Qataloog

Students are struggling with access to learning content. Textbook prices continue to rise leaving students unable to afford the resources they need. This not only limits students’ access to knowledge but also contributes to 65% failure rate in learning outcomes. At the same time, it leaves publishers at a loss in this highly fragmented market. 

Qataloog makes it easy for students to access civic curriculum-curated learning content conveniently and fast at cost-effective monthly subscription. Disrupting the highly fragmented $20B African learning content market, Qataloog seeks to provide the latest findings from the best publishers, authors and aggregators to reduce students’ learning content budget by 91%. 

• Students seeking relevant textbooks and learning content
• Universities and Colleges needing engaging digital content libraries to drive more learning engagement with students 

Our team is made of the most amazing and exciting young tech and academic enthusiasts who are passionate and experienced in learning content distribution and automation.  We have been friends for over 8 years, we enjoy solving technical-social problems together. Each of us has over 9 years experience in the various fields that Qataloog requires to excel as a company.  We understand the learning content market and our experience cut across diverse eLearning expertise. 

Martins (Founder & CEO) - Male

Former Database Analyst at Oracle Business Limited and formerly founder of DoLessons, an on-demand tutoring and learning marketplace in Nigeria.

https://www.linkedin.com/in/martins-fidelis-2b81b499/

Oluwakayode (CTO) - Male

Full stack software developer that has been automating businesses in the last 9 years before joining to form Qataloog.

Temitope (COO) - Female

Temi is holds a PhD in Curriculum development and is currently a constant with Lagos State Ministry of Education in Nigeria. 

In addition to 8 full-time staff

1. Clarity - to receive support for understanding of company's vision and business model. 

2. Capital - support to receive internal and external capital to grow. Understand the best type of capital and how much to raise. 

3. Expertise - understand how to penetrate certain market, and how to manage and grow Qataloog's team, making business more efficient. 

4. Network - support on how to network and connect with skilled talents in other geographies, leveraging your network. 

Qataloog uses cataloguing algorithms to autonomously understand semantics learning content and user search preferences to unlock the latest learning content for each user. 

We strongly believe that civic knowledge should be cost-effective, open, and available to everyone to make the world a better place

• $500k saved in education costs since 2022
• 3,483 students from 2 countries use Qataloog 

Positive Disruption

The price of textbooks in Nigeria and Senegal is declining due to learning content disruption of the textbook market, removing financial barriers to advanced education, and reducing student budget and improving learning outcomes. 

Social Impact to be Created

Availability of cost-effective learning content will greatly:

1. Improve learning outcomes with frictionless access of learning resources

2. Save 60% budgets of students, libraries, research organizations and Government expenditure on learning content 

3. Reduce failure rate due to lack of learning content by 50>#/span###

4. 50 direct and up to 100 indirect jobs to be created and sustained by 2023

5. Support at least 10,000 Publishers and vendors by 2025

How to achieve the social impact

• Radical social media and Ad campaigns to gain brand exposure
• Partnership with education stakeholders, speaking at event and networking with EdTech ecosystem 

KPIs

Qataloog’s Key Performance Indicators include

• Monthly Revenue from business operation
• Number of active monthly users, new users and returning users
• Number of Academic publishers signing up on Qataloog monthly
• Number of learning content distributed quarterly 
• Feedback from users and publishers 
• Number of new jobs created 
• Reduction in churn rate
• Repeat customers 

Qataloog continues to expand to new subject areas, grade levels, and languages to reach more students. With a team of educators, researchers, and learning engineers, Qataloog is creating research-based learning content tools to help teachers and learners better personalize the education experience. Qataloog needs your partnership to continue its impact.

AI and cataloguing algorithms to use semantics to understand users learning content preferences

Qataloog is equal opportunity and inclusive organization. We believe in diversity, equity and inclusivity for everyone, irrespective of background, race or gender. 

B2B subscription business model. We bill users $6 monthly subscription and pay publishers 5 Cents for every hour that their content is read.  On average, this is 58% Gross profit margin for Qataloog.  

Qataloog is sustained by revenue from business activities. 

Our 6 months growth plan is to onboard 500,000 students on Qataloog at $6 monthly subscription. We are targeting $3M MRR, growing at 40% Month-on-Month with 50 schools partnership monthly. This will enable us improve learning outcomes of students by 65% while crashing the rising cost of learning content by 70%. 

To achieve this plan, we intend to raise $500k to help us grow by 10x annually. The investment will channel into 

• Marketing (50%)
• Key Hire (20%)
• Technology (20%)
• Operations (10%)

Growth Result 

• Reach $10M run rate
• Hit profitability in 18 months
• Distribute 1 million learning content in 12 months
• Scale to 3 Countries 

We did a Proof-of-Concept with 38 Universities and Colleges in Nigeria and Senegal, 8 of the schools have signed Sales Level Agreement to use Qataloog for all their learning content needs.