Local Legend Films: Restoring the Workplace
Often, individuals with a criminal background struggle to find gainful employment. This section of our society is expanding and can be a valuable workforce if given a chance. Many workforce programs provide short term solutions to employment. We have created a holistic employment program that grants our apprentices the opportunity to develop and apply professional skills without an expiration date. Most of society is built around punitive systems that follow a top-down approach. Using restorative justice to create our company culture has given everyone an inclusive voice in the decision-making process, which we believe is the future of work culture. As a film company, we hope to eventually document our process of building a structure that reflects our company culture. We are setting the trend and creating a blueprint we believe many businesses can start applying in order to commit to the social responsibility we all share to every individual.
In Chicago, homicide is the leading cause of death for black boys and men aged 15-34. While this statistic is unique to Chicago, the issue of gun violence affects communities across the country and throughout the world. The population we serve are young men from the North Lawndale community in Chicago affected by gun violence. These young men tend to feel as though they don’t have many options in society, especially after being caught carrying a gun, which is usually motivated by an effort to protect themselves and their friends. Once an individual enters the court system, it can be difficult to navigate without support and assistance. Court visits require time off during work hours and can create issues with employment, often leading to dismissal. Mandatory check-ins with parole officers can be embarrassing and difficult to reveal to employers. Young men from these communities are also often traumatized and suffer PTSD symptoms which can lead to missed work days. It can be difficult to find a job with a record and more challenging to keep one in this population.
We are dedicated to serving the Millennials and GenZ from under resourced, underrepresented neighborhoods, particularly from the West side of Chicago. Millennials and GenZ make up majority of our society. As baby boomers move out of the workplace, there are going to be many holes to be filled. We believe Millennials and GenZ are the emerging leaders who will make an impactful social change. Our apprentices have been a part of the creation and launch of Local Legend Films. They have had a voice and a vote in establishing our company protocols and structure. This helps gain an understanding of entrepreneurship in regards to the business internally and externally, as we learn what they desire, who they hope to become, all while providing a livable wage. Providing employment and a supportive work environment that fosters their growth and development into adulthood is vital to their survival. This job is not just a job, it’s a second chance at life.
The exposure between professionals in the film industry and young men affected by gun violence has numerous challenges and benefits. For the working professionals on our team, a sense of service and meaning is brought into the space where we spend most of our hours. For our apprentices, a supportive team providing professional and personal development demonstrates an alternative to a life plagued by violence and trauma. Each apprentice experiences personalized mentorship, training on video production and coaching on life skills. Our investment expands beyond business hours and most of our staff donates hours each week in support of our apprentices. We meet our apprentices where they are and this means we accompany them to court dates, hearings on traffic tickets and funerals for their friends. In advance of the national wage increase and after two years of dedication, we recently raised the hourly wage for our apprentices to $15/hour. This equates to roughly $28,000/year which does not include benefits, vacation hours or sick days. We personally alleviate extra spending by helping with food and public transportation expenses. We would eventually love to reward our apprentices with financial security through a salary they can not only survive on, but actually thrive.
Through documentary film, our apprentices express their feelings and emotions, giving them a sense of catharsis and freedom from their past. This sense of healing is further expanded by our approach to our company culture, which is rooted in restorative justice. Restorative justice, when applied to communities like our workplace, is a set of practices and values that builds community and relationships, holistically prevents and repairs harm, resulting in a positive, supportive climate. To ensure we’re constructing our vision to the best of our ability, we’ve hired an expert in restorative justice training, Mashaun Ali Hendricks, who has worked with Chicago Public Schools and the Chicago Police Department to develop curriculum for using restorative justice in these communities. As our practitioner, Mashaun leads weekly peace circle meetings, where we get to the root of personal traumas and establish protocols that prevent future harm in our workplace. This approach is offered to each of our employees, providing holistic employment to everyone on staff at Local Legend Films.
- Create or advance equitable and inclusive economic growth
- Pilot
- New business model or process
Corporate America's work culture often changes to meet the demands of the new talent entering the workforce. The punitive approach to management and structure has been successful for many companies. Our current society embraces individuality and identity like never before and the needs of the young people entering the workforce are changing. In the Spring of 2018, 61 million GenZ young individuals entered the workforce. In order for companies to lure and retain these ambitious, vibrant, and technological savvy young people, a work culture that considers their voice, supports their individuality, and is willing to build relationships that meet them where they are, is essential.
A restorative justice work culture provides the structure needed to allow these things to develop. Our apprentices have overcome challenging circumstances in which they are producing documentary films to shed light on their stories. Restorative Justice has given them comfort and security to be themselves without being punished or judged for being themselves. Young men like our apprentices must put up walls to survive their environments. Restorative Justice has started to break these walls allowing us to connect and support them immensely. How much more of a higher performer could an individual be if they were truly heard, seen, and accepted? What about if the whole team performed higher because they all had made the decision to build relationships to set values that everyone could believe in? Meeting our apprentices where they are is the innovation.
Documentary film has become more popular in the new millennium. We are a company full of storytellers with unique perspectives. Utilizing the best camera equipment, editing software, and other filmmaking essentials are core to our process. Currently we operate with a Sony A7, Sony FS5, Canon C100 and hope to invest in a Blackmagic Pocket 4K and other equipment as our team grows. We deliver quality content with top of the line technology and as our industry changes we will adjust as well. We are producing produce our own original content including visual tools for other companies to incorporate apprentice programs into their structure.
- Machine Learning
- Behavioral Design
- Social Networks
We are providing a chance at a sustainable lifestyle for individuals who have made choices in order to simply survive. The wage we provide helps the short term financial solution as our apprentices are able to pay for their basic necessities. Our restorative work culture strengthens our community of film professionals and young black men aiding in the healing of all us. In the long run we believe that our original content will spark change and impact many by providing visibility to stories normally not seen and practices not frequently used.
- Women & Girls
- Urban Residents
- Very Poor/Poor
- Low-Income
- Middle-Income
- Minorities/Previously Excluded Populations
- United States
- United States
- For-Profit
13. 7 full time, 3 part time, 3 contractors
Our team is made of professionals with backgrounds in comedy, technology, and event planning. Mixed with award winning documentarians and students of documentary film. Our teams diversity range from ethnicity, race, gender, sexuality, economic class, etc. When it comes to understanding how to integrate this melting pot of cultures into an impactful social enterprise, we are our own test subjects.
We have a fiscal sponsorship relationship with Free Spirit Media. More information on their mission can be found here.
Our business model is currently a service based business model in which we trade hours for dollars. As experts in our field, we are able to command a high hourly rate while the talented individuals on our staff have agreed to work for a lower hourly rate. We practice open book management so that there is complete transparency around this. The funding for our apprenticeship program currently comes from this 30% profit margin and our staff’s donations of additional volunteer hours and personal dollars.
In our service based business model, we are aiming to produce documentary films at the following minimum package price point: $36,000 - High End Documentary Films for Purposeful Brands and Large NPO’s. This pricing for a simple documentary budget follows industry standard rates at the top, expert most end of our regional industry.
In other words, if we were to hire the topmost talent in our field to produce the documentary and “farm the project out,” we would need to require this budget in order to fulfill and maintain our 30% profit margin. We have successfully employed 3 individuals as a bootstrapped startup and learned quite a bit in the process. In 2018 our revenue total was $120,000. In 2019 our confirmed revenue target is $350,000 while we remain optimistic about sales and fundraising goals to reach our target goal of $1 million.
Our sales team has developed an outreach strategy to accumulate money, resources and partnerships from foundations, donors, and client work.
For our product based model, are revenue is as follows:
Minimum Documentary Film Project: $36,000
Elaborate Documentary Film Project: $66,000
Feature Length or Documentary Film Series Project:$106,000 +
Solve can help us from being an overly ambitious startup, to a sustainable, impactful, and scaleable social enterprise. It's deeper than funding. We value partnerships with business insiders who can help shed light on this journey. With the support and funding from Solve we can strengthen our business model and begin to spread our wings.
- Business model
- Distribution
- Funding and revenue model
- Legal
- Media and speaking opportunities
The Obama Foundation works with aiding in the growth of young people from underrepresented communities.
Sony is the brand of some of our current products and to partner with them on our original content would be pretty cool. A major media brand partnering with a social enterprise.
National Museum of African American History and Culture to showcase our activation events that is distributed with our original content.
Prison Reform Organizations to spread the efforts of restorative justice and provide visibility and impact to great organizations.
500 Fortune Businesses to start to incorporate our restorative culture framework to their structure.
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