LandPrint measurement and certification

Current agricultural practices are responsible for a significant portion of ecosystem services degradation. According to the Intergovernmental Panel on Climate Change (IPCC) and the United Nations, food systems emit 37% of total global greenhouse gas emissions, consume 70% of global freshwater withdrawals, and are responsible for 80% of global deforestation and up to 50% of soil loss, which can have significant impacts on food production. This is a problem because food security and several other economic activities rely on these ecosystem services, which degradation represents a threat to the sustainability of economic activities that rely on these services. Just to give an example, using the TrueCost Standard&Pool measurement, corporate supply chains cost between 15 to 30 times in environmental externalities compared to their revenues.

Regenerative agriculture and nature-based solutions have proved to successfully regenerate ecosystem services while lowering production costs and the physical and financial risks of supply chain over a medium to long term (5 to 10 years). However, today farmers bear all the transition risks, which is the reason why less than 1% of farmlands are managed sustainably.

The key problem we are trying to solve is the lack of scalability of regenerative farming because farmers are not incentivized to change behavior. Food prices are mostly formed through supply and demand dynamics and product quality indicators. Loans and financial mechanisms are also not including environmental attributes to define (better) farmers' financial terms because of the positive economic outcomes that result from adopting regenerative farming practices. The way in which a farmer manages ecosystems and responds to climate change is not part of food price formation. These are important aspects that remain an economic externalities, ie they are not factored into the price of food. Consequently, farmers are not incentivized to adopt more responsible farming practices because they bear all the transition risks and they do not receive a compensation for the ecosystem services they provide. They are basically being asked to bear the full risk to transition toward regenerative farming while providing for free also the essential ecosystem services that our society needs to function. While some corporations are offering premium prices for responsible farming practices, this approach limits the dissemination of nature-based solutions and climate-smart farming systems because it makes food more expensive and only appeals to a small percentage of consumers. This keeps limiting the dissemination of nature-based solutions and climate-smart farming systems.

LandPrint is a digital certification company that measures the environmental quality of farms using digital tools and issues the LandPrint environmental certification. This certification is used by financial and corporate institutions to develop financial incentives for farmers to adopt profitable regenerative agriculture and nature-based solutions at scale and to demonstrate their compliance with ESG and SDG targets. Ultimately, our goal is to restore ecosystem services and promote sustainable agricultural practices. Some of the financial incentives we help develop are re-pricing mechanisms for commodities and determine financial terms for farmers using environmental quantifiable attributes. 

1.Field/farm data collection and processing. The process begins with the collection of field/farm data using Key Performance Indicators (KPIs) in categories such as carbon, biodiversity, water quality and quantity, soil health, and productive resilience. These indicators are carefully chosen to provide a comprehensive understanding of the environmental impact of farming practices on the land. The Floreviewer platform is used to quantify these indicators. This platform uses artificial intelligence and a combination of field inventory and remote sensing data, including Lidar technology, satellite images, sensors, laboratory analysis, and farmers’ data. This combination of data sources allows for high accuracy, transparency, and feasibility in monitoring changes and measuring KPIs.

2.Scoring the LandPrint. Once the field/farm data is collected, the data are analyzed to calculate the LandPrint score using a proprietary algorithm. The KPIs collected in the previous step are automatically processed and standardized using advanced machine learning and deep learning algorithms. For example, Floreviewer has already advanced machine learning and deep learning algorithms for biodiversity and carbon, detecting endangered tree species and identifying high conservation areas of floristic diversity based on high resolution images. The water and soil health algorithms are currently being tested and refined.

3.Repricing and develop financial terms. After the LandPrint score is calculated, econometric algorithms are used to re-price the commodity and suggest financial terms (loans, etc) for farmers based on the LandPrint score. This involves analysing the relationship between the LandPrint score, production costs, production fluctuations, reduced supply chain risks, the market price of the commodity, as well as the demand and supply factors affecting the market. This pricing and financial models incorporates all of these factors using regression analysis and machine learning algorithms.

4.Digital certification for a fair transaction. Once the pricing and financial terms are determined, the Floreviewer platform issues a digital certificate to each individual farmer, with the suggested price and financial terms composition. The farmer sells its production to the buyer taking the LandPrint price as a reference value and transferring a copy of the certificate to the corporate buyer. The LandPrint certificate is also used by the farmer to negotiate better loan terms.

5.Dashboard. Finally, farmers and other stakeholders have access to the LandPrint dashboard, which provides a yearly update on the LandPrint score and a visualization of the historical environmental quality of the farms and proposed food prices. This allows stakeholders to track progress and make informed decisions based on the environmental impact of farming practices.

The direct beneficiaries of the solution are local and global farmers and farmer communities. The LandPrint solution addresses their needs in several ways:

i.Certification: The LandPrint certification provides recognition for farmers who have implemented regenerative agricultural practices and achieved high LandPrint scores. This can help farmers showcase their sustainability efforts and differentiate themselves in the marketplace.

ii. Provides a financial incentive: By adopting regenerative agricultural practices, farmers can increase their LandPrint score, which can lead to better loan terms and better food prices for them. Because the adoption of regenerative practices and nature base solutions make farmers more profitable and reduce supply chain and reputation risks compared to conventional practices over the medium to long term, financial institutions and food corporations provide a financial incentive for farmers to implement environmentally friendly practices that can help them improve the quality of their land and ecosystem.

iii. Access to information: The LandPrint solution provides farmers with access to valuable environmental information about their land, including data on carbon sequestration, biodiversity, water quality, soil health, and more. This information can help farmers make informed decisions about their agricultural practices and improve their environmental impact.

iv. Customized recommendations: The LandPrint valuable environmental information enables individualized recommendations to farmers based on their specific farm data and environmental quality. These recommendations provided by specialized technical assistance services help farmers identify specific areas where they can improve their practices and increase their LandPrint score.

v. Market demand: As consumers become more aware of the environmental impact of agriculture, there is a growing market demand for sustainably produced food. By adopting regenerative agricultural practices and achieving high LandPrint scores, farmers can position themselves to meet this demand and receive a better price for their products.

The LandPrint concept has been developed under the leadership of the LandPrint LTDA founder (Daniele Cesano) together with his technical partners after over 20 years of work with farmers communities in Brazil. Since 2006, the team tried to scale regenerative practices and nature-based solutions by developing scalable technical assistance programs. By working with over 850 farmers and 6 farmers' cooperatives, the team tried to understand a way to scale regenerative and climate-smart farming practices across the semiarid region of Brazil in a way that it was meaningful and convenient for farmers. The program, called Adapta Sertao, received over USD$ 5 million in funding during the 2006-2018 period, making it one of the very first climate-resilient farming programs in Brazil and globally. The program won 15 awards, among which the renowned UNFCCC "Momentum for Change" in 2018, received at the COP in Katowich, Poland, under the "Innovation" category.

However, despite our effort and the development of digital technical services systems, we soon realized that the scalability of nature-based solutions needs to go through a structural change in the way in which markets value nature and that farmers are rewarded for the ecosystem services they provide. The re-pricing of food using farm environmental quality KPIs measurements that are both meaningful to farmers and to the market appeared to be the real disruptive market change innovation that could help accelerate the exponential adoption of regenerative practices from farmers and farmers' communities. Therefore, we developed the LandPrint solution to help F&B corporations and financial institutions value nature and reward farmers for adopting regenerative practices. The team developed this concept as an evolution of its tireless work with these communities to ensure that the design and implementation of regenerative agriculture is meaningfully guided by the communities’ input, ideas, and agendas. The LandPrint solution's development evolved from engaging hundreds of farmers and farming communities to understand their needs and perspectives. The team also works with farmers and cooperatives to collect field/farm data, which is then used to score the LandPrint. This data-driven approach helps provide customized recommendations to farmers to improve their LandPrint value based on practice adoption. The LandPrint certification helps farmers also get better loan terms and potentially other future financial benefits (tax rebates, etc). The solution also addresses the lack of access to environmental information in one place and the need for consistent digital measurement protocols that focus on the key ESG and SDG metrics of the corporate and financial sectors. Additionally, storing consistent information in one single place for a third-party evaluation further enhances transparency and accountability.

LandPrint has been tested in its initial form with 1500 small farmers over 1000 hectares and now we are testing it with a commercial pilot over 6000 hectares in partnership with a major trader.

There are several potential barriers that LandPrint could face in its implementation, including financial barriers such as the cost of data collection and analysis, technical barriers such as the development of accurate and reliable measurement protocols, legal barriers such as navigating complex regulatory frameworks, cultural barriers such as resistance to change among stakeholders, and market barriers such as lack of demand or willingness to pay for environmentally friendly products.

SOLVE could help LandPrint overcome these barriers by connecting the team with partners who can provide financial, technical, legal, and market support.

i. Financial barriers: LandPrint may face challenges in securing sufficient funding to properly validate and scale its solution, particularly if we are not able to generate revenue quickly enough to cover costs and if investors and lenders do not see a clear path to financial returns.

ii. Technical barriers: Developing and implementing the necessary technical infrastructure for LandPrint to scale is could be complex and time-consuming, particularly if it needs integration with existing systems used by farmers and food supply chains. Ensuring that the data collected by LandPrint is accurate and reliable could also be a challenge.

iii. Legal barriers: LandPrint may face regulatory or legal barriers, particularly in respecting farmers’ data privacy and in operating in countries with complex or restrictive environmental regulations. Ensuring compliance with these regulations could add complexity and cost to the development and implementation of the solution.

iv. Cultural barriers: Changing the way that farmers and food supply chains think about and value the environment could be a significant cultural barrier for LandPrint. Encouraging behavior change and adoption of regenerative practices may require a significant amount of education and outreach.

v. Market barriers: There may be limited demand for LandPrint's solution initially, particularly if farmers and food supply chains are not yet prioritizing environmental sustainability. In addition, there may be competition from other environmental certification or verification systems, which requires LandPrint to differentiate titself in the market.

SOLVE could help LandPrint overcome some of these barriers by providing access to mentorship, technical expertise, and funding. For example, it could connect LandPrint with experts in scaling technology solutions, provide guidance on navigating complex regulatory environments, or help LandPrint develop partnerships with key players in the food industry. Additionally, the accelerator could provide funding to help LandPrint develop and implement their solution, or help them connect with investors who are interested in supporting sustainable agriculture solutions. Overall, the support provided by the accelerator could help LandPrint accelerate the development and scaling of their solution, increasing their chances of success.

LandPrint addresses the challenge of scaling regenerative and climate-smart farming practices by creating financial incentivizes linked to a new way to measure, certify and value the environmental quality of farmland. It utilizes a comprehensive set of indicators in the categories of carbon, biodiversity, water quality and quantity, soil health, and productive resilience to generate a LandPrint score for each farm. This score can then be used in regenerative agriculture programs to providing financial incentives for farmers to adopt more sustainable practices by re-pricing food and develop better investment terms based on the LandPrint certified farm environmental quality.

In addition to its comprehensive set of indicators, LandPrint also utilizes cutting-edge digital technology such as satellite data, drones, artificial intelligence, and machine learning. This enables more accurate and efficient assessment of a farm's environmental performance and allows for targeted recommendations for improvement and it is unprecedented in environmental certifications.  By incorporating technology in its certification process, LandPrint addresses the challenge of scaling regenerative and climate-smart farming practices.

Compared to traditional sustainability certifications that primarily focus on compliance with a set of predetermined standards, LandPrint takes a more holistic approach by assessing the overall environmental performance of a farm. This allows for a more nuanced understanding of a farm's impact on the environment and provides targeted recommendations for improvement. By providing a market-based solution that values environmental quality, LandPrint also incentivizes continuous improvement and innovation in sustainable agriculture practices.

LandPrint has the potential to catalyze broader positive impacts by driving widespread adoption of regenerative and climate-smart farming practices. As more farms adopt these practices, they can help mitigate climate change, protect biodiversity, and promote the health of local ecosystems. Additionally, by improving soil health and water quality, these practices can also lead to increased productivity and profitability for farmers in the long term.

In terms of changing the market, LandPrint has the potential to disrupt the current system by creating a new market for sustainably produced food. By re-pricing food based on its environmental quality, LandPrint can incentivize farmers to adopt regenerative practices while communicating consumers how to choose sustainably produced food over conventionally produced food. This can create a positive feedback loop where demand for sustainably produced food drives more farmers to adopt regenerative practices, leading to greater environmental and economic benefits for everyone involved. Ultimately, LandPrint has the potential to transform the food industry by making sustainable farming practices more economically viable and mainstream.

LandPrint's impact goal for the upcoming year is to finish testing the LandPrint concept in partnership with a major trader. We are currently finalizing a contract negotiation to test the LandPrint on 6,000 hectares of farmland. We are also engaging other corporations and financial institutions to end 2023 with at least 10.000 hectares of committed testareas. Our five-year plan is to establish a beachhead market of at least 500,000 hectares. This goal has been determined through market analysis to be a critical tipping point for wider adoption of LandPrint measurement and repricing strategy. To achieve this goal, we will pilot the LandPrint solution with corporate clients in small-scale pilot programs, and then scale up with more comprehensive solutions to expand the scope and scale of the program.

This will be achieved through a phased approach, starting with small pilot programs with F&B corporations and financial institutions as clients. These pilots will allow us to fine-tune our solution and demonstrate its value to potential clients.

Once the pilots are successful, we will work with the F&B corporations and financial institutions to develop more comprehensive solutions to expand the scope and scale. This could include offering our solution to their entire supply chain or even to other F&B corporations. Our focus will be on developing long-term partnerships with these corporations, leveraging their expertise, resources, and reach to achieve our impact goal.

To achieve this impact goal, LandPrint will also need to engage with other stakeholders in the agriculture and environmental space, including farmers, NGOs, and government agencies. We will work closely with these stakeholders to ensure that our solution is aligned with their needs and priorities, and that we are driving positive environmental and social impact.

Overall, LandPrint's approach is to start small, demonstrate the value of our solution, and then scale up through strategic partnerships with F&B corporations and other stakeholders. Through this approach, we believe we can achieve our impact goals and catalyze broader positive impacts in the agriculture and environmental space.

LandPrint's impact goals are as follows:

1. Increase the adoption of regenerative farming practices by at least 50% over the next five years among all farmers in its network.

2. Improve environmental quality and resilience: LandPrint goal is to improve the environmental quality and resilience of farmland with an average increase of 20% over 5 years using the 37 KPIs LandPrint uses to characterize biodiversity, carbon, water, soil health and productive resilience.  

3. Increase market recognition and demand for regenerative products: LandPrint aims to increase market recognition and demand for regenerative certified products by engaging at least 15 major food companies and financial over the next five years.

4. Build a global community of regenerative farmers: In the next year, LandPrint aims to expand its network of regenerative farmers by 50%, and over the next five years, it aims to build a global community of 10,000 regenerative farmers.

·      Customer Acquisition Cost (CAC): This is the cost of acquiring a new customer or corporate partner. LandPrint can track how much it costs to acquire a new partner or customer and work to lower this cost over time.

·      Churn Rate: This is the rate at which customers or corporate partners are leaving the program. LandPrint can track the churn rate and work to keep it as low as possible.

·      Total revenues generated vs profitability" refers to the comparison of the total amount of revenue generated by LandPrint with its overall profitability. This indicator helps to track the effectiveness of LandPrint's business model in generating revenue while still maintaining profitability, which is critical for the long-term sustainability of the solution.

·      Reduced measurement costs vs profitability" refers to the comparison of the costs of measuring the impact of LandPrint's solution with its overall profitability. As LandPrint relies on accurate measurement and verification of its impact, it is important to track the costs of these activities and ensure that they are not eating into the profitability of the solution. By reducing measurement costs while maintaining profitability, LandPrint can become more efficient and sustainable over time.

·      Hectares under regenerative management: This is the number of hectares of land that have been transitioned to regenerative management practices using the LandPrint approach. This is a key indicator of impact for LandPrint's mission.

·      Soil organic carbon sequestration: This is the amount of carbon that is being sequestered in the soil due to regenerative management practices. This is an important indicator of the climate impact of LandPrint's approach.

·      Farmer income: This is the increase in income that farmers are experiencing as a result of implementing regenerative management practices. This is an important indicator of the social impact of LandPrint's approach.

·      Biodiversity: This is the increase in biodiversity that is being observed on farms that have transitioned to regenerative management practices using the LandPrint approach. This is an important indicator of the ecological impact of LandPrint's approach.

By tracking these indicators and working to improve them over time, LandPrint can measure its progress and impact towards achieving its goals.

Here are a few additional indicators that LandPrint is using to measure progress towards the SDGs:

·      SDG 12 (Responsible Consumption and Production) - The amount of carbon sequestered by LandPrint's regenerative farming practices, which could be used as a proxy for overall environmental impact.

·      SDG 13 (Climate Action) - The reduction in greenhouse gas emissions and production oscillations caused by climate shocks achieved through increased LandPrint's scores and regenerative practice adoptions.

·      SDG 15 (Life on Land) - The percentage of farmers who have implemented LandPrint's practices and have seen improvements in biodiversity on their land.

·      SDG 17 (Partnerships for the Goals) - The number and quality of partnerships formed with corporate clients, financial institutions and other organizations to scale the impact of LandPrint's work.

Theory of Change: “If F&B corporations and financial institutions provide new pricing mechanisms and financial resources based on the farm environmental quality (LandPrint), then farmers are incentivized to adopt regenerative agriculture practices and nature base solutions, resulting in its widespread dissemination and leading to improved soil health, increased biodiversity, reduced environmental impacts, and positive social and economic outcomes.”

Assumptions:

 -Farmers are willing to adopt regenerative agriculture practices if they are provided with the necessary financial incentives to de-risk their investments in the transition process, resulting also with longer term improved margins and reduced risks

-F&B corporations source from regeneratively produced products and financial institutions improve farmers’ investment terms if LandPrint certified farms improve their margins, reduce their physical, economic/financial and reputational risks and prove progress toward their ESG objectives

-The widespread adoption of regenerative agriculture practices reduce production costs and leads to improved ecosystem preservation and restoration through better soil health, increased biodiversity, reduced environmental impacts, and positive social and economic outcomes.

 Activities:

 1.Monitoring the environmental performance of supply chain. Develop a solid monitoring protocol that monitors the environmental and economic performance of farmers who adoption regenerative practices and the economic impact they deliver to the corporate and financial sector.

2.Help corporations understand the real problem of their supply chain. With a clear environmental monitoring protocol (LandPrint protocol), the F&B sector has a deep understanding of the problem and is forced to change behavior because mostly of internal pressure. The real impact that environmental degradation and climate instability have on its supply chain is fully perceived.

3.Re-pricing commodities based on LandPrint score. Provide a pricing structure that links the environmental quality of a farm to lower risks and deliver higher longer term economic benefits for the farmer and the corporation.

4.Capacity building. Farmers that receive better prices for their regenerative production seek for professional support to adopt regenerative agriculture practices, improving the quality and offering of technical assistance and training markets.

5.(Corporate) policies and regulations. Over the long term, new (public and corporate) policies and regulations incentivize the food sector to source more and more from regeneratively produced products.

6.New markets. The scaling up of regenerative markets and supply chains increase awareness about the benefits of regeneratively produced product and demand.

Outputs:

-Farmers adopt regenerative agriculture practices because of new pricing structure that reflect the environmental quality of their farm

-F&B corporations source from regeneratively produced products.

-Markets and supply chains for regeneratively produced products are developed.

-Consumers are more aware of the benefits of regeneratively produced products.

-Adoption and impact of regenerative agriculture practices are monitored and evaluated.

Outcomes:

-Improved soil health.

-Increased biodiversity.

-Reduced environmental impacts.

-Positive social and economic outcomes for all market players.

-Reduced production costs and investment risks (farmers, financial institutions and F&B corps)

Impact:

 -Regenerative agriculture becomes the norm, leading to a more sustainable and resilient food system.

-Environmental and social challenges related to conventional agriculture are reduced or eliminated.

The LandPrint solution relies on the use of satellite imagery, remote sensing, and other advanced technologies to gather data on various aspects of a farm's environmental quality, including soil health, water management, biodiversity, and carbon sequestration. This data is then processed and analyzed using sophisticated algorithms and machine learning models to generate a comprehensive environmental score for each farm.

More specifically, the LandPrint solution is powered by the Floreviewer platform, developed by the Bioflore’s carbon and biodiversity experts. The platform employs artificial intelligence (AI) and remote sensing technology to streamline the monitoring, reporting, and verification (MRV) process for measuring and verifying environmental attributes like forests and carbon. The traditional MRV process is complex, data-intensive, and primarily based on periodic surveys, analog and digital documents, and extensive field data collection, leading to inefficiencies, high risks of errors, and difficulties in standardizing information for verification and issuing new carbon credits.

Floreviewer is a measurement platform that uses AI and remote sensing approaches to streamline data processing, calculate baseline scenarios, quantify forest carbon stocks, monitor vegetation changes and biodiversity, and identify and monitor high Conservation Values (HCVs) related to floristic diversity in the project zone. The platform has four macro-functionalities:

1. Automate and centralize the analyses performed within the project designing and monitoring, including determining baseline scenarios, monitoring vegetation changes, and estimating forest aboveground biomass.
2. Build an online interface that facilitates document sharing with the audit team during the validation and verification process, improving transparency and traceability of how data has been collected and processed, and providing easy access to raw data, spatially explicit data, and dashboard for statistical results.
3. Create access and user-friendly space in the platform that is accessible for stakeholders, landowners, traders, brokers, buyers, and members of the society interested in knowing more about the project outcomes, and provide an integrated system to streamline monitoring and verification processes and enhance data access to various stakeholders.
4. Develop a mobile application to facilitate the collection of field data.

The Floreviewer platform has two main modules, one for the project manager and the other for the independent auditor (Validation and Verification Body or VVB). The project manager module has three major components: one where information from multiple sources is stored and organized based on project type and predefined categories, another where raw data is automatically processed and standardized, and a third where numerical and graphical results such as spreadsheets from forest inventory and LiDAR point clouds are displayed on an interactive dashboard with 3-D graphs, and the processed data can be readily exported into reports for further analysis. The water, soil health and productive resilience measurements are being developed in a similar way.

All these measurements are then processed in the LandPrint-Floreviewer platform using algorithms to score the farmland using the measured environmental attributes and then using econometric algorithms that link the LandPrint score, regenerative practice adoption, farmers’ production costs, the market price of the commodity, as well as the demand and supply factors affecting the market. Subsequently, the platform issues a digital certificate that includes all relevant information, including the pricing factors, that is then transferred to the farmers in digital formats.

LandPrint is committed to diversity, equity, and inclusion in all aspects of its work. We recognize the importance of acknowledging and honoring the traditional stewards of the land on which we operate, including Indigenous Peoples, and their enduring relationship with their territories. We are committed to engaging and reflecting the various communities we serve through partnerships and open innovation. One of the ways that LandPrint does this is by working with farmers of all backgrounds and promoting regenerative agriculture practices that benefit all farmers, regardless of their socio-economic status. LandPrint also aims to support technical assistance and training to small-scale farmers and cooperatives, who may face more challenges in adopting sustainable practices.

We strive to design our policies, practices, and resources with the goal of providing people of all backgrounds a genuine opportunity to thrive, in alignment with Solve's commitment to equity. We recognize the value of human-centered, inclusive technologies in solving world challenges, and we seek to support social entrepreneurs who share this vision. Additionally, LandPrint is committed to promoting gender equality in agriculture and empowering women farmers. The company also seeks to create a diverse and inclusive team that reflects the communities it works with.

Furthermore, we are committed to anti-racism in all our work, consistent with Solve's core values of partnership and inclusive technology. We believe that solutions designed with the most underserved populations in mind benefit everyone, and we are committed to creating an environment in which everyone feels valued and respected, consistent with Solve's commitment to inclusion. LandPrint transparency and accountability as its core principles, regularly sharing information and data with stakeholders and partners to ensure that the impact it generates in partnership with its clients and beneficiaries is equitable and inclusive.

LandPrint is a company that provides a digital system called LandPrint, which measures and certifies the environmental quality of farmland. The LandPrint system is offered as a Platform as a Service (PAAS) model, which means that users can access it through the internet.

The LandPrint system operates in two main phases: a pilot phase and a scaling up phase. During the pilot phase, LandPrint's clients are food corporations and financial institutions, who pay for small-scale measurements to understand their environmental footprint. This involves using LandPrint's system to collect data on 37 quantitative KPIs related to carbon, biodiversity, soil health, water, and productive resilience.

Based on the results of the pilot measurements, LandPrint works with the corporations and financial institutions to frame a regenerative agricultural program. This program provides different types of financial and non-financial incentives to farmers, such as repricing food and receiving better loan terms using the LandPrint certification, capacity building, and technical assistance programs. The objective of the pilot phase is to define a regenerative agricultural program that is financially viable and attractive for both farmers and corporations/financial institutions.

During the scaling up phase, the regenerative agricultural program is implemented across the supply chain. In this phase, the farmers pay for the LandPrint measurement and certification, while the food corporations and financial institutions provide the financial and non-financial incentives that have been determined as viable during the pilot phase.

Overall, LandPrint's business model revolves around providing a digital measurement and certification system for farmland environmental quality, with food corporations and financial institutions as its clients and farmers as the beneficiaries.

LandPrint's platform charges its clients for:

1. Environmental measurements. The first product is the measurement of environmental attributes using 37 quantitative KPIs related to carbon, biodiversity, soil health, water and productive resilience.

2. LandPrint Score: LandPrint provides then a score using the environmental measurements that qualifies the environmental quality of farmlands. This score is calculated using the LandPrint specific algorithm.

3. Certification: Farmers receive a digital certification that certifies the level of environmental quality of their farmlands once they meet certain environmental standards set by LandPrint. 

4. Monitoring and Reporting: LandPrint tracks and reports on the environmental performance of farmers over time, providing regular updates to both farmers and their clients.

5. Repricing commodity and develop financial structures. LandPrint helps food corporation in repricing commodities and reducing supply chain investments risks using the LandPrint score to boost the adoption of regenerative farming practices along the supply chain.

6. Training and Support: LandPrint provides a basis for farmers to seek training and support to adopt regenerative agricultural practices and improve their environmental performance.

1. Subscription Fees to access LandPrint's measurement, score and certification services.
2. Monitoring and Reporting Fee where food and beverage corporations and financial institutions pay a fee to access LandPrint's monitoring and reporting services, including the re-pricing feature.
3. Training and Support Fees
4. Partnership Fees where LandPrint partners pay for the program management

LandPrint's plan for becoming financially sustainable is based on a combination of revenue streams and partnerships. Here are some of the key elements of their strategy:

1.     Certification fees: LandPrint charges farmers a fee for certifying their land using their system. This revenue stream is expected to cover the cost of operating the LandPrint platform, including the cost of data collection, analysis, and reporting.

2.     Corporate partnerships: LandPrint is partnering with F&B corporations that want to source regeneratively produced products. These corporations are paying LandPrint to help them identify and certify farmers who are producing these products. This revenue stream is expected to grow as more corporations seek to source sustainable products.

3.     Financial partnerships: LandPrint is partnering with financial institutions that want to invest in regenerative agriculture. These institutions are paying LandPrint to help them identify and evaluate farmers who are implementing sustainable practices. This revenue stream is expected to grow as more institutions seek to invest in sustainable agriculture.

4.     Grants and funding: LandPrint is also seeking grants and funding from foundations and other organizations that support sustainable agriculture. This funding will be used to support research and development of the LandPrint platform, as well as to help farmers implement sustainable practices.

5.     Equity investments from venture capital (VC) to increase its competitiveness. This involves raising funds from outside investors who provide capital in exchange for a share of the company's ownership. LandPrint is currently being incorporated in Delaware with 2 subsidiaries (Brazil and Europe). The goal of raising equity capital is to fuel growth and expansion of LandPrint's business and increase its valuation. With the funding from venture capital, LandPrint plans to invest in research and development to further enhance the LandPrint technology, expand its team to include experts in areas such as data analytics, agronomy, and machine learning, and scale its operations to reach a larger customer base. In addition to the financial resources, venture capitalists also bring in their expertise and networks to help LandPrint grow and succeed. They can offer guidance on strategic decisions, provide access to industry contacts and potential partners, and help LandPrint navigate the competitive landscape.

6.     Impact investors. As a socially and environmentally focused enterprise, LandPrint aims to attract impact investors who are willing to invest in companies that generate both financial returns and positive social and environmental impact. By demonstrating the potential for a triple bottom line - people, planet, and profits - LandPrint can attract investors who are interested in supporting sustainable business models.

LandPrint's financial sustainability plan has been successful so far through a combination of raising funds, contracting with clients, and generating revenue through the Floreviewer platform.

The company has raised a total amount of USD 150k from various sources, with the majority of contributions coming from the Land Innovation Fund/AgTech Garage "Sustainable Soy in the Cerrado" program. This indicates that LandPrint's innovative solution is being recognized and supported by reputable organizations in the agricultural industry.

In addition to these contributions, LandPrint has also received equity investments from its founders and contracted with a major soy trader in Brazil to test the concept on 6000 hectares. This shows that the company has been able to secure important partnerships and clients, further validating its solution.

Furthermore, the Floreviewer platform has been generating revenue through other specific measurement jobs totaling an additional USD$ 150k. This demonstrates that LandPrint's solution is not only innovative but also has practical applications that can generate revenue.

To continue its growth and success, LandPrint is incorporating in Delaware to improve its corporate structure and raise additional funds. The company aims to invest in enhancing the Floreviewer platform and developing a solid pipeline of clients. Two LandPrint subsidiaries are already in operation - LandPrint Soluçoes Tecnologicas LTDA, the Brazilian subsidiary, and Reversa, an Italy-based LLC. The latter is developing a joint development agreement to expand the LandPrint model on the European market, indicating that the company has a clear strategy for expansion and is actively pursuing it.

In summary, LandPrint's financial sustainability plan has been successful so far through a combination of raising funds, contracting with clients, and generating revenue through its platform. The company's partnerships and subsidiaries also demonstrate a clear strategy for growth and expansion.