Oxtron

We are address the challenge of climate change within the context of the energy transition and industrial greenhouse gas (GHG) emissions. 

Nowadays, companies encounter difficulties in accurately and efficiently measuring and controlling their emissions, as the available options are costly, inaccessible, and inefficient, exposing them to economic, legal, and reputational risks. In 2020, Mexico emitted 804 million tons of CO2e, with 51% of the pollution stemming from industries.

The lack of comprehensive tools and technologies hinders effective monitoring and reduction of emissions, especially for SMEs and the informal sector, which may account for up to 60% of GHG emissions. However, they often have limited resources and capabilities to address environmental issues. According to 2019 estimates from the WHO, air pollution in urban and rural areas worldwide causes 4.2 million premature deaths annually, attributed to exposure to fine particulate matter, leading to cardiovascular and respiratory diseases, as well as cancers.

The need to develop clean technologies, accessible to all industries and companies, to reduce industrial emissions is undeniable.

Oxtron offers an all-in-one environmental management service that measures, controls, captures and repurpose GHG emissions throughout companies' value chains. Comprised of a portfolio of CleanTech products, Oxtron focuses on decarbonizing emission-intensive activities in an accessible manner.

We've developed a low-cost carbon capture system that enables the collection and secure storage of CO2 emissions from various sources. What sets us apart is our ability to reuse the captured carbon, either in the production of carbon-neutral fuels and polymers or through direct commercialization as a raw material. This system integrates with sensors, IoT, and automation technology to collect real-time data and transmit it directly to our platform, where it's automatically recorded and analyzed.

Furthermore, we've developed specialized software for GHG measurement. The first is a monitoring, reporting, and verification software that allows companies to track their emissions accurately and in real-time, where information of the value chain is available and results are used to create personalized reduction strategies, connect them with commercial allies and obtain financing support. The second software focuses on the carbon footprint of food products, enabling companies in the food industry to assess and reduce the environmental impact of their products throughout the entire supply chain. The third software is specifically designed to measure the carbon footprint of crops, providing farmers and agricultural producers with detailed information on emissions associated with their agricultural practices and driving the adoption of more sustainable measures.

Our solution serves carbon-intensive establishments, primarily in the food industry, including hotels, restaurants, and industrial cafeterias. These businesses, regardless of their size, emit significant amounts of CO2 monthly from various sources such as chimneys and boilers. Currently, they lack effective means to measure and reduce these emissions using existing commercial solutions.

Additionally, other companies across various carbon-intensive industries also stand to benefit from our technology. These businesses may require compliance with environmental regulations, respond to customer demands, or fulfill stakeholder or shareholder mandates. Our solution offers these companies the opportunity to decarbonize their processes and generate a new revenue stream.

By offering accessible and affordable technical solutions, we facilitate emission reduction, legal compliance, and potential cost savings for our customers. In the long term, our solution not only provides a cleaner technology but also represents a sound investment. By considering both environmental impact and economic returns, we aim to empower businesses to embrace sustainability while improving their bottom line.

Oxtron is positioned to deliver our solution due to the diverse backgrounds and collective passion of our team members. We have assembled a cohesive team, leveraging our combined experiences and expertise to address pressing climate challenges. Our founder, for instance, has a deep-rooted connection to communities affected by climate change, having been raised amidst vulnerable groups who bear the brunt of environmental impacts.

Our team comprises individuals with diverse skill sets spanning software development, product design, chemistry, and business. Daniel Govea, with a background in Industrial Design, has spearheaded numerous technology projects, bringing valuable insights into product development. Jazmín Salazar, specializing in business creation and carbon capture technology, offers strategic expertise in developing impactful solutions. Meanwhile, David Angeles studied computer systems engineering with a specialty in software development. He is currently studying a master's degree in Big Data Analysis and Visualization. Professional with more than 10 years of experience in auditing and consulting in Information Technology, specialist in system modeling and design solutions, design and review of IT processes. Knowledge of models and best practices such as COSO, COBIT, ITIL, PMP.

Moreover, our team’s collective experiences and perspectives enable us to resonate with and understand the needs of the communities we serve. We actively seek input and ideas from these communities, ensuring that our solution is not only technologically sound but also meaningfully aligned with their priorities and agendas. By fostering a collaborative approach and integrating community feedback into our design and implementation processes, we are committed to delivering a solution that truly meets the needs of our target population.

During 2021 and 2022, we conducted a pilot project with an international chain to refine our technology, particularly our carbon capture system, based on user feedback and insights. By early 2023, in less than a month, we had amassed a waiting list of over 20 businesses interested in collaborating with Oxtron to implement our software and hardware solutions in their establishments.

Currently, we are about to perform a commercial pilot with one of the premier restaurants in Mexico and two commercial partners to test our suite of offerings at scale. This pilot will involve the implementation of all our key products, with the captured CO2 being commercialized by a third party.

Our focus is on specific use cases as we continue to fine-tune and eventually standardize our commercial structure. This approach allows us to enhance our value proposition and optimize the customer journey. Each use case presents unique challenges, such as varying emission levels and technical requirements. By meticulously examining each case, we can refine our services before expanding our commercial footprint.

Oxtron delivers sustainable advancements in decarbonization practices by securing significant reductions in fixed-point emissions. Our solutions are in high demand, surpassing our initial expectations. This demand is primarily driven by our capacity to develop cost-effective carbon capture services in an economy lacking alternatives, amidst escalating regulatory pressures.

We are seeking assistance from Solve to enhance our scalability, refine revenue models, and optimize our technology. This collaboration aligns with our objective of establishing ourselves as a leading voice in the CleanTech sector, while simultaneously fostering equitable socioeconomic progress.

Our solution stands out for its innovative approach to addressing carbon emissions and environmental sustainability challenges. Unlike traditional methods that focus solely on measuring emissions or implementing costly carbon capture technologies, Oxtron offers a comprehensive suite of software and hardware solutions tailored to the needs of carbon-intensive industries. Data management systems, sensor systems, bidirectional connectivity, and IoT are utilized to obtain on-demand information, automate highly technical process calculations, and provide efficient and sustainable solutions. 

We are on the verge of incorporating the use of artificial intelligence and machine learning to enhance the accuracy and efficiency of our measurements and recommendations, as well as the utilization of captured emissions; either for the manufacturing of low-carbon polymers and fuels or for their reintegration within the value chains of companies.

One key aspect of our innovation lies in the integration of advanced technology to accurately measure, monitor, and mitigate carbon emissions. Our software solutions provide real-time data analytics and reporting capabilities, allowing businesses to precisely quantify their carbon footprint and identify areas for emission reduction. Additionally, our hardware systems, such as the CO2 capture system for fixed sources, offer an efficient and cost-effective means of capturing emissions directly at the source, minimizing environmental impact.

Oxtron's approach fosters a paradigm shift by democratizing access to carbon reduction technologies. By offering affordable and scalable solutions, we empower businesses of all sizes to take proactive steps towards decarbonization, regardless of their financial resources. This democratization of carbon reduction technology has the potential to catalyze broader positive impacts, fostering a culture of sustainability across industries and driving collective action towards achieving climate goals.

Our solution also has the capacity to transform the market landscape by creating new opportunities for carbon offsetting, revenue generation, and environmental stewardship. By enabling businesses to capture and monetize their carbon emissions, Oxtron opens up avenues for carbon trading and offsetting, incentivizing sustainable practices and driving investment in emission reduction initiatives. Moreover, by providing actionable insights and customizable solutions, we empower businesses to optimize their operations, reduce costs, and enhance their competitive edge in a rapidly evolving market.

Oxtron was designed to have a direct and measurable impact on the problem of carbon emissions by providing businesses with the tools and insights they need to monitor, manage, and reduce their environmental footprint. The theory of change underlying our solution is straightforward:

1. Activities: We develop and deploy innovative technology based solutions tailored to the specific needs of businesses seeking to reduce their carbon emissions. These solutions encompass emissions inventory software, carbon footprint analysis tools, carbon capture and monitoring systems, and real-time monitoring and reporting platforms.

2. Outputs: Through these activities, we generate tangible outputs such as accurate emissions data, actionable insights, and customizable tools for emissions tracking and management. Our solution empowers businesses to measure their carbon footprint, identify emission hotspots, and implement targeted strategies for emissions reduction, as well as creating a transparent value chain in regards of sustainability and access specific solutions to decarbonize hotspots.

3. Outcomes: By leveraging our technology, businesses are able to make informed decisions and take proactive measures to reduce their carbon emissions. This leads to immediate outcomes such as improved environmental performance, enhanced regulatory compliance, and cost savings through energy efficiency measures.

4. Longer-term Impact: Over time, the cumulative effect of emissions reductions achieved by our clients translates into broader positive impacts on the environment, public health, and social welfare. By helping businesses transition to more sustainable practices, we contribute to the global effort to mitigate climate change and create a healthier, more resilient planet for future generations.

Through this theory, we anticipate that our solution will have a cascading effect, driving positive change at both the individual business level and the broader societal level. By empowering businesses to reduce their carbon emissions, we aim to catalyze a shift towards more sustainable and environmentally responsible practices, ultimately leading to a more sustainable future for all.

Our impact goals for Oxtron are centered around three key objectives: reducing carbon emissions, fostering sustainability, and driving economic growth.

1. Carbon Emissions Reduction: Our primary impact goal is to significantly reduce carbon emissions from carbon-intensive industries. We aim to achieve this by helping businesses accurately measure their carbon footprint, implement effective emission reduction strategies, and capture emissions at the source. We measure our progress towards this goal by tracking the total amount of carbon dioxide equivalent (CO2e) emissions reduced or avoided by our clients over time.

2. Sustainability: Another important impact goal is to foster sustainability within industries by promoting eco-friendly practices and technologies. We aim to facilitate the adoption of sustainable business models, promote renewable energy sources, and encourage the implementation of circular economy principles. To measure progress in this area, we monitor the adoption rate of sustainable practices among our clients and track their overall environmental performance improvements.

3. Economic Growth: In addition to environmental impact, we seek to drive economic growth and create value for our clients and stakeholders. We aim to achieve this by helping businesses optimize their operations, reduce costs, and unlock new revenue streams through carbon offsetting and emission reduction initiatives. We measure our progress towards this goal by assessing the financial savings, revenue generated, and return on investment (ROI) achieved by our clients through the implementation of our solutions.

To track our progress towards these impact goals, we utilize a combination of quantitative and qualitative indicators, including:

• Total CO2e emissions reduced or avoided by clients

• Percentage reduction in carbon emissions compared to baseline levels

• Adoption rate of sustainable practices and technologies

• Financial savings and ROI for clients

• Number of businesses adopting carbon offsetting strategies

• Customer satisfaction and feedback on the effectiveness of our solutions

By continuously monitoring these indicators and adjusting our strategies accordingly, we aim to maximize our positive impact on the environment, society, and economy, ultimately contributing to a more sustainable and resilient future.

At Oxtron, our core technology revolves around innovative hardware and software solutions tailored to address the challenges of carbon emissions monitoring, reduction, and management. Our suite of solutions harnesses the power of modern technology to provide accurate, real-time insights into carbon emissions, enabling businesses to make informed decisions and take proactive measures to mitigate their environmental impact.

Key components of our core technology include:

1. Carbon Capture and Monitoring System: Our carbon capture and monitoring system integrates hardware and software components to capture emissions from fixed sources, such as chimneys and exhaust stacks, and monitor emissions in real-time. Utilizing sensor technology and IoT connectivity, the system collects data on emission rates, pollutant concentrations, and other relevant parameters, providing businesses with actionable insights to optimize their emission control strategies. Captured CO2 can be directly commercialized with our allies or converted into polymers and chemicals for direct use within the facility.

2. Emissions Inventory Software (MRV): Our emissions inventory software allows businesses to accurately measure and track their carbon footprint across various operational activities, including energy consumption, transportation, waste management, and production processes. Using advanced algorithms and data analytics, the software aggregates data from multiple sources and calculates emissions in accordance with established carbon accounting protocols and standards.

3. Carbon Footprint Analysis Tools: We offer a carbon footprint analysis tools that enable businesses to conduct detailed assessments of their emissions profile, identify emission hotspots, and quantify the environmental impact of their operations. These tools provide customizable dashboards, visualizations, and reports, allowing users to visualize data trends, set emissions reduction targets, and monitor progress over time.

4. Real-Time Monitoring and Reporting Platform: We offer a real-time monitoring and reporting platform that enables businesses to monitor their emission levels continuously and receive instant alerts for any deviations from target thresholds. The platform provides a user-friendly interface accessible via web or mobile devices, allowing stakeholders to access critical information on emissions performance, compliance status, and environmental impact metrics anytime, anywhere.

By leveraging these hardware and software solutions, Oxtron empowers businesses to transition towards a low-carbon economy, achieve sustainability goals, and contribute to global efforts to combat climate change. Our technology not only facilitates emissions reduction and environmental stewardship but also drives operational efficiency, cost savings, and competitive advantage for businesses across industries.

Full-time: 4

Part-time: 2

Contractors: 5

2.5 years

As a Latin American and women-led venture, diversity, equity, and inclusion are fundamental pillars of our organizational ethos. We have implemented transparent procedures for hiring and retaining employees, fostered a respectful organizational culture, and established equal payment policies, among other strategies. These efforts have enabled us to cultivate a diverse and inclusive team where our values are reflected in every aspect of our operations.

Our commitment to diversity and inclusion extends beyond our internal practices to inform our approach to serving a diverse set of industries across the continent. Recognizing the importance of having a diverse international team, we prioritize diversity in our team composition to ensure that we can effectively navigate cultural nuances, anticipate potential blind spots, and adapt our strategies to each unique social and environmental context.

By embracing diversity and inclusion, we believe we can more effectively engage with our stakeholders, develop meaningful partnerships, acquire customers, and create a board of directors that reflects the rich diversity of perspectives and experiences present in our communities. Our goal is not only to build a successful venture but also to contribute to positive social change by promoting diversity, equity, and inclusion in everything we do.

Our business model is built on various sources of revenue to provide value to both our users and Oxtron:

1. Sale of Software and Licenses: We offer measurement platforms as a service (SaaS), where users can choose from three types of annual licenses according to their technical needs.

2. Device Rental: Our CO2 capture system operates on a rental model, where users can select the duration of the contract, with a minimum of two years.

3. Carbon Sale: Revenue generated from the sale of captured CO2 can be utilized in two ways:

A. Monthly rent discount: Users can deduct the amount from the sale of CO2 from their monthly rent, where Oxtron receives the income from the sale.

B. Commission per sale: Users can enjoy the income from the sale of CO2, while Oxtron charges a commission for the transaction.

4. Consulting and Advisory Services: We offer consulting services to develop customized emission reduction plans.

5. Commission for Sales in the Marketplace: We charge a commission for sales made through our sustainability solutions marketplace.

6. Data Sales: Data collected through our platforms can be used to create customized reports and analyses for interested clients.

7. Carbon Offsets: We will participate in carbon offset markets, where verified carbon credits that represent the CO2 emissions captured and sequestered by our technology will be available.

8. Cross-Financing: This model allows us to offer comprehensive emissions management and sustainability solutions to our users while generating diversified and sustainable income for Oxtron. Revenue generated from our different streams contributes to our financial sustainability while incentivizing environmentally responsible practices in the market, specially for SMEs.

Our plan for financial sustainability revolves around a diversified approach to revenue generation, ensuring that our income streams cover our operational expenses and support our continued growth and impact. We achieve this through the following strategies:

1. Sales of Products and Services: We generate revenue through the sale of software licenses, device rentals, consulting services, and data sales. These offerings provide value to our customers while contributing to our financial sustainability.

2. Partnerships and Collaborations: We seek strategic partnerships with organizations, governments, and businesses that align with our mission and can provide funding, investment, or in-kind support for our initiatives.

3. Grants and Funding Opportunities: We actively pursue grants, funding opportunities, and research partnerships that support our research and development efforts, enabling us to innovate and expand our offerings.

4. Investment Capital: We may explore investment opportunities from impact investors, venture capital firms, or other funding sources to scale our operations and accelerate our growth trajectory.

5. Carbon Markets and Offsets: Revenue from the sale of captured CO2 and participation in carbon offset markets contribute to our financial sustainability while incentivizing environmental stewardship.

Our plan has already shown signs of success, evidenced by:

• Secured Contracts: We have secured contracts with several clients for the sale of software licenses, device rentals, and consulting services, demonstrating market demand for our solutions.

• Grant Funding: We have received grants from reputable organizations to support our research and development efforts, validating the importance and viability of our work.

• Revenue Generation: Our sales of products and services have generated steady revenue streams, enabling us to cover our operational expenses and invest in further growth and development.

• Partnerships: We have established strategic partnerships with key stakeholders in the industry, expanding our reach and access to resources.

Overall, our balanced approach to revenue generation positions us for long-term financial sustainability while maximizing our impact on environmental sustainability and social well-being.