SENSARAa

Roughly half the U.S. workforce struggles with burnout. Seventy-six percent see workplace stress negatively impacting their personal relationships. Excessive stress at work accounts for $190 billion in health care costs each year, plus hundreds of thousands of unnecessary deaths. And in the past three years, the stressors and disruptions of the COVID-19 pandemic have spun a rising storm into a full-on tornado — and made employee well-being an urgent priority…

In order to solve the complex problems of our world, we need healthy global workers, able to connect deeply with one another to balance their energy efficiently at work. The problem is that 70% of US employees feel psychologically unsafe at work. This pervasive sense of insecurity profoundly influences their daily decision-making processes, entrenching a prevailing culture characterized by Fear, Uncertainty, and Doubt (FUD).

Moreover, the retention problem exacerbates the situation. When employees feel psychologically unsafe, unappreciated, or overburdened by stress, they are more likely to seek employment elsewhere, leading to high turnover rates that further disrupt organizational stability and productivity.

SOURCE

SENSARAa is a tech platform featuring an AI Companion designed to empower global workers in regulating their nervous systems and fostering connections within a supportive community. 

SENSARAa serves as a comprehensive resource for somatic intelligence development, offering tailored cognitive, somatic, and creative practices to address individual needs. From movement exercises to guided imagery, the platform caters to diverse learning styles and preferences. Moreover, SENSARAa's hybrid nature ensures accessibility both online and through live events, mitigating feelings of isolation and fear of change prevalent in remote work environments.

By leveraging body sensations to inform decision-making processes, SENSARAa enhances relationships with oneself, others, and the planet. It facilitates improvements in time management, leadership, and conflict resolution, ultimately reducing absenteeism and turnover while unlocking creativity and productivity.

A team of 11 people @Accenture have declared gaining 2 hours / week / employee, after practicing SENSARAa for 3 weeks. 

Overall, SENSARAa offers a compelling solution to address the challenges of modern work environments and promote holistic well-being for ALL. 

Through innovative features like VOICE scan and HRV score analysis, users can quickly identify stress triggers and gain valuable insights. SENSARAa platform offers targeted interventions and practices tailored to address these specific metrics, empowering users to proactively manage their stress levels and enhance their well-being in REAL TIME.

SENSARAa serves all workers, and all scholars of the world - from all industries. Early adopters are located in profitable mid size companies who have the budget to innovate and who are not cutting mental health budget because of layoffs. Creative industries are very interested in learning how to generate more original ideas in the current AI era. Start-up founders & law firms are wondering how to correct the burnout crisis. 

Try this practice with your group: Now

You just practiced neuro-arts. At the intersection of neuroscience and creativity lives innovation & resilience. This space is available anywhere, at all times. Global workers engage with SENSARAa's AI Companion daily to enhance focus, weekly to foster team cohesion, and during high-stress moments, such as meetings or partnership discussions.

When individuals befriend and co-regulate their nervous systems, they become more attuned to the cues of safety or danger they send to others. By fostering a sense of safety and social connection, individuals can create an environment conducive to collaboration, trust, and effective communication.

Co-regulation involves synchronizing physiological states with others, which promotes a sense of interconnectedness and mutual understanding. This synchronization helps individuals recognize and respond appropriately to each other's emotional cues, leading to smoother interactions & peaceful relationships. 

We have traction. AWS, GOOGLE, ACCENTURE… are trusting and buying SENSARAa

We have a community of 200 women and 500 super fans, and a DB of 700 fans… they are waiting for the platform.

We are 2 female founders committed to enhancing the quality of human relationships @work @home @schools. 

Elodie Attias somatic coach and inner-peace expert and Aurélie Brisac sustainable change expert.

We have known each other for more than 8 years - we met when we both landed in Los Angeles and never stopped collaborating since then. 

We have already connected the dots between US corporations and US Schools. They are waiting for SENSARAa AI companion to practice together and learn from each other how to practice creativity differently - how to leverage their body intel efficiently… 

We have a team of experts in tech and in the science of the nervous system, the science of neuro-arts, the science of somatic intelligence. We have delivered 1 POC and 1 MVP at Google and Accenture  and are ready to launch the platform and AI companion. Team leaders & HR managers are asking for SENSARAa to join global companies like Google, Caudalie, Parachute workplaces. We need the capital to pay for the tech team. 

We care to develop partnerships with Slack and Microsoft Teams to integrate within the workers’ agenda as smoothly as possible. 

SENSARAa pilot is gaining traction! We've self-funded our initial MVP phases with relentless dedication, fueled by our passion to enact change. Supported by our inner circle, we've secured $100K in "love money." Now, as we press forward, we're actively seeking $1,5M additional capital to fully realize our vision and address SENSARAa clients' needs.

Our community is rallying behind us, evident in the 35 super fans who pre-ordered the platform and AI tool sight unseen. At a recent pre-launch event, attended by 200 women, 75% expressed keen interest in returning and bringing their teams along next time.

Looking forward, we're energized by the immense potential impact of SENSARAa. With 3.5 billion people employed worldwide, our commitment is unwavering: to transform a successful MVP into a scalable business with unparalleled social impact.

It's imperative for the human race to reconnect with their body intelligence, as this is the safest path to a more peaceful and harmonious world. We are applying to MIT_Solve because we recognize that habits don't change on their own.

Conventional strategies, whether bottom-up or top-down, have proven insufficient. Workers are understandably apprehensive and fatigued by the relentless demands of the productivity machine. What we need is collaborative planning and management that empowers all individuals, not just a select few.

SENSARAa looks to MIT_Solve to champion the need for social health solutions. To foster a global learning society rooted in trust for yourself, others and the planet. We aim to revolutionize the current paradigm by placing the body and the nervous system as the missing link in our learning & connections. 

In particular, we hope MIT_Solve can assist us in addressing challenges such as tech-enabled monitoring, ensuring the aggregation of large volumes of anonymous data is conducted with the highest ethical standards and transparency in communication.

Moreover, MIT_Solve's extensive network offers the potential to collaborate with key players in various fields. By connecting with AIExperts, Bio-technologies, and other components of the connected ecosystem, we can expedite the healing process for workers on a global scale.

SENSARAa pioneers the social health market, emphasizing group learning and team mental health over individual trauma release. By fostering safe relationships where trust grows with each interaction and prioritizing enjoyment, we create resilient communities. Our approach shifts from reactive to proactive, catalyzing broader impacts by challenging industry norms and reshaping mental health paradigms.

SENSARAa AI Companion has the potential to catalyze positive relationships within the social health space by shifting the focus from reactive interventions to proactive community-building. Through our emphasis on fostering authentic connections and psychological safety, SENSARAa not only addresses existing mental health challenges but also cultivates a supportive ecosystem where ALL individuals can thrive through resilience to change.

In terms of market impact, SENSARAa has the capacity to redefine existing paradigms by demonstrating the efficacy and desirability of group-oriented mental health interventions. By carving out a niche in the social health market, we not only expand the scope of mental health solutions but also challenge prevailing notions of individualized care. This shift towards collective well-being has the potential to reshape industry norms and build robust bridges between communities currently segregated. 

Hypothesis 1: if people recognize their body emotions, triggers & sensations in the present - they can feel their state of energy - distancing themselves from burnout in the long term. 

Hypothesis 2: if people are connected to their nervous system in the present, they can translate their conflicting felt-sense into needs - such as vulnerability or productivity. 

Hypothesis 3: if people know their needs in real-time, they can ask for help with a clear positive request, and become better collaborators - with themselves and others.

Hypothesis 4: if people learn how to be in a safe zone at all times, regulating their nervous system, they can express their vulnerabilities and unlock work life balance & creativity.

Testimonials from first clients on product outcomes: here

Tech Trends Source & the need for deeper connections: video here

Our impact goals for SENSARAa are as follows - generating a source of grace & inspiration for ALL parties and a higher wellbeing.

1. Reach 25 million employees in the US, connecting each one with a mentor/buddy/learning-peer from US schools, US medical system or simply within your organization for collaborative learning. We measure progress by tracking the number of employees engaged in SENSARAa and the successful establishment of connections over time.

2. Reduce burnout by 25% within one year of implementation. We measure progress by regularly assessing employee burnout levels through surveys and comparing results over time.

3. Increase productivity within three weeks of practice and creativity within two weeks. We measure productivity and creativity improvements through objective performance metrics and employee feedback.

4. Decrease high levels of stress on a quarterly basis. We track stress levels through surveys and monitor trends over time to gauge the effectiveness of our intervention.

5. Increase team cohesion through neuro-arts interventions. We aim to enhance collaboration and team dynamics by incorporating neuro-arts activities as a new work habit. Progress is measured by assessing changes in team cohesion indicators, such as communication effectiveness, trust among team members, and shared goals. 

SENSARAa is a multifaceted solution powered by cutting-edge technology, designed to enhance the lives of global workers. Here's an overview of the core technology behind our platform:

1. Community App: SENSARAa provides a platform where real people can connect weekly to explore somatic intelligence learnings. This community-driven approach functions as a global treasure hunt, uncovering insights into how our bodies react in various states such as fight, flight, freeze, or fawn.

2. AI Companion: Our solution features an AI companion that tailors personalized practices in real-time based on individual needs and preferences. This AI-driven functionality ensures that each user receives the most relevant and effective guidance for their well-being journey.

3. Global Video Game: Through a global video game interface, SENSARAa translates users' body reactions into personalized cues of danger or safety. This gamified experience provides highly engaging feedback, empowering users to better understand and regulate their physiological responses. All data collected is anonymized and aggregated to facilitate collective intelligence.

4. Hybrid Gamification System: SENSARAa employs a hybrid gamification system that encompasses both online and offline interactions. Users earn points and rewards for participating in community activities, mentoring others, or sharing skills. This incentivizes ongoing engagement and fosters a sense of collective progress.

5. Live Experiences: As users engage with the platform and accumulate points, they unlock unique live experiences within the community. These experiences range from team-building activities in unconventional settings, such as museums at night, to specialized mentoring sessions with experts. This dynamic feature encourages continuous participation and facilitates meaningful connections among users.

Exemple of live event here March 21st in Los Angeles - 200 women for the first time afterwork to decode their nervous system in a museum.  

The SENSARAa team consists of two co-founders who work full-time on the project. Additionally, all other contributors are consultants engaged on a contract basis. 

We are ready to internalize the tech team and start hiring the sales team. 

We have been working on SENSARAa since August 2022. At that time it was called The HeartWorkers LLC. 

Ensuring diversity, equity, and inclusion (DEI) is central to our operational ethos. 

We adopt a flat hierarchy. assigning all team members to a primary department while facilitating cross-departmental learning opportunities monthly. This structure fosters collaboration and knowledge exchange, enriching our collective understanding and cross-cultural references.

Our commitment to DEI extends to ethical practices aligned with our manifesto. We actively cultivate an environment where every team member feels welcomed, respected, supported, and valued. This approach promotes equitable access to opportunities and advancement, minimizing barriers to staff and fostering a culture of inclusivity.

Turn YOUR TRIGGERS INTO GLIMMERS!

As we continue to evolve, our team remains dedicated to enhancing diversity within our leadership and across all levels of the organization. 

Our business model centers around a SaaS B2B platform / membership community designed to foster nervous system self-regulation & co-regulation.

Our main audience are teams looking for stress-management, creative and new somatic rituals at work, at home, at schools. More info here

 We offer:

• Annual Subscriptions: $15/month - paid annually
  • Target ACV: $27,000
  • Add-ons: Company-Centric Programs + Live Coaching (2x ACV)

Segments:

1. Enterprise: Targeting entire departments with a minimum of 150 users.
2. Mid-Market: Targeting high-growth companies with a minimum of 10 Exec.

Financial Sustainability Plan:

To achieve financial sustainability, we employ a multi-faceted approach to revenue generation:

1. Selling Services: Our primary revenue stream is derived from annual subscriptions to SENSARAa SaaS B2B platform, supplemented by add-on services such as Company-Centric Programs and Live Events.

2. Client Expansion: We aim to rapidly penetrate the market by securing 15 clients in Year 1, focusing on both Enterprise and Mid-Market segments. Strategic client expansion is prioritized, aiming to convert initial departmental deals into company-wide contracts.

3. Client Retention: Our strategy emphasizes maintaining strong client relationships and achieving a 90% retention rate by Year 2. Satisfied clients will serve as active case studies, bolstering our reputation and attracting new business.

4. Revenue Projection: We project significant revenue growth, scaling from $729K in Year 1 to $25M by Year 3. This trajectory is driven by both new client acquisition and expansion within existing accounts.

Evidence of Success:

• Rapid Market Entry: By securing 5/15 clients in Year 1, we are establishing a strong foothold in the market, laying the foundation for future growth.

• Client Expansion: Our efforts to expand within existing clients have yielded positive results, with initial departmental contracts soon to evolve into company-wide agreements.

Additional Milestones:

• Q1 2024: Raised $100K in love money funding to support MVP #3
• Q2 2024: Creation of the super fans community - 200 women hooked - from various industries. 
• Q3 2024: Implementation of AI Companion and development of Health Tech Wearable.
• Q4 2024: Acquisition of 15 new clients through the new product launch, solidifying our market presence and revenue potential.