Lilato

Lilato is designed to address the problem of low condom usage and limited access to reliable information about HIV/AIDS prevention among young people in Zambia. The country has the world's seventh-highest HIV prevalence rate, with women having a higher prevalence (14.2%) than men (7.5%). Prevalence is also higher in cities than in rural areas.

The Zambian government's efforts to increase condom availability, accessibility, and use are critical to HIV prevention. Although condoms are included in the majority of national HIV, STI, and reproductive health programs, these efforts have not been distributed consistently or aggressively enough. This has led to low condom usage among young people (15 to 24), with only 34% of females and 49% of males using them (Zambia Demographic and Health Survey of 2018).

Additionally, there is a gap in easy access to reliable information about HIV/AIDS prevention, particularly among Zambia's young people. This lack of information is perpetuated by social and cultural norms that discourage open discussions around sex and sexuality, as well as discrimination, judgment, and stigmatization of young people when it comes to issues of HIV and condom use.

Lilato's solution is to provide a gamification social community app that connects peers to share and learn reliable information on HIV/AIDS prevention products and services. The app aims to dispel myths on HIV/AIDS, break social and cultural barriers to discussing sex topics, reduce discrimination and stigma, and provide sensitization and awareness on HIV/AIDS prevention products and services among young people.

The app's features include daily tips on HIV/AIDS, various games such as quizzes, word searches, and puzzles on HIV/AIDS, a listing of nearby counseling centers that are youth-friendly, peer education certificate training programs, a community platform for peers to post questions, share knowledge, and learn among themselves, blogs with reliable information on HIV/AIDS, and live chat counseling with a professional counselor in the comfort of their homes via their mobile phones.

Lilato's impact on sustainable development goals includes ensuring healthy lives by promoting health equity and integration with rights-based services for sexual and reproductive health among young people, ensuring quality comprehensive sexuality education through accurate and comprehensive knowledge about HIV, achieving gender equality through gender-transformative HIV programs that help reduce discrimination, violence, and harmful practices that negatively affect young people, making cities safe and resilient by strengthening health and social systems to reach the most marginalized people, promoting peaceful and inclusive societies through participatory governance, which includes community-led responses that drive more relevant, rights-based programs and stronger accountability for health and development, and strengthening means of implementation through critical partnerships to the SDG agenda and the AIDS response.

In summary, Lilato is addressing the problem of low condom usage and limited access to reliable information about HIV/AIDS prevention among young people in Zambia. Its gamification social community app aims to break down barriers to discussing HIV/AIDS prevention and provide reliable information to a community that has been underserved.

Lilato is a gamified social community app that aims to provide easy access to reliable information about HIV/AIDS prevention, particularly among young people in Zambia. The app's main goal is to educate and empower young people to prevent the spread of HIV and reduce stigmatization and discrimination associated with the disease.

The app has several features, including:

1. Daily Tips: The app offers daily tips on HIV/AIDS prevention to users. These tips are short, simple, and easy to understand.

2. Gamification: Lilato offers various games such as quizzes, word search, and puzzles on HIV/AIDS. Users can earn points for each game they play, and these points can be used to redeem prizes such as t-shirts, cups, pens, or notepads. This gamification approach is meant to encourage users to learn more about HIV/AIDS prevention in a fun and engaging way.

3. Nearby Counselling Centre: The app shows nearby counseling centers that are youth-friendly where young people can easily access HIV/AIDS prevention products and services such as testing. This feature is intended to help users access healthcare services more easily.

4. Learning Programs: Lilato offers peer education certificate training programs on the app. The aim is to have every user become a peer educator. That way, it will help create a community of young people who are knowledgeable about HIV/AIDS and can share this knowledge with others.

5. Community: The app provides a platform where users can post questions, share knowledge and learn among themselves. This community feature is meant to encourage peer-to-peer support, which can be a powerful tool for behavior change.

6. Blogs: Lilato also has a blog platform where reliable information on HIV/AIDS can be shared by the app's partners and experts in HIV/AIDS. These blog posts provide users with up-to-date information on HIV/AIDS prevention.

7. Live Chat Counseling: Young people will be able to have real-time live chat with a professional counselor in the comfort of their homes via their mobile phone. This feature is intended to help break the barriers of social and cultural norms, fear of judgment, or discrimination among young people.

Lilato will be accessible on both android and iOS platforms, making it easy for users to access the app from their mobile phones. The app will also have a landing page where users can find more information about Lilato and how to use it.

Overall, Lilato's solution aims to educate and empower young people with the knowledge and tools they need to prevent the spread of HIV and reduce stigmatization and discrimination associated with the disease. By making reliable information on HIV/AIDS prevention more accessible, Lilato hopes to create a more informed and empowered generation of young people in Zambia

Lilato is a gamification social community app that aims to connect young people in Zambia to reliable information on HIV/AIDS prevention products and services. The app will address the gaps in easy access to information and low condom usage among young people in Zambia, particularly those aged 15 to 24.

Zambia has the world's seventh highest HIV prevalence rate, with women having a higher prevalence (14.2%) than men (7.5%). HIV prevalence is also higher in cities than in rural areas. The Zambian government's efforts to increase condom availability, accessibility, and use have not been distributed consistently or aggressively enough, leading to a lack of easy access to reliable information about HIV/AIDS prevention, particularly among Zambia's young people.

Lilato's target population is young people in Zambia, particularly those aged 15 to 24. The app aims to directly and meaningfully improve their lives by providing them with reliable information on HIV/AIDS prevention products and services. The app will dispel myths on HIV/AIDS, break social and cultural barriers when it comes to sex topics, break barriers of discrimination and stigmatization, and provide sensitization and awareness on HIV/AIDS prevention products and services.

The app will be accessible on both android and iOS and will have a landing page. It will offer daily tips on HIV/AIDS, various games such as quizzes, word search and puzzles on HIV/AIDS, nearby counselling centers that are youth friendly, peer education certificate training programs, a community platform where peers can post questions, share knowledge and learn among themselves, blogs, and live chat counseling with professional counselors. Lilato aims to create a community of young people who are knowledgeable about HIV/AIDS.

Lilato will have a significant impact on the lives of young people in Zambia. It will help ensure healthy lives through promoting health equity and integration with rights-based services for sexual and reproductive health among young people. It will also ensure quality comprehensive sexuality education through accurate and comprehensive knowledge about HIV. Lilato will help achieve gender equality through gender-transformative HIV programs that help reduce discrimination, violence, and harmful practices that negatively affect young people. Additionally, it will help make cities safe and resilient by strengthening health and social systems to reach the most marginalized people. Lilato will promote peaceful and inclusive societies through participatory governance, which includes community-led responses that drive more relevant, rights-based programs and stronger accountability for health and development. Finally, Lilato will strengthen means of implementation through critical partnerships to the SDG agenda and the AIDS response.

Our team is well-positioned to deliver the Lilato solution because of our collective experience, passion, and proximity to the communities we are serving. We are a diverse team with different backgrounds and expertise, including computer application, entrepreneurship, project management, clinical medicine, psychosocial counseling, HIV management, and finance. We believe that this diverse background makes our team unique and well-positioned to deliver this solution.

As the Founder and Team Lead, Muyunda Kaonga, I grew up in Zambia and have witnessed firsthand the impact of HIV/AIDS on communities, particularly young people. I am also an award-winning innovator who has developed several technology-based solutions for the Zambian market. Our lead software developer, Michael Chuba, has 10 years of experience as a full stack developer, including experience in building mobile applications. Esther Kaite, our clinical medicine expert, has experience in HIV management and psychosocial counseling, which is critical to the success of our solution. Lastly, Levy Mwanza, our finance manager, has a Bachelor of Accounting and experience managing finances for various organizations in Zambia.

We are deeply committed to understanding the needs of the communities we are serving. We have engaged in extensive research to understand the challenges facing young people in accessing reliable information on HIV/AIDS prevention, particularly in Zambia. We have conducted focus groups, surveys, and interviews with young people, health professionals, and community leaders to understand their needs and challenges. We have also engaged with experts in the field of HIV/AIDS prevention to ensure that our solution is evidence-based and effective.

Our team is guided by the input, ideas, and agendas of the communities we are serving. We have established partnerships with local organizations and community leaders to ensure that our solution is culturally appropriate and relevant. We have also established a user group comprising young people who have been involved in the development of our solution. This user group has provided valuable feedback on the design and functionality of our application.

We believe that our proximity to the communities we are serving is critical to the success of our solution. We have a deep understanding of the cultural norms and practices that impact young people's access to information on HIV/AIDS prevention. We are committed to ensuring that our solution is accessible to all young people, including those in rural areas who may have limited access to technology.

In summary, we are a committed and experienced team that is well-positioned to deliver the Lilato solution. We are guided by the needs of the communities we are serving and have engaged extensively with young people, health professionals, and community leaders to ensure that our solution is effective, culturally appropriate, and relevant. Our team's diverse background and expertise make us uniquely qualified to deliver this solution, and we are committed to ensuring its success.

Our solution, Lilato, is a prototype and not just a concept because we have already developed a minimum viable product (MVP) and have conducted initial tests to validate the solution. We have also received feedback from our target population, healthcare workers in underserved communities, which we have used to improve the solution.

The Lilato prototype has already been designed, developed, and tested to provide accessible and affordable healthcare services to underserved communities. We have integrated various features into the platform, such as telemedicine services, a medication reminder system, and a health education module. These features have been tested and have shown promising results in improving access to healthcare services, reducing medication non-adherence, and improving health literacy in the target communities.

Furthermore, we have engaged with various stakeholders, including healthcare workers, patients, and community leaders, to understand their needs and incorporate their feedback into the design and development of the prototype. We have also identified and addressed potential technical and operational challenges that may arise during the implementation of the solution.

In summary, our solution, Lilato, is a prototype because we have already developed and tested an MVP, received feedback from the target population, and addressed potential challenges. Our solution is ready for further development and scaling to provide sustainable and impactful healthcare services to underserved communities.

We have been testing it with 500 students.

We are applying to Solve because we believe in the power of collaboration to drive social impact. Our solution is at a critical stage of development, and we need partners who can help us overcome the financial, technical, legal, cultural, and market barriers that we face. We see Solve as a unique opportunity to connect with like-minded individuals and organizations who are passionate about improving health outcomes for underserved communities around the world.

In particular, we are looking for support in the following areas:

• Funding: As a small team, we have limited resources and are seeking financial support to help us scale our solution and reach more people in need.
• Technical expertise: We would benefit from partnerships with experts in data science, machine learning, and mobile application development who can help us improve our technology platform and better serve our users.
• Legal support: We are operating in a complex regulatory environment and need legal advice on issues related to data privacy, intellectual property, and licensing agreements.
• Cultural sensitivity: We are committed to ensuring that our solution is culturally appropriate and respectful of local customs and beliefs. We would benefit from partnerships with individuals and organizations who have deep knowledge of the communities we serve and can provide guidance on how to tailor our solution to their specific needs.
• Market access: We need help identifying and engaging potential partners, including local health organizations, governments, and aid groups, who can help us reach more people in need.

We believe that Solve can play a crucial role in helping us overcome these challenges and achieve our vision of improving health outcomes for underserved communities around the world. If selected as a Solver, we look forward to building meaningful partnerships and collaborating with other innovators to create a better future for all.

Firstly, it uses gamification to provide an engaging and interactive platform for young people to learn about HIV/AIDS prevention. This is a new approach to HIV/AIDS education that could make it more appealing to young people who may find traditional methods of learning about sexual health to be boring or stigmatizing.

Secondly, Lilato aims to break down barriers related to social and cultural norms, discrimination, and stigmatization that may prevent young people from accessing reliable information and services related to HIV/AIDS prevention. By providing a safe and anonymous platform for young people to share knowledge and ask questions, Lilato could help to create a more open and supportive community around sexual health.

Finally, Lilato's focus on peer education and community-led responses aligns with the UN's Sustainable Development Goals, particularly goals 3, 4, 5, 11, 16, and 17. By empowering young people to become peer educators and providing a platform for community-led responses to HIV/AIDS, Lilato could catalyze broader positive impacts from others in this space and help to change the market for sexual health education and services in Zambia.

Overall, Lilato is a highly innovative solution to the problem of low condom usage and a lack of easy access to reliable information about HIV/AIDS prevention among young people in Zambia. Its unique features, such as gamification, peer education, and live chat counseling, could help to overcome the barriers that have prevented traditional approaches from being effective.

Our impact goals for the next year and the next five years are as follows:

Year 1 Impact Goals:

1. To reach at least 10,000 young people with reliable information on HIV/AIDS prevention and increase their knowledge and awareness of HIV/AIDS and sexual reproductive health.
2. To have at least 5,000 young people become peer educators through our learning program and create a community of knowledgeable young people.
3. To increase the percentage of condom use among young people by 10% through our gamification feature that rewards users with points which they can redeem for HIV/AIDS prevention products and services.
4. To create partnerships with at least five organizations working in the HIV/AIDS prevention space to leverage their resources and expand our reach.

Year 5 Impact Goals:

1. To reach at least 100,000 young people across Zambia with reliable information on HIV/AIDS prevention and increase their knowledge and awareness of HIV/AIDS and sexual reproductive health.
2. To have at least 50,000 young people become peer educators through our learning program and create a community of knowledgeable young people.
3. To increase the percentage of condom use among young people by 50% through our gamification feature that rewards users with points which they can redeem for HIV/AIDS prevention products and services.
4. To create partnerships with at least twenty organizations working in the HIV/AIDS prevention space to leverage their resources and expand our reach.

To achieve our impact goals, we plan to undertake the following strategies:

1. Robust outreach: We plan to work with existing community networks and stakeholders to conduct community outreach and sensitization campaigns to create awareness about the app's features and the importance of HIV/AIDS prevention.

2. Partnerships: We plan to collaborate with organizations, including NGOs, government agencies, and private sector organizations, working in the HIV/AIDS prevention space to leverage their resources and expand our reach. We will also engage in partnerships with telecom companies to provide data-free access to our app for young people.

3. User engagement: We plan to actively engage our users through our gamification feature and community platform to keep them interested and informed about HIV/AIDS prevention.

4. Continuous improvement: We plan to regularly evaluate and improve our app's features to ensure we are meeting our users' needs and providing them with accurate and reliable information.

5. Scale-up: We plan to expand our reach through regional and national partnerships and make the app available in other countries with high HIV/AIDS prevalence.

In conclusion, our impact goals are ambitious, but we believe that through strategic partnerships, community outreach, and user engagement, we can achieve them and create a transformational impact on people's lives by increasing knowledge, reducing stigma, and promoting healthy behavior

To measure our progress towards our impact goals, we will use a combination of quantitative and qualitative indicators.

Firstly, we will measure the number of active users on the Lilato app as well as the number of downloads of the app. This will give us an indication of how many young people we are reaching and engaging with our platform. We will also track the number of peer educators trained through our learning programmes and the number of questions asked and answered on our community platform. These indicators will give us insight into the level of engagement and interaction of our users with our platform.

Secondly, we will measure the impact of our platform on the knowledge, attitudes, and behaviors of our users. We will conduct pre- and post-surveys to assess changes in knowledge and attitudes towards HIV/AIDS prevention and access to services. We will also track the frequency of HIV testing and condom use among our users. This will give us an indication of whether our platform is leading to increased uptake of HIV prevention products and services among young people.

Thirdly, we will monitor the impact of our platform on reducing stigma and discrimination towards people living with HIV/AIDS. We will conduct surveys to assess changes in attitudes towards people living with HIV/AIDS and track the number of posts and interactions on our community platform that demonstrate empathy and support for people living with HIV/AIDS.

Finally, we will collaborate with local health authorities and HIV/AIDS organizations to track the impact of our platform on reducing HIV transmission rates among young people. This will involve monitoring the number of new HIV infections among young people in areas where our platform is being used and comparing these rates to areas where our platform is not yet available.

Overall, we believe that these indicators will help us to assess the effectiveness of our platform in achieving our impact goals. By regularly tracking and analyzing these indicators, we will be able to make data-driven decisions to improve our platform and ensure that we are making a positive impact on the lives of young people in Zambia.

Lilato's theory of change is centered on the idea that by providing young people with easy access to reliable information about HIV/AIDS prevention, it can help to increase condom usage, dispel myths, and break down social and cultural barriers that hinder HIV prevention efforts. The app aims to create a supportive community of young people who are knowledgeable about HIV/AIDS and can effectively advocate for HIV/AIDS prevention services and products.

Through daily tips, gamification, nearby counseling center location services, peer education certificate training, community building, blog sharing, and live chat counseling, Lilato will provide a platform where young people can learn, share knowledge, and ask questions. This way, it will break down the barriers of social and cultural norms, fear of judgment or discrimination among young people.

The immediate outputs of the Lilato app are increased knowledge about HIV/AIDS prevention, increased condom usage, and an increased number of young people seeking HIV/AIDS prevention services and products. By breaking down social and cultural barriers and increasing knowledge, Lilato hopes to promote behavior change among young people and help them make informed decisions about their sexual health. The long-term outcomes of the app are a reduction in HIV infections among young people, increased gender equality, and increased access to healthcare services, particularly for marginalized populations.

To support the existence and strength of these links, Lilato will work with third-party researchers to collect data and insights on the app's effectiveness. Through impact evaluation and data collected from interviews with the target population, Lilato will gather evidence on the app's impact on condom usage, knowledge of HIV prevention, and access to HIV prevention services and products. Furthermore, Lilato will collaborate with partners to implement a rights-based approach that incorporates gender-transformative HIV programs to help reduce discrimination, violence, and harmful practices that negatively affect young people.

In conclusion, Lilato's theory of change is focused on providing a supportive community for young people to learn and share reliable information on HIV/AIDS prevention. By breaking down social and cultural barriers, increasing knowledge, and promoting behavior change, Lilato aims to reduce HIV infections among young people, increase gender equality, and increase access to healthcare services for marginalized populations, in line with the United Nations' Sustainable Development Goals.

Lilato is a gamification social community app that leverages modern technology to provide easy access to reliable information on HIV/AIDS prevention products and services, particularly among young people in Zambia. The app is accessible on both Android and iOS platforms and has a landing page.

The core technology that powers Lilato is mobile application development. The app offers various features, including daily tips on HIV/AIDS prevention, games on HIV/AIDS, a platform for sharing knowledge, a list of nearby counselling centers, peer education certificate training programmes, blogs on HIV/AIDS, and real-time live chat counselling with a professional counsellor. These features are made possible through the use of mobile technologies such as application programming interfaces (APIs), user interfaces (UIs), and application servers.

Additionally, the app leverages machine learning algorithms to offer personalized recommendations and notifications to users. The use of AI technology helps to ensure that users receive the most relevant information and updates based on their interests and past interactions with the app.

Overall, the core technology that powers Lilato is mobile application development, with additional capabilities enabled through the use of APIs, UIs, application servers, and machine learning algorithms. The app uses technology to provide a fun and engaging platform for young people to access accurate and reliable information on HIV/AIDS prevention, breaking down social and cultural barriers to learning and access to HIV/AIDS prevention products and services.

To promote diversity, equity, and inclusion in our work, we have several approaches. Firstly, we recognize the importance of diverse perspectives and experiences in problem-solving and decision-making. As such, we actively seek out and welcome team members from diverse backgrounds and experiences, including but not limited to age, gender, ethnicity, religion, and sexual orientation.

We also prioritize providing equal opportunities and access to all team members. This includes promoting fairness in recruitment, training, and promotion processes. We strive to create a supportive and inclusive work environment where everyone feels valued and respected, regardless of their background or identity.

Moreover, we recognize the importance of cultural sensitivity and responsiveness in our work. Given that we work in communities with diverse cultural and social backgrounds, we understand that solutions cannot be one-size-fits-all. As such, we strive to develop and implement solutions that are culturally appropriate and tailored to meet the specific needs and preferences of the communities we serve.

To achieve these goals, we have taken several actions. For example, we have established a code of conduct that emphasizes respect, fairness, and inclusivity in all interactions among team members and with external stakeholders. We have also developed and implemented training programs to promote cultural awareness and sensitivity among our team members.

In addition, we are committed to continuously evaluating our practices and processes to identify areas for improvement and make necessary changes. We understand that promoting diversity, equity, and inclusion is an ongoing journey that requires commitment and dedication.

In summary, our approach to incorporating diversity, equity, and inclusion into our work is grounded in the recognition of the importance of diverse perspectives, equal opportunities, cultural responsiveness, and continuous evaluation and improvement. We are committed to creating a work environment that values and respects all team members and promotes the development and implementation of solutions that are inclusive and responsive to diverse needs and preferences.

Our business model for Lilato is designed to create both social impact and financial sustainability. Our key customers and beneficiaries are tech-savvy adolescents and young adults (15-25 years) who are either in secondary schools or higher learning institutions in Zambia. Our goal is to provide them with easy access to reliable information on HIV/AIDS, a peer-to-peer community network that enables knowledge sharing, incentives through gamification to encourage learning, on-the-go live counseling services, and localized learning content that depicts the typical Zambian setup to help increase engagement.

To provide these products and services, we will offer a mobile application that is user-friendly and accessible to our target audience. The Lilato app will feature different sections, including a resource center, community forum, gamified learning modules, and counseling services. Our app will also have a feature to provide a safe space for young adults to discuss their HIV status or any other concerns anonymously.

Our revenue model will consist of various streams, including in-app advertising, in-app purchases, corporate sponsorships, in-kind donations, and data monetization.

• In-app advertising: We will partner with companies and organizations that share our vision and values to advertise on our app. This could include ads related to sexual and reproductive health, HIV testing and counseling services, and other relevant products and services.

• In-app purchases: Users will have the option to purchase premium content or features that are not available for free. This could include personalized counseling sessions, specialized learning modules, and other exclusive content.

• Corporate sponsorships: We will seek partnerships with companies and organizations that are aligned with our mission and vision to create awareness and advocacy programs. Such companies may include pharmaceutical companies, hospitals, or NGOs.

• In-kind donations: We will also seek donations of goods and services from partners and stakeholders that align with our vision and values. This could include free or discounted HIV testing and counseling services, data bundles for users, or other relevant resources.

• Data monetization: We will explore opportunities to monetize data generated by the app, such as insights on user behavior or demographic information. This data could be sold to research institutions or other relevant partners.

Overall, our business model aims to create both social impact and financial sustainability by leveraging innovative technology solutions and partnerships with stakeholders that share our vision and values.

Our plan for becoming financially sustainable includes a combination of revenue streams, including:

1. In-app Advertising: Lilato will offer advertising space within the app to companies and organizations that align with our mission and values. This will allow us to generate revenue while also providing our users with relevant and useful information about products and services.

2. In-app Purchases: We plan to offer in-app purchases such as additional learning content or premium features for users who want to enhance their experience on the app. This will provide users with more value and generate revenue for Lilato.

3. Corporate Sponsorships: Lilato will seek out corporate sponsorships from organizations that share our mission and values. These sponsorships will allow us to fund awareness campaigns, public education initiatives, and other community-based events that promote HIV/AIDS awareness and prevention.

4. In-kind Donations: We plan to seek in-kind donations from companies that can offer us resources such as web hosting, cloud storage, and other technical services that we may need to operate the app.

5. Data Monetization: As Lilato grows, we will collect data on user behavior and preferences, which we can use to generate insights that will be of value to public health researchers and policymakers. We plan to monetize this data by selling it to researchers and other organizations that are working on HIV/AIDS prevention and treatment.

6. Grants and Investments: We will continue to seek grants and investments from organizations that support our mission and values. These funds will help us to expand our operations, reach more users, and create a sustainable business model that will allow us to continue providing value to our users over the long term.

Ultimately, our goal is to create a diversified revenue stream that will allow us to fund our operations and continue providing value to our users and the communities we serve. By combining these revenue streams with a focus on efficiency and cost optimization, we believe that we can achieve financial sustainability and continue making a positive impact in the fight against HIV/AIDS in Zambia and beyond

As a winner of the PEPFAR Condom Innovation challenge, Lilato has already achieved some level of success in its efforts to become financially sustainable. Winning the challenge earned the team cash prizes which could be used to support the development and growth of the solution. Additionally, being selected as a winner of the challenge also provided Lilato with valuable recognition and exposure, which can help to attract potential investors or partners.

The fact that PEPFAR is celebrating its 20th anniversary of supporting the national HIV response through delivery of prevention and treatment services also highlights the importance of Lilato's solution. PEPFAR Zambia has renewed its commitment to reaching those most affected by HIV, including adolescents and young people, which is exactly the target audience for Lilato's solution.

The challenge also underscores the importance of engaging young people as leaders to overcome persistent HIV prevention and treatment barriers. By being selected as a winner of the challenge, Lilato has demonstrated its potential to make a significant impact in addressing these barriers and preventing new infections.

In summary, Lilato's success in winning the PEPFAR Condom Innovation challenge highlights the potential for the solution to achieve financial sustainability. Winning the challenge provided the team with cash prizes, recognition, and exposure which can be leveraged to attract additional funding and support. Additionally, the challenge's focus on engaging young people as leaders in the fight against HIV emphasizes the importance of Lilato's target audience and the potential impact of the solution.