QuazaAI: Game your way to fitness.

QuazaAI is addressing the escalating global health crisis of physical inactivity and its associated risks, such as obesity, heart disease, and mental health issues. Our solution focuses on transforming exercise into a fun, engaging experience through gamification, making it accessible and appealing to a broader demographic.

Scale of the Problem: Globally, physical inactivity is a significant concern, with the World Health Organization reporting that 1 in 4 adults is not active enough. These numbers are on the rise and, by 2035, 50% of the entire population could be overweight. This trend extends to children, with over 80% of the world’s adolescent population being insufficiently physically active. This inactivity contributes to an estimated 5 million deaths annually worldwide.

Community and Global Impact: Our initial focus is on urban communities where lifestyle tends to be more sedentary due to technological conveniences and longer working hours. However, our solution has a global relevance as sedentary lifestyles are a common issue in many parts of the world, affecting millions of people across various demographics.

Contributing Factors: Several factors contribute to the problem of physical inactivity:

• Lack of motivation: Many find traditional forms of exercise unappealing or monotonous.
• High cost of fitness resources: Economic barriers prevent access to gyms and health clubs.
• Time constraints: Busy lifestyles leave little time for physical activity.

Our Solution: QuazaAI leverages advanced AI to create personalized, gamified fitness experiences that are accessible through simple devices like smartphones and TVs, requiring no additional expensive equipment. By integrating elements of popular games into fitness routines, we make exercise enjoyable, which significantly increases the likelihood of consistent physical activity. This approach not only tackles the lack of motivation by making fitness fun but also addresses economic and time barriers by making effective workouts accessible from home at any time.

Our use of AI ensures that each user’s fitness needs and preferences are met, adapting workouts in real-time, which is critical for maintaining engagement and achieving long-term health benefits. This innovation stands to revolutionize how people perceive and integrate fitness into their daily lives, making a substantial impact on the global fitness crisis.

QuazaAI is an innovative fitness platform that gamifies exercise by merging it with immersive gaming experiences. This platform uses advanced AI to create personalized workout sessions that are not only fun but also highly effective. The solution transforms physical exercise into an interactive game, making it more appealing and enjoyable for users of all ages and fitness levels.

How It Works:

1. Camera Integration: Users need a device with a camera and our application installed. The camera tracks the user’s movements.
2. AI-Driven Motion Recognition: Our AI technology captures these movements and translates them into virtual actions within the game. This technology replaces traditional input methods like game controllers, touch swipes, and keyboard/mouse inputs.
3. Personalized Gaming Experience: The AI engine analyzes the user's fitness level, preferences, and past interactions to tailor the gaming experience. This customization ensures that the workouts are suitable for the user’s specific fitness goals and preferences.
4. Diverse Game Library: Users can engage in various virtual scenarios—running through the streets of Bengaluru, battling samurais in Japan, or hiking in the Alps—each designed to keep the workout engaging and challenging.
5. Social Interaction: The platform also allows users to connect with friends and family across borders, sharing their fitness journey and competing or collaborating in real-time.

Technology Used:

• Artificial Intelligence: At the core of QuazaAI is a sophisticated AI engine that handles real-time motion detection, game dynamics, and user interaction customization.
• Cloud Computing: Leveraging cloud technology ensures that user data and preferences are stored securely and can be accessed seamlessly across multiple devices.
• Mobile and Web Development: The application is accessible via both mobile devices and computers, ensuring users can engage with their fitness routine anywhere, anytime.

The combination of these technologies makes QuazaAI a pioneering solution in the fitness industry, offering a unique way to exercise that caters to the modern need for engaging and flexible health practices. Here is a link to a product demo that showcases how QuazaAI transforms fitness into a fun, immersive game:

. This demo illustrates the interactive nature of the workouts and the seamless integration of AI with physical activity.

QuazaAI targets a broad population segment that includes busy professionals, young adults, and families, particularly those living in urban environments where sedentary lifestyles are prevalent. This group often struggles with integrating regular physical activity into their daily routines due to time constraints, lack of motivation, and the high costs associated with traditional fitness solutions like gyms and personal trainers.

Current Challenges for the Target Population:

• Time Constraints: Many individuals find it difficult to allocate time for regular gym visits amidst their busy schedules.
• Motivational Barriers: Traditional workout routines can often feel monotonous and uninspiring, which leads to low adherence over time.
• Economic Barriers: The cost of gym memberships, fitness classes, and home equipment can be prohibitively expensive, particularly in urban areas.

Impact of QuazaAI on Their Lives:

• Enhanced Accessibility: By providing a fitness solution that requires only a camera-enabled device, QuazaAI eliminates the need for expensive gym memberships or equipment. This makes staying active more accessible to people regardless of their economic status.
• Increased Motivation through Gamification: QuazaAI transforms workouts into engaging gaming experiences. This gamification of exercise addresses the lack of motivation by making fitness fun and interactive, encouraging consistent participation.
• Flexibility: Users can engage with QuazaAI’s platform from the comfort of their own homes or any other preferred space, fitting workouts into their schedules whenever it's most convenient for them.
• Social Engagement: QuazaAI also promotes social interactions by allowing users to connect with friends and family for virtual workout sessions. This not only adds an element of fun but also builds a support network, enhancing the likelihood of sticking to fitness goals.
• Personalized Workouts: Utilizing AI, QuazaAI adapts workouts to individual fitness levels and preferences, ensuring that each session is tailored to the user’s needs, which can lead to better fitness outcomes and a more personalized experience.

By addressing these specific needs, QuazaAI aims to significantly improve the quality of life for its users, making health and fitness both achievable and enjoyable. This approach not only promotes physical well-being but also supports mental health by reducing the stress associated with trying to fit exercise into a busy lifestyle.

Our team at QuazaAI is uniquely positioned to deliver our solution due to our profound connection with the communities we aim to serve. As founders and key team members who have personally experienced the challenges of maintaining fitness in a fast-paced, technology-driven world, we understand the practical needs and preferences of our users. This personal experience has been crucial in shaping the development and approach of QuazaAI.

Community Connection and Representation:

• Both founders, having lived and worked in urban environments where sedentary lifestyles are prevalent, have a firsthand understanding of the struggles associated with maintaining physical health in such settings.
• Our team consists of members who have faced similar challenges, coming from diverse backgrounds that reflect our user base. This diversity ensures that various perspectives and needs are considered in our product development.

Guided by Community Input:

• We have actively engaged with our target communities from the inception of QuazaAI. Before finalizing our product design, we conducted surveys and pilot tests with potential users from various cities, receiving feedback that directly influenced the functionality and user interface of our app.
• During our development phase, we hosted focus groups and workout sessions that allowed us to gather real-time feedback on the app’s performance, usability, and engagement. This ongoing dialogue has ensured that our product evolves in a direction that truly meets the needs of our users.

Inclusive Design Process:

• Our approach to design and implementation is heavily community-driven. We prioritize accessibility and ease of use to ensure that our app is usable by people with varying levels of technological proficiency and physical ability.
• We incorporate community feedback not just as a formality but as a core part of our development process. This includes regular updates and iterations of our platform based on what users tell us works and what doesn’t.

Collaborative Development:

• The team regularly participates in community fitness events and technology expos to stay connected with both the fitness and tech communities. These events serve as both outreach and a feedback mechanism, helping us to stay aligned with current trends and community needs.
• We also collaborate with local fitness instructors and health professionals to ensure that the fitness content we deliver is not only engaging but also scientifically sound and safe for a wide range of users.

In summary, the design and delivery of QuazaAI are deeply rooted in the experiences and needs of our communities. Our team’s background and commitment to inclusive, feedback-driven development make us ideally suited to bring this innovative fitness solution to life. We are not just building a product; we are part of the community we serve, and we are dedicated to making fitness accessible, enjoyable, and integral to daily life.

We are currently in the pre-launch phase of the business. We are wrapping up the first version of our MVP and will launch in May 2024, which we will have a total of 5 games, two of which will be multiplayer allowing the users to compete or collaborate online with random players, or with their loved ones.

We are applying to Solve not merely for funding but for the comprehensive support and ecosystem that Solve offers, which aligns perfectly with the hurdles we currently face. Our challenges span technical, market, and cultural aspects, and we believe Solve can help us navigate these effectively.

Technical Barriers: Our platform, QuazaAI, leverages advanced AI and real-time data processing, areas where we constantly seek to innovate and improve. Solve's access to cutting-edge technology partners and mentors can provide us with the guidance and resources needed to enhance our AI capabilities, ensuring our solution remains at the forefront of technological advancements.

Market Access and Expansion: As a startup, penetrating the market and expanding our user base are significant challenges. Solve’s network of market leaders and industry experts can offer critical insights and strategies for effective market penetration and scaling. Additionally, Solve's global community presents a unique opportunity to test and adapt our platform in diverse markets, understanding local preferences and requirements to better tailor our solution.

Cultural Engagement: Fitness and technology adoption vary greatly across cultures. With Solve’s global reach and its focus on culturally informed solutions, we hope to gain a deeper understanding of how different communities perceive fitness and technology. This knowledge will enable us to design more inclusive and appealing user experiences, promoting wider acceptance and regular use of our platform.

Legal and Regulatory Guidance: Navigating the complex landscape of global digital health regulations is daunting. We anticipate that Solve’s network of legal experts can provide us with the necessary compliance advice to ensure our services meet international standards and are rolled out smoothly across different regions.

By participating in Solve, we aim to leverage the collaborative opportunities, mentorship, and the diverse resources offered to refine QuazaAI and overcome these barriers effectively. This support will be instrumental in our mission to make fitness fun, accessible, and engaging globally through our innovative AI-driven solution.

QuazaAI's solution is innovative because it uniquely combines gamification with advanced AI-driven fitness tracking to transform the exercise experience. Our approach is novel in the way it fully integrates physical activity with interactive gaming elements, leveraging technology to make fitness both accessible and engaging for everyone.

Innovative Aspects of QuazaAI:

1. AI-Powered Personalization: Unlike traditional fitness apps that offer static workout routines, QuazaAI uses artificial intelligence to analyze users' movements, fitness levels, and preferences to create dynamically adjusting workout games. This ensures that each session is tailored to the user's current needs and abilities, maximizing efficacy and engagement.

2. Gamified Fitness Experience: By turning exercise into a game—complete with levels, challenges, and rewards—QuazaAI taps into the psychological benefits of gaming such as achievement and competition, which are proven to enhance motivation and adherence.

3. Hardware Agnostic: QuazaAI requires only a camera-equipped device, making it vastly more accessible than systems requiring expensive equipment. This feature opens up fitness opportunities to a larger segment of the population, particularly in under-resourced areas or for individuals unable to afford gym memberships or home equipment.

4. Social Connectivity: Our platform encourages social interaction by allowing users to connect with friends and family to exercise together virtually. This not only makes workouts more enjoyable but also builds a community around fitness, fostering support and accountability.

Broader Positive Impacts:

• Catalyst for Industry Change: QuazaAI's approach could encourage other fitness platforms to integrate more sophisticated AI and gamification elements, leading to a more engaging and effective range of products in the health and wellness industry.

• Market Disruption: By providing a low-cost, highly accessible fitness option, QuazaAI has the potential to disrupt the traditional fitness market, shifting the focus from expensive gym memberships and equipment to more user-friendly, technology-driven solutions.

• Promotion of Health Equity: The accessibility of QuazaAI's solution can promote greater health equity by enabling people from various socioeconomic backgrounds to access quality fitness resources, which can contribute to reducing health disparities.

Market/Landscape Change:

• Increase in Digital Fitness Adoption: As QuazaAI demonstrates the effectiveness and convenience of AI-powered gamified fitness, it could accelerate the adoption of digital fitness solutions, influencing how people choose to engage in physical activity.

• New Standards in User Engagement: QuazaAI's success could set new standards for user engagement within the fitness industry, emphasizing the importance of personalization and enjoyment in exercise routines.

QuazaAI's innovative approach not only addresses the need for more engaging and accessible fitness options but also has the potential to drive significant change in the fitness industry, promoting a shift towards more interactive and personalized health technologies.

QuazaAI's impact on the problem of physical inactivity and its related health issues can be understood through a structured theory of change that connects our innovative activities with tangible outputs and long-term outcomes for our target population. Our model incorporates evidence from third-party research and direct feedback from initial user testing to demonstrate how QuazaAI effectively engages users in regular physical activity.

Activities:

• Development of AI-driven gamified fitness platform: QuazaAI utilizes advanced AI to create personalized and engaging exercise games that are accessible on any camera-equipped device.
• Community engagement and feedback integration: Regular user feedback sessions and community engagement initiatives ensure the platform meets user needs and remains appealing.

Immediate Outputs:

• Increased accessibility of engaging fitness options: By requiring only a camera-equipped device, QuazaAI removes barriers such as the need for expensive equipment or gym memberships.
• Enhanced user engagement: The gamification elements (like achievements and challenges) integrated into the platform increase the likelihood of sustained user interaction, as supported by gamification studies showing improved motivation and engagement in various applications.
• Adaptation to user preferences and progress: The AI algorithms adjust the difficulty and type of exercise based on user performance and feedback, ensuring a tailored and effective workout.

Short-term Outcomes:

• Higher physical activity levels among users: As users find the platform engaging and accessible, they are more likely to incorporate regular physical activity into their daily routines.
• Improved physical fitness: Regular use of QuazaAI leads to measurable improvements in users' physical health, such as increased stamina, weight loss, and overall fitness.

Long-term Outcomes:

• Reduction in lifestyle-related health issues: Over time, increased physical activity levels among our users are expected to contribute to lower rates of diseases linked to physical inactivity, such as obesity, cardiovascular diseases, and diabetes.
• Enhanced mental health and well-being: Engaging in regular physical activity has been proven to reduce symptoms of depression and anxiety, leading to improved mental health and quality of life.

Evidence Supporting:

• User engagement and physical activity: Research indicates that gamification can significantly increase engagement and motivation in fitness activities, leading to higher activity levels.
• Impact of physical activity on health: Studies show that regular physical activity reduces the risk of many adverse health conditions, including major non-communicable diseases such as heart disease and diabetes.

By directly linking our activities with expected outcomes through a logical framework, QuazaAI aims to systematically address the challenges associated with physical inactivity. Our approach is grounded in proven methods of user engagement and the physiological benefits of regular exercise, ensuring that our solution is both effective and sustainable.

QuazaAI is committed to transforming how individuals engage with fitness by integrating it seamlessly into daily life through our gamified, AI-driven platform. Our impact goals focus on significantly improving physical activity levels, enhancing mental well-being, and fostering a sense of community among users. Here's how we define and measure our progress towards these goals:

Impact Goals and Measurement Indicators:

1. Increase Physical Activity Levels:

   • Goal: To increase the average weekly physical activity of our users by at least 150 minutes, aligning with the WHO's recommended levels.
   • Indicators:
     • Average minutes of active use per user per week, tracked through the app.

2. Enhance Mental Well-being:

   • Goal: To improve mental health outcomes by reducing symptoms of stress and anxiety associated with a sedentary lifestyle.
   • Indicators:
   1. Frequency of app usage linked to mood improvements, tracked through user feedback and usage patterns.
3. • Goal: To create a supportive and interactive community that encourages consistent physical activity.
   • Indicators:
     • Number of multi-user sessions per month, as a measure of community engagement.
     • User retention rates and community feedback scores, indicating satisfaction and continued engagement.

By systematically tracking these indicators, we can assess the effectiveness of our solution and make data-driven adjustments to enhance our impact. These metrics not only help us measure progress but also provide valuable insights that guide the evolution of our platform to better meet the needs of our users.

We have divided our tech stacks into four subdivisions.

1. Human gesture recognition and pose forecasting: We train our networks in PyTorch and deploy them with onnxruntime in a C# environment.
2. Game Engine: We use Unity at the core, along with Unity assets either designed by our team or available of-the-shelf.
3. Cloud Infrastructure: We employ Microsoft Azure PlayFab for user data management and Photon Engine as a network framework for our online multi-player games.
4. Generative AI: We are researching on technologies with Python to build our generative AI model, working on the data collected from above 3 sub-stacks and generating gamified workouts unique to our each user.

Our choice for the current tech stacks is based on the current expertise of the team and the prospective scalability of development and deployment of the product. We are also exploring other features, such as browser-based play and health tracking integration with smart watches/phones, requiring us to explore beyond and employ technologies WebGL, React and Flutter. 

2 Co-Founders - Jayam Patel, Koushik Balasubramnian
4 Employees 

Koushik has been working on the problem for the last 15 months and Jayam for the last 12 months.

Koushik started exploring the problem at the start of 2023, while ideating the application of AI for fitness. In April 2023, Koushik brought in Jayam to explore the impact of AI-based fitness through gaming and human-AI interaction. In June 2023, we built our first proof-of-concept, followed by a prototype in August 2023. We started hiring and working on the MVP in September 2023. Since then, we have been building the business and the MVP to enter the market by May 2024.

The team is spread across India with one cofounder present in Canada. We are flexible in terms of the location to be on board with us, and we continue to expand with the same principles. 

QuazaAI's business model is designed to maximize both impact and revenue by providing a unique, engaging, and accessible fitness solution that leverages the power of AI and gamification. Our approach is centered on a freemium model that caters to a broad user base while offering additional premium features for enhanced user experience.

Key Customers and Beneficiaries: Our primary customers are individuals seeking an enjoyable and flexible way to incorporate fitness into their daily routines, particularly those who are deterred by the monotony of traditional exercise methods or the high costs associated with gyms and personal trainers. Our beneficiaries are essentially anyone from busy professionals to families who want to maintain a healthy lifestyle without the constraints of conventional fitness approaches.

Products and Services Provided:

1. Freemium Access: Users can access a variety of gamified fitness activities for free. These activities are designed to be engaging and are sufficient for general fitness needs.
2. Premium Subscription: For users seeking deeper customization and more advanced features, such as personal fitness tracking, exclusive gaming levels, and specialized workouts, a premium subscription is available.
3. Community Features: Both free and premium users can access social features that allow them to connect with friends and family, encouraging communal participation and support.
4. Health and Wellness Content: We also provide educational content related to health and fitness, enhancing user knowledge and encouraging a more holistic approach to wellness.

How We Provide These Services:

• Technology-Driven Delivery: Our services are delivered through a mobile and web-based platform that uses advanced AI algorithms to personalize user experiences based on their fitness levels and preferences. The AI component adjusts the difficulty and type of game-based workouts to ensure they are both challenging and achievable.
• User-Centric Design: The design of our platform focuses on ease of use, with a user-friendly interface that encourages regular engagement. We continuously iterate on user feedback to improve the app's features and usability.
• Community Building: Our platform is designed to foster a sense of community among users, which enhances motivation and adherence to fitness regimens through social engagement and mutual support.

Why Customers Want or Need Our Services:

• Engagement and Motivation: Our gamified approach transforms the fitness routine into an exciting and enjoyable activity, addressing the common barrier of lack of motivation associated with exercise.
• Accessibility and Flexibility: By requiring only a device with a camera, our app makes fitness accessible to a wider audience, breaking down barriers such as cost, location, and time.
• Social Interaction: Our community features provide social incentives for exercising, which is a significant motivational factor for many people.

This business model not only supports our mission to make fitness universally accessible and enjoyable but also ensures a sustainable revenue stream through premium subscriptions and potential partnerships. Our strategic approach to offering both free and paid services allows us to scale and adapt in a rapidly evolving fitness and technology market.

QuazaAI is in its early stages, focusing on building a robust and engaging product while strategically laying the groundwork for financial sustainability. Our approach combines direct revenue generation with strategic partnerships to ensure long-term viability.

Revenue Generation Strategy:

1. Freemium Model: Our primary revenue stream will come from our freemium model, where basic services are provided for free, with advanced features and functionalities available through a premium subscription. This model has proven successful in the digital fitness industry by attracting a large user base initially and converting a percentage to paid subscriptions.
2. In-App Purchases: We will offer in-app purchases that enhance user experience, such as custom avatars, additional game levels, and specialized workout plans.
3. Partnerships and Sponsorships: We plan to form partnerships with health and fitness companies, as well as possible sponsorships from sports brands, where they can advertise their products or services directly to our highly engaged user base.

Sustainability and Expansion:

• Partnerships with Health Organizations: We are exploring service contracts with health care providers and organizations to integrate QuazaAI as part of a holistic health solution, potentially underwritten by health insurance schemes.
• Corporate Wellness Programs: We aim to collaborate with corporate entities to include QuazaAI as part of their employee wellness programs, which can provide a steady revenue stream while promoting health and productivity in the workplace.

Evidence of Success So Far:

• Bootstrapping: Both founders are investing in the bussiness to keep it self sustained till the end of 2024.
• Investment and Seed Funding: While we are still in the initial phases, we have started conversations with potential investors and are in the process of securing seed funding. This funding is aimed at accelerating product development and initial market penetration.
• Building Industry Connections: Our ongoing efforts to network within the fitness and tech industries have begun to solidify potential partnerships, laying the groundwork for future collaborative projects and co-marketing opportunities.

While we are just starting and still in the product development phase, our planned approaches align with successful models in the tech and fitness industries. Our goal is to build a financially sustainable model that not only supports itself through various revenue streams but also scales effectively to meet growing market demands. We are committed to leveraging every opportunity to ensure the success and sustainability of QuazaAI.