MTS Ecosystem

• Healthcare Inequity: In most sub-Saharan countries, >20% of the population lives more than two hours away from essential health services, leading to continuing healthcare inequity and avoidable deaths.
• Data Gaps: Lack of nationally and internationally aggregated, anonymised, real-time healthcare data for government ministries of health and international healthcare IGOs and NGOs, to enable them to better prepare, coordinate and respond to emergencies, increase the effectiveness of public health campaigns, improve healthcare service quality, identify research and policy-making opportunities, see cross-border vaccination uptake and epidemiological progress, increase healthcare accessibility and equity, and improve cross-border health initiatives.
• Unstable Infrastructure: Internet penetration is today at ~40%, and smartphone ownership at ~20% of the population. With increased telecommunications infrastructure investment across the continent, advances in smartphone connectivity, data management policies (including to boost interoperability, privacy, and security), and data infrastructure are starting to change the ways health systems work in Africa. Rapid expansion in other areas, such as mobile financing, shows that leapfrogging is possible.
• Medical Records Access: Most of this population lack access to their medical records, which hinders continuity of care and informed decision-making and disempowers them from providing feedback on their care, leading to ongoing lack of transparency and accountability in the healthcare system.
• Medical Fraud: Verifying the credentials of healthcare professionals, establishments and the authenticity of medicines is challenging, leading to instances of unlicensed practitioners, lack of uniformity and legitimacy of care provided, and unviable medicines that compromise patient safety and healthcare quality, undermining trust in the healthcare system.

Imagine a world where you as an individual and medical patient can not only visualize your internal health in real-time, but can simulate your potential health risks using your body’s Digital Twin so you can set personalized health goals - through an app in your phone...  

A world where health professionals can have triage information provided upfront by their patients, enabling them to prioritize cases, improve the accuracy of diagnoses, track treatment progress in real time and simulate/predict health outcomes to optimize and personalize treatment plans, promoting preventive care and overall well-being....  

A world where governments and international healthcare IGOs and NGOs, using country and continent-level digital twinning for real-time reporting and future modelling, establish an unprecedented level of worldwide healthcare visibility, cooperation, and predictability – ensuring seamless continuity of care across borders. 

This is what we are building. 

MTS Intro Deck (Solution Explained)

Three apps (iOS and Android), and two Digital Twin-enabled dashboards, linking patients, health professionals, health establishments, ministries of health, and international healthcare IGOs/NGOs through a connected, secure, digitized, data ecosystem, that leverages AI to enhance patient outcomes globally.

I've known Austin my entire life, and we've been friends for 21yrs. I've been friends with Celeste for 14yrs. I sat them and their spouses next to each other at my wedding 6yrs ago, where they became friends. Last year, we became co-founders when I had the idea on the 25th of May 2023. We were all born and raised in sub-Saharan Africa (these are OUR people, our families, our friends, our colleagues, users and customers). We have all met together many times, and even spent a week living in the same apartment in Ghana when we went to do our customer deep-dive/requirements scoping/dinners/workshops/break-out sessions/individual customer meetings etc.

We understand that solving the digital health problem is not about providing health establishments with EMR capability, that it requires an ecosystem approach, that the power to affect lasting change lies in the data that individual patients give about themselves, as without including the patients as users, you are asleep on a huge opportunity. And without the likes of MSF, The Gates Foundation, UNDP, UNICEF etc as customers, you are missing out on your largest revenue driver, and not closing the loop to generate lasting impact.

We're engaging stakeholders at every level, from the patients on the ground to the IGOs and NGOs at 40000ft, to create an interoperable, closed-loop solution that brings them all together, for lasting change, for global good. And we know this because we've spoken to the founders of all our competitors. We know what their mistakes were, what they tried to do to resolve them, what worked, what did not work, where they are going now, and why. We have involved our end users at every level since the beginning of our value proposition definition. So, we know not only that they need it, but that it'll solve all the problems we had first identified, and more, that their current systems do not. We have factored all of this into the development not only of our revenue models but of every single one of our products within our product/data ecosystem. As a result of this, they are actively engaged in ensuring its success, as they have had input in its development, meaning it takes into consideration things we wouldn't have known without their partnership in the process.

We have now started building our MVP, in partnership with, and to pilot it first with our Beta clients, Scope Plus Health Group in Ghana, across their one hospital & dozens of clinics, followed by the other 200 health establishments in our sales pipeline, and covered by the signed ‘Expression of Interest’ forms. We are also engaged with the UNDP (they attended our dinner and workshops in Ghana), and are actively building relationships with future customers including the Gates' foundation and the African Development Bank, utilizing our advisory board who are very networked.

We have now started building our MVP, in partnership with, and to pilot it first with our confirmed Beta clients, Scope Plus Health Group in Ghana, across their one hospital & dozens of clinics, in Q3 2024.

As a startup dedicated to improving how millions of people experience healthcare delivery, we recognize the importance of leveraging cutting-edge technologies to increase access, improve health outcomes, and address systemic barriers to care. Applying to Solve presents a unique opportunity to tap into a global network of innovators, experts, and partners who share our commitment to driving positive change in healthcare. Specifically, we believe Solve can help us overcome several key barriers that currently hinder our ability to scale and impact underserved communities, including the technical and legal challenges related to data privacy, security, and regulatory compliance we face. Solve's expertise in these areas can help us navigate complex legal and regulatory landscapes, ensuring our solutions are ethically sound, compliant, and aligned with best practices.

Moreover, joining Solve's powerful network of impact-minded leaders will allow us to showcase our solutions, gain exposure in the media, and engage with key stakeholders and partners to amplify our impact.

Participating in Solve is about making a meaningful difference in the lives of our users, customers, and individuals and communities worldwide. We are excited to leverage Solve's resources and network to drive positive change and create a healthier, more equitable future for all.

We understand that solving the digital health problem is not about providing health establishments with EMR capability. We understand that it requires an ecosystem approach, that the power to affect lasting change lies in the data that individual patients give about themselves and that the whales are the ultimate revenue drivers. Without including the patients as users, you are asleep on a huge opportunity. And without the likes of MSF, The Gates Foundation, UNDP, UNICEF etc as customers, you are missing out on your largest revenue driver, and not closing the loop to generate lasting impact.

It takes seeing and engaging stakeholders at every level, from the patients on the ground to the IGOs and NGOs at 40,000 feet, to create an interoperable, closed-loop solution that brings them all together, for lasting change, for global good.

And we know this because we've spoken (when we were in incognito mode) to the founders of all our competitors. We know what their mistakes were, what they tried to do to resolve them, what worked, what did not work, where they are going now, and why. We have factored all of this into the development not only of our revenue models but of every single one of our products within our product/data ecosystem.

Our solution addresses the critical problems we identified, by leveraging technology to increase access to quality healthcare services and bridge existing gaps in healthcare infrastructure, data availability, and patient empowerment, leading to a more equitable and efficient healthcare system across the African continent.

Firstly, regarding healthcare inequity, our platform provides a digital solution that brings essential health services closer to individuals, particularly those living more than two hours away from healthcare facilities. By offering telemedicine services and facilitating remote consultations, patients can access healthcare professionals and services from the comfort of their homes, reducing travel time and increasing healthcare accessibility.

Secondly, in addressing data gaps, our platform aggregates anonymized, real-time healthcare data from various sources, including health establishments and healthcare professionals. This data is then analyzed and presented in a comprehensive dashboard, providing government ministries of health and international healthcare organizations with valuable insights to better prepare, coordinate, and respond to healthcare emergencies. Additionally, by improving data infrastructure and interoperability, our platform enhances the effectiveness of public health campaigns, increases healthcare service quality, and monitors cross-border health initiatives.

Thirdly, regarding unstable infrastructure, our platform is designed to operate efficiently even in regions with limited internet penetration and smartphone ownership. Through innovative data management policies and scalable technology solutions, we can adapt to changing telecommunications infrastructure and smartphone connectivity, ensuring continuity of service delivery regardless of infrastructure limitations. It is also designed to allow one person to create accounts for all their family members who do not have smartphones (like Netflix), which upon acquisition of a smartphone for any of those accounts, can then be de-coupled from the 'parent' account.

Fourthly, concerning medical records access, our platform empowers patients by providing them with secure access to their medical records. Patients can view their health information, including diagnoses, prescriptions, and treatment plans, enabling continuity of care and informed decision-making. Moreover, patients can provide feedback on their care experiences, promoting transparency and accountability in the healthcare system.

Lastly, regarding medical fraud, our platform includes features for verifying the credentials of healthcare professionals and establishments. By implementing robust verification mechanisms and ensuring compliance with regulatory standards, we mitigate the risks associated with unlicensed practitioners and counterfeit medicines, safeguarding patient safety and healthcare quality. 

Our impact goals align with several UN Sustainable Development Goals, particularly Goals 3 (Good Health and Well-being), 9 (Industry, Innovation, and Infrastructure), and 10 (Reduced Inequalities). We aim to address healthcare inequities, improve healthcare infrastructure, and reduce inequalities in access to quality healthcare services across Africa.

Specifically, our impact goals include:

1. Increasing Healthcare Access: We aim to reduce geographical barriers to healthcare access, contributing to SDG 3, by providing telemedicine services and remote consultations. Our goal is to reach underserved populations living even more than two hours away from essential health services. Trackable quantitative indicators include:

   • Number of telemedicine consultations conducted per month
   • Percentage increase in access to healthcare services for rural and remote communities

2. Enhancing Healthcare Infrastructure: We seek to strengthen healthcare infrastructure and innovation capacity, supporting SDG 9, by leveraging technology to improve healthcare delivery. Our platform enables the aggregation of real-time healthcare data and enhances connectivity between healthcare providers and patients. Trackable quantitative indicators include:

   • Percentage increase in the availability of real-time healthcare data
   • Number of healthcare establishments, IGOs and NGOs adopting our solutions

3. Reducing Healthcare Inequalities: We aim to reduce inequalities in access to quality healthcare services, in line with SDG 10, by empowering patients and promoting transparency and accountability in the healthcare system. Our platform provides patients with secure access to their medical records, enabling them to actively participate in their healthcare decisions. Trackable quantitative indicators include:

   • Percentage of patients accessing their medical records through the platform
   • Patient satisfaction scores and feedback on healthcare experiences

By measuring our progress against these impact goals and trackable quantitative indicators, we can effectively monitor our contribution to the UN Sustainable Development Goals and ensure that we are creating meaningful and sustainable impact for people in every country across the continent.

Our technology enablers include:

• Encryption: Encryption technology enhances the security and integrity of medical records, ensuring data privacy and enabling the secure sharing of relevant, patient-consented health information among stakeholders.
• AI & ML: AI and ML are instrumental in analyzing large healthcare datasets, improving diagnostic accuracy, personalizing patient care, and enhancing operational efficiency.
• Cloud: Cloud computing enables secure storage, accessibility, and scalability of medical data and applications, supporting remote access and collaboration among healthcare professionals.
• IoT (Internet of Things): Our products are IoT-enabled to collect real-time patient data, monitor health conditions, and improve patient outcomes by connecting medical devices and wearables.
• Web/Mobile Apps: Our applications are essential for delivering healthcare technology solutions to a broad audience, including healthcare professionals, patients, and regulatory bodies.
• Automation: Automation technologies streamline administrative tasks, reduce errors, and improve the efficiency of healthcare processes, such as appointment scheduling and billing.

Full-Time = 2

Part-Time = 1

11 Months.

Our leadership team is led by a woman and is composed of 66% women. We share many different ethnicities and nationalities, reflecting our commitment to diversity, with members from various backgrounds, cultures, and experiences. We actively seek to ensure diversity in all our practices, to create an organization that represents the diverse communities we serve.

To promote diversity and minimize barriers to opportunity, we have implemented several initiatives to support our organization's growth:

1. Recruitment and Hiring: We use inclusive language in our job postings and actively recruit from diverse talent pools. We will also implement blind resume reviews to mitigate unconscious bias in the hiring process.

2. Training and Development: We provide ongoing training and development opportunities to all team members, focusing on topics such as cultural competence, and inclusive leadership.

3. Inclusive Policies and Practices: We regularly review our policies and practices to ensure they are inclusive and equitable. This includes offering flexible work arrangements and providing resources for mental health support.

By prioritizing diversity, equity, and inclusion, we aim to create a workplace where all team members feel valued, respected, and empowered to contribute their best work. We believe that by embracing diversity, we can drive innovation, champion creativity, and achieve our mission of improving healthcare access and outcomes for all.

Five Revenue Models

B2B (Health Establishments)

Model: SAAS Subscription

Target Customers: Healthcare Establishments (Hospitals, Clinics, Pharmacies)

Value Proposition: Secure, efficient, and patient-centric healthcare management solutions tailored to their specific needs.

Revenue Streams

1. Installation/Migration Fee
2. Annual Subscription (5-year contract, S/M/L - variable by patient flow)
3. Data Analytics Reports Availability Fee (Free/Bronze/Silver/Gold/Platinum – Digital Twin) 

B2G (Governments)

Model: Subscription-Based

Target Customers: National Governments

Value Proposition: Real-time reporting and future-modelling using country’s Digital Twin and country-specific, aggregated, anonymised data from the MTS ecosystem, providing real-time insights and analytics for informed policy-making and improved public health management.

Revenue Stream: Annual Subscription (5-year contract)

B2IGO (Inter-Governmental Organisations)

Model: Subscription-Based

Target Customers: IGOs (e.g., UNDP/WHO)

Value Proposition: Real-time reporting and future-modelling using every country’s Digital Twin, including continent-level Digital Twinning and internationally aggregated, anonymised data from the MTS ecosystem, to support their global health initiatives and research efforts.

Revenue Stream: Annual Subscription (5-year contract)

B2NGO (Non-Governmental Organisations)

Model: Subscription-Based

Target Customers: NGOs (e.g., MSF/Amnesty International)

Value Proposition: Real-time reporting and future-modelling using every country’s Digital Twin, including continent-level Digital Twinning and internationally aggregated, anonymised data from the MTS ecosystem, to aid in their mission to enhance healthcare accessibility and delivery.

Revenue Stream: Annual Subscription (5-year contract)

B2C (Patients)

Model: Subscription-Based

Target Customers: Premium patients.

Value Proposition: The body’s Digital Twin for vital signs tracking, organ functions monitoring, real-time visualization of internal health, and simulation of potential health risks for personalized health goals.

Revenue Stream: Monthly Subscription

We are currently building our MVP, and are pre-revenue. Our plan for becoming financially sustainable involves a multi-faceted approach that leverages a combination of revenue streams to cover our expenses and support our work in the long term.

1. Selling Products and Services: We will generate revenue by offering our solutions to healthcare establishments, governments, international organizations, and non-governmental organizations (NGOs). Our suite of products and services includes patient engagement platforms, telemedicine solutions, data analytics tools, and digital twin technology for health establishments. By providing valuable and innovative solutions to our customers, we generate recurring revenue through subscription fees, licensing agreements, and service contracts.

2. Contracts to Governments: We partner with governments to provide a solution tailored to their needs. By addressing healthcare inequities and improving access to quality care, we demonstrate the value of our solutions and secure long-term contracts with government agencies.

3. Raising Investment Capital: We are currently raising our first round of investment capital from venture capital firms, impact investors, and strategic partners to fuel our growth and scale our operations. These investments will enable us to expand our product offerings, enter new markets, and accelerate our impact. By demonstrating a strong business model, PMF traction, and growth potential, we are attracting investors who share our vision for improving the way that millions of people experience healthcare delivery in Africa and beyond.

4. Grants and Donations: We are also pursuing grants and donations from philanthropic organizations, foundations, and government agencies to help us address critical healthcare challenges, conduct pilot programs counter by country, and implement our innovative solutions in those countries, including in their underserved communities. By securing grants and donations, we will supplement our revenue streams and extend our reach to marginalized populations.

We will evidence our success through:

• Revenue Growth: Achieving steady revenue growth year over year, demonstrating the demand for our products and services in the market.
• Customer Retention: Maintaining high customer satisfaction and retention rates, with many clients renewing their contracts and expanding their engagements with us.
• Partnerships and Collaborations: Establishing strategic partnerships and collaborations with leading healthcare organizations, governments, and international agencies, further validating the value of our solutions.
• Financial Sustainability: Releasing financial statements and projections that show a clear path to profitability and long-term sustainability, with revenue streams covering expected expenses and supporting future growth initiatives.

By diversifying our revenue streams, maintaining financial discipline, and delivering impactful solutions, we are confident in our ability to achieve financial sustainability while driving positive change in healthcare delivery across Africa and beyond.