Aremimo Healing and Empowering SGBV victims

Mental illness has multifactorial etiologies. The lasting sequel of sexual assault and trauma of such caliber frequently results in short-term and long term psychological and physical health concerns. The lasting aftermath of sexual assault and trauma of this caliber often results in short- and long-term psychological and physical health problems.

Sexual and gender-based violence (SGBV) is a pervasive issue that affects millions of people around the world, and has devastating physical, emotional, and psychological consequences. The trauma and rebuilding of lives can be a significant struggle for survivors of SGBV. While there are many programs and services available to support survivors, there is a clear need for more comprehensive and effective rehabilitation programs that address the unique needs of SGBV survivors.

The primary objective of this rehabilitation program is to support survivors of SGBV in their journey towards recovery and Financial Sustainability.

Specifically, the program aims to:
 Provide a safe and supportive environment for survivors to recover.
 Offer a range of evidence-based interventions to address the physical, emotional, and psychological effects of SGBV
 Train and empower survivors to rebuild their lives and regain control over their futures
 To reduce feelings of isolation and stigma among survivors, foster a sense of community and connection, reducing feelings of isolation and stigma among survivors.
 Create a sustainable business platform to support victims after recovery.

The project will serve 600 SGBV victim females in two regions in Ethiopia. The solution will have three phases 

First will be the recovery and rehabilitation stage for the psychological disorders like PTSD and Depression inflicted by the trauma. 

Then Equity based empowerment, mindset and entrepreneurship training will be given for them. Educating and creating sustainable and impactful businesses canvass that benefit everyone; achieved by participants talent and innovative potential. 

Job creation, sustainable income, and maintenance of holistic wellbeing with Ethel Herbal Tea. This will economically empower and stabilize the participants.

Aremimo Training Center is a pioneering therapy, mindset training, and Entrepreneurship Company to be found and managed by Certified Psychiatry Specialists & Consultant Psychology professionals.
As professionals based legit center, we provide psycho-social support and trainings such as mindfulness and stress management, growth mindset, motivation and work achievement, emotional intelligence, art therapy, industrial psychology & consciousness.

We are composed of more than 50 specialists & certified professionals;

Mahelet Sebsibe - Project Manager, Certified Mindfulness Coach, Master Trainer and Team Leader.

Dr. Elias Gebru – Founder and CEO, Psychiatrist, Assistant Professor, MD, Certified mindfulness trainer, Author, Hypnotherapist and Philanthropist

Dr. Elias Tesfaye Psychiatrist
Dr. Yonas Beyene Engeda, PHD in leadership
Dr. Bezaye Alemu Psychiatrist
Susan Salah Mental Health Professional
Michael Robbins Website Manager
Prof. Alemayehu Negash Consultant Psychiatrist
Fikru Fisseha MBA
Dr. Yibeltal Yamlaksira MD, Stress Management Trainer
Dr. Dagmawi Solomon MD, Psychoanalyst
Yoseph Wondimu PHO, Mind-set Trianer
Segni Tesfaye Certified Personal Development Trainer
Maheder Tedros Meditation Coach
Emebet Foster Author &mindfulness trainee of Sadhguru
Feysel Ahemedin BA, MSc, Psychologist
Dr Alemu Asseged Consultant psychiatrist,
Dr Asfaw Wakwoya, Consultant Psychiatrist
Dr Elizabeth Berhanu MD,
Assistant Professor in psychiatry
Kalkidan Kifle Consultant Psychologist
Personal Development Trainer

more than 500

Each phase of our project has innovative ideas,

In phase one

In addition to the new approach of mindfulness and art therapy for the rehabilitation  (these help to address many victims at the same time with low cost), We have also planned to develop the first psychotherapy-based mobile application in Ethiopia using four major languages in the country. 

In phase two

We have developed culturally oriented new trainings and practical activities to help our participants internalize the concepts. New innovative ideas will also be fostered during the job creation trainings.

I phase three 

From establishing new processing machinery to marketing strategy; These stages have many innovative plans.

Our Herbal teas have many unique selling points, including:
 New natural ingredients that appeal to consumers looking for healthy and organic products

 Variety of novel flavors and blends that cater to different tastes and preferences
 Potential health benefits associated with specific herbs, such as calming effects, immune system support, and digestive aid
 Can be enjoyed hot or cold, making them versatile for different seasons and occasions
 Can be caffeine-free, making them a great alternative for those who want to avoid caffeine or have caffeine sensitivity.

We hope to see SGBV victims under our supervision to be healthy in all aspects. By equipping them with the right psychological tools, we envision seeing them as independent and stable women who can sustain their lives.

After the training and formation of farmers cooperation, most of our participants will be involved in the formation of the herbal tea company.

There is a limitation in tea production in our country, so our product will provide different-flavored tea with different health impacts.

We are established to make our country the best exporter of tea in the world and to help others by providing healthy tea. We have a vision to be Ethiopian in color and icon, address local markets, and export of foreign currency, using our Multidisciplinary team to use Fresh, natural, novel branding and provide Health and wellness based product. By creating job opportunities for more than 50 employees, we believe we will support farmers with 70 % female proportion and also other stakeholders in our work chain.

Estimated average yearly income: 3.2 million ETB per year

Numerous studies and meta-analyses have proven the effectiveness of mindfulness-based therapy for trauma victims. https://www-sciencedirect-com.ezproxyberklee.flo.org/...

Moreover, in our past two-year engagement, we and our partners have seen the dramatic transformation of our clients. We can send their recommendation letters if necessary. 

Regarding the herbal tea business,

Ethiopia is a country blessed with rich biodiversity. Many scholars claim that over 1000 known endemic medicinal and nutritional herbal plants grow in our mother land. We also have a unique traditional health care system that dates back to the pre-historic era. If handled in a scientific way, this hidden wealth of the country has tremendous potential to cultivate the health and wellbeing of its citizens. On top of that, with standardized pharmaceutical establishments, the socio-economic benefits it will generate to our country could have been high. The US alone has a total market value of more than 100 billion dollars related to herbal medicine, tea, food, cosmetics, and supplements.
This is why we formed this company, did the research and market analysis, and gathered more than 50 professionals from agriculture, medicine, nutrition, engineering, and biochemistry. We also prepared a detailed plan, trade name, logo, and marketing plan.

full-time staff = 12

part-time staff = 34 and 

contractors or other workers = 12

one and half year

The Our main leader, team is composed of

1, CEO - Young male, liberal from Addis Ababa

2, GM - Young female, buddhist from Gurage

3, Marketing Manager - Young female, protestant christian, from Oromai

4, HR manager - Young female, orhodox christian, from Tigrai

5, Training Manager - Adult male, Muslim, from Amhara

We are determined to build an inclusive team of different ethinicity, age, gender and religious identification.

Enterprise Description

Our proposed company is committed to providing high-quality, organic, and sustainably sourced herbal teas to promote health and wellness. We believe that our herbal teas can help people live happier and healthier lives.
Ethiopia is a country blessed with rich biodiversity. Many scholars claim that over 1000 known endemic medicinal and nutritional herbal plants grow in our mother land. We also have a unique traditional health care system that dates back to the pre-historic era.The US alone has a total market value of more than 100 billion dollars related to herbal medicine, tea, food, cosmetics, and supplements.
This is why we formed this company, did research and market analysis, and gathered more than 50 professionals from agriculture, medicine, nutrition, engineering, and biochemistry. Prepared a detailed plan, trade name, logo, and marketing plan.
Mission
Our mission is to become a favorite provider of healthy and tasty tea flavors. We are committed to creating unique Ethiopian tastes from endemic herbs and also to creating income for Ethiopian farmers. We also envision minimizing the foreign expense of importing herbal teas and generating national revenue by exporting our products. Our herbal teas will provide health and happiness for our customers.
By creating job opportunities for more than 400 employees, we believe we will support farmers with a 90% female SGBV victim proportion and also other stakeholders in our work chain.
Brief Product / Service Description
Our herbal teas are made from the finest organic herbs and botanicals, carefully selected for their unique health benefits. We offer a wide range of teas, each with its own unique flavor and health benefits. Our teas are designed to promote relaxation, reduce stress, improve digestion, boost immunity, and more. With a professional team and great dedication, we are prepared to grow and stratify all claimed medical and nutritional plants.
We first plan to plant 25 types of herbs and expand until we include all 300 species. To mention a few of our plants
1. Chaya, (tree spinach) (yejerman gomman)
2. Artimisia afra & (chiguny)
3. Artimisia vehan (ariti, Neci riyan, rihan)
4. Milk thistl kosheshela
5. Ajuga remota, ‘Harmagussa’
6. Leucas defelexa Hook. F. Sire Bizu, and many more...

Our company, Ethel Herbal Tea, is a manufacturing, processing, and distributing company for herbal tea.
With a preliminary study regarding soil type and climate conditions, one of the best locations to grow herbs was found to be Wollo, North Ethiopia, and Jimma Town, South-West Region. Ethiopia.
So we have decided that our garden will be around these locations, Some of Activities that will be undertaken
1. Developing an herbal and nutritional garden 
2. To stratify the medicinal plants into supplements and medicines based on their active chemical ingredients, the analysis will be done in collaboration with Jimma University, Wollo University, and Wendo-Genet aromatic and medicinal plant research institutes and our own to-be-built research center.
3. Economic livelihood improvement for subsistence farmers and herbal medicine professionals at the local and national levels
4. Creating an environment-friendly biodiversity conservation system
5. To scale up a few herbs for mass production and export to generate foreign currency.

Despite looking to get fund and grant opportunities our main aim is to bring a sustainable and flourishing business for our women.

Market Environment
As part of consumer goods, the market for herbal teas is growing rapidly as more and more people seek natural and healthy ways to improve their health and wellbeing. In fact, the global herbal tea market is expected to reach $4.4 billion by 2026. Our target market includes health-conscious consumers who are looking for natural and effective ways to improve their overall wellbeing.
People like to have a tea break, especially those individuals who have a lot of work-life stress and sleeping problems. They seek caffeine-free drinks with alternative flavors. Cafe and hotel owners also want more tea flavors for their menus. Some people also want natural remedies for their hypertension, hypercholesterol, diabetes, headaches, or mental distress
Target Market (Customer Analysis)
We plan to market our herbal teas through a variety of channels, including social media, influencer marketing, and targeted advertising. We will use our network and budget to also involve mainstream media like television and radio with tether advertisements. We will also attend health and wellness events and partner with health food stores to increase brand awareness.
People who want healthy remedies
Cafeterias and Hotels
Mini and supermarkets
Pharmacies
Export market of users in highly tea-consuming countries in Europe and Asia.