MyRx

Pakistan Status:

Pakistan has a population of 242 million people, 3rd largest population effected by Diabetes and 4th most effected population by Hypertension. 

Approximately 33 Million people are confirmed patients of Type 2 diabetes, which is around 18% of total population. 42 Million People in Pakistan are effected by Hypertension, which goes around 26% of population. Almost 73% people have both chronic diseases and have been recommended to take regular medicine. 

On average each household got 2 patients of Diabetes (Sugar) and/or Hypertension (Blood Pressure) and according to statistics 2 out of 5 chronic disease patients ignore the regular usage of medication due to lack of affordability or  availability. 

Global Dynamics:

Globally 550Mil people are diagnosed with Diabetes and 1.28 billion people got Hypertension as chronic but treatable by medication disease. 

Our Solution

Regular monthly supply of cost effective, affordable and authentic prescribed Medicine at doorstep for chronic diabetic and/or hypertension patients

Our System:

MyRx is going to launch a hybrid App, which will be used by our customers on desktop, laptop or mobile devices to place the prescribed medicine order through our subscription service.

Our service is going to be very simple, Open the Website/Mobile App, Register by putting the details, upload your prescription.

Our team will validate the prescription, and the customer will be charged for the order, the prescribed medicine package will be delivered on given time to the client's address. 

Membership Benefits:

We do have a membership planned, where we will be offering special deals as well as price lock facility for members who would pay upfront for up-to 1 year in advance. 

Healthcare Accessibility and Quality of Life
We have around 75 Million people effected by either Hypertension of Diabetes, or 24 Million who have got both. Our aim  is to provide cost effective medicine at door step to people who are not able to take medicine for any reason, as well as to provide more convenience and authentic medicine to those who are paying full price but are not getting what they pay for. 
Our Inclusive Approach:
We have identified people of 40-65 years age in both genders, who belong to middle class, and have an income of $200 to $700 per month. In 2nd stage we would add up lower income and upper income people as well. 
Community and Family Dynamics:
The family structure in Pakistan and similar countries allow most women to stay home, as well as retired people are also dependent on the main earner of house. So the individual with this persona is probably already paying for him/her and his/her family members medicine.

Our solution is bringing ease in the lives of Women, Older citizen, disabled and displaced people. We are offering cost saving, time saving and on time medication delivery our customers.

As mentioned above diabetes and hyper tension is now running in Families, We Both are pre-diabetic, have parents who are Diabetic and Patients of Hypertension as well for over 25 years. At our age (in forties) we are seeing more and more people are getting diagnosed with Hypertension and Diabetes, mostly due to life style, quality of food and polluted environment. Most of the times diabetes and Hypertension are caused by issues related to Stomach and Liver. 

The number of patients are increasing rapidly in our country, as we observed in last 8-10 years. Which is not only alarming but also dangerous for our next generation. We are now a part of effected people. 

Better diagnostics, availability of authentic medicine and affordability are serious concerns. Counterfeit medicine is floating in market big times.  With the help of technology, we are going to solve these problems which are faced by home based patients, specially females and older citizens, and those who live alone which their children lives abroad, and they have difficulties to move on their own. Our solution is designed for all those who have limited mobility, affordability concerns and need authentic medicine. 

We have done a limited testing in March 2024 with around 100 users ordering their monthly Medicine pack. We used Google Form to collect information, and manually created orders which we recorded using Excel Sheet, and delivered the require medicines. We procured the medicine from Retailers and Wholesalers for around 15%-18% margin which we transferred to end users by sharing the max margin after the expense of delivery. We delivered in 15Km radius of our City to have managed control over the expenses. The Pilot left us with No Profit /No loss but Customers who are willing to retain the service for the convenience and hassle free experience. 

We are applying to Solve because we believe in its mission to connect Solver teams like ours with partners who can provide both monetary and non-monetary support to advance our solutions. While fundraising is undoubtedly a component of our growth strategy, our primary goal aligns with Solve's broader vision of fostering innovation to address pressing global challenges.

In our endeavor to provide cost-effective and authentic medicine to a part of 75 million diabetes and hypertension patients in Pakistan, we may encounter various financial, technical, legal, and market barriers. Solve's platform offers a unique opportunity to overcome these challenges through collaboration and partnership.

Financially, we aim to scale our operations to reach a wider patient base, but lack the necessary resources to do so independently. Solve's network of partners can provide the funding required to expand our reach and impact, ensuring that affordability remains at the core of our mission.

From a technical standpoint, ensuring the authenticity and quality of medicines is paramount. Solve can connect us with experts in pharmaceutical manufacturing and quality control, helping us establish robust processes to maintain the integrity of our products.

Navigating the legal landscape in Pakistan, especially concerning healthcare and pharmaceutical regulations, presents another hurdle. By leveraging Solve's network, we can access legal expertise tailored to our specific market, ensuring compliance while streamlining our operations.

Culturally, building trust and acceptance within communities is essential for the success of our initiative. Solve's platform can facilitate partnerships with local organizations and influencers, enabling us to engage directly with patients and healthcare providers to address their needs and concerns.

Moreover, penetrating the market effectively requires strategic insights and partnerships. Solve can connect us with stakeholders across the healthcare ecosystem, from government agencies to healthcare providers and insurers, fostering collaborations that drive adoption and sustainability.

In summary, we view Solve as a catalyst for overcoming the multifaceted challenges we face in delivering affordable and authentic medicine to millions of patients in Pakistan. By harnessing Solve's resources and network, we aim to not only alleviate these barriers but also create a scalable and sustainable solution that positively impacts the lives of millions.

Our solution at MyRx introduces a groundbreaking approach to medication management for chronic diabetes and hypertension patients in Pakistan through our monthly online medicine subscription service. 

Here's how we innovate and catalyze positive impacts in the healthcare landscape:

Firstly, our subscription model simplifies the medication procurement process for patients. By offering a monthly subscription, we ensure patients never run out of essential medications, eliminating the need for frequent reordering and reducing the risk of treatment interruptions. This proactive approach to medication management not only enhances convenience but also improves medication adherence, a crucial factor in managing chronic conditions effectively.

Moreover, MyRx leverages technology to personalize the subscription experience. Through our online platform, patients will be able to input their medical history, preferences, and dosage requirements, allowing us to tailor each subscription to their specific needs. This personalized approach not only enhances patient satisfaction but also optimizes medication regimens, potentially leading to better health outcomes.

Additionally, our subscription service includes value-added features such as medication reminders and refill notifications. These proactive reminders help patients stay on track with their treatment plans, minimizing the risk of missed doses and complications. By integrating these supportive features into our service, we aim to empower patients to take control of their health and actively participate in their care.

In terms of broader positive impacts, MyRx's subscription service has the potential to revolutionize medication access and adherence in Pakistan's healthcare landscape. By promoting regular, consistent medication use, we can mitigate the progression of chronic conditions, reduce hospitalizations, and alleviate the burden on healthcare facilities. This, in turn, can lead to cost savings for both patients and the healthcare system, freeing up resources to address other pressing healthcare needs.

Furthermore, our innovative approach could inspire similar initiatives and collaborations within the healthcare industry. As other stakeholders recognize the benefits of subscription-based medication services, we anticipate a ripple effect of innovation and improvement across the sector. From pharmaceutical companies to healthcare providers, stakeholders may explore new ways to enhance patient engagement, streamline medication delivery, and optimize healthcare outcomes.

Overall, MyRx's monthly online medicine subscription service represents a transformative shift in how chronic conditions are managed and treated in Pakistan. By combining convenience, personalization, and proactive support, we aim to empower patients, improve health outcomes, and catalyze positive change in the healthcare landscape.

Our solution, MyRx has been designed to address key challenges faced by a large part of country's effected population in accessing and managing their medications.

1. Activities: Our activities include offering a user-friendly online platform where patients can subscribe to monthly medication deliveries, input their medical information, and receive personalized support and reminders.

2. Outputs: The immediate outputs of our activities are streamlined medication procurement, personalized medication regimens, and improved patient engagement through reminders and support.

3. Outcomes:

   • Short-term outcomes: By ensuring patients receive their medications on time every month, we expect to see improved medication adherence rates. This means patients are more likely to take their medications as prescribed, reducing the risk of complications and hospitalizations.
   • Medium-term outcomes: As patients consistently adhere to their medication regimens, we anticipate better management of their chronic conditions. This could lead to stabilized blood sugar levels for diabetes patients and controlled blood pressure for hypertension patients, reducing the need for emergency medical interventions.
   • Long-term outcomes: Over time, sustained medication adherence and better condition management can result in improved overall health outcomes, such as reduced risk of diabetes-related complications (like kidney disease or nerve damage) and hypertension-related cardiovascular events (like heart attacks or strokes). This not only enhances the quality of life for patients but also reduces healthcare costs associated with preventable complications.

4. Evidence: Our theory of change is supported by existing research on the importance of medication adherence in managing chronic conditions. Studies have consistently shown that regular, consistent medication use leads to better health outcomes and reduced healthcare utilization among patients with diabetes and hypertension.

In summary, by providing a convenient, personalized, and supportive medication subscription service, we expect MyRx to positively impact the health outcomes of millions of chronic diabetes and hypertension patients in Pakistan, ultimately leading to improved quality of life and reduced healthcare costs.

Our impact goals for MyRx's monthly online medicine subscription service for chronic diabetes and hypertension patients in Pakistan are as follows:

1. Improving Medication Adherence: Our primary goal is to increase medication adherence among our target population. We aim to ensure that a higher percentage of patients consistently take their prescribed medications as directed.

   • Indicator: Percentage of patients who report taking their medications as prescribed over a specified period, measured through patient surveys and feedback.

2. Enhancing Health Outcomes: We aim to improve the health outcomes of chronic diabetes and hypertension patients by promoting better medication management and condition control.

   • Indicator: Monitoring key health indicators such as blood sugar levels for diabetes patients and blood pressure readings for hypertension patients over time. We will compare these indicators before and after using our service to assess improvements.

3. Reducing Hospitalizations and Complications: By supporting patients in effectively managing their conditions, we aim to reduce the incidence of hospitalizations and preventable complications related to diabetes and hypertension.

   • Indicator: Tracking the number of hospitalizations and emergency room visits related to diabetes and hypertension among our subscriber base. We will compare these numbers with national averages to evaluate our impact on reducing healthcare utilization.

4. Enhancing Quality of Life: Our overarching goal is to enhance the quality of life for chronic diabetes and hypertension patients by providing convenient access to medications and personalized support.

   • Indicator: Conducting periodic quality of life assessments using standardized tools such as the EQ-5D questionnaire or disease-specific quality of life scales. We will measure changes in quality of life scores among our subscribers over time.

5. Promoting Cost Savings: We aim to contribute to cost savings in the healthcare system by reducing the need for emergency medical interventions and preventing costly complications associated with uncontrolled chronic conditions.

   • Indicator: Estimating the cost savings associated with reduced hospitalizations, emergency room visits, and complications among our subscriber base. We will compare these cost savings with the investment required to deliver our service to assess the cost-effectiveness of our solution.

By focusing on these impact goals and regularly measuring our progress using relevant indicators, we aim to demonstrate the transformative impact of MyRx's subscription service on the lives of chronic diabetes and hypertension patients in Pakistan.

The core technology powering MyRx's monthly online medicine subscription service is designed as a comprehensive digital platform that integrates various technologies to provide a seamless and user-friendly experience for chronic diabetes and hypertension patients in Pakistan. Here's an overview of the key components:

1. Web and Mobile Applications: Our solution features user-friendly web and mobile applications that allow patients to easily subscribe to our service, manage their preferences, and access personalized support and resources. These applications are built using modern development frameworks to ensure compatibility across a wide range of devices and platforms.

2. Data Management and Analytics: Behind the scenes, we employ robust data management and analytics systems to securely store and process patient information, medication histories, and health data. Advanced analytics algorithms help us identify patterns and trends in medication adherence and health outcomes, enabling us to tailor our services to meet the unique needs of each patient.

3. AI and Machine Learning: Our platform will utilizes AI and machine learning algorithms to provide personalized recommendations and reminders to patients based on their medication schedules, health status, and preferences. These algorithms continuously learn and adapt based on user feedback and real-world data, improving the effectiveness of our interventions over time.

4. Communication and Engagement Tools: We leverage SMS technology, email notifications, and in-app messaging to communicate with patients and provide timely reminders about medication refills and health education resources. These communication channels are designed to be accessible and non-intrusive, ensuring patients stay engaged and informed throughout their journey with us.

5. Secure Payment Gateways: To facilitate seamless transactions, our platform integrates secure payment gateways that enable patients to safely and conveniently pay for their medication subscriptions online. We prioritize data security and compliance with regulatory standards to protect patient privacy and financial information.

6. Customer Relationship Management (CRM): Our CRM system allows us to efficiently manage patient interactions, track customer feedback, and respond to inquiries in a timely manner. By maintaining strong relationships with our patients, we can provide high-quality support and continuously improve our services based on user insights.

Overall, the core technology behind MyRx's solution combines innovative digital tools with a deep understanding of the unique challenges faced by chronic disease patients. By leveraging these technologies, we aim to empower patients, improve medication adherence, and ultimately enhance health outcomes for individuals living with diabetes and hypertension in Pakistan.

Yes, we have a strong team to manage the company as well as adding experienced individuals from relevant fields as advisors.

Altaf Hussain, Founder

• 24 Years of experience in Information Technology, Human Resource Management, compliance, and General Management.

• More Details https://www.linkedin.com/in/mi...

Muhammad Bilal, Co-Founder 

• 24 Years of experience in Information Technology and 19 years of Business Management as an entrepreneur. 

• More Details https://www.linkedin.com/in/muhammadbilalqayyum/

Dr. Habib Aslam Gaba, Advisor

Consultant Cardiologist | Certified Med Editor/Journalist | Epistemologist | Bibliophile | Paradigmologist | IT Disrupter
More Details: https://www.linkedin.com/in/dr...

we have been working on this idea since September 2023, which is less than 1 year.

Currently we have a small team but we have strong belief that ensuring diversity, minimizing barriers to opportunity, and fostering inclusivity are essential aspects of creating a healthy and thriving workplace environment in any industry, including healthcare. Here's how our team would approach these priorities within our business:

1. Recruitment and Hiring Practices:

   • Establish clear diversity and inclusion goals for recruitment, ensuring that hiring decisions are made with diversity in mind.

2. Training and Development:

   • Provide ongoing training on diversity, equity, and inclusion (DEI) topics for all staff members, including managers and leaders.
   • Implement mentorship programs to support underrepresented employees and help them navigate their career paths within the organization.

3. Promoting Equal Opportunities:

   • Ensure that all employees have equal access to opportunities for career advancement, promotion, and leadership roles.
   • Proactively identify and address any systemic barriers to advancement that may exist within the organization.

4. Creating a Welcoming and Inclusive Environment:

   • Foster a culture of respect, empathy, and open communication where all team members feel valued and heard.
   • Establish Employee Resource Groups (ERGs) or affinity groups to provide support and networking opportunities for employees from diverse backgrounds.
   • Implement policies and procedures that promote work-life balance and accommodate the diverse needs of employees, such as flexible scheduling and remote work options where feasible.

5. Addressing Bias and Discrimination:

   • Implement mechanisms for reporting and addressing instances of bias, discrimination, or harassment in the workplace.
   • Provide training on unconscious bias awareness and bystander intervention to empower employees to recognize and address discriminatory behavior.
   • Take swift and decisive action to investigate and address any complaints or incidents of discrimination, ensuring that all employees feel safe and supported.

By prioritizing diversity, equity, and inclusion within our healthcare business, our team is confident to create a workplace where all employees will feel empowered to contribute their unique perspectives and talents, ultimately leading to better outcomes for patients and the broader community.

Our business model at MyRx revolves around providing value to chronic diabetes and hypertension patients in Pakistan by offering a convenient and personalized monthly online medicine subscription service. Here's how our business model works:

1. Key Customers and Beneficiaries: Our primary customers are chronic diabetes and hypertension patients in Pakistan who require regular access to medications to manage their conditions. These patients benefit from our service by receiving timely medication deliveries, personalized support, and resources to help them adhere to their treatment plans effectively.

2. Products and Services: We offer a monthly online medicine subscription service that includes the following components:

   • Convenient Medication Delivery: Patients can subscribe to receive their monthly medication refills conveniently delivered to their doorstep, eliminating the need for frequent trips to pharmacies.
   • Personalized Support: Patients have access to personalized support from our team of healthcare professionals, who provide guidance, answer questions, and offer resources to help patients better understand and manage their conditions.
   • Medication Reminders: Our platform sends patients reminders and notifications to ensure they take their medications as prescribed, reducing the risk of missed doses and treatment interruptions.
   • Health Education Resources: We provide access to educational resources and information about diabetes and hypertension management, empowering patients to make informed decisions about their health.

3. Delivery Method: Our service is delivered primarily through our online platform, which patients can access via web or mobile applications. Patients can sign up for a subscription, manage their medication preferences, communicate with our team, and receive support all through our digital platform.

4. Value Proposition: Patients choose our service because it offers convenience, personalized support, and peace of mind. By subscribing to MyRx, patients can avoid the hassle of visiting pharmacies, reduce the risk of medication stockouts, and receive tailored guidance to help them effectively manage their chronic conditions.

5. Revenue Generation: Our primary way to generate revenue is through subscription fees paid by patients for access to our monthly medication delivery service. Patients pay a recurring fee to receive their medications each month, providing a predictable revenue stream for our business.

In addition to Subscription fee we have a very good margin between purchase and online retail, which is around 12% to 60% depending upon the level of our sourcing.

Overall, our business model at MyRx focuses on providing value to chronic disease patients in Pakistan by offering a convenient, personalized, and reliable solution for medication management. By prioritizing patient needs and leveraging technology, we aim to improve health outcomes and enhance the quality of life for individuals living with diabetes and hypertension.

Our plan for achieving financial sustainability at MyRx revolves around a combination of revenue streams that cover our operational expenses and support our mission of providing accessible medication management solutions to chronic diabetes and hypertension patients in Pakistan. Here's an overview of our revenue generation strategies and evidence of their success to date:

1. Subscription Fees and Margins: Our primary revenue stream comes from subscription fees paid by patients for access to our monthly medication delivery service. Patients pay a recurring fee to receive their medications each month, providing a predictable revenue stream for our business. In addition to subscription fee, we have good margin between purchase and sale of medicines. 

   • Success: We have successfully onboarded a good number of subscribers since launching our service as prototype. Our subscription model has proven popular among patients seeking convenient and reliable medication management solutions.

2. Partnerships with Healthcare Providers: We are in process to explore partnerships with healthcare providers, hospitals, and clinics to offer our medication management services as part of their patient care offerings. These partnerships may involve revenue-sharing arrangements or service contracts to provide our solutions to a broader patient base.

   • Success: We have established partnerships with a couple of healthcare providers in Pakistan, enabling us to reach a larger audience of chronic disease patients and possibly generate additional revenue through service contracts and referrals.

3. Grants and Funding: We are actively pursuing grants and funding opportunities from philanthropic organizations, government agencies, and impact investors that align with our mission and goals. These funds may be used to support research and development efforts, scale our operations, or expand our reach to underserved communities.

   • Success: We are applying to receive grants and funding from reputable organizations and foundations that recognize the importance of our work in improving medication access and adherence for chronic disease patients. These funds will enable us to invest in technology development, marketing initiatives, and strategic partnerships to further our impact.

4. Investment Capital: In the future, we may seek investment capital from venture capitalists, impact investors, and strategic partners to fuel our growth and expansion plans. Investment capital would be used to scale our operations, enter new markets, and enhance our technology platform.

   • Success: While we have not pursued investment capital yet, we have garnered interest from potential investors who recognize the potential for scalability and impact of our solution. As we continue to demonstrate traction and success in the market, we remain open to exploring investment opportunities to support our long-term growth objectives.

Overall, our diverse revenue streams and strategic partnerships position us for financial sustainability as we continue to scale our operations and fulfill our mission of improving health outcomes for chronic disease patients in Pakistan.