Tenang AI

TenangAI tackles the escalating mental health crisis among younger generations, particularly Gen Z and Millennials, who are disproportionately affected by mental health challenges. Research indicates that about one-third of Gen Z individuals experience significant daily stress, yet fewer than 7% access mental health services. The barriers contributing to this low engagement include societal stigma, psychological resistance to seeking help, and the high costs associated with traditional therapy.

Globally, mental health issues are a growing concern, with the World Health Organization reporting that depression and anxiety disorders cost the global economy $1 trillion each year in lost productivity. In Indonesia, where TenangAI is initially focused, the situation mirrors global trends, but local nuances, such as cultural stigmatization and underdeveloped mental health infrastructure, exacerbate the problem. According to a study by the University of Indonesia, approximately 9 million Indonesians suffer from depression, and 6 million from anxiety, yet over 90% of these cases remain untreated.

TenangAI's solution directly addresses these challenges by providing a culturally attuned, AI-powered co-psychologist service that is accessible 24/7. Our platform integrates natural language processing tailored to understand and process the colloquial Indonesian language, ensuring comfort and familiarity for users, as well as culturally fit answers. By incorporating evidence-based psychological approaches such as Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Emotion-Based Therapy (EBT), TenangAI offers a spectrum of mental health support from light stress management to intensive therapeutic interventions.

Our AI-driven approach also reduces the cost of mental health care by approximately 80%, making it a viable option for students and young adults facing financial constraints. By dismantling the financial and stigma-related barriers to mental health care, TenangAI not only aims to improve individual well-being and academic performance but also intends to reduce the overall economic impact of mental health issues in communities by improving productivity and reducing healthcare costs related to untreated mental health conditions.

In summary, TenangAI's innovative platform is designed to fill the gap in existing mental health services by providing an effective, scalable, and culturally relevant solution that addresses the unique needs of Gen Z and Millennials in Indonesia and, potentially, globally.

TenangAI introduces 'Nesya,' an AI-powered mental health companion designed specifically for Gen Z and Millennials in Indonesia. As a pioneering AI co-psychologist, Nesya is aimed at making mental health support more accessible, affordable, and stigma-free. This advanced tool is crafted to empathize with users and provide psychological coaching on handling everyday stresses effectively.

The solution utilizes a sophisticated four-layered AI system:

1.     Proprietary Telehealth Data: Nesya is powered by a comprehensive database of telehealth interactions unique to Indonesia, enabling personalized and culturally relevant responses.

2.     Natural Language Processing (NLP): Equipped with the ability to process and respond in the colloquial Indonesian language, Nesya offers users comfort and familiarity, enhancing the effectiveness of the interactions.

3.     Psychological Approaches: Nesya incorporates established therapeutic techniques from Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Emotion-Based Therapy (EBT). These approaches help users manage stress, anxiety, and other mental health issues through structured, step-by-step guidance.

4.     Safety Protocols: Critical to its design, Nesya includes safety protocols to detect signs of severe mental health crises. It promptly flags such cases for human intervention and helps in de-escalating situations by connecting users with professional psychologists.

When engaging with Nesya, users feel like they are talking to a knowledgeable and reliable co-psychologist. Nesya offers non-judgmental responses and practical advice to improve users' mental well-being. It provides a private, secure space for users to discuss their concerns without fear of stigma, making mental health care as approachable as chatting with a friend.

Additionally, TenangAI's AI assistant is designed to learn and adapt over time, continuously improving its responses based on user interactions and feedback. This ensures that the support it offers becomes more tailored and effective with each conversation.

Through seamless integration into daily life via smartphones and other digital devices, TenangAI and Nesya are transforming the landscape of mental health services in Indonesia. They are setting a new standard for how technology can be leveraged to enhance the well-being of younger generations.

Link demo:

https://drive.google.com/file/d/1RqMmlW91xkU67IfzxeG8WGBWZFPYXEpG/view?usp=sharing

TenangAI is devoted to empowering the younger generations of Indonesia—Gen Z and Millennials—with immediate, affordable, and confidential mental health support. In Indonesia, the lack of a quick-response system for mental health crises, especially outside of typical clinic hours, places young individuals at risk. TenangAI fills this critical gap with its AI co-psychologist, providing an instant support system at any time of the day or night.

Imagine a young person facing the onset of a panic attack at 2 AM; traditional clinics are closed, and immediate help seems out of reach. With TenangAI, this individual can reach out to Nesya, our AI companion, and receive instant therapeutic guidance. The platform’s ability to understand and interact in the Indonesian language breaks down barriers of communication and creates a sense of familiarity and ease.

The affordability of TenangAI is another transformative aspect. By utilizing AI, the platform cuts down the cost of mental health care significantly, ensuring that even those with limited financial resources can access quality mental health support. This cost-effectiveness does not come at the expense of quality; TenangAI employs evidence-based psychological approaches integrated into its AI, ensuring effective self-help strategies are available to users.

For psychologists, TenangAI acts as a force multiplier. It serves as a first line of defense for their clients, providing continuous support, and it can help triage cases, identifying individuals who need more intensive human intervention. This feature can improve the efficiency of psychologists' practices by allowing them to focus on cases that require their expertise the most.

TenangAI’s impact extends into the daily lives of its users. By improving mental health, it not only enhances individual well-being but also contributes to better educational outcomes, workplace productivity, and overall life satisfaction. The platform's role in early intervention and prevention can lead to a reduction in long-term mental health issues, decreasing the strain on the broader healthcare system.

Ultimately, TenangAI's goal is to revolutionize mental health care by making it as easy and natural as sending a message to a friend. It is a companion for the mind, ever-present and ready to help, fostering resilience and happiness in Indonesia's youth. As we look to scale globally, the potential impact of TenangAI grows exponentially, with the power to support millions of young people worldwide in managing their mental health.

Our TenangAI team’s deep-rooted connections with the Indonesian community, personal encounters with mental health, and technological expertise uniquely position us to deliver this solution.

Community Connection: As a psychologist with five years of hands-on experience, I have an intimate understanding of the mental health landscape in Indonesia, serving through platforms like Halodoc, Kalm, and Riliv. This work has equipped me with insights into the distinct needs and behaviors of Gen Z and Millennials, ensuring that TenangAI is not only culturally resonant but also addresses the real-world challenges and aspirations of our users. Im also a part psychologist

Experience and Insight: My tenure as a university lecturer has deepened my understanding of the educational pressures facing our youth, which TenangAI aims to alleviate. This direct engagement with the age group we serve has been instrumental in shaping a solution that speaks to their specific mental health concerns.

Entrepreneurial Expertise: My co-founder brings a wealth of startup experience, having successfully founded two companies. His expertise in building and positioning brands, particularly in the high-stakes worlds of sports and luxury cars, translates into a strategic vision for establishing TenangAI as a trusted and recognizable name in mental health tech.

Technological Acumen: Our CTO, with over three years of experience in tech and AI, not only contributes significant technical know-how but also a personal commitment to mental health advocacy. This personal stake has inspired a technological framework for TenangAI that is both innovative and empathetic.

User-Centered Design: The design and implementation of TenangAI are deeply informed by ongoing dialogue with our community. Through user feedback, community engagement initiatives, and continuous iteration, we ensure that our platform evolves in tandem with the needs and inputs of the communities we serve.

Shared Vision: Collectively, we share a vision where technology bridges gaps in mental health care. Our team's diverse perspectives and skillsets converge on a single mission—to create a more mentally resilient generation through accessible, affordable, and empathetic support.

In summary, TenangAI is not just built for the community—it’s built by a team that embodies the community. Our collective journey underscores a commitment to delivering a solution that is genuinely informed by those it seeks to serve.

Nesya, our AI co-psychologist, was officially launched as a web app in March 2023. Since the launch, we've witnessed organic growth and robust engagement, beginning with a free early user phase that attracted 25,000 people from March to June 2023. Following this, we managed a waiting list of 2,000 individuals who expressed a keen interest in our services.

As of today, we have a total of 5,500 sign-ups with 550 active, paying users, resulting in a solid conversion rate of 12%. Our retention rate stands at 21%, reflecting the value users find in ongoing support from Nesya. We're also seeing an average monthly growth rate of 10%, which speaks to the increasing demand for our solution.

In terms of user interaction, there have been around 850 sessions, with over 90,000 messages exchanged between users and Nesya. This high level of engagement indicates the crucial role Nesya plays in the daily lives of those seeking mental health support.

Our solution has also expanded beyond individual consumers (B2C) to business clients (B2B), serving companies across Indonesia, Singapore, and Thailand. Currently, we have eight corporate clients on annual subscriptions, contributing to a monthly session count of 100 per company per month.

  The growth phase for TenangAI was selected because of these concrete metrics and the clear demonstration of demand and engagement in our existing communities. The traction gained, both in B2C and B2B markets, signifies readiness for expansion and the potential for scaled impact across multiple countries

We are applying to Solve because we recognize that mental health challenges transcend borders and cultures, requiring a collective effort to address them effectively. TenangAI seeks to partner with Solve not just for funds, but for the invaluable global network, diverse expertise, and rich resources that MIT can provide.

In Indonesia, TenangAI is pioneering the field with the first AI mental health companion, yet we encounter several challenges:

1.     Technical Expertise: While we have made significant strides in AI, partnering with Solve could connect us with leading technical experts to enhance our AI’s capabilities, ensuring it offers the most effective support.

2.     Cultural Sensitivity: Navigating the cultural nuances of mental health in Indonesia is complex. Solve’s global network could provide insights into culturally adaptive strategies, helping us refine our approach for different communities.

3.     Market Expansion: Our vision extends beyond Indonesia, and Solve’s international presence could guide our scaling process, identifying potential markets and providing strategies for localization.

4.     Legal and Regulatory Guidance: As we scale, we must navigate diverse legal landscapes. Solve’s experience and connections could offer crucial guidance on regulatory compliance across different regions.

5.     Sustainability and Growth: We aim to build a sustainable, long-term solution. Through mentorship from Solve’s seasoned entrepreneurs and innovators, we can develop a robust growth model that ensures our solution’s longevity.

6.     Mentorship and Knowledge Sharing: Exposure to Solve's mentors and thought leaders would allow us to gain insights that are crucial for our journey, from operational to ethical AI development.

  TenangAI envisions a world where mental health support is accessible and affordable for all, and we believe that MIT Solve can be a catalyst for this transformation. Your support would not just accelerate our product development but also enhance our impact, allowing us to reach and uplift more lives through improved mental health care

Our solution, TenangAI, brings a pioneering approach to mental health care that is uniquely responsive to the needs in Indonesia and scalable for a global context. Here’s how it stands out as innovative:

1.     Immediate Access: By leveraging AI, we are creating an equivalent to a mental health emergency service—akin to a ‘911’ for mental wellness. This means anyone experiencing distress can get help right away, at any hour, without the uncertainty of where to go or what to do.

2.     Affordability and Accessibility: Recognizing that mental health support is not covered by government programs or insurance in Indonesia, we've built TenangAI to be financially accessible. Our AI-driven model drastically reduces costs, ensuring that mental health care is no longer a privilege but a right for everyone.

3.     Augmenting Limited Resources: With only around 2,000 psychologists to serve a population of over 270 million, Indonesia faces a significant mental health resource gap. TenangAI acts as a force multiplier, providing consistent, reliable support, thus freeing up human psychologists to focus on the most severe cases. Our platform ensures that every message to Nesya is a step towards better mental health, even when in-person care is not immediately available.

Furthermore, TenangAI’s potential to catalyze broader positive impacts includes:

1.     Setting a New Standard: TenangAI could redefine expectations for mental health care services, demonstrating that technology can provide immediate, effective, and empathetic support.

2.     Inspiring Policy Change: Our model of affordable care could inspire governments and insurers to reconsider the inclusion of AI mental health services in their coverage.

3.     Global Scalability: While TenangAI addresses a pressing need in Indonesia, its underlying technology is universally adaptable, offering a blueprint for global mental health support.

4.     Market Transformation: TenangAI’s success could shift the mental health market from traditional, high-cost models to tech-enabled, scalable solutions, changing the landscape of mental health care delivery.

  In conclusion, TenangAI’s innovative approach is not just a single solution but a transformative force with the power to reshape the mental health care ecosystem and extend its benefits to underserved populations worldwide.

Our theory of change for TenangAI is grounded in the understanding that 24/7 accessible and affordable mental health support can significantly improve the well-being of young Indonesians. Here's how we envision the impact unfolding:

Activities: TenangAI provides an AI-driven mental health support platform that operates with four core components: proprietary telehealth data, advanced natural language processing for Indonesian and English, evidence-based therapeutic approaches (CBT and DBT), and robust safety protocols.

Immediate Outputs:

1.    Accessibility: By being available round-the-clock, TenangAI addresses the issue of accessibility, especially during off-hours when stress levels can peak and traditional support is unavailable.

2.    Affordability: Our AI-driven model reduces the cost of mental health care by 80%, addressing the financial barrier.

3.    Stigma Reduction: Offering a private, AI-based platform encourages use among those who may avoid seeking help due to stigma.

Short-term Outcomes:

1.     Increased Usage: We expect to see a higher frequency of engagement with mental health resources as users can access support without financial or temporal constraints.

2.     Early Intervention: With easier access, users are more likely to seek help early, potentially mitigating more severe mental health crises.

Long-term Outcomes:

1.     Improved Mental Well-being: Regular interaction with Nesya leads to improved management of daily stresses, contributing to better overall mental health.

2.     Productivity: With better mental health, users are expected to be more engaged and productive in their daily activities.

3.     Cultural Shift: As more people engage with TenangAI, we anticipate a cultural shift towards greater acceptance and prioritization of mental health.

Evidence Base:

1.     Engagement Data: Users return to chat with Nesya on average three times a day, and three days a week, indicating high perceived value and satisfaction.

2.     Research Support: Studies suggest that early and easy access to mental health support can decrease the incidence and severity of long-term mental health issues.

3.     Global Trends: Our approach aligns with global best practices in mental health that prioritize accessibility, affordability, and prevention.

In summary, TenangAI's activities are designed to produce immediate outputs like increased accessibility and affordability, which lead to short-term outcomes of increased engagement and early intervention. These, in turn, are expected to result in long-term outcomes of improved mental well-being and productivity, supported by user engagement data and global research trends.

Impact Goals for TenangAI:

1.     Improve Access to Mental Health Support. Goal: To provide immediate mental health support to 100,000 users by the end of 2025. Measurement: Tracking the number of unique users interacting with Nesya and the number of sessions conducted.

2.     Reduce Mental Health Treatment Costs. Goal: To decrease the average cost of mental health support for our users by 80% compared to traditional therapy costs. Measurement: Comparing the cost of sessions with Nesya against the average cost of in-person therapy sessions in Indonesia.

3.     Increase Mental Health Awareness and Stigma Reduction. Goal: To achieve a 50% improvement in mental health literacy and a 30% reduction in stigma among our users by 2026. Measurement: Pre- and post-interaction surveys to assess changes in users' understanding and attitudes toward mental health.

4.     Enhance User Well-being. Goal: To improve the self-reported well-being score of users by 40% after three months of regular interaction with Nesya. Measurement: Utilizing standardized well-being scales before and after regular use of TenangAI, and monitoring changes over time.

5.     Support for Mental Health Professionals. Goal: To partner with 500 mental health professionals by 2027, using TenangAI as a supplementary tool for their practices. Measurement: The number of partnerships formed and feedback from professionals regarding the platform’s efficacy in supporting their work.

Alignment with UN Sustainable Development Goals:

1.     SDG 3, Good Health and Well-being: Track the increase in accessibility and affordability of mental health support (Indicator 3.4.1 - Mortality rate attributed to mental health disorders).

2.     SDG 8, Decent Work and Economic Growth: Measure improvements in user productivity and economic participation following mental health interventions (Indicator 8.5.1 - Average hourly earnings).

Data Collection and Analysis:

1.     User Feedback: Collecting regular feedback through in-app surveys to gauge satisfaction and areas for improvement.

2.     Engagement Metrics: Monitoring the frequency and duration of sessions to assess engagement levels.

3.     Health Outcome Tracking: Working with healthcare professionals to document any changes in users' mental health status.

TenangAI is at the forefront of mental health innovation, powered by a blend of advanced technology and psychological science. Our core technology isn’t just an AI chat system; it’s an intricate mesh of proprietary telehealth data analysis, sophisticated natural language processing (NLP) in both English and Bahasa Indonesia, and an integration of evidence-based psychological practices such as Cognitive Behavioral Therapy (CBT) and Dialectical Behavior Therapy (DBT).

Here’s a breakdown of our technology:

1.     Proprietary Telehealth Data: We leverage vast datasets from telehealth interactions to inform the AI, tailoring responses to fit the cultural and individual context of each user. This data helps in creating a personalized and effective mental health journey for each user.

2.     Natural Language Processing (NLP): Our platform's NLP capability is finely tuned to understand the nuances of colloquial Indonesian and English, allowing seamless communication with users. This means Nesya can comprehend and interact with users in a way that feels natural and human.

3.     Psychological Framework Integration: By embedding CBT and DBT into Nesya’s dialogue systems, we ensure that interactions are not just empathetic but also therapeutically beneficial, adhering to established methods known to support mental well-being.

4.     Safety and Compliance: Safety protocols are a foundational aspect of our technology. TenangAI is designed with privacy and data security in mind, maintaining HIPAA compliance to protect user information.

TenangAI’s technology makes mental health support accessible anytime and anywhere, significantly reducing costs and providing a stigma-free experience. Our approach is about delivering mental health care that is not just reactive but preventative and supportive, ensuring that users can lead happier, more productive lives.

As users engage with Nesya, they receive support that feels both human and natural. The system listens, understands, and provides advice that is immediately applicable and personal. It’s this combination of high-tech and high-touch that sets TenangAI apart, offering a scalable solution to one of the most pressing global health challenges of our era.

Full-time: 3 employees (1 acting CTO, 1 backend developer, 1 frontend developer) and 2 Fulltime cofounders

Part-time: 1 product manager

Contract Psychologists: 90 psychologists

We have been dedicatedly working on our solution for 2 years, starting from February 2022

At TenangAI, diversity, equity, and inclusivity are not just concepts but active practices that are embedded in every layer of our work.

Leadership Diversity: Our leadership team is a reflection of the rich cultural tapestry of Indonesia, bringing a variety of cultural, gender, and socio-economic perspectives to our decision-making processes. We are committed to maintaining and expanding this diversity as we grow.

Equitable Access: Central to our mission is the provision of equitable mental health support. We have deliberately designed Nesya to overcome language barriers and offer support across different socio-economic groups, ensuring all individuals, regardless of background, have access to quality mental health care.

Inclusive Product Design: Inclusivity is at the heart of our product's design. Nesya's AI is trained on a diverse dataset that includes linguistic and cultural nuances to cater to a wide range of users. Moreover, we ensure that our platform is accessible to individuals with disabilities and those who might face digital literacy challenges.

DEI Goals and Actions:

We have set specific goals to hire team members from underrepresented groups in tech and mental health fields.

We conduct regular DEI training for our staff to ensure awareness and sensitivity to these issues.

Actively seeking partnerships with organizations that serve marginalized communities to ensure our solution meets a broad spectrum of needs.

Achievements to Date:

Our user base illustrates our commitment to diversity, with high engagement levels from various demographic groups.

We have established scholarship programs for psychologists from minority communities to contribute to our platform.

Feedback mechanisms are in place for our users and team to voice DEI concerns and suggestions, which are reviewed and acted upon regularly.

TenangAI believes that a diverse team enriches innovation, that equitable access to our services is essential for societal well-being, and that an inclusive environment is the bedrock upon which our users and employees thrive

TenangAI's business model revolves around delivering immediate, accessible, and culturally attuned mental health support through Nesya, our AI-powered co-psychologist platform. Aimed at young adults in Southeast Asia, especially in Indonesia, our service combines advanced AI with empathetic interaction, catering to the unique needs and language nuances of our users.

Value Proposition:

1.     To Users (B2C): Nesya provides a stigma-free, confidential space for mental health support, available anytime in Bahasa Indonesia and English, addressing the pressing need for timely and affordable mental care. Users are drawn to Nesya for its 24/7 availability, empathetic interactions, and actionable mental health insights that enhance their daily lives and productivity.

2.     To Businesses (B2B): We offer partnerships with hospitals, corporations, and educational institutions to integrate Nesya as a mental health resource, enhancing their well-being initiatives and providing a value-added service to their communities.

Revenue Streams:

1.     Direct to Consumer: Users pay a fee of IDR 9,500 per use and IDR 99,000 per month. In USD, per use (24 hour) only cost $0,60 which is much cheaper. This microtransaction model ensures affordability while maintaining high quality and scalable service.

2.     Business Partnerships: We are expanding into B2B channels, offering Nesya as a mental health solution for institutions, which contributes to our revenue through annual or monthly subscription models.

Delivery Mechanism:

The Nesya web app is the primary channel through which we deliver our service, with an intuitive design ensuring ease of access and a seamless user experience. Our backend infrastructure is robust, capable of handling significant user loads while maintaining data privacy and system security, ensuring compliance with international standards.

Market Traction:

1.     Since our launch in March 2023, we've achieved a 12% conversion rate, with a monthly growth rate of 10%, validating the market need and our solution’s resonance with users. And all of this are done organically without ads

2.     User engagement metrics, with individuals returning multiple times per week, highlight the tangible impact of our service on their mental well-being. TenangAI's model is designed for sustainability and scalability, with the flexibility to adapt and grow as we pursue B2B avenues and expand our B2C base, consistently driven by our mission to democratize mental health support. Our b2b companies are: Schools: Dian Harapan and Lazuardi, HR tech: Mindtera and Mekari, Wellness-tech: Sirka (YC21), Edutech: Scola, Healthtech: Doctor Anywhere (Singapore), Fintech: Bixie (Thailand)

TenangAI’s financial sustainability is underpinned by a hybrid revenue model that includes both B2C and B2B streams.

B2C Model:

1.     Our primary users are individual consumers seeking mental health support through our AI co-psychologist, Nesya. We utilize a microtransaction model, charging IDR 9,500 per session, making mental health support both affordable and scalable.

2.     Evidence of our B2C success includes the acquisition of 800 paying customers within the first year of operation, demonstrating strong market demand and willingness to pay for our services.

B2B Model:

1.     We are actively establishing partnerships with organizations for Nesya’s integration into their mental health programs. This provides a recurring revenue stream through annual or monthly subscriptions.

2.     Our B2B prospects are bolstered by pilot programs with local educational institutions and preliminary talks with multinational corporations seeking wellness solutions for their employees.

Grants and Investment:

1.     To supplement our earned revenue, we have pursued and secured grants from Microsoft Founders Hub worth $300K in total for Azure Architecture and tech support

2.     We’ll have our seed investment round, with commitments from angel investors and a venture capital firm specializing in healthcare innovations on Q4 2024

3.     We’ve raised our preseed from Antler and Hatcher+ for $150K

Financial Projections and Management:

1.     Our projections show that the combined B2C and B2B revenue will cover our operating costs by Q4 2025, with the aim to reinvest profits to fuel growth and product development.

2.     We manage funds with strict budgeting and cost-control measures, ensuring long-term viability and the ability to scale without compromising service quality.

Success Indicators:

1.     A growing user base with a high retention rate indicates customer satisfaction and a product-market fit.

2.     Positive feedback from B2B pilot programs points to the potential for expanded contracts and new market segments.

3.     Interest from investors provides external validation of our business model and growth potential.

In conclusion, TenangAI is poised for financial sustainability through a strategic blend of direct-to-consumer sales, business partnerships, and support from the investment community. Our business model, backed by early successes and clear market demand, lays the groundwork for a future where mental health support is accessible and financially sustainable.