LXL Ideas

Our Purpose is to 'Impact Learning with Lessons of Life'

Our Mission is to ‘Create Experiences that enable Learning for Life’. We dream of a time when everyone recognizes that the purpose of education should be Learning for Life, not just for Livelihood.

CEO, Founder & Managing Director of LXL Ideas is Syed Sultan Ahmed

Some of the key roles and responsibilities of the CEO is:

1. Leadership and Vision: The CEO sets the vision and long-term goals for the organization. He provides strategic direction and ensures that the company's activities align with its mission.

2. Decision-Making and Management: The CEO makes critical decisions regarding the company's operations, including resource allocation, budgeting, and investment strategies. 

3. Stakeholder Management: The CEO represents the organization to various stakeholders, such as clients, partners, investors, and employees. 

4. Business Development and Growth: The CEO plays a key role in identifying business opportunities, exploring new markets, and expanding the organization's reach. He engages in strategic partnerships, acquisitions, or collaborations to drive growth and enhance the organization's impact in the education sector.

5. Talent Management: The CEO is responsible for building and leading a capable and motivated team. 

6. External Representation: As the face of the organization, the CEO represents LXL Ideas at industry conferences, events, and public forums. He also engages in thought leadership activities, contributes to publications, or speaks on educational topics to promote the organization's expertise and influence in the field.

Given the importance of the LEAP Project, the LXL team lead and supporting team members like the Chief Content Officer (CCO), Chief Marketing Officer (CMO), Chief of Films (COF), Chief Business Officer (CBO) and their teams of over 100 individuals are well-positioned to effectively support the LEAP project, even with other priorities within their organization.

The LXL team lead is a critical member of the team, responsible for ensuring the overall success of the LEAP project. The team lead will oversee the project's planning, execution, and monitoring, ensuring that all team members are working towards the same goal. 

The CCO will be responsible for ensuring that the LEAP project delivers a high-quality product that meets the needs of the target audience. This will involve working with the team lead to define the project’s features and functionality, overseeing the project development process, and ensuring the project meets the user's needs. The CCO will also work closely with the CMO to develop a go-to-market strategy that effectively promotes the project.

The CMO will be responsible for developing and executing a marketing strategy that effectively promotes the LEAP project to the target audience. This will involve conducting market research to understand the target audience's needs, developing messaging that resonates with them, and executing marketing campaigns across a range of channels. The CMO will work closely with the CCO to ensure that the marketing strategy aligns with the product development strategy.

The CBO will be responsible for ensuring that the LEAP project is financially viable. This will involve developing a business model that generates revenue from the product, identifying potential partners and investors, and overseeing the project's financial management. The CBO will work closely with the team lead to ensure that the project's financial goals are aligned with its overall objectives.

Despite other priorities within the organization, the LXL team lead and supporting team members are well-positioned to support the LEAP project effectively. Since the LEAP project aligns with the organization's mission to advance evidence-based learning solutions that help children thrive, the project will be a priority for the organization, and the team members will be highly motivated to support its success.

The LXL team lead and supporting team members have a range of skills and expertise that are directly relevant to the LEAP project's success. The team lead has experience in project management, ensuring that the project is delivered on time and within budget. The CCO has experience in research, content & product development, ensuring that the program meets the needs of the target audience. The CMO has experience in marketing, ensuring that the product is effectively promoted to the target audience. Finally, the CBO has experience in business management, ensuring that the project is financially viable.

SCHOOL CINEMA - Film-based program that supports Life Skills & SEL among students & educators.

All schools and education systems realize the importance of Life Skills, Social Emotional Learning (SEL) & Mental well-being to be included as part of the schooling process. Conventional solutions and learning processes fail to effectively engage students and create an impact with learning. 

School Cinema is a first-of-its-kind program in the world that introduced Film-Pedagogy as part of the school curriculum. It uses entertaining films and thought-provoking activities in the form of workbooks/digital LMS to support the development of Life Skills, SEL etc. The School Cinema-based life skills curriculum prepares children for the challenges and opportunities of adult life, promoting responsible, independent, and productive members of society.

School Cinema uses films to teach life lessons for students from Kindergarten through to Grade 10 (5-16 years of age)

School Cinema is introduced as part of the school curriculum. Students watch entertaining short films made on various themes like - gender bias, conflict, religious/cultural sensitivity etc. The school teacher/counselor who implements the program then leads a discussion and conversation around the film. The students then do the activities on the Cinema Workbook or digitally on LMS. Every class/grade has a 10 films on various issues that are developed based on the psycho-social development of students from Kindergarten to Grade 10.

Films are a great medium to teach as they combine storytelling + emotions + entertainment + audio/visual all together making it very impactful. Everyone loves watching films so the program is very popular with students & educators/parents alike.

Formative & Summative Research

Published in Internal Journals

1. Formative Research: Formative research is conducted during the development or implementation phase of a program to gather feedback, identify areas for improvement, and make necessary adjustments. Here are some examples of formative research that LXL Ideas conducted: 

2. a. Focus Groups: LXL Ideas organized focus groups with students, educators, and parents to gather their perceptions, opinions, and suggestions related to the School Cinema program. This feedback helps identify strengths, weaknesses, and areas for improvement. 

3. b. Pilot Studies: Prior to the full-scale implementation of School Cinema, LXL Ideas conducted pilot studies in select schools to assess the program's feasibility, acceptability, and potential impact. The feedback collected during these pilot studies informs adjustments to the program content, delivery methods, or support materials. 

4. c. Surveys and Questionnaires: LXL Ideas administered surveys or questionnaires to gather quantitative data on participants' perceptions of the program, including their satisfaction levels, perceived benefits, and suggestions for improvement. This information helps shape program enhancements and modifications.

1. Summative Research: Summative research was conducted after the program implementation to evaluate its overall effectiveness and impact.

2. a. Pre- and Post-Assessments: LXL Ideas administered pre- and post-assessments to measure changes in students' social and emotional skills, academic performance, or behavior after participating in the School Cinema program. 

3. b. Comparative Studies: LXL Ideas conducted comparative studies to compare the outcomes of students who participated in the School Cinema program with those who did not. This helps determine whether the program had a significant impact on targeted outcomes when compared to a control group. 

4. c. Qualitative Interviews and Observations: LXL Ideas conducted qualitative research, such as interviews or observations, to gather in-depth insights into the experiences, perspectives, and changes observed among students, educators, and parents. 

The School Cinema research showed that it is important to have quality value-based content for increasing the scope of learning. Specifically when it comes to instilling life skills and imparting values to empower adolescents to deal with concerns they face. Lack of trained manpower and over-emphasis on academics are the primary reasons why schools find it difficult to equip children with skills to handle life issues, which could range from a simple understanding of the value of telling the truth to deal with far more serious issues like bullying or academic stress.

The school cinema program is very effective not only with children but with teachers & parents as well. The schools are very happy with the overall impact of the School Cinema program and its components.

It was also found that 90% of students liked the Cinema book. Their overall experience of school cinema fell under the good, very good and excellent categories.

All the hypotheses for Self-Esteem, Conformity, Emotional Maturity and General well-being were supported by the results. The results state that movies shown to the experimental group brought a positive change in the levels of all four variables measured in the study.

The results of the Mann- Whitney U Test show that there is a significant difference in the pre and post-test. Thus the results of the study support the alternate hypothesis that ‘School Cinema has had a positive effect on Attitudes, Social intelligence and Emotional Maturity of the students’ stating that the post group have shown high levels of emotional maturity, social intelligence and positive attitude towards parents, peers, schools, society and life. 

Participating in the LEAP project right now will be a good step as the program is scaling up exponentially. We are on track to have 1 Million+ students from 4-5 countries in the academic year 2023-24.

There is a big need to bring entertainment into education, School Cinema does that very effectively. School Cinema is both physical & digital, it can be implemented both in-school and online. It can be led by a facilitator or self paced learning. The model of School Cinema is relevant to students across the world and we hope to scale. In addition to Life Skills, SEL etc. the model of Film Pedagogy can be used to teach other topics as well in future.

With the current trends in education, participating in the LEAP project or similar research endeavors is necessary to fill knowledge gaps, and ensure continuous improvement. The timing may be advantageous due to increased interest, timely relevance, and technological advancements that facilitate research in the field of education.

1. The role of film in promoting cultural understanding and empathy among students in diverse classrooms

2. The ethical considerations of using films as a medium of education, including issues related to representation, bias, and cultural appropriation.

Prove the hypothesis that ‘School Cinema is an effective program to support  Life Skills, SEL  & Mental Wellbeing among students.’ and ‘Films are great tool to engage students’

School Cinema can use the research findings to create more targeted and effective films and content that caters to the specific needs of students. For instance, if the research shows that the program has a more significant impact on the emotional maturity of high school students than middle school students, the organization can develop more relevant content relatable to older students.

We can also use the research findings to develop teacher training programs that can help educators better understand the importance of emotional intelligence, social intelligence, and positive attitudes and how they can facilitate the development of these skills in students. Teachers can also be trained to use the School Cinema program more effectively in their classrooms.

Research findings can also be used to create parent engagement programs that help parents understand the importance of emotional intelligence, social intelligence, and positive attitudes in their children's development and how they can support their children in developing these skills. Resources can be created for parents to use at home, such as discussion guides and activities that complement the School Cinema program.

Overall, the School Cinema program aims to improve students' mental health and allow them to be strong, respectful and confident citizens. 

Short-term outcomes:

1. Identify the impact of School Cinema on the attitudes, social intelligence, and emotional maturity of students.

2. Determine the effectiveness of the program in achieving its intended outcomes.

3. Identify the strengths and weaknesses of the School Cinema program and make necessary improvements.

4. Provide insights and recommendations for the School Cinema organization to improve their program.

5. Generate data that can be used for marketing and fundraising purposes.

Long-term outcomes:

1. Improve the emotional maturity, social intelligence, and positive attitudes of students in the long run.

2. Increase the adoption and effectiveness of the School Cinema program in schools and educational institutions.

3. Create a positive impact on students' academic performance, relationships with others, and overall well-being.

4. Contribute to the development of a more empathetic, compassionate, and socially responsible society.

5. Establish School Cinema as a leading provider of educational content that promotes emotional intelligence, social intelligence, and positive attitudes.