Green Cycle
- Peru
- For-profit, including B-Corp or similar models
Firstly, 7 out of 10 farmers earn up to 2 times less because they cannot demonstrate the quality of their products in Latam. Secondly, every year around 600 million people in the world get sick from consuming contaminated food, from excess agrochemicals and pesticides (damaging health and the environment), cross contamination.
Through a marketplace with digital food history. Where it will help demonstrate the quality of the product and this helps farmers increase the value of their product by improving their income, it helps demonstrate that they have a positive impact on the planet. Through digital identities, people will be able to eat healthily, farmers will improve their income and take care of the planet.
The user is the farmers, who will help them demonstrate that the product is healthy, improve their economic income and have a positive impact on the planet. The client is the people who seek to eat healthily.
We have a multidisciplinary team made up of the technology, product and marketing areas, which allows us to efficiently execute the project. We have support from local and international institutions that support the execution, the Ministry of Production of Peru, the International Cooperation Organization of Korea Koica.
- Generate new economic opportunities and buffer against economic shocks for workers, including good job creation, workforce development, and inclusive and attainable asset ownership.
- 8. Decent Work and Economic Growth
- 9. Industry, Innovation, and Infrastructure
- 10. Reduced Inequalities
- 11. Sustainable Cities and Communities
- 12. Responsible Consumption and Production
- 13. Climate Action
- Pilot
Because we have been working with local food producers, doing various pilots, generating digital identities for their food and generating economic income, generating awareness of sustainable production with the planet.
To learn from experts, be part of a community that wants to build a better world and have support from allies
- Business Model (e.g. product-market fit, strategy & development)
- Financial (e.g. accounting practices, pitching to investors)
- Monitoring & Evaluation (e.g. collecting/using data, measuring impact)
- Product / Service Distribution (e.g. delivery, logistics, expanding client base)
- Public Relations (e.g. branding/marketing strategy, social and global media)
Our differential is our digital identity that we generate for the food, which helps demonstrate that it is healthy and sustainable food for the planet.
How will it produce the impact? through digital food identities, which is a guarantee of health and sustainable production. Why would it have an impact? Because through digital identities, we will help improve economic income for producers and reach new markets, we will ensure that people eat in a healthy and sustainable way with the planet.
The impact objectives are: to increase the economic income of food producers, to reach a new customer segment, to have sustainable production for the planet and for people to eat healthily. Progress is measured by the number of income generated, the number of people fed healthily.
The core technology driving the solution is blockchain, for digital food identities
- A new application of an existing technology
- Blockchain
- Peru
- Chile
- Colombia
- Mexico
We work 3 people in the team full time and 3 part time
We have been working on the solution for 1 year
We ensure that the team is diverse, because it is the most important thing for us to develop innovation, we need multiple points of view to produce greater technological disruption.