Emergency Response Africa

In Africa, 6.2 million people die every year from conditions that could be addressed by an effective emergency medical response. Nigeria accounts for 1.2 million preventable deaths with cardiovascular deaths, accident & injury deaths, and maternal conditions as some of the most common causes. 

Unfortunately, just 9% of the population is covered by a formal Emergency Medical Services (EMS) system. Governments struggle to acquire, staff, and maintain ambulances at scale and lack the communications infrastructure to coordinate an effective system, so most emergency response is delivered by private hospital-owned ambulances. These ambulances are few in number, take 1hour+ to arrive, and can cost more than a month’s wages. 

For more than a 100million Nigerians living in rural areas especially, this system is neither accessible nor affordable. Emergency victims often struggle to get to a hospital and may be delayed or referred because the hospital is not suited to their emergency. These severe delays lead to unnecessary death and disability. 

Our solution uniquely addresses the problem of limited access to emergency medical services by deploying community-based first responders and utilizing a technology platform for efficient coordination of medical emergency response. Our vision is to create a comprehensive and accessible emergency medical services network that saves lives and improves health outcomes. By combining our operational model and technology, we relieve the pain points of delayed assistance in emergencies for both public and private sectors. Our social impact is evident in reducing preventable deaths and disabilities, especially in underserved communities, and generating critical data to support public health emergency resilience. Overall, we aim to transform emergency medical services and ensure quality healthcare is accessible to all. 

How it works: 

Emergency Access for the General Public: We've developed a user-friendly mobile application and toll free number that serves as the primary point of access for the general public during emergencies. This app allows users to quickly alert our emergency response system, providing essential information about the situation, location, and type of emergency. What sets us apart is our real-time updates on the arrival of First Responders and ambulances, ensuring transparency and reassurance for users during critical moments. 

Dispatcher App for Emergency Response Coordination: Our dispatcher app is >span class="NormalTextRun SCXW173910682 BCX9"> vital tool for emergency response coordination. It empowers our dispatchers to efficiently receive and manage emergency calls, assign the nearest First Responders, and track their progress in real-time. Dispatchers can also communicate directly with First Responders and hospitals through the app, ensuring seamless coordination and a swift response to emergencies. 

Responder App for First Responders: The responder app equips trained community-based First Responders with the necessary tools to provide immediate assistance. When alerted, responders receive detailed information about the emergency, including the location and nature of the incident. The app offers step-by-step guidance on administering first aid and communicates with the dispatcher for updates. It also allows responders to request additional support, such as ambulances when required. 

Hospital Partner App for Hospitals: Our hospital partner app enhances the collaboration between emergency response teams and hospitals. Hospitals can receive real-time notifications about incoming patients, enabling them to prepare necessary resources and personnel for immediate care. The app streamlines the admission process, ensuring a seamless transition of patients from the scene to the hospital. Hospitals can also provide feedback on patient outcomes and treatment, contributing to the continuous improvement of the emergency response system.

Emergency Response Africa's solution is designed to provide timely emergency medical care to anyone experiencing an emergency focusing on individuals with dependents, corporate organizations and ministry of health. It aims to impact lives by: 1. By reducing the distance to healthcare facilities and ensuring emergency care is just minutes away, even in remote areas

2. Prioritizing prompt response through trained First Responders and ambulances to save lives by preventing unnecessary deaths.

3. Timely care can significantly improve outcomes by minimizing complications and disabilities during medical emergencies. 

4. Our solution addresses the lack of emergency services in rural areas through community-based First Responders. 

5. Ensuring that anyone in need, regardless of financial status or location, can access emergency medical services. 

6. A user-friendly mobile app provides real-time updates and connects patients to the right responder and ultimately to the right hospital. 

In summary, our solution aims to make emergency medical care accessible, efficient, and affordable for all Nigerians, especially underserved communities. It has the potential to save lives and reduce preventable deaths. 

Our team is uniquely qualified to implement Emergency Response Africa's solution because of our deep and personal understanding of Africa’s emergency care problem and the right blend of skills and experience. 

Folake (CEO) has a Masters in Global Health & Development from University College London, and a Master’s in Business Entrepreneurship & Technology (MBET) from the University of Waterloo in Ontario, Canada. She has over 12 years of experience working in healthcare, communications, and management consulting, with companies in Nigeria, the United States, and Canada. She is certified as a First Responder with the Canadian Red Cross and chose to solve this problem in Nigeria after experiencing having to 911 for her child in Canada. She left that experience believing that access to emergency care is a fundamental right that every African deserves. 

Maame Poku (CTO) is a software developer and product manager with a Master’s in Business Entrepreneurship and Technology from the University of Waterloo, Canada. She has years of experience working with digital brands like Digital Natives Creative Inc. and Deloitte in harnessing innovative technology to promote productivity. Originally from Ghana, she lost a close relative in a medical emergency and committed to using technology to solve the problem. 

Our team and advisory board are multidisciplinary, bringing together individuals from diverse backgrounds such as healthcare, technology, and community development. Members have worked in various healthcare settings, including hospitals, clinics, and community health centers, giving us a broad understanding of the healthcare needs of the communities we serve, and the opportunities for technology to improve care. We are committed to finding innovative solutions to emergency response challenges, leveraging technology, data analytics, and community engagement. 

Our solution, Emergency Response Africa (ERA), brings a unique and innovative approach to emergency medical services. One key aspect that sets us apart is our use of advanced technology throughout the emergency response process. We have developed a comprehensive system that integrates web and mobile applications for command centers, hospitals, first responders, and subscribers. This technology enables real-time communication, efficient resource allocation, and quick assessment of emergencies to ensure a timely and appropriate response. 

Moreover, ERA's innovative approach has the potential to catalyze broader positive impacts in several ways. First, by demonstrating the efficacy of our technology-driven model in improving emergency response times and saving lives, we set a new standard for emergency medical services in Africa. This serves as a model not just for other regions in Africa but also for emerging economies worldwide that face similar challenges in delivering prompt and effective emergency care. 

Second, our strategic partnerships with both the private and public sectors are a testament to the scalability and adaptability of our approach. Recently, ERA signed an MOU with the Edo state government to deliver emergency services to 2.5 million people in Benin City, supported by the Agence Française de Développement’s Fund for Innovation in Development program.

Furthermore, the use of cloud technology and mapping services can potentially revolutionize emergency services in urban areas with dense populations and complex infrastructures, setting a precedent for modernizing emergency response in urban centers globally. By showcasing how these technologies can significantly enhance efficiency and effectiveness, we contribute to the broader conversation about the role of technology in healthcare and emergency services. 

In summary, ERA's innovative approach, driven by technology and fortified by strategic partnerships, is not only transforming emergency services in Africa but also serving as an inspiration for regions facing similar challenges. Our goal is not only to change the market but to set new standards in emergency medical services, demonstrating the potential for technological innovation to save lives and improve healthcare outcomes on a global scale. 

Our solution aims to contribute to the achievement of various targets under Goal 3 of the Sustainable Development Goals (SDGs). 

Target 3.1 and 3.2 - Reduce maternal and child mortality. Pregnant mothers and families with young children more frequently require emergency care. ERA was founded because of our founder's personal experience of needing emergency care for her child. Our new mom community is already providing a platform for that impact. 

Target 3.4 - The growing prevalence of non-communicable diseases is translating to higher rates of emergencies. Our current pilot has already saved lives including that of a diabetic/hypertensive patient through fast treatment on scene and transport to the hospital. Through data analytics of pre-existing conditions and behaviors monitored through regular health checks, we can also help patients predict and prevent emergencies. 

Others include Target 3.6 (saving accident and trauma victims), 3. c (creating training and career opportunities for health workers), 3.d (increase the capacity of African countries to predict, detect and manage health emergencies on a large scale) 

Fast emergency care in accidents and trauma is one of the primary ways of reducing deaths due to road accidents. 

Target 3.8 - Our affordable subscription model and partnerships with insurance help to drive universal health coverage by ensuring more access to essential emergency care. 

Target 3. c - We have identified a significant gap in medical training with few healthcare professionals having access to emergency medicine training and career opportunities. We are creating opportunities for healthcare workers that would ordinarily leave Africa to practice elsewhere. 

Target 3.d - Through the collection of emergency data and our connected network of first responders, we will increase the capacity of African countries to predict, detect and manage health emergencies on a large scale. 

SDGs 8: ERA is addressing the issue of underemployment of paramedics and the lack of emergency care opportunities for medical professionals in Nigeria and across Africa. Through the expansion of its services, ERA is creating decent job opportunities, especially in the healthcare sector, which contributes to SDG 8.   

SDG 17: Collaboration with other organizations, governments, and stakeholders to deliver emergency response services is a critical part of our scaling strategy. Our solution allows both urban and rural communities to cost-effectively implement an emergency medical services system in any location and we are keen to collaborate with African public health leaders.  

Emergency Response Africa harnesses the power of AI through traffic prediction algorithms and developing Machine Learning algorithms through Data Analysis of Probable emergency cases and Integration of AI-Driven Systems.   

Traffic Prediction Algorithms:  

Traffic congestion remains a significant challenge, especially in Lagos Nigeria. Ineffective traffic management can lead to delays in emergency response times, potentially jeopardizing lives. AI-powered traffic prediction algorithms leverage real-time data from various sources, including GPS data from vehicles, traffic cameras, and even social media updates, to forecast traffic patterns and congestion points. ERA (Emergency Response Africa) has built its responder directional system to harness the power of Traffic Prediction Algorithms. These predictions allow ERA First Responders and Ambulance Responders to plan optimal routes, avoiding high-traffic areas and reaching critical incidents faster.  

By incorporating machine learning models, these algorithms continuously adapt and improve their accuracy over time. This dynamic approach ensures that our responders are equipped with the most up-to-date information, enabling them to make informed decisions swiftly.  

Data Analysis of Probable Emergency Cases:  

In addition to traffic prediction, AI-driven Machine Learning tools are used to analyze vast datasets to predict and identify probable emergency cases. This analysis is based on several factors, including historical emergency call data, geographical location, weather conditions, and even social events. By detecting patterns and anomalies, the system can anticipate potential emergencies before they occur.  

For instance, if an unusually high number of calls reporting symptoms related to a specific illness are received from a particular area, the AI system can notify relevant authorities and healthcare facilities. This proactive approach not only allows for a faster response but also enables better resource allocation, ensuring that medical supplies and personnel are readily available where they are needed most.  

Integration of AI-Driven Systems:  

>span class="NormalTextRun SCXW242516334 BCX9">interfaced with our Dispatch Centers Application, our Responder mobile application and our Emergency Signal Application while providing a unified backend platform for efficient communication and coordination.   

Furthermore, AI-powered solutions we have scheduled to use to enhance our response teams' capabilities include giving them real-time insights and recommendations. For example, if a natural disaster is imminent, the system should be able to suggest evacuation routes and identify safe zones, optimizing the evacuation process and minimizing risks to affected populations. 

Challenges include data privacy and security, ensuring that guidelines and regulations protect individuals' rights and data. Ethical considerations are vital to avoid biased outcomes in emergency response, necessitating diverse and inclusive training data. Connectivity issues can arise due to the reliance on digital infrastructure, particularly cloud technology. A skilled workforce is required, demanding investment in training programs. Integration with legacy systems poses complexities, possibly requiring substantial upgrades. Adaptation to diverse local contexts and languages is crucial. Ensuring scalability and sustainability necessitates cooperation between stakeholders for funding and support. Building public trust is vital, requiring transparent communication and tangible demonstrations of AI's benefits, such as improved response times and lives saved. 

ERA's AI-powered emergency response software, which utilizes traffic prediction algorithms and data analysis of probable emergency cases, represents a significant leap forward in revolutionizing emergency services in Africa, aiming to improve response times, reduce risks, and save more lives with continued investment in innovative solutions. 

In the next year, Emergency Response Africa (ERA) aims to successfully execute our government pilot project to deliver emergency services to Benin City in Edo State supported by the Agence Française de Développement’s Fund for Innovation in Development program. This will mean: 

• Train and empower 170 more community-based first responders. 

• Increase emergency medical service coverage for 2.5million people including many in underserved communities in the pilot area. 

• Ensure average response time to less than 10 minutes. 

• Collect and analyze data from over 20,000 emergency cases for better resource allocation and decision-making. 

• Reduce maternal mortality by minimizing the 2nd and 3rd delays in maternal healthcare - (2) reaching an appropriate obstetric facility; and (3) receiving adequate care when a facility is reached. 

• Reducing mortality from Road Traffic Accidents and cardiovascular emergencies such as stroke and sudden cardiac arrest. 

We have already secured the project funding and signed an MOU with the Edo State government; with the funds from this challenge we will support the enhancement of our technology. 

In the next five years, ERA has more extensive goals: 

• Expand the emergency medical service network to provide coverage in at least 6 states across Nigeria through public private partnerships. 

• Train and empower over 5,000 community-based first responders. 

• Reduce the average response time to less than 10 minutes. 

• Contribute to strengthening public health systems' resilience and emergency preparedness across Nigeria. 

ERA will work on expanding operations, building partnerships, increasing technology adoption, and using data for decision-making to achieve these goals. 

Full time Staff = 28 

Part time Staff = 10  

Emergency Response Africa (ERA) has been diligently working on its innovative solution for a total of four years, with preparations and planning starting in 2019. Despite the challenges posed by the presence of the COVID-19 pandemic, we officially launched our operations in 2021. This period allowed us to build a strong foundation and establish key partnerships. 

At Emergency Response Africa (ERA), we believe that diversity, equity, and inclusivity are fundamental principles that drive our mission to save lives through effective emergency medical services. We recognize the importance of representing the communities we serve, and we are committed to building a team and a program that reflect the rich diversity of Africa. As a women-led organization with two female founders, we are intentional about ensuring that both our leadership and frontline teams come from various ethnic, cultural, and professional backgrounds, ensuring that our decision-making processes and program designs are enriched by different perspectives and experiences. We are a multi-disciplinary team, including individuals with expertise in emergency medicine, software engineering, finance, public health, health economics, and community development.  

Some specific efforts we make include ensuring pay aligns with work done, intentionally seeking a gender balance during recruitment, acknowledging cultural needs of the communities we serve in and removing any barriers to accessing care including language barriers through multilingual frontline staff.  

In summary, ERA is fully invested in promoting diversity and inclusivity, recognizing that this not only aligns with our core values but also makes us more effective in addressing the unique healthcare challenges faced by the communities we serve in Africa. We believe that this commitment to diversity and inclusivity is essential to achieving our mission of saving lives through effective emergency medical services. 

Emergency Response Africa's operational model involves >span class="NormalTextRun SCXW166253090 BCX9">both private and public sector partners. In order to supply our services, we aggregate ambulances owned by hospitals and private service providers as well as our own fleet of Motorcycle Medics onto our technology platform. We operate a 24/7 command centre staffed by trained medical dispatchers who triage cases and dispatch responders using >span class="NormalTextRun SCXW166253090 BCX9">. Our motorcycle medics get to the scene in under 10 minutes and provide treatment on site while the ambulance arrives to transport patients to hospitals. We partner with both public and private hospitals to ensure we can take patients to the most appropriate place for their emergency and seamlessly hand them over to the hospital emergency department. To generate sustainable demand for our services, we have partnered with both private and public stakeholders. On the private side, we have relationships with 11 corporate organizations and insurance companies collectively exceeding over an estimated 130,000 users. In August 2023, we signed an MOU with Edo state government to deliver emergency services to 2.5 million people in Benin City as a pilot project supported by >span class="NormalTextRun SpellingErrorV2Themed SCXW166253090 BCX9">Agence Française de Développement’s Fund for Innovation in Development program. This project will ensure that in our first year, we attend to over 13,000 emergency cases and train 170 community based first responders. This $350,000 project will also open doors for executing our AI strategy by providing access to significant baseline health and emergency data and collecting additional data over the pilot period which can then be analyzed and insights extracted to aid the government in resource allocation and capacity building. Our project is an important first step for shaping public policy in favor of making emergency services accessible to all. Our team includes a leadership team, a technical team, a response team, and a training and capacity building team with relevant skills and a high level of commitment to seeing this vision achieved. This operational model positions us to effectively execute our solution and deliver significant impact. 

Emergency Response Africa plans to achieve financial sustainability through a combination of revenue models which includes; subscription-based partnerships with insurance providers and corporate as well as government contracts supported or subsidized by donations and grants. To sustain us for the first few years, we have sought and secured investment capital. However. We are on track to becoming cash flow positive in 2024 and not only covering operational costs but investing in expansion to support the organization's mission to enhance emergency medical services in Africa. 

Emergency Response Africa's current operating costs includes salaries, benefits, development and maintenance of our technology systems, Expenses related to awareness campaigns, and collaborations with partners and overheads such as rent, utilities, legal fees, and other operational expenses. 2023 operating costs are $233,000, of which personnel expenses represent 55%.  

Projected operating costs for the next year are estimated at $303,000, anticipating growth in team size, expanding services, increased human capital expenses, technology infrastructure costs, outreach, and engagement with partners and communities. These expenses are balanced by diverse revenue streams, including subscriptions, partnerships, service contracts, donations, and potential investments. 

Emergency Response Africa is seeking $100,000 in funding for 2024 to support our mission. This amount was carefully selected to cover various key areas, including human capital, technology infrastructure, training, community engagement, growth, operational expenses, and research and development. These funds will enable us to hire essential personnel, invest in executing our AI plans, and acquire more public sector partnerships which would mean we can expand services to underserved areas. As we adapt our services to better serve the vulnerable, we will have the opportunity to shape public policy and advocate for emergency services as a basic human right. These plans require us to have some key talent such as an experienced commercial leader, public sector engagement officer, talented AI engineers and operators. >span class="EOP SCXW199320795 BCX9" data-ccp-props="{"201341983":0,"335559739":0,"335559740":259}"> 

>span class="NormalTextRun SCXW124894406 BCX9">provide essential seed funding to invest in our technology development and customer acquisition and expert mentorship for strategy refinement at a very pivotal time in our business. >span class="NormalTextRun SCXW124894406 BCX9"> improving emergency medical services and healthcare access in Nigeria and across Africa is a challenging one and we cannot do it alone. The community and network that this program offers will open doors to relationships that make our success all the more likely and ensure broader impact. ERA is excited about the potential to save more lives and enhance healthcare with the support of the Cure Residency.