EasyBuyer

“How do I get customers?” is a question pondered by every entrepreneur on the planet. It is an especially crucial question for millions of small business owners in emerging markets who lack the funding, marketing means, and e-commerce leverage, to compete with larger corporations for buyers.

In Nigeria for instance, only 0.24% of Nigeria’s 41.5 million MSMEs (micro, small and medium scale enterprises) own an e-commerce outlet. Unable to compete, as many as 80% of these small businesses will fail within 5 years.

With EasyBuyer, each business owner simply fills a short e-form, and the app immediately creates a FREE, personal e-store for them – to which it automatically brings buyers!

Not internet savvy? Cash strapped? No marketing? Need buyers? No problem.

EasyBuyer enables inclusive wealth creation by degrading the barriers to business start-up, customer acquisition and business growth for up to 400 million small business owners in emerging markets.

Unemployment is a major cause of poverty in emerging markets. To overcome this poverty and create sustainable prosperity, jobs must be adequately and widely available. In reality though, there are not enough jobs to go round, and the attainment of sustainable shared prosperity has remained a Utopian goal.

Compared to the global unemployment rate of 5.5%, Nigeria has an alarming unemployment rate of 23.1% - translating to 20.9 million unemployed persons. Meanwhile, a whopping 55.4% of young Nigerians are either unemployed or underemployed. Needless to say, social vices and economic migration are at an all-time high in Nigeria.

In the absence of sufficient jobs, self-reliance through entrepreneurship is a potent – even better tool for wealth creation, as it allows the unhindered participation of vulnerable groups such as women and youth, and can serve both rural and urban dwellers.

Some key barriers to entrepreneurship in emerging markets are limited funding for start-up and customer acquisition interventions, and low societal adoption of navigation-complex e-commerce channels.

Using a FREE, messaging-based service that automatically finds buyers for each entrepreneur – regardless of their gender, age, socioeconomic or technological sophistication class; EasyBuyer is helping to engender social inclusion and create shared prosperity in emerging markets.

There are 39.1 million unemployed and underemployed Nigerians who seek new or additional sources of income to serve their needs. This figure excludes a cohort of Nigerian women who cannot aspire to formal employment, but must work from home due to socio-religious customs.

In a bid to make financial ends meet, 1 in every 3 adult Nigerians engages in entrepreneurship. Consequently, Nigeria boasts 41.5 million micro, small and medium scale businesses. While these businesses can improve their financial fortunes by leveraging e-commerce to expand their access to buyers, e-commerce adoption in Nigeria is less than 1%.

The hindrance to widespread e-commerce adoption by entrepreneurs is not for lack of internet access, as Nigeria has Africa’s largest number of internet users. Rather, this hindrance stems from a reasonably true perception that setting up a personal e-commerce platform is a costly, complicated process, which subsequently requires significant time and technical savvy in content management.

Our FREE EasyBuyer solution allows entrepreneurs create their own e-stores in as little as 2 minutes by simply filling a short e-form. This e-store requires no content management, and auto-recruits its own buyers.

EasyBuyer is simplifying e-commerce adoption for up to 445 million entrepreneurs in emerging markets.

EasyBuyer is a mobile application that enables entrepreneurs create their own FREE personalized e-stores, and then automatically brings buyers to the store.

The goal of EasyBuyer is to make business easy and profitable for entrepreneurs in emerging markets who face daunting odds in achieving business success.

On the app, entrepreneurs can within 2 minutes set up a personal business for FREE, by filling a short e-form in which they indicate their business name, business address, business contact details and the category of items that they sell. The app then works year-round to automatically bring them buyers who need exactly what they sell.

EasyBuyer operates a consumer to business to consumer (C2B2C) private trading model, where a consumer simply posts his/her exact need into the search bar of the app, and the need is instantly sent out as a private broadcast to all merchants who can serve the need.

For instance, a consumer “Mary Solve”, who needs “3 cartons of XYZ baby food” can simply enter this request into the search bar on her EasyBuyer app, and all merchants who sell baby food would instantly receive a private notification indicating that user “Mary Solve needs 3 cartons of XYZ baby food”.

Baby food merchants who currently have “3 cartons of XYZ baby food” in stock then simply respond with price offers, that are privately sent to Mary Solve.

And so, without having to leave home, or having to search multiple platforms for merchants who have her need in stock, Mary gets multiple live price offers for her exact need. She can then initiate live contact on the app with her preferred merchant to conclude her purchase. 

For Mary Solve, EasyBuyer eliminates the hassle of going out on stressful brick store searches. It also eliminates the hassle of searching multiple online platforms, and having to occasionally deal with frustrating “out-of-stock” feedback. Now, instead of performing a hit-or-miss Google search, Mary uses EasyBuyer to get precise, live feedback from merchants who have exactly what she needs.

On the flip side, the baby food merchant never has to worry about where to find customers, as EasyBuyer ensures that even without spending on expensive targeted advertising, relevant buyers like Mary are automatically brought to his/her business year-round.

EasyBuyer runs as a real-time, low-data consumption, cross-platform, over-the-top messenger. Back-end, it will incorporate an artificial intelligence (AI) modulated “best offer” ranking to assist intending buyers.