience that can motivate adolescents to engage in movement and exercise through interactive and enjoyable games and activities tailored to their interests and cultural context. By leveraging VR, we aim to bridge the gap between screen time and physical activity, transforming passive screen time into an active and engaging experience that promotes physical literacy.

The scale of the problem is significant, with millions of adolescents in India and billions globally at risk of developing lifestyle-related health issues due to insufficient physical activity. Our solution focuses on the factors contributing to the problem, including the appeal of technology and lack of motivation to engage in traditional forms of exercise. By integrating physical literacy education into a medium that adolescents are already drawn to, we aim to instill lifelong habits of movement and health.

Integrating popular VR fitness applications like FITXR and Beat Saber with educational content and workshops on physical literacy represents a holistic approach to promoting active lifestyles among Indian adolescents. This multi-tiered strategy not only leverages the appeal of immersive technology to encourage initial interest and participation but also provides a structured pathway towards lifelong physical activity and literacy. Here’s how it works:

VR Fitness Applications (FITXR, Beat Saber)

• Initial Engagement: These applications are designed to make exercise fun and engaging through music, rhythm, and game-like challenges. Adolescents can perform workouts, dance to beats, and engage in virtual sports, turning physical activity into an enjoyable experience.
• Skill Development: By participating in these VR games, users improve their coordination, rhythm, agility, and cardiovascular health. The games are designed to progressively increase in difficulty, offering continual challenges and skill development.

Educational Videos and Workshops

• Foundational Knowledge: Alongside VR activities, we provide educational content on the importance of physical activity, the concept of physical literacy, and how to incorporate healthy habits into daily life. These resources are designed to be accessible and engaging for adolescents.
• Practical Application: Workshops conducted by fitness professionals and educators further bridge the gap between virtual and real-world physical activity. These sessions cover a range of topics from basic fitness principles to specific sports skills.

Transition to Ground Games

• Progressive Pathway: The ultimate goal is to transition adolescents from VR-based activities to actual physical sports and activities. By gradually introducing ground games and sports within workshops, we encourage the application of skills and interests developed in the virtual environment to real-life scenarios.
• Lifelong Physical Literacy: This transition is crucial for establishing a lifelong habit of physical activity beyond the screen. By learning to enjoy and engage in various forms of physical exercise, adolescents build a solid foundation for physical literacy.

This comprehensive approach ensures that adolescents are not only initially engaged through the immersive and fun aspect of VR but are also educated and equipped to pursue a physically active lifestyle in the long term. By combining the motivational power of VR fitness games with educational resources and practical workshops, we aim to foster a generation that values and prioritizes physical literacy and well-being.

Integrating popular VR fitness applications like FITXR and Beat Saber with educational content and workshops on physical literacy represents a holistic approach to promoting active lifestyles among Indian adolescents. This multi-tiered strategy not only leverages the appeal of immersive technology to encourage initial interest and participation but also provides a structured pathway towards lifelong physical activity and literacy. Here’s how it works:

VR Fitness Applications (FITXR, Beat Saber)

• Initial Engagement: These applications are designed to make exercise fun and engaging through music, rhythm, and game-like challenges. Adolescents can perform workouts, dance to beats, and engage in virtual sports, turning physical activity into an enjoyable experience.
• Skill Development: By participating in these VR games, users improve their coordination, rhythm, agility, and cardiovascular health. The games are designed to progressively increase in difficulty, offering continual challenges and skill development.

Educational Videos and Workshops

• Foundational Knowledge: Alongside VR activities, we provide educational content on the importance of physical activity, the concept of physical literacy, and how to incorporate healthy habits into daily life. These resources are designed to be accessible and engaging for adolescents.
• Practical Application: Workshops conducted by fitness professionals and educators further bridge the gap between virtual and real-world physical activity. These sessions cover a range of topics from basic fitness principles to specific sports skills.

Transition to Ground Games

• Progressive Pathway: The ultimate goal is to transition adolescents from VR-based activities to actual physical sports and activities. By gradually introducing ground games and sports within workshops, we encourage the application of skills and interests developed in the virtual environment to real-life scenarios.
• Lifelong Physical Literacy: This transition is crucial for establishing a lifelong habit of physical activity beyond the screen. By learning to enjoy and engage in various forms of physical exercise, adolescents build a solid foundation for physical literacy.

This comprehensive approach ensures that adolescents are not only initially engaged through the immersive and fun aspect of VR but are also educated and equipped to pursue a physically active lifestyle in the long term. By combining the motivational power of VR fitness games with educational resources and practical workshops, we aim to foster a generation that values and prioritizes physical literacy and well-being.

As members of the Physical Literacy Association, our team brings a wealth of knowledge, resources, and networks dedicated to advancing physical literacy initiatives. Here's how our affiliation with the association enhances our ability to deliver this solution:

Access to Resources and Expertise:

• Professional Network: Through our association with the Physical Literacy Association, we have access to a network of experts, researchers, and practitioners in the field of physical literacy. This network provides us with valuable resources, best practices, and research findings to inform the design and implementation of our solution.
• Training and Development: The association offers training programs, workshops, and conferences focused on physical literacy education. By participating in these professional development opportunities, our team stays updated on the latest trends, strategies, and innovations in promoting physical literacy among adolescents.

Advocacy and Support:

• Advocacy Efforts: The association advocates for policies and initiatives that promote physical literacy across various sectors, including education, sports, and public health. As members, we are actively involved in these advocacy efforts, ensuring that the importance of physical literacy is recognized and prioritized at local, regional, and national levels.
• Collaborative Opportunities: Our affiliation with the association facilitates collaboration with other stakeholders, including government agencies, non-profit organizations, and industry partners, to support and amplify our efforts in promoting physical literacy among Indian adolescents.

Quality Assurance and Standards:

• Guidelines and Standards: The association develops guidelines, standards, and frameworks for promoting physical literacy in different settings, including schools. By adhering to these guidelines, our solution maintains quality assurance and aligns with established best practices in physical literacy education.
• Evaluation and Assessment: The association provides tools and resources for evaluating and assessing the effectiveness of physical literacy programs. By utilizing these evaluation frameworks, we can measure the impact of our solution and make data-driven decisions for continuous improvement.

Community Engagement and Outreach:

• Public Awareness Campaigns: The association conducts public awareness campaigns and outreach activities to promote the importance of physical literacy among various stakeholders, including parents, educators, policymakers, and the general public. As members, we actively participate in these campaigns, raising awareness and generating support for our solution.

As we are at the concept stage, our focus has been on researching, conceptualizing, and outlining our proposed solution to address the challenges of promoting physical literacy among Indian adolescents. Here's why we selected the concept stage:

Research and Ideation:

• We have conducted extensive research on the current state of physical activity among Indian adolescents, including trends, barriers, and existing interventions.
• We have explored various approaches, including the integration of VR technology, educational content, and workshops, to promote physical literacy in this demographic.
• Through brainstorming sessions and consultations with experts in sports education and physical literacy, we have developed a conceptual framework for our solution.

Design and Planning:

• We have outlined the key components of our solution, including the selection of VR fitness applications, development of educational content, and design of workshops.
• We have identified potential partners, such as schools, youth organizations, and VR technology providers, to collaborate on the implementation of our solution.
• We have drafted plans for piloting and testing our solution, including strategies for recruiting participants, gathering feedback, and measuring outcomes.

Early Stakeholder Engagement:

• While we have not yet implemented our solution, we have engaged with stakeholders, including educators, parents, and adolescents, to gather input and insights into their needs and preferences.
• We have presented our concept to potential partners and stakeholders to solicit feedback and refine our approach based on their input.

Customer or Beneficiary Reach:

• At this stage, we have not served any customers or beneficiaries directly. However, our research and conceptualization process have laid the groundwork for future implementation and impact.
• We anticipate serving a significant number of Indian adolescents once our solution is developed and implemented, with the potential to reach thousands of students across schools and communities.

The primary goal of applying to Solve is to leverage its extensive network and resources to enhance and implement our solution to promote physical literacy among Indian adolescents. Solve's unique platform offers access to a diverse array of partners who can provide not only monetary support but also valuable technical and strategic assistance. Here are some specific barriers we hope Solve can help us overcome:

1. Technical Expertise: We aim to integrate VR technology effectively within our educational content and workshops. Solve can connect us with technological partners who have the expertise in VR to refine our solution, ensuring it is both engaging and educationally effective.

2. Stakeholder Engagement: Building strong, cooperative relationships with schools, youth organizations, and parents is crucial. Solve's network could facilitate connections with key stakeholders and influencers within these groups, helping us to gain their trust and buy-in, which is essential for the successful adoption and scalability of our initiative.

3. Legal and Regulatory Guidance: As we plan to operate across various regions, understanding and adhering to local regulations concerning technology use in education is vital. Solve can provide access to legal experts who can guide us in navigating these complexities, ensuring compliance and smooth operation.

4. Cultural Adaptation: It's important that our solution resonates culturally with the Indian adolescent population. Solve's community of culturally diverse partners can offer insights and feedback that help us tailor our content and delivery methods to be more culturally relevant and sensitive.

5. Market Access and Expansion: With the goal of broad implementation across schools and communities, understanding the market dynamics and creating effective entry strategies are imperative. Through Solve, we can connect with market experts who can offer guidance on effectively reaching our target demographic and scaling our impact.

By joining the Solve community, we anticipate not only overcoming these barriers but also benefiting from collaborative opportunities that could lead to innovation and greater impact in promoting physical literacy among Indian adolescents.

The innovation of our solution lies in its comprehensive approach to addressing the challenge of promoting physical literacy among Indian adolescents. Here's how our solution stands out:

1. Integration of VR Technology: By incorporating virtual reality (VR) technology into our solution, we are offering an immersive and engaging experience for adolescents to participate in physical activities. This approach not only makes exercise more enjoyable but also leverages the appeal of technology to capture the interest of the target demographic.

2. Educational Content: We are not solely focusing on physical activities but also providing educational content related to physical literacy. By combining exercise with educational modules on topics such as anatomy, nutrition, and the importance of physical activity, we are fostering a holistic understanding of health and fitness among adolescents.

3. Collaboration with Stakeholders: Our solution involves partnering with schools, youth organizations, and VR technology providers, fostering collaboration across different sectors to promote physical literacy. By engaging stakeholders early on and soliciting their input, we ensure that our solution is tailored to the needs and preferences of the target audience, enhancing its effectiveness and sustainability.

4. Piloting and Testing: We have drafted plans for piloting and testing our solution, which involves gathering feedback and measuring outcomes. This iterative approach allows us to refine our solution based on real-world data and insights, ensuring its efficacy before scaling up.

5. Potential for Scale and Impact: While we have not yet served any customers or beneficiaries directly, our research and conceptualization process have laid the groundwork for future implementation and impact. With the potential to reach thousands of students across schools and communities, our solution has the capacity to catalyze broader positive impacts by promoting physical literacy at a large scale.

Here's a simplified version of our theory of change:

1. Activities: We will create a program that combines virtual reality (VR) technology with educational content to engage Indian adolescents in physical activities. This will involve developing VR fitness applications, designing educational modules, and collaborating with stakeholders like schools and VR technology providers.

2. Outputs: As a result of our activities, we will have a program ready for implementation, including VR fitness applications, educational content, and partnerships with stakeholders. We will also conduct pilot testing to refine our program based on feedback.

3. Immediate Outcomes: Adolescents participating in our program will experience increased engagement in physical activity due to the immersive and enjoyable nature of VR technology. They will also gain knowledge about health and fitness through the educational content provided, leading to improved physical literacy.

4. Longer-Term Outcomes: With continued participation in our program, adolescents will develop healthy habits around physical activity, leading to improved overall health and well-being. They will also be equipped with the knowledge and skills to make informed decisions about their health, empowering them to lead healthier lives into adulthood.

Our impact goals for the solution are:

1. Increase in Physical Activity: Our primary goal is to increase the level of physical activity among Indian adolescents. We aim to achieve this by providing engaging VR-based physical activities and educational content.

   • Indicator: Number of minutes of moderate to vigorous physical activity (MVPA) per day among participants, measured using activity trackers or self-reported surveys.

2. Improvement in Physical Literacy: We aim to enhance the physical literacy of adolescents, including their knowledge, skills, and confidence related to physical activity and fitness.

   • Indicator: Scores on pre- and post-program assessments measuring knowledge of health and fitness concepts, as well as self-reported confidence levels in participating in physical activities.

3. Adoption and Engagement: We strive to ensure widespread adoption and sustained engagement with our solution among the target population.

   • Indicator: Percentage of enrolled participants who complete the program, measured through program attendance records and usage data from VR applications.

4. Long-Term Behavior Change: Our ultimate goal is to instill long-term behavior change, leading to healthier lifestyles beyond the duration of the program.

   • Indicator: Follow-up assessments conducted several months after the program to measure sustained levels of physical activity and retention of health and fitness knowledge.

We are measuring our progress towards these impact goals through a combination of quantitative and qualitative methods, including pre- and post-program assessments, participant surveys, program analytics, and follow-up evaluations. These indicators align with the UN Sustainable Development Goals (SDGs), particularly SDG 3 (Good Health and Well-being) and SDG 4 (Quality Education), focusing on promoting physical and mental health and ensuring inclusive and equitable quality education for all.

The core technology that powers our solution is Virtual Reality (VR) technology. VR technology creates immersive, three-dimensional environments that users can interact with, often through the use of a VR headset and controllers. In our solution, VR technology serves as the primary platform for delivering engaging and interactive physical activities and educational content to Indian adolescents.

Here's how VR technology is utilized within our solution:

1. VR Fitness Applications: We develop customized VR fitness applications that offer a variety of virtual environments and activities, such as sports simulations, adventure challenges, and fitness routines. These applications leverage the immersive nature of VR to make physical exercise more enjoyable and motivating for users.

2. Educational Content: Within the VR environment, we integrate educational modules that provide information on health and fitness topics, including anatomy, nutrition, exercise techniques, and the benefits of physical activity. Users can learn about these concepts in an interactive and visually engaging manner while participating in virtual activities.

3. Immersive Experience: VR technology allows users to feel fully immersed in virtual environments, enhancing their sense of presence and engagement during physical activities. The immersive experience helps to captivate the attention of adolescents and encourages them to participate actively in the program.

4. Data Collection and Analytics: We utilize VR technology to collect data on users' interactions within the virtual environment, such as movement patterns, exercise duration, and performance metrics. This data allows us to track users' progress, measure engagement levels, and tailor the experience to individual preferences and needs.

By harnessing the power of VR technology, our solution provides a novel and effective approach to promoting physical literacy among Indian adolescents. The immersive and interactive nature of VR enhances engagement, making it an ideal platform for delivering engaging physical activities and educational content that can have a transformative impact on users' health and well-being.

19 Team Members

All Full Time

1 Year 

Ensuring diversity, equity, and inclusion within our team is a top priority, as we believe that a diverse team fosters innovation, creativity, and empathy, ultimately leading to better outcomes for our organization and the communities we serve. Here's how we strive to achieve this:

1. Recruitment and Hiring Practices: We actively seek out candidates from diverse backgrounds, including but not limited to gender, race, ethnicity, age, sexual orientation, disability, and socio-economic status. Our job postings are crafted to use inclusive language, and we advertise positions in channels that reach a diverse pool of candidates. During the hiring process, we utilize structured interviews and blind resume reviews to minimize bias and ensure that candidates are evaluated based on their skills, qualifications, and potential contributions to our team.

2. Creating an Inclusive Culture: We foster an inclusive culture where every team member feels valued, respected, and supported. This includes promoting open communication, actively listening to diverse perspectives, and encouraging collaboration and teamwork. We prioritize transparency in decision-making processes and create opportunities for all team members to contribute ideas and feedback.

3. Diverse Leadership and Role Models: Our leadership team is intentionally diverse, representing a variety of backgrounds and perspectives. By having diverse role models at all levels of the organization, we provide inspiration and mentorship to team members from underrepresented groups, demonstrating that there are opportunities for growth and advancement for everyone.

4. Professional Development and Training: We invest in professional development and training opportunities for all team members to enhance their skills, knowledge, and cultural competence. This includes workshops, seminars, and online courses focused on diversity, equity, and inclusion topics, as well as leadership development programs that support career growth and advancement.

5. Employee Resource Groups (ERGs): We support the formation of Employee Resource Groups (ERGs) where team members from underrepresented groups can connect, share experiences, and advocate for inclusion within the organization. ERGs provide a platform for networking, mentorship, and professional development tailored to the specific needs of diverse communities.

6. Regular Feedback and Evaluation: We regularly solicit feedback from team members through surveys, focus groups, and one-on-one conversations to assess the inclusivity of our workplace culture and identify areas for improvement. We take proactive steps to address any issues or concerns raised and continuously strive to create a more welcoming and inclusive environment for all team members.

By considering India as a whole and embracing the diversity of its population, we create an inclusive workplace where individuals from every part of the country feel valued, respected, and empowered to contribute their unique perspectives and talents.

Our business model centers on providing value to our key customers, which primarily include Indian adolescents and educational institutions, while ensuring sustainability through revenue generation. Here's an overview of our business model:

1. Key Customers and Beneficiaries:

   • Indian Adolescents: Our primary beneficiaries are Indian adolescents aged between 10 to 18 years old who will benefit from improved physical literacy and overall health through our program.
   • Educational Institutions: Schools, colleges, and youth organizations serve as our key customers. They are interested in promoting physical activity and health education among their students and can benefit from integrating our program into their curriculum or extracurricular activities.

2. Products and Services:

   • VR Fitness Applications: We offer customized VR fitness applications that provide a range of virtual activities and workouts designed to make exercise fun and engaging for adolescents.
   • Educational Content: Within the VR environment, we deliver educational modules covering topics such as anatomy, nutrition, exercise techniques, and the importance of physical activity.
   • Training Workshops: We conduct workshops and training sessions for educators and facilitators on how to effectively implement and utilize our program within their institutions.

3. Delivery Channels:

   • Direct Distribution: Our VR fitness applications and educational content are distributed directly to educational institutions through digital platforms or physical installations.
   • Workshops and Training: Workshops and training sessions are conducted either on-site at educational institutions or virtually, providing educators with the necessary knowledge and skills to facilitate the program effectively.

4. Value Proposition:

   • Engagement and Fun: Our program offers an engaging and enjoyable experience through VR technology, making physical activity and learning entertaining for adolescents.
   • Improved Physical Literacy: By participating in our program, adolescents can enhance their physical literacy, including knowledge, skills, and confidence related to health and fitness.
   • Convenience and Effectiveness: Our program provides educational institutions with a convenient and effective solution for promoting physical activity and health education among students.

5. Revenue Generation:

   • Subscription Model: Educational institutions can subscribe to our program on a recurring basis, paying either annually or per semester, to gain access to our VR fitness applications and educational content.
   • Workshop Fees: We charge fees for conducting workshops and training sessions for educators, providing an additional revenue stream.

Our plan for financial sustainability involves a combination of revenue streams tailored to our target market and the nature of our solution. Here's how we plan to fund our work and evidence of success so far:

Subscription Model for Educational Institutions: We offer a subscription-based model for schools, colleges, and youth organizations to access our VR fitness applications and educational content. Institutions pay a recurring fee, either annually or per semester, to integrate our program into their curriculum or extracurricular activities.

Workshop and Training Fees: We conduct workshops and training sessions for educators and facilitators on how to effectively implement our program within their institutions. We charge fees for these services, providing an additional revenue stream.

Grants and Funding: We actively pursue grants and funding opportunities from government agencies, non-profit organizations, and foundations that support initiatives aimed at promoting physical literacy and health education among adolescents. These grants help to supplement our revenue and support program development and expansion.

Partnerships and Sponsorships: We seek partnerships and sponsorships from corporate entities, VR technology providers, and other organizations that align with our mission and values. These partnerships can involve financial contributions, in-kind support, or co-marketing efforts to reach a wider audience.