The GIFT™ Framework
- United States
- For-profit, including B-Corp or similar models
The Green Infrastructure for Towns (GIFT™) Framework confronts the escalating challenge of climate change, focusing on the increased vulnerability of both urban and rural communities in the United States and—ultimately—worldwide. This vulnerability is intensified by extreme weather events and rapid urbanization, which strain infrastructure and natural resources. GIFT™ aims to revolutionize climate risk and adaptation analysis by integrating detailed assessments of land use, population dynamics, and environmental factors, thereby enabling communities to develop precise, effective resilience strategies.
Globally, climate change is a pervasive threat, with urban areas—home to over 55% of the global population—facing significant risks. The scale of the challenge is monumental; the World Bank warns that climate change could push an additional 132 million people into extreme poverty by 2030. In the United States, addressing the nation's infrastructure deficit requires an estimated $4.5 trillion, with a significant portion allocated to managing stormwater and flood risks. The EPA further anticipates a need for over $271 billion for stormwater and wastewater infrastructure improvements over the next 25 years, highlighting the critical economic, social, and environmental implications of climate resilience.
GIFT™'s innovative approach leverages advanced algorithms to deliver granular, parcel-level analysis within days—not months—unlike traditional methods that are often time-consuming and costly. This rapid turnaround is pivotal for timely decision-making, especially in scenarios requiring immediate action, such as post-disaster recovery or urgent climate adaptation measures. By dramatically reducing the time and cost associated with detailed climate risk assessments, GIFT™ makes actionable information accessible to all communities, regardless of their financial capacity. This democratization of data challenges the traditional consultancy model, offering a cost-effective alternative that empowers communities to prioritize and implement resilience strategies without the need for expensive consulting studies or grant writers. Importantly, by making detailed climate risk assessments more accessible and affordable, GIFT™ significantly increases the likelihood that lower-income towns and neighborhoods can obtain the risk assessments they urgently need. This focus ensures that resilience strategies are aligned with their specific needs and resources, facilitating timely interventions that might otherwise be delayed or deemed financially unfeasible.
For example, the urban heat island effect, exacerbated by climate change and urbanization, can significantly impact public health and energy consumption. GIFT™ identifies critical areas lacking in green spaces, guiding targeted green infrastructure projects to mitigate this effect. Similarly, in addressing flood risk, GIFT™ pinpoints areas where rapid runoff exceeds drainage capacity, enabling precise infrastructure upgrades and natural water absorption enhancements.
The global challenge of climate resilience requires adaptable, scalable solutions. GIFT™'s framework is designed for worldwide application, from the coastal cities facing rising sea levels in the United States to the drought-impacted agricultural communities in sub-Saharan Africa, benefiting millions by protecting communities, economies, and ecosystems against climate threats. By prioritizing equitable access to our services, GIFT™ ensures that more communities, especially those with limited financial resources, can proactively address climate risks, safeguarding their futures against the increasing threats posed by climate change.
GIFT™ introduces a transformative approach to climate resilience, focusing on the nuanced interplay between urbanization and climate risks. Unlike traditional analyses, GIFT™ zeroes in on parcel-level characteristics—such as land use and population dynamics—that either exacerbate or mitigate these risks. This precision enables the mapping of specific, actionable strategies for communities to implement at the granular level, ensuring targeted and effective adaptation and mitigation efforts.
GIFT™'s methodology is distinguished by its action-oriented framework. It both identifies the underlying characteristics contributing to climate vulnerability and, importantly, it outlines concrete steps communities can take to address these issues. This approach is enriched by overlaying social vulnerability data, ensuring that the most affected populations are prioritized in resilience planning. Such prioritization not only aids those most in need but also fosters broader community resilience, benefiting society as a whole.
A critical advantage of GIFT™ is its use of advanced algorithms operating within a series of geospatial tools, which facilitate rapid, parcel-level analysis within days, not months. This efficiency is crucial for swift decision-making, particularly in urgent situations like post-disaster recovery or immediate climate adaptation planning. By significantly reducing the time and cost associated with comprehensive climate risk assessments, GIFT™ democratizes access to vital information, making it available to all communities, irrespective of their economic status. This shift challenges the traditional consultancy model by providing a cost-effective, accessible alternative that enables communities to develop and implement resilience strategies without relying on expensive consulting services or the need for specialized grant writing.
For instance, in urban areas where the heat island effect intensifies climate risks, GIFT™ identifies specific parcels lacking green spaces. It then proposes actionable green infrastructure projects, enhancing urban livability and reducing heat impacts. Similarly, for flood risk management, GIFT™ pinpoints areas where impermeable surfaces contribute to runoff and flooding, suggesting sustainable infrastructure solutions that alleviate these risks while promoting environmental health.
GIFT™'s unique focus on detailed, parcel-level characteristics and its commitment to incorporating social vulnerability data into its analyses ensure that resilience strategies are not only precise but also equitable. This commitment is particularly crucial for lower-income communities, which often lack the resources for traditional risk assessments. By providing accessible, actionable insights, GIFT™ empowers these communities to proactively address climate vulnerabilities, ensuring interventions are implemented before it's too late.
Altogether, GIFT™ revolutionizes climate resilience planning by providing detailed insights into how urbanization affects climate risks and by mapping specific, actionable measures for community adaptation and mitigation. GIFT™'s rapid analysis turnaround and the democratization of climate risk data represent a significant advancement over traditional methods, making comprehensive, action-oriented climate resilience planning accessible to communities everywhere. This innovative approach not only facilitates immediate, effective action but also ensures that resilience strategies are inclusive, benefiting the most vulnerable populations and the wider community alike. By prioritizing equitable access to our services, GIFT™ aims to ensure that more communities, especially those with limited financial resources, can address climate risks promptly, safeguarding their futures against the escalating threats posed by climate change.
GIFT™ is strategically designed to enhance the lives of communities disproportionately affected by climate change, with a special focus on those neighborhoods that are economically and socially vulnerable. These communities are frequently on the frontline of climate challenges such as heatwaves, storm surges, and compound flooding, which means that they face both the physical and economic brunt of these events. GIFT™ recognizes that resilience encompasses economic stability as much as it does climate adaptability, and we are dedicated to increasing the accessibility of detailed risk assessments for these underserved areas.
As we launch our solution, our primary focus (i.e., our beachhead market) is on vulnerable coastal communities characterized by their geographic susceptibility to climate change impacts and their significant yet often overlooked contribution to local economies. Despite facing heightened risks, these neighborhoods contribute substantial revenue through property taxes. However, the return on their contributions, in terms of investment in resilience and infrastructure, frequently falls short, leaving them in a precarious position when disasters strike.
These communities face critical challenges that often lead to a continuous cycle of loss, including the following:
- Economic Disparities: Despite their considerable contribution to municipal revenues, these communities often see little reinvestment in their local infrastructure or resilience planning, exacerbating their vulnerability to climate impacts.
- Infrastructure and Recovery Resources: The lack of resilient infrastructure and adequate resources for recovery not only hampers these communities' ability to bounce back from climate-related events but also threatens their long-term economic stability.
- Information and Planning Gaps: There is a critical need for actionable, localized information that can guide both immediate responses to climate risks and strategic economic planning for resilience.
GIFT™ addresses the critical challenges these communities face, including economic disparities, infrastructure and recovery resource gaps, and the need for actionable, localized information. Our solution, developed through advanced algorithms and geophysical data mapping/visualizations, aims to:
- Highlight Economic and Climate Resilience: GIFT™’s analysis extends beyond climate risk to include economic resilience, highlighting areas where communities' financial contributions are not matched by resilience investments. This insight is crucial for advocating for equitable resource allocation.
- Provide Actionable Insights for Equitable Resilience: By providing detailed, parcel-level data, GIFT™ empowers communities to identify specific vulnerabilities and advocate for targeted actions that enhance both climate and economic resilience.
- Ensure Rapid, Accessible Data Analysis: The initiative’s use of advanced algorithms ensures quick turnaround times for delivering insights, crucial for timely decision-making and advocacy for equitable investment in resilience measures.
- Prioritize Vulnerable Populations: GIFT™ overlays social and economic vulnerability data with climate risk analyses, ensuring that strategies prioritize the needs of the most vulnerable, promoting a more inclusive approach to resilience planning.
GIFT™ is committed to redefining resilience for coastal communities, emphasizing the dual importance of economic stability and climate adaptability. By making risk assessments more accessible to lower-income communities, GIFT™ aims to break the cycle of loss and vulnerability, ensuring that all communities, regardless of their economic or social status, receive the planning, support, and investment needed to thrive in the face of environmental and economic challenges.
Our team, led by Erin Rothman and comprising Emeka Ude, Doug Wurst, and Kinga Stryszowska-Hill, is uniquely positioned to design and deliver GIFT™ to our target communities. Our collective experience and backgrounds, while diverse in geography and expertise, share a deep commitment to leveraging our skills for climate resilience and adaptation, particularly in communities most affected by climate change.
Ms. Rothman has spent over two decades working directly with urban and rural communities and nonprofits across North America, focusing on climate adaptation and resilience. Her work in developing smart sensor networks and data analytics solutions for resilience challenges places her at the forefront of practical, community-engaged climate science. Erin's background in natural resources and wetland ecology, combined with her experience in urban planning, ensures that our solutions are not only scientifically sound but also grounded in the realities of the communities we aim to serve.
Emeka Ude brings a vital international perspective from Nigeria, a country facing significant climate challenges, particularly in its coastal regions. His expertise as a skilled cartographer, GIS analyst, and data scientist with a background in surface water and civil engineering allows us to incorporate a global understanding of climate risks, ensuring our solutions are adaptable and relevant to diverse settings.
Doug Wurst's proficiency in transforming complex climate data into actionable insights through scalable web applications ensures our solutions are accessible and user-friendly. His background in finance and climate science adds a crucial dimension to our approach, considering the economic impacts of climate change and the importance of financial resilience.
Kinga Stryszowska-Hill's quantitative environmental science expertise and her ability to translate data into compelling narratives make our project findings resonate with a broader audience. Her dedication to innovative scientific research and communication bridges the gap between technical solutions and community understanding.
Our approach to designing and implementing GIFT™ is deeply rooted in community engagement. We believe that the communities we aim to serve are not just beneficiaries but essential partners in our work. This belief is reflected in our methodology, which prioritizes:
- Listening and Learning: Engaging with community members to understand their experiences, needs, and ideas ensures that our solutions are not only scientifically robust but also culturally sensitive and aligned with the communities' values and priorities.
- Collaborative Design: Co-creating solutions with community stakeholders, incorporating their input and feedback at every stage of the design and implementation process fosters ownership and ensures that our interventions are practical and welcomed.
- Adaptive Implementation: Remaining flexible and responsive to community feedback allows us to refine and adjust our strategies to better meet the communities' evolving needs.
We believe that our team's diverse expertise, combined with our nonprofit partners and a commitment to community-engaged design and implementation, positions us uniquely to deliver GIFT™ effectively. By integrating scientific innovation with community wisdom and priorities, we aim to build climate resilience that is not only effective but also equitable, ensuring that the most vulnerable communities are empowered to adapt and thrive in the face of climate challenges.
- Adapt cities to more extreme weather, including through climate-smart buildings, incorporating climate risk in infrastructure planning, and restoring regional ecosystems.
- 3. Good Health and Well-Being
- 8. Decent Work and Economic Growth
- 11. Sustainable Cities and Communities
- 13. Climate Action
- 16. Peace, Justice, and Strong Institutions
- Pilot
We feel that the "Pilot" stage accurately captures our journey to date: launching in specific communities, actively iterating our algorithms and output based on real-world application and feedback, and considering the strategic direction of our venture in terms of its for-profit or nonprofit status.
Our confidence in GIFT™'s technical readiness stems from the robustness of our geospatial mapping tools, AI algorithms, and the integration of real-time environmental data. However, we certainly recognize the dynamic nature of climate resilience challenges, and we remain committed to continuous refinement. Working closely with communities has underscored the importance of integrating "human in the loop" feedback into our development process, ensuring our solutions are not only technologically advanced but also deeply relevant and responsive to the communities' needs, i.e., they reflect the reality that our customers face.
To date, we have successfully deployed GIFT™ in four diverse communities, marking significant milestones in both climate and economic resilience planning. Our achievements include:
- Identifying and Mitigating Increased Runoff: In each community, we've pinpointed areas where urbanization contributes to increased runoff, directly affecting flood risk. Our analyses have guided local governments in implementing infrastructural and green solutions to mitigate these risks.
- Highlighting Flood Risks and Economic Impacts: We've illuminated the significant flood risks facing low-lying and low-income areas, facilitating discussions around buyouts of vacant parcels for restoration. This approach not only addresses immediate flood risks but also contributes to long-term community resilience.
- Mapping Green Infrastructure Priorities: Utilizing data on slope, impervious surfaces, and social vulnerability, we've mapped out green infrastructure priorities. This strategic planning aids communities in targeting their investments effectively, enhancing both environmental and social resilience.
- Prioritizing High-ROI Stormwater Infrastructure Fixes: Our work has identified high-return-on-investment fixes within existing stormwater infrastructure, enabling communities to allocate their resources more efficiently and effectively.
Through these deployments, we've directly engaged with local governments, community planners, non-profits, and residents, serving as a critical tool in their resilience planning efforts. While quantifying the exact number of beneficiaries can be complex due to the indirect impacts of our work, each community's engagement has led to tangible improvements in resilience planning and infrastructure investment, benefiting tens of thousands of residents.
All of that being said, we are actively deciding whether to continue as a for-profit entity or to spin off GIFT™ as a nonprofit. This consideration is driven by our desire to maximize GIFT™'s impact. Transitioning to a nonprofit could open avenues for grants and philanthropic funding, potentially broadening our reach and deepening our community engagement.
In advancing GIFT™, we will encounter a multifaceted array of challenges that span financial, technical, and market domains. Our hope is that Solve can support us in overcoming these barriers, leveraging its network to connect us with partners who can provide both monetary and non-monetary support to propel our initiative forward.
Financial Barriers:
Scaling GIFT™ requires substantial investment, particularly as we transition from pilot projects to broader implementation. The financial challenge lies in securing funding that not only supports technological development but also enables community engagement and capacity building. We hope Solve can facilitate connections to funding sources, including grants, impact investors, and philanthropic organizations, interested in climate resilience and sustainable urban development. As mentioned previously, at this time, we are a for-profit, but we are evaluating whether a non-profit status will facilitate our reach even further. This decision impacts our funding strategies, operational framework, and potential partnerships. We seek Solve's guidance and support in:
- Evaluating the Pros and Cons: Assistance in comprehensively assessing the advantages and challenges of each model in the context of GIFT™'s goals, including potential impacts on funding, scalability, and mission alignment.
- Strategic Connections: Introductions to organizations and experts who have navigated similar decisions, providing insights into their experiences and lessons learned.
- Advisory Support: Access to advisors and consultants specializing in organizational structure and strategy, who can offer tailored advice on structuring GIFT™ for maximum impact and sustainability.
Furthermore, while we believe that our technical foundation is strong, the continuous evolution of technology in data analytics, geospatial mapping, and AI presents an ongoing challenge in staying ahead. Access to cutting-edge technological tools and platforms is essential for GIFT™ to maintain its effectiveness. Through Solve, we aim to engage with tech partners and academic institutions that can offer access to advanced technologies, expertise, and opportunities for collaborative innovation.
Likewise, cultural acceptance and market adoption are critical for the success of GIFT™. Each community has its unique cultural context and readiness for adopting new technologies. Overcoming skepticism and building trust is essential. We hope to leverage Solve's network to engage with community leaders, NGOs, and local stakeholders who can act as champions for GIFT™, facilitating cultural acceptance and encouraging market adoption through grassroots advocacy and education.
- Business Model (e.g. product-market fit, strategy & development)
- Product / Service Distribution (e.g. delivery, logistics, expanding client base)
- Public Relations (e.g. branding/marketing strategy, social and global media)
- Technology (e.g. software or hardware, web development/design)
GIFT™ introduces a groundbreaking approach to climate resilience, setting a new standard for how communities understand, plan for, and adapt to the multifaceted challenges posed by climate change. What sets GIFT™ apart is its innovative integration of advanced geospatial mapping, artificial intelligence (AI), and real-time environmental data analysis, all tailored to the specific needs and dynamics of both urban and rural communities. This unique combination not only enhances the precision and applicability of climate risk assessments but also democratizes access to critical, actionable insights for parcel-level resilience planning, yet another much-needed innovation in the climate space.
GIFT™ conducts granular, parcel-level analysis rapidly, a significant advancement over traditional, broader-scale environmental assessments. By leveraging AI and machine learning, our solution analyzes vast datasets to identify and predict climate risk factors with unprecedented accuracy. This technological prowess enables the initiative to map out specific, actionable measures for community adaptation and mitigation, moving beyond mere identification of risks to providing detailed strategies for resilience.
Furthermore, GIFT™ integrates real-time data from a network of environmental sensors, offering insights on weather patterns, water levels, and other critical factors. This integration both enables data-based validation of risk and resilience strategies and ensures that communities can respond to emerging threats more swiftly and effectively, enhancing their adaptive capacity.
As a result, GIFT™ has the potential to catalyze broader positive impacts within the climate resilience space by serving as a model for how technology can be harnessed to address complex environmental challenges. Its success in providing detailed, actionable resilience planning tools can inspire other initiatives to adopt similar approaches, leveraging technology to enhance their effectiveness. Additionally, GIFT™'s focus on inclusivity and accessibility encourages a shift towards more equitable resilience planning, ensuring that vulnerable populations are prioritized in adaptation efforts.
By showcasing the value of integrating advanced technologies with community-driven resilience planning, GIFT™ can stimulate investment and innovation in this space, attracting a diverse array of stakeholders to collaborate on climate resilience solutions. This collaborative ecosystem can accelerate the development of new technologies and methodologies, further advancing the field.
With all of the above, GIFT™ has the potential to fundamentally change the market and landscape of climate resilience planning. By proving that detailed, localized risk assessments can be conducted quickly and cost-effectively, GIFT™ challenges the traditional consultancy model, which often relies on more generalized, expensive studies. This shift can make high-quality climate resilience planning accessible to a broader range of communities, regardless of their financial resources.
Our approach underscores the importance of data-driven decision-making in climate adaptation efforts, setting a new standard for how such decisions are made. As communities and stakeholders recognize the value of GIFT™'s precise, actionable insights, demand for similar solutions is likely to increase, driving further innovation and competition in the market.
GIFT™ is predicated on a clear theory of change that articulates how our innovative approach to climate resilience planning is expected to transform the way communities prepare for and respond to climate change impacts. At its core, GIFT™ leverages cutting-edge technology to provide detailed, actionable insights into climate risks at a local level, empowering communities to implement targeted adaptation and mitigation strategies. This process is designed to lead to more resilient urban and rural environments capable of withstanding the challenges posed by climate change.
Activities: GIFT™'s primary activities include the deployment of advanced geospatial mapping tools, the application of artificial intelligence for data analysis, and the integration of real-time environmental sensor data. These technological approaches enable us to conduct granular analyses of climate risks and vulnerabilities at the parcel level, offering a degree of precision previously unattainable in public planning efforts.
Immediate Outputs: The immediate outputs of these activities are comprehensive climate risk assessments that identify specific vulnerabilities within communities, such as areas at high risk for flooding or urban heat islands. These assessments are accompanied by a suite of actionable recommendations for addressing identified risks, including activities focused on protection and preservation, as well as those focused on infrastructure improvements, green infrastructure projects, and policy interventions. Importantly, by prioritizing lower-income towns and neighborhoods, GIFT™ ensures these communities receive risk assessments tailored to their unique needs and resources, facilitating timely and effective resilience strategies.
Longer-Term Outcomes:
- Increased Community Resilience: By implementing GIFT™'s recommendations, communities can enhance their resilience to climate impacts, reducing the risk of damage from events such as floods and heatwaves.
- Improved Public Health and Safety: Targeted interventions to mitigate climate risks can lead to better health outcomes and increased safety for community members, particularly in vulnerable populations.
- Economic Stability: Protecting infrastructure and property from climate impacts can prevent economic losses, contributing to the overall economic stability of the community.
The logical links between GIFT™'s activities, outputs, and outcomes are supported by a growing body of evidence, including the following:
- Geospatial Mapping and AI Analysis: Research has shown that detailed spatial analysis can significantly improve the accuracy of climate risk assessments, leading to more effective resilience planning (Sources: Utilitiesone.com; Journal of Climate Resilience and Environmental Solutions).
- Real-time Environmental Data: Studies have demonstrated the value of real-time data in enhancing the responsiveness of communities to emerging climate threats, thereby reducing potential impacts (Sources: International Journal of Information Management; International Conference on Climate Adaptation and Resilience).
Our impact goals are centered on making communities more resilient to climate change, with a specific focus on ensuring that lower-income towns and neighborhoods have the tools and information they need to protect themselves. We measure our success by the increased accessibility of risk assessments among these communities, tracking how our interventions align with their specific needs and resources. This focus ensures that our work directly contributes to reducing vulnerabilities in the most impacted areas.
- Enhance Climate Resilience: Significantly increase the climate resilience of urban and rural communities, enabling them to better prepare for, respond to, and recover from climate-related events.
- Improve Public Health and Safety: Reduce the health and safety risks associated with climate change impacts, particularly for vulnerable populations.
- Promote Economic Stability: Mitigate economic losses due to climate impacts through improved resilience planning, protecting local economies and livelihoods.
- Foster Equitable Community Engagement: Ensure that resilience planning and implementation are inclusive, involving and benefiting all segments of the community, especially those historically underserved or at greater risk.
To measure our progress towards these goals, we employ a set of specific indicators, some of which are inspired by the UN Sustainable Development Goals (SDGs) that align with our mission. Because we are at a relatively early state in our growth trajectory, the easiest metrics for us to monitor in the short term focus on deploying GIFT™ and making these insights available. As communities adopt the strategies identified by GIFT™, subsequent metrics will focus on exposure reduction and economic impacts:
- Number of Communities Engaged: Tracks the expansion of GIFT™’s reach, indicating our success in engaging new communities in resilience planning.
- Reduction in Climate Risk Exposure: Measures the decrease in vulnerability to specific climate risks (e.g., flooding, heatwaves) as a result of implementing GIFT™’s recommendations. This indicator aligns with SDG 11 (Sustainable Cities and Communities) and SDG 13 (Climate Action).
- Health and Safety Improvements: Assessed through changes in public health metrics (e.g., heat-related illnesses, waterborne diseases) and safety incidents (e.g., injuries or deaths from climate-related disasters). This supports SDG 3 (Good Health and Well-being).
- Economic Impact Assessments: Evaluates the economic benefits of resilience measures, such as cost savings from avoided damage, job creation through green infrastructure projects, and stabilization of property values. This contributes to SDG 8 (Decent Work and Economic Growth) and SDG 11.
- Community Engagement Metrics: Measures the level of community involvement in resilience planning processes, including participation rates in public forums, diversity of stakeholders engaged, and satisfaction with the inclusivity of the process. This reflects SDG 16 (Peace, Justice, and Strong Institutions).
Progress towards these goals is (and will be) monitored through a combination of quantitative data collection (e.g., surveys, environmental monitoring, economic analysis) and qualitative feedback (e.g., community interviews, stakeholder consultations). We employ both internal metrics and external evaluations to ensure a comprehensive understanding of our impact.
The core technology powering GIFT™ is a combination of geospatial mapping, artificial intelligence (AI), and environmental sensing. These technologies form the backbone of GIFT™, enabling us to deliver granular, actionable insights into climate risks and resilience strategies at the parcel level. Here's a breakdown of how each component contributes to our solution:
Geospatial Mapping
Utilizing high-resolution satellite imagery and GIS, as well as a combination of proprietary and open-source datasets, we can accurately map and analyze the physical characteristics of landscapes, urban environments, and infrastructure. This capability allows us to identify areas at high risk for climate-related events such as flooding, heatwaves, and sea-level rise. By overlaying various data layers — including population dynamics, land use, topography, and hydrology — our geospatial mapping tools provide a comprehensive view of the environmental and human factors contributing to climate vulnerability.
Artificial Intelligence and Machine Learning
AI and machine learning algorithms are crucial for processing the vast amounts of data GIFT™ handles. These technologies enable us to sift through and analyze data from diverse sources, including satellite imagery, sensor networks, and climate models. Machine learning models are trained to identify patterns and evaluate the potential effectiveness of different resilience strategies. This predictive capability is vital for helping communities anticipate climate impacts based on current and future conditions and plan accordingly.
Environmental Sensing
GIFT™ leverages environmental sensors to collect data on weather conditions, water levels, air quality, and other critical environmental parameters. These sensors enhance our ability to monitor ongoing conditions and respond to emerging threats swiftly. The integration of both static and real-time data into our analyses ensures that our recommendations are based on the most current conditions, increasing the relevance and timeliness of our resilience planning advice.
Integration and User Interface
The integration of these technologies is facilitated by a user-friendly digital platform developed in next.js and that integrates the open-source GIS platform Felt. This platform allows users to access, visualize, and interact with the data and analyses GIFT™ provides. This platform is designed to be accessible to a wide range of users, from local government officials and urban planners to community leaders and residents, ensuring that the insights GIFT™ offers can inform decision-making at all levels.
- A new application of an existing technology
- Artificial Intelligence / Machine Learning
- GIS and Geospatial Technology
- Imaging and Sensor Technology
- Internet of Things
- Software and Mobile Applications
- United States
3 full-time (one of whom is contract)
1 part-time contractor
Erin has been working on components of this solution for the last 4 years; she and her team began focusing solely on this project just under 1 year ago.
Our commitment to diversity, equity, and inclusivity (DEI) is integral to our identity and mission, despite our compact size. With a team of four, we embody a microcosm of the broader societal diversity we aim to serve and enhance through our climate resilience work. Our approach to DEI, reflective of our size yet ambitious in our goals, is rooted in the foundational principles laid by our Team Lead, Erin Rothman, whose previous venture boasted a workforce run by her (a woman), with a team comprised of 67% women and 41% people of color.
Our company's leadership reflects a commitment to gender diversity, being 51% woman-owned, and our team composition—half women, half men, including one Black team member—demonstrates our dedication to racial and gender diversity from the outset. This diversity enriches our perspectives, enhances our creativity, and strengthens our solutions.
As a burgeoning initiative, our DEI goals are designed to grow with us:
- Mindful Recruitment: As we expand, we will continue to attract talent from underrepresented groups, ensuring our team reflects the diverse communities we serve. This includes leveraging diverse job boards and networks.
- Equitable Practices: Even at our size, we're committed to equity in opportunity and recognition, ensuring all team members have equal access to professional development and are fairly compensated for their contributions.
- Inclusive Culture: We prioritize creating an environment where everyone feels valued and empowered to share their ideas.
Erin's leadership and the team's commitment to maintaining and expanding our diversity set a strong foundation for our growth. Erin's track record with her last company—emphasizing diversity in both leadership and her team as a whole—serves as a guide as we grow.
The Green Infrastructure for Towns (GIFT™) Framework is a pioneering solution designed to enhance the climate resilience of communities through advanced, data-driven insights. Leveraging key resources like geospatial mapping tools, AI, and environmental sensor networks, GIFT™ delivers precise analyses of how urbanization impacts climate risks. Our expert team collaborates closely with local governments, community organizations, and research institutions, ensuring our interventions are both impactful and inclusive.
Our Approach: GIFT™'s business model is structured to serve a wide range of stakeholders, from cities and municipalities to for-profit enterprises and non-profit organizations. We engage in key activities such as data collection and analysis, technology development, and advocacy to promote equitable climate resilience planning. Our interventions combine technological innovation with advocacy, aiming to provide detailed insights for adaptation and mitigation strategies while raising awareness about the importance of sustainable urban development.
Social Value Proposition: GIFT™ aims to enhance community resilience to climate change by mapping urbanization impacts and prioritizing equitable adaptation strategies, focusing on the most vulnerable populations to ensure inclusive resilience planning. By offering scalable solutions tailored to the needs and resources of lower-income towns and neighborhoods, GIFT™ significantly increases the probability that these communities can access and benefit from timely, needs-aligned risk assessments, ensuring interventions can be implemented before it's too late.
Customer Value Proposition: For our customers, GIFT™ offers actionable insights into climate risk mitigation, leveraging cutting-edge technology to inform sustainable urban development and resilience planning. This precise, tailored approach enables cities and communities to effectively plan for and respond to climate challenges.
Revenue Model and Cost Structure: Our recurring revenue model includes tiered pricing for cities based on population size, with services ranging from basic insights to comprehensive analyses. For-profit enterprises benefit from white-label solutions, while non-profit organizations receive special pricing, ensuring wide accessibility. Our cost structure covers team expenses, technology development, research, and community engagement efforts. Any surplus generated is reinvested into the initiative, focusing on expanding our reach and enhancing our technology. We also offer one-time reports and customized analyses that we can refine and integrate within our broader solution set if the market demands it.
Impact Measurement: We measure our social impact through indicators such as the reduction in vulnerability, community engagement levels, and the rate of adaptation implementation. These metrics help us track our progress towards making communities more resilient to climate change.
Channels and Segments: GIFT™ utilizes digital platforms, workshops, and publications to disseminate insights and engage with stakeholders. Our primary customers include cities and municipalities of various sizes, for-profit enterprises seeking to integrate our insights, and non-profit organizations focused on climate resilience.
- Government (B2G)
We have positioned GIFT™ for financial sustainability by drawing on a multifaceted revenue model and leveraging the proven track record of our leadership in scaling innovative climate solutions. Our approach combines selling advanced geospatial analytics and reporting services, securing government contracts, and pursuing grants and (potentially) investment capital, ensuring a robust financial foundation for our mission-driven work.
Revenue Streams and Evidence of Success
- Service Sales: Our tiered pricing model for cities, based on population size, has already demonstrated success, with sales escalating from $5,000 to $25,000 in just three months. This growth trajectory underscores the demand for our services and the value we deliver to our clients.
- Government Contracts and Grants: We actively seek service contracts with local and regional governments and grants from foundations focused on climate resilience. Our strategy includes leveraging my previous experience in securing nearly $1M in grants for a similar startup in the environmental sector.
- Investment Capital: Drawing on Erin’s prior success in raising $16M in investment capital for a startup in the climate resilience space, GIFT™ is well-equipped to attract and engage investors. This experience is invaluable in navigating the investment landscape and securing the funding necessary for scaling our impact.
Future Plans for Financial Sustainability
Our plan emphasizes expanding our service offerings, enhancing our grant acquisition efforts, and exploring strategic partnerships. The experience gained from growing Erin’s previous startup to a team of 37, achieving nationwide deployments, and successfully navigating the funding ecosystem provides a solid blueprint for GIFT™'s financial strategy. This background not only demonstrates our capability to execute ambitious projects but also instills confidence in our stakeholders about our ability to scale in a notoriously difficult environment.
Cost Structure and Surplus Reinvestment
Our cost structure is designed to support our team, technology development, and community engagement efforts efficiently. Any surplus generated will be reinvested into expanding GIFT™'s reach, enhancing our technology, and increasing our impact on vulnerable communities.
Impact of Previous Experience
The success of Erin’s previous venture in the environmental sensor, software, and data analytics space, particularly the challenges of scaling a technology-focused solution within a municipal market and securing significant funding, directly informs our approach to GIFT™. This experience is a testament to our team's ability to drive growth, innovation, and impact in the climate resilience sector.