An online venture builder
- Jordan
- Hybrid of for-profit and nonprofit
80% startups fail& struggle in MENA region due to lack of "Tech knowledge, proper research, Wasting money, lack of funding, Hard to access to the right mentor , VC's struggle to find investable product
An online venture builder platform that helps and provides access to a wealth of value to Investors, founders and service providers and connects with the right needs Anytime Anywhere
StartSmart's platform empowers entrepreneurs by providing them with the necessary resources and guidance to navigate the complexities of launching and growing a successful venture. Through its platform, startups can find qualified team members, conduct market research, access educational materials, validate their ideas, develop prototypes, and secure funding, all in one place. This holistic approach ensures that entrepreneurs have everything they need to succeed right at their fingertips.
Investors: Access to curated and a highly investable founders and startups Founders: Access to a wealth of entrepreneurial knowledge, resources, and services Service providers: Access to diverse business and growth opportunity
The founders have demonstrated unwavering commitment and motivation to the venture through the long hours dedicated to product development, personal investment of resources, attending industry events, etc.
We have enlisted the expertise of [Our CTO fatema ahmad working with outsourced non-founder developers or for certain aspects of our product development.]
Our team formed with the shared vision of empowering future entreprunuers, and each member brought unique skills and expertise to the table, fostering a collaborative environment conducive to innovation and growth.
- Provide the skills that people need to thrive in both their community and a complex world, including social-emotional competencies, problem-solving, and literacy around new technologies such as AI.
- 4. Quality Education
- 9. Industry, Innovation, and Infrastructure
- 17. Partnerships for the Goals
- Pilot
We are currently at the MVP (Minimum Viable Product) stage. we have more than 30 users wordlwide using our product. and we will develop the features as soon as possible.
as becoming a solver, people needs this product and the solution will cost a lot if they haven't the awareness needed, for example:
Based on online research and considering the specific challenges faced by startups in the MENA region, here are the estimated average costs associated with each problem:
Lack of tech knowledge and proper research:
- Financial losses: $20,000 to $100,000 per startup.
Wasting money and lack of funding:
- Financial losses: $50,000 to $250,000 per startup.
Difficulty accessing freelancers & mentors:
- Financial losses: $10,000 to $50,000 per startup.
VC's struggle to find good ideas:
- Potential missed investment opportunities: $100,000 to $500,000 per investor.
These estimates are approximate and can vary based on the specific circumstances of each startup and investor.
- Business Model (e.g. product-market fit, strategy & development)
- Financial (e.g. accounting practices, pitching to investors)
- Monitoring & Evaluation (e.g. collecting/using data, measuring impact)
- Product / Service Distribution (e.g. delivery, logistics, expanding client base)
- Public Relations (e.g. branding/marketing strategy, social and global media)
StartSmart stands out for its innovative approach to supporting entrepreneurs. Unlike traditional models that focus on specific aspects of startup development, StartSmart provides a comprehensive solution that integrates all essential resources and services into one platform. This includes idea validation, mentorship, access to funding, and more, all accessible through a user-friendly interface. Our innovative model democratizes entrepreneurship by breaking down barriers to entry and empowering aspiring entrepreneurs worldwide.
StartSmart is designed to address the key challenges faced by entrepreneurs, including lack of access to resources, mentorship, and funding. By providing a centralized platform that offers comprehensive support at every stage of the startup journey, we empower entrepreneurs to overcome these obstacles and succeed. Our theory of change is based on the belief that by equipping entrepreneurs with the tools and knowledge they need to build successful businesses, we can drive economic growth, job creation, and innovation in communities worldwide.
Our impact goals for StartSmart include increasing the number of successful startups launched, creating jobs, and driving economic development. To measure our progress, we track key performance indicators such as the number of startups supported, funding raised by entrepreneurs, job creation, and user satisfaction metrics. Additionally, we conduct regular impact assessments and gather feedback from our users to ensure that we are effectively meeting their needs and driving positive outcomes.
StartSmart leverages cutting-edge technology to deliver a seamless user experience and provide valuable insights to entrepreneurs. Our platform is built using scalable and secure technologies, including front-end frameworks like React.js, back-end frameworks like Node.js, and cloud services like AWS or Google Cloud. We also utilize data analytics tools like Google Analytics or Mixpanel to gather insights and optimize our platform for maximum impact. This technology enables us to deliver personalized support and resources to entrepreneurs, helping them navigate the complexities of the startup journey with confidence.
- A new business model or process that relies on technology to be successful
- Artificial Intelligence / Machine Learning
- Behavioral Technology
- Jordan
- Saudi Arabia
- Egypt, Arab Rep.
- Jordan
- Saudi Arabia
- United States
3 people.
1. nada maslamani: ceo and founder
2. fatema ahmad: cto
3. aya masoud: cfo
The founders have known each other for 2 years. We initially met through mutual friends and previous workplaces.
The founders have demonstrated unwavering commitment and motivation to the venture through the long hours dedicated to product development, personal investment of resources, attending industry events, etc.
Ensuring diversity, minimizing barriers to opportunity, and fostering inclusivity are core values at StartSmart. We prioritize creating a team environment where individuals from diverse backgrounds feel valued, respected, and empowered to contribute their unique perspectives and talents. Here's how we approach these goals:
Diverse Hiring Practices: We actively recruit talent from a wide range of backgrounds, including different ethnicities, genders, ages, abilities, and socioeconomic statuses. Our hiring process focuses on meritocracy, ensuring that candidates are evaluated based on their skills, experience, and potential to contribute, rather than on factors such as race or gender.
Inclusive Policies and Practices: We have implemented policies and practices that promote inclusivity and minimize barriers to opportunity for all team members. This includes flexible work arrangements, support for work-life balance, and accommodations for individuals with disabilities. We also provide ongoing training and education on topics such as unconscious bias and cultural competency to raise awareness and foster a more inclusive workplace culture.
Open Communication and Feedback: We encourage open communication and feedback among team members, creating a safe space for dialogue and expression of diverse viewpoints. Regular team meetings, one-on-one check-ins, and anonymous feedback mechanisms allow team members to voice their opinions, share concerns, and contribute to the continuous improvement of our work environment.
Celebrating Diversity: We celebrate diversity and cultural heritage within our team through events, activities, and initiatives that recognize and honor different backgrounds and identities. This includes cultural awareness days, diversity training workshops, and opportunities for team members to share their experiences and traditions with one another.
Community Engagement: We actively engage with diverse communities and organizations, both locally and globally, to broaden our perspectives, build relationships, and support initiatives that promote diversity and inclusion in the broader community. This includes partnerships with diversity-focused nonprofits, participation in industry events, and outreach efforts to underrepresented groups in entrepreneurship.
By prioritizing diversity, equity, and inclusion in our hiring practices, policies, culture, and community engagement efforts, we strive to create a welcoming and inclusive environment where all team members can thrive and contribute to our shared mission of empowering entrepreneurs worldwide.
StartSmart operates on a subscription-based business model, offering various subscription plans for access to its platform's features and resources. Additionally, StartSmart generates revenue through transaction fees from funding and investment activities facilitated on its platform.
- Individual consumers or stakeholders (B2C)
Our plan for achieving financial sustainability at StartSmart revolves around several key strategies:
Diverse Revenue Streams: We aim to diversify our revenue streams to reduce dependency on any single source of income. This includes revenue from subscription fees, transaction fees, equity shares, and potential partnerships or collaborations with other organizations in the startup ecosystem.
Scalable Business Model: We are focused on developing a scalable business model that allows us to grow our user base and revenue while maintaining low operational costs. By leveraging technology and automation, we aim to efficiently serve a larger number of users without significantly increasing our overhead expenses.
Continuous Innovation: We prioritize continuous innovation to stay ahead of market trends and evolving user needs. This includes regularly updating our platform with new features, services, and offerings that add value for our users and drive revenue growth.
Customer Retention and Expansion: We place a strong emphasis on customer retention and expansion by providing exceptional value and service to our existing users while also targeting new customer segments and markets. By building long-term relationships with our users and expanding our reach, we aim to increase customer lifetime value and generate sustainable revenue growth.
Financial Monitoring and Optimization: We closely monitor our financial performance and key metrics to identify areas for optimization and improvement. This includes regular financial reporting, budgeting, and forecasting to ensure that we are operating efficiently and effectively.
As for evidence of the success of our financial sustainability plan, we can provide several key indicators:
Revenue Growth: We can demonstrate consistent revenue growth over time, indicating that our business model is generating sustainable income.
Profitability: We can show evidence of achieving profitability or moving towards profitability, demonstrating that our revenue exceeds our expenses and investments.
Customer Satisfaction: We can provide data on customer satisfaction and retention rates, indicating that our users value our services and are willing to continue paying for them.
Market Position: We can highlight our position in the market relative to competitors and industry benchmarks, showing that we are gaining traction and capturing market share.
Investor Confidence: We can point to investor confidence in our business model and growth potential, as evidenced by successful fundraising rounds or partnerships with reputable investors.
By demonstrating tangible results and evidence of our financial sustainability plan's success, we can build confidence among stakeholders and ensure continued growth and success for StartSmart.

Founder and CEO