Franzys Grocers

Franzys Grocers is an e-commerce platform where urban duelers buy groceries online and we deliver to their door steps and farmers selling to us directly through a B2B marketplace.

Our solution provides a Marketplace where B2B and B2C transactions takes place. We buy from rural farmers their produces and process to sell to end consumers directly. This is done through an online/e-commerce platform (App, web and automated SMS & calls) that tracks our suppliers to their product offers as well as customers who buy from us online & offline and get their goods delivered at their door steps.

Our motives is to empower rural-urban consumption and avoid food wastage both in the urban-rural community setting. To safe time and make farmers richer and more dependent in their activities, we make possible a scheme where urban consumers get these goods for consumption without any stress by delivering at their comfort zones.

We seek more sustainable consumption in the world and think there is a lot of food wastage in many communities in the world. Our vision is to grow more through empowering farmers, increase productions, preserve more and sell just the best to urban consumers. And through the use of ICTs and online services urban consumers can get to consume these food stuff just by buying online and we deliver at their door steps.

We see too much food wastage in both urban and rural communities, reasons for our solutions to bring fresh food source closer to urban population.

We seek a platform where farmers in rural areas can channel their produce directly to consumers through the Franzy's Grocers platform thereby farmers benefit from their activities increasing economic prosperity.

We seek a sustainable environment where farmers benefit through direct sales to consumers at urban level consumption ladder thereby poverty is reduced.

We empower farmers to produce organic food stuffs fresh for urban community consumption. Consumers use ICT solutions to get food stuffs at home.

Our solution will get urban masses strolling in their numbers to buy fresh foods for their homes and our platform serve as the ideal channel. Consumers get a new way of buying food online while farmers sell online.

Consumers will safe time running to grocery stores to buy because our delivery is at the consumers' door step.

Farmers coming to sell their produce at urban center markets will get a reliable buyer which is Franzy's Grocers thereby making B2B transaction easier.

Both consumers and farmers get to do business through our online platform through direct and indirect sales - marketplace.

We promote responsible food consumption in urban areas.

Farmers sell their best produce to urban consumers (organic and low carbon food source).

Poverty reductions as farmers get a reward for hard work.

Consumers save time and energy going to buy at grocery stores. 

Food source varieties are ensured for urban consumers.

Farmers and consumers get to build capacity on ICT solutions (App, web, automated text systems using mobile phones.

Farmers, grocers and urban consumers benefit more on our solution

Deployment of our solution is done through online and offline platform as well as hand pick and through door step deliveries.

increase in site traffic, shopping cart and return vs new customers purchase - 1000 sales daily (B2C)

Number of page views Vs Pay-per-click traffic volume - Number and quality of product reviews by clients

Brand or display advertising click-through rates on App and Web.

Supplier service email count

Suppliers service phone call count

Suppliers service chat count

B2B direct sales

- 100 market place transactions, (B2B)

We will offer a Superior online/offline buying platform such as Web, App and automated text service to sell to consumers through mobile phones.

Quality goods and timely delivery to our customers.

We out-source long distant delivery to our logistic and courier partners.

We retail and wholesale to our clients

We rely on particular goods that are rapidly bought in the market.

Our suppliers channel their goods to us straight from the farms so our products are fresh.

A B2B marketplace portal for direct sales to consumers on produce not purchased by us.  

Competitors sell through handpick means of buying goods

We bridge food consumption gap between urban-rural food supply chains. Our target meets the needs of under-served urban areas where supplier is low but with great potentials for a sustainable consumption.

Busy economic class persons and youths and student populations in urban centers do benefit from our technology as a result of busy schedules, lack of time to shop for groceries as well as nesting and expectant mothers. Farmer’s sales are directly & indirectly.

We seek communities both rural and urban where food production and poverty reduction is maximized. 

Our solution is farmer (rural) - Franzy's grocers - consumers (urban) 

Our solutions will be deployed through an e-commerce platform which will host an App, a web, an automated SMS/call system with online payment link. Customers will review our online stores or offline shops to hand pick goods.

The App will be downloaded free of charge on Google App store and customers will use it to make online request, check goods and make purchases. Purchases will be accompanied by home deliveries and goods will be priced a selling price plus a margin for delivery.

We will also operate offline stores for handpick customers. Delivery by movables while purchases from farms.

Our activities will be financed by 06 major ways;

• Personal savings
• Venture capital from the Tony Elumelu Foundation program (Available)
• Private equity or Accelerator programs
• Debt financing from Government
• Credit from suppliers
• Bank loans

With the major financing need being the first 03 funding types above. The Franzys intend to start and leverage its Activities with a first funding seed round of $60,000 to finance the start up process in the system platform prototype, equipment and working capital. 

We have already raised $10000 to kick-start a formulation system and research in Cameroon.

Lack of access to internet or limited internet coverage in some rural communities

Consumer perception to change is a problem as online purchase of groceries is new in Cameroon and Africa.

Farmers lack of knowledge in ICT solutions and use of smart phones to make sales

Lack of funding opportunities

Lack of extensive knowledge on e-commerce industry in Cameroon

A volatile Cameroon retail sector market with too many bottlenecks and government regulations.

Many competitors may switch to online purchase services and home delivery if they see how profitable it is.

Lack of detailed market experience and unreliable suppliers

With Solve, my team and I will get the necessary opportunity to work with an industry expert in e-commerce and marketplace sector ventures.

We will also be able to streamline our value proposition, business model strategy and core values.

We will have the opportunity to pitch in front of investors and probably raise more capital, create meaningful partnerships, connections and net working.

With Solve we will be able to meet other Solvers with their successes and challenges and learn new things from them with shared experience. I will also bring an African culture in doing business and share my values.

Our partners are kilimanjaro Designers, Dulcet Enterprise, AgroShop Cameroon, Obtain Enterprise and AEG Partners Cameroon.

Our competitors are E-farm, Kado, Spar malls, Shoprites, Santa Lucia, Super U.