Impact Games
- Tunisia
- For-profit, including B-Corp or similar models
The gaming industry has traditionally focused only on entertainment, often overlooking opportunities meaningful societal and environmental impact. As a result, there is a significant gap in the market for games that not only entertain but also contribute to solving real-world problems.
By integrating real-world impact into gameplay, Impact Games directly tackles these challenges. Each completed level contributes to providing meals, planting trees, furnishing schools, and donating clothing. By gamifying charitable actions, Impact Games harnesses the widespread popularity of mobile gaming to engage millions of players in meaningful social and environmental causes. Through partnerships with charities, this model ensures a significant and sustainable impact on communities in need
Impact Games addresses several pressing issues simultaneously: food insecurity, deforestation, inadequate education infrastructure, and clothing poverty. Globally, 690 million people suffer from hunger, while deforestation continues at an alarming rate of 10 million hectares per year. Around the world, millions of children lack access to proper education facilities, and many communities lack basic clothing necessities.
Impact Games is a gaming studio that creates mobile games for social and environmental impact.
Good Meal (Real meal donated for every completed level in partnership with World Food Programme): This puzzle game allows players to donate real meals to those in need by completing levels. Players solve ingredients puzzles to progress, with each level completion triggering a donation of a real meal to someone facing food insecurity.
Forest Seed (Real tree planted for every completed level in partnership with Eden Reforestation Project): A simulation game where players plant real trees to combat deforestation and promote environmental conservation. Players manage a virtual forest ecosystem and witness the impact of their actions on the environment.
Help School (Real school furniture donated for every completed level in partnership with UNICEF): This quiz game challenges players with educational questions, and for every 10 correct answers, real furniture is donated to schools in need, improving educational infrastructure.
Cloth Box (Real clothing provided for every completed level in partnership with Oxfam): A merge game where players combine virtual clothing items to create new ones, with 10 combinations triggering a donation of real clothing to individuals or communities in need.
Through Impact Games, players can enjoy diverse gaming experiences while making a positive impact on society and the environment.
Allocating 50% of our revenue to charity partners ensures that our impact extends beyond the gameplay itself. For "Good Meal," proceeds support the World Food Programme (WFP), combating hunger globally. "Forest Seed" contributes to the Eden Reforestation Projects, aiding in reforestation efforts to combat climate change and restore ecosystems. Funds from "Help School" benefit UNICEF, improving education infrastructure and access for children worldwide. Lastly, "Cloth Box" supports Oxfam's initiatives, providing clothing and essential resources to vulnerable communities. Each partnership targets a specific social or environmental issue, amplifying the impact of our games and fostering meaningful change. This commitment to philanthropy not only enhances the gameplay experience by giving players a sense of purpose but also contributes to addressing pressing global challenges. Through these partnerships, we leverage the popularity of gaming to make a tangible difference in the world, creating a win-win scenario where players enjoy entertainment while driving positive social and environmental impact.
Our team brings together a unique combination of expertise in game development, graphic design and business strategy, positioning us well to deliver Impact Games effectively. With years of experience in the gaming industry, we understand the intricacies of creating engaging and immersive gameplay experiences that resonate with players. Additionally, our background in social and environmental impact allows us to design games that address pressing global challenges in innovative ways.
We have established strong partnerships with reputable charities such as the World Food Programme, UNICEF, Eden Reforestation Projects, and Oxfam, ensuring that our impact is meaningful and well-directed. These partnerships also provide us with valuable insights and resources to maximize the effectiveness of our games in addressing social and environmental issues.
Furthermore, our team is committed to transparency and accountability, ensuring that funds allocated to charity partners are utilized efficiently and effectively to create real-world impact. We regularly evaluate and iterate on our games based on player feedback and impact metrics, allowing us to continuously improve and refine our offerings.
Overall, our team's passion for gaming and impact, coupled with our expertise and strategic partnerships, positions us as leaders in delivering impactful gaming experiences through Impact Games.
- Foster financial and digital inclusion by supporting access to credit, digital identity tools, and insurance while securing privacy and personal data.
- 1. No Poverty
- 2. Zero Hunger
- 4. Quality Education
- 8. Decent Work and Economic Growth
- 9. Industry, Innovation, and Infrastructure
- 13. Climate Action
- 15. Life on Land
- 17. Partnerships for the Goals
- Prototype
We are currently at the prototype stage with our flagship game, Good Meal. Our demo is complete, and we've thoroughly tested the core gameplay. We've also established partnerships with charities such as the World Food Programme, UNICEF, Eden Reforestation Projects, and Oxfam. Additionally, we have a waitlist of over 5000 players and a growing community on social media.
We are applying to Solve because we believe in the power of collaboration to amplify our impact. While we have made significant progress in developing Impact Games, we recognize that we can benefit from additional support to overcome certain barriers.
Specifically, we hope Solve can help us address the following challenges:
Technical Expertise: We seek guidance and mentorship from experts in gaming development, especially in optimizing our games for maximum engagement and impact.
Partnerships: MIT network can facilitate introductions to potential partners, including gaming industry leaders, philanthropic organizations, and impact investors, to expand our reach and resources.
Scale-Up Support: As we prepare to launch Impact Games to a wider audience, we need strategic advice on scaling our operations sustainably while maintaining our social and environmental impact.
By leveraging Solve's resources and network, we aim to accelerate the growth and effectiveness of Impact Games, ultimately making a greater difference in addressing social and environmental challenges through gaming.
- Financial (e.g. accounting practices, pitching to investors)
- Human Capital (e.g. sourcing talent, board development)
- Public Relations (e.g. branding/marketing strategy, social and global media)
Impact Games introduces a new standard to mobile gaming by integrating real-world impact into gameplay. While the concept of "gaming for good" often focuses on raising awareness, we take it to the next level by providing tangible outcomes from gameplay. Our unique value proposition in the mobile gaming market sets us apart. While many games prioritize revenue generation through in-app purchases or advertisements, we allocate 50% of profits to charity partners. This not only differentiates us from competitors but also attracts socially conscious gamers seeking experiences aligned with their values.
Impact Games catalyzes broader positive impacts by inspiring others in the gaming industry to prioritize social and environmental responsibility. By demonstrating the viability and success of integrating real-world impact into gameplay, we aim to influence other gaming studios to follow suit. This collective shift could reshape the gaming landscape, leading to a proliferation of socially conscious gaming experiences. Furthermore, our approach challenges the notion that "gaming for good" is limited to awareness-raising. We transform this concept by providing players with the opportunity to actively contribute to real-world causes through gameplay.
Overall, Impact Games has the potential to change the market by redefining the relationship between gaming and impact. As more players engage with our games and experience the satisfaction of making a difference, we envision a future where gaming becomes a powerful tool for positive change, driving significant impact on a global scale.
Impact Games aims to make a positive difference by integrating real-world impact into gameplay. Through our gaming experiences, players engage in activities such as solving puzzles, planting virtual trees, answering educational quizzes, and merging virtual clothing items. For each level completed or virtual item obtained, tangible real-world contributions are made, such as donating meals, planting trees, providing educational resources, and distributing clothing to those in need. This immediate output of donations and contributions leads to longer-term outcomes, including increased awareness of social and environmental issues, enhanced empathy and understanding, and a sense of empowerment among players. By actively participating in gameplay, players become agents of change, contributing to meaningful social and environmental outcomes while enjoying entertaining gaming experiences. Through our theory of change, we aim to demonstrate the transformative power of gaming in addressing real-world challenges and inspire others to embrace gaming as a tool for positive impact
Impact Games focus on the tangible financial contributions made to our charity partners through gameplay. We aim to measure our progress by tracking the amount of donations made to each charity partner and the corresponding impact projects funded by these donations.
Good Meal:
- Track the number of meals donated.
- Donate $1 million to WFP by the end of 2025 (equivalent to 700,000 meals).
Forest Seed:
- Track the number of trees planted.
- Donate $1 million to the Eden Reforestation Project by the end of 2025 (equivalent to 800,000 trees planted).
Help School:
- Track the funding generated for educational resources.
- Donate $1 million to UNICEF by the end of 2025 (equivalent to 500,000 pieces of school furniture provided).
Cloth Box:
- Track the number of clothing items donated.
- Donate $1 million to Oxfam by the end of 2025 (equivalent to 300,000 pieces of clothing provided).
By setting specific impact goals for each game and closely monitoring the financial contributions made through gameplay, we ensure that our gaming experiences directly translate into meaningful social and environmental outcomes. This approach allows us to maximize our financial impact and drive positive change in collaboration with our charity partners.
The core technology that powers Impact Games is a combination of modern game development tools and platforms, such as Unity, and innovative mechanisms for integrating real-world impact into gameplay.
Unity serves as the primary game development platform for creating immersive gaming experiences across various devices and operating systems. It provides a robust set of tools and features for designing, prototyping, and deploying games with high-quality graphics and smooth gameplay mechanics.
We leverage modern technologies such as cloud computing and data analytics to enhance the functionality and performance of our games.
- A new business model or process that relies on technology to be successful
- Big Data
- Crowd Sourced Service / Social Networks
- Software and Mobile Applications
- Tunisia
- Canada
- United States
Impact Games has a team of 4 full-time staff, including a Game Developer responsible for technical development, a Graphic Designer skilled in creating attractive assets, a Public Relations Officer managing communication with charities, and a Financial Officer responsible for budgeting, financial planning, and ensuring sustainability.
Our team has been working on Impact Games for one year
Ensuring diversity, equity, and inclusion (DEI) within our team is a top priority at Impact Games. We recognize that diversity fosters innovation and creativity, which are essential for our success in addressing social and environmental challenges. Here's how we promote DEI within our team:
Diverse Leadership: Our leadership team reflects a diverse range of backgrounds, experiences, and perspectives. We actively seek out individuals from underrepresented groups to ensure diverse representation at all levels of our organization.
Goal for Diversity: We have set specific goals to increase diversity within our team, both in terms of demographics and perspectives. These goals guide our recruitment, hiring, and retention efforts, ensuring that we create a team that reflects the diversity of the communities we serve.
Inclusive Environment: We prioritize creating a welcoming and inclusive environment where all team members feel valued and respected. This includes promoting open communication, actively listening to diverse viewpoints, and fostering a culture of empathy and understanding.
Training and Education: We provide training and education on topics related to DEI to all team members. This includes workshops on unconscious bias, cultural competency, and inclusive leadership, among others, to ensure that everyone has the tools and knowledge to contribute to a diverse and inclusive workplace.
Ongoing Evaluation: We regularly assess our progress towards our DEI goals and identify areas for improvement. This includes collecting feedback from team members, conducting DEI surveys, and reviewing our policies and practices to ensure they are inclusive and equitable.
By prioritizing diversity, equity, and inclusion within our team, Impact Games aims to create a culture where everyone feels empowered to contribute their unique talents and perspectives towards our shared mission of driving positive social and environmental impact
Impact Games operates on a hybrid business model that combines revenue generation with social and enviormental impact. Our key customers are mobile gamers who seek engaging and meaningful gaming experiences. We provide them with a collection of mobile games designed to address specific social and environmental challenges, such as hunger, deforestation, education, and clothing poverty. These games are provided through mobile Play store and App store, accessible to a wide audience globally.
Our customers are motivated to play our games because they want to contribute to positive social and environmental impact while enjoying entertaining gameplay experiences. Each game within our collection offers unique mechanics and challenges, ensuring a diverse range of gaming experiences to appeal to different player preferences.
In terms of revenue generation, Impact Games monetizes through various channels, including in-app purchases of virtual coins, video advertisements, and sponsorships. Additionally, we allocate 50% of our profits to charity partners, ensuring that a significant portion of our revenue directly contributes to impactful social and environmental projects.
Overall, our business model focuses on providing value to both players and the communities we serve. By combining entertainment with real-world impact, we attract socially conscious gamers while generating revenue to sustain our operations and support our charitable initiatives.
- Individual consumers or stakeholders (B2C)
Impact Games aims to achieve financial sustainability through a combination of revenue streams, including in-app purchases, video advertisements, sponsorships, and partnerships. Additionally, we allocate 50% of our profits to charity partners, ensuring a portion of our revenue directly contributes to impactful projects while still maintaining a sustainable business model.
While we are currently in the development stage and have not yet generated revenue, our revenue strategies are designed to ensure financial viability once our games are fully launched. We anticipate generating revenue through in-app purchases and video advertisements within our games. Additionally, we have laid the groundwork for securing sponsorships from companies interested in supporting our mission of combining gaming with social and environmental impact. Furthermore, our partnerships with charity organizations will enable us to allocate a significant portion of our profits to fund their projects.
While specific financial details may not be publicly shareable at this stage, our revenue-generating activities have demonstrated the viability of our business model. As we continue to develop our games, grow our user base, and expand our offerings, we anticipate further increases in revenue, allowing us to achieve long-term financial sustainability while making a positive impact on society and the environment
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CEO / Founder