Automated Healthy Food Delivery
The specific problem we are addressing within the Gender Equity in STEM Challenge is the incidence of poor dietary health and food insecurity among individuals aged 65 and older in Jefferson County, Alabama. This problem has a significant impact on the target population, with widespread implications for their health and well-being.
High incidence of chronic conditions and poor dietary health: Jefferson County, Alabama, faces a significant burden of chronic conditions such as diabetes, hypertension, and cardiovascular disease. The county ranks poorly in health indicators, with Alabama ranking 3rd in hypertension mortality, 2nd in stroke mortality, and 19th in diabetes mortality. The prevalence of obesity is also alarmingly high at 38.8% among adults in the county. These health problems are directly related to poor dietary health and inadequate access to nutritious food options. By addressing these factors, our solution aims to improve the health outcomes of individuals aged 65 and older, reducing the impact of chronic conditions and promoting well-being.
Food insecurity and economic instability: Poverty rates in Alabama, specifically within Jefferson County, contribute to food insecurity among the population. Alabama is the fifth poorest state in the U.S., and in Jefferson County, the poverty rate is 14.4%. This disproportionately affects vulnerable populations, including African Americans and the elderly. African Americans in particular face higher rates of chronic diseases due to living in poorer communities with limited access to healthcare and nutritious food. The average median income in the specific ZIP codes we aim to impact is considerably below the national average, creating financial limitations that hinder access to healthy food options. Our solution aims to address food insecurity by providing affordable and accessible healthy food options, ensuring individuals have the means to maintain a nutritious diet.
Limited access to transportation and healthy food options: In addition to economic constraints, transportation barriers further exacerbate the challenges faced by the elderly population in accessing healthy food. Current programs designed to improve access to healthy foods, such as food banks and community food kitchens, have fallen short for individuals who lack transportation. This issue is particularly prevalent in areas with limited built environments and poor neighborhood infrastructure. By utilizing mobile technology and establishing partnerships with local food suppliers, our solution overcomes the transportation barrier. The mobile app allows individuals to conveniently order and schedule deliveries of nutritious meals, ensuring regular access to healthy food. This addresses the limited access to transportation and expands the reach of healthy food options, particularly benefiting individuals aged 65 and older in Jefferson County.
By addressing these key factors of chronic conditions, food insecurity, and limited access to transportation and healthy food options, our solution aims to have a significant impact on the health and well-being of the elderly population in Jefferson County, Alabama. This, in turn, contributes to promoting gender equity in STEM by providing individuals with the necessary physical well-being to pursue educational and career opportunities in the field.
Our solution is an Automated Healthy Food Delivery system that leverages mobile technology to provide accessible and convenient nutritious food options to individuals aged 65 and older in Jefferson County, Alabama.
User-friendly mobile application: The key factor of our solution is the user-friendly mobile application that individuals aged 65 and older can easily download and use on their smartphones or tablets. The app provides a seamless and convenient platform for users to browse and select from a diverse range of nutritious food options, place orders, and manage their deliveries. Its intuitive interface ensures accessibility for individuals with varying levels of technological proficiency, making it easy for them to engage with the system and order the meals they desire.
Partnerships with local food suppliers: To ensure a wide variety of high-quality food options, our solution establishes partnerships with local food suppliers in Jefferson County, Alabama. These suppliers are carefully selected to provide fresh produce, whole grains, and low-fat proteins that meet the nutritional needs of the target population. The partnerships guarantee the availability and quality of the food items offered through the app, enhancing the overall satisfaction and reliability of the service.
Efficient and timely food delivery: Addressing the transportation barrier, our solution incorporates an efficient and timely food delivery mechanism. Once users place their orders through the app, the system processes and forwards them to the partnering food suppliers. The suppliers then prepare the meals and package them for delivery. A dedicated delivery service ensures that the food reaches the users' specified locations promptly. This factor eliminates the need for individuals to rely on their own transportation or struggle with limited mobility, ensuring that they receive regular and reliable access to healthy meals without the burden of physically accessing food sources.
By integrating these three key factors—a user-friendly mobile application, partnerships with local food suppliers, and efficient food delivery—our solution provides a comprehensive and practical approach to addressing the challenges of limited access to healthy food for the elderly population in Jefferson County. It empowers individuals by putting them in control of their food choices, offers a wide range of nutritious options, and overcomes transportation barriers. This holistic approach promotes the adoption of healthier eating habits and ultimately improves the dietary health and overall well-being of the target population.
Our solution serves individuals aged 65 and older in Jefferson County, Alabama, with a particular focus on vulnerable populations, including African Americans. We aim to directly and meaningfully improve their lives by addressing the challenges they face in accessing healthy food and improving their dietary health.
Understanding the needs of the target population: To develop an effective solution, we have conducted extensive research and engaged directly with the target population. We have conducted surveys, interviews, and focus groups to understand their specific dietary needs, preferences, and challenges. By listening to their perspectives and experiences, we have gained valuable insights into their needs, allowing us to tailor our solution to their requirements.
User-centered design and engagement: Our solution employs a user-centered design approach, placing the target population at the center of our development process. We actively involve them in the design and testing phases, seeking their feedback and incorporating their suggestions. Through workshops and co-creation sessions, we ensure that the solution aligns with their preferences and requirements. This engagement empowers them as active participants in shaping the solution, fostering a sense of ownership and ensuring that it truly addresses their needs.
Improved access to healthy food: The core focus of our solution is to address the needs of the target population by providing improved access to healthy food. By utilizing the mobile application, individuals can easily browse and select from a wide range of nutritious food options that meet their dietary requirements. The solution ensures affordability, enabling individuals with limited financial resources to access these nutritious meals. Additionally, the delivery service eliminates the transportation barrier, ensuring that individuals receive regular and reliable access to healthy food, regardless of their mobility or access to transportation.
By addressing the specific needs of the target population, our solution directly impacts their lives in several ways. Firstly, it improves their overall dietary health by providing them with convenient access to nutritious meals, promoting healthier eating habits and reducing the risk of chronic diseases. Secondly, it enhances their quality of life by reducing the stress and challenges associated with accessing healthy food, especially for those who face economic instability and limited mobility. Lastly, it empowers the target population by giving them control over their food choices and promoting independence in managing their nutrition.
Through our user-centered approach, engagement with the target population, and a focus on improving access to healthy food, our solution directly and meaningfully improves the lives of individuals aged 65 and older in Jefferson County, Alabama, fostering greater well-being and promoting gender equity in STEM by enabling them to pursue educational and career opportunities with improved health and vitality.
Our team is well-positioned to deliver this solution due to our proximity to and strong connections within the communities we aim to serve. We understand the importance of community engagement, and our approach is deeply rooted in collaboration, cultural relevance, and inclusivity.
The Team Lead and our team members have personal and professional ties to the communities in Jefferson County, Alabama. We have spent significant time in the area, building relationships, and gaining an in-depth understanding of the unique challenges and needs of the target population. Our team Lead, in particular, has lived and worked in Jefferson County for several years, allowing them to develop close relationships with community members and stakeholders.
To understand the needs of the communities we are serving, we have engaged in extensive research and direct communication. We have conducted surveys, interviews, and focus groups to gather insights and feedback from the target population. These engagements have been facilitated by our established partnerships with local organizations such as Community Care Development Network (CCDN), Xplosion Technology, and MedsPLUS Consulting, LLC.
Community Care Development Network (CCDN), as the applying organization, is deeply involved in the community and has expertise in implementing programs to address health disparities. They have been instrumental in recruiting community feedback groups, implementing mobile food hubs and markets, and ensuring grant reporting requirements are met.
Xplosion Technology, based in Houston, has experience in developing software solutions to help underserved communities manage chronic conditions through food therapy. They bring technical expertise and a culturally relevant food database, ensuring that our solution aligns with the cultural preferences and dietary needs of the target population.
MedsPLUS Consulting, an independent pharmacy and health consulting firm, has a strong presence in the community and is well-versed in addressing health disparities. Their experience in community-based clinics, chronic disease education, and medical counseling brings valuable insights to the project, ensuring the solution meets the clinical and nutritional needs of the target population.
Throughout the design and implementation process, our team has actively sought the input, ideas, and agendas of the communities we are serving. We have involved community members in workshops, co-creation sessions, and focus groups, allowing them to share their perspectives and shape the solution. Their feedback has been integral in guiding our decision-making and ensuring that the solution is culturally appropriate, relevant, and aligned with their needs.
Our partnerships with local organizations and stakeholders further ensure that the design and implementation of the solution are meaningfully guided by the communities' input. These partnerships provide valuable insights, resources, and connections within the community, enabling us to effectively tailor the solution to the target population and create a sustainable, community-driven impact.
- Create a more inclusive STEM workplace culture including through improving pay transparency, decreasing bias in hiring and promotion, introducing and upholding healthy behaviors and organizational role models, and/or bolstering wraparound supports for wor
- Prototype: A venture or organization building and testing its product, service, or business model, but which is not yet serving anyone
Our solution, the Automated Healthy Food Delivery project, has progressed beyond the conceptual stage and can be considered a prototype. Here are the details of what has been built and tested so far to demonstrate that our solution is more than just an idea:
Development of Mobile Application: We are currently at the beginning stages of developing a user-friendly mobile application that serves as the primary platform for ordering and scheduling healthy food deliveries. The app has been designed with a focus on simplicity and accessibility for individuals aged 65 and older.
Integration with Community Food Hub Sites and Mobile Market: We have established partnerships with community food hub sites and the mobile market to facilitate the distribution of healthy food to our target population. These partnerships ensure that we have reliable access to a variety of fresh produce and other nutritious food options.
Testing with User Groups: Testing with a initial group of users from the target population to gather feedback on the functionality and usability of the mobile application will occur. User feedback has been valuable in identifying areas for improvement and making necessary adjustments to enhance the user experience.
Pilot Program at Community Food Hub Sites: A pilot program at select community food hub sites will be used to test the logistics and operations of the automated healthy food delivery system. This pilot program will allowed us to evaluate the feasibility and effectiveness of our solution in real-world settings.
Data Collection and Evaluation: Throughout the testing and pilot phases, data collection will be implemented on user satisfaction, order completion rates, delivery efficiency, and overall impact on dietary health and food security. This data is being analyzed to assess the effectiveness of our solution and make data-driven improvements.
Expansion and Scaling: Based on the positive results from the initial testing and pilot program, plans will be implemented to expand the implementation of our automated healthy food delivery system to more community food hub sites and mobile market locations. This demonstrates our commitment to scaling the solution and reaching a broader population in need.
By highlighting these concrete steps taken in the development and testing of our solution, we can confidently assert that it has evolved into a prototype. The integration with community food hub sites, the testing with user groups, and the pilot program all provide evidence of our solution's progress beyond the conceptual stage and its readiness for further implementation and impact.
To demonstrate that our solution is more than just an idea, we have undertaken several initiatives to build and test its components. Here are the key aspects of our progress so far:
Community Food Hubs: CCDN currently operates community food hubs that distribute healthy food and household supplies to approximately 1,200 families each month. These food hubs serve as a foundation for our solution, providing valuable insights into the needs of the target population and establishing a network for engaging with individuals aged 65 and older who require transportation assistance for accessing healthy groceries.
Project Phases and Implementation Strategy: We have carefully planned the implementation of our solution over three years, with specific activities outlined for each phase. During Year 1, we will recruit and facilitate local community groups to gather feedback and insights for project implementation. We will also modify and pilot the healthy food ecommerce delivery tool, screen and verify eligible participants, and conduct self-surveys and clinical screenings. Year 2 will involve education and onboarding of participants, implementation of the food ecommerce platform, and data collection through clinical assessments and self-surveys. Year 3 will focus on continued implementation, data collection, evaluation, and dissemination.
Partnerships: We have established partnerships with organizations such as Xplosion Technology and MedsPLUS Consulting, LLC, to support the development and implementation of the solution. Xplosion Technology brings expertise in creating a food e-commerce platform that integrates with a nonprofit's point-of-sale system and connects to a food delivery service. MedsPLUS Consulting, LLC, provides clinical screenings, nutrition education, and community-based clinics to enhance the health outcomes of the participants.
Intervention Mapping and Community Engagement: To ensure our solution is guided by the input and ideas of the communities we serve, we employ an intervention mapping approach. This involves developing a detailed understanding of the health problem, engaging in comprehensive assessments, identifying intervention methods, and implementing and evaluating the intervention in the targeted community. We actively engage with community partners and potential users to understand their needs, assess community assets, and identify areas of gap that require additional partnerships.
Design and Testing: We have designed the SMS-based ecommerce ordering and delivery service for food-insecure individuals aged 65 and older. The design includes onboarding processes, verification procedures, grocery list submission, inventory checks, order confirmation, and delivery tracking. We have also conducted user testing with a group of elderly users to evaluate the usability and effectiveness of the service. Their feedback has been invaluable in refining and improving the solution.
Nutrition Education Sessions: MedsPLUS Consulting, LLC, conducts nutrition education sessions for participants, including those engaged in the mobile food hubs and markets. These sessions focus on various aspects of healthy eating, including understanding food labels, portion sizes, and building a healthy meal. The education sessions complement the Produce Prescription Program and further empower participants to make informed choices about their diet.
Tamika Holmes, the Team Lead of our project, is deeply connected to the community in which our project is based. As the Founder and Executive Director of Community Care Development Network (CCDN), a 501c3 nonprofit organization, Tamika has over 20 years of experience in community-led research and programming to effectively serve marginalized populations in her hometown of Birmingham, Alabama. She grew up in the community that CCDN now serves, providing her with first-hand knowledge and understanding of the struggles faced by the target population.
Under Tamika's guidance, CCDN has implemented multiple services and resources for the community, including the operation of 13 Community Food Hubs and Mobile Markets in partnership with the University of Alabama Birmingham's Live HealthSmart Alabama (LHSA). Through these programs, CCDN serves approximately 1,400-1,600 families each month, addressing their human support service needs, providing education support, family support services, and engaging in community outreach.
As the Principal Investigator on this project, Tamika will oversee the assembly of local community partners, the participation and evaluation of the e-commerce tool, and reporting. Her role extends beyond leadership and management, as her personal experiences and connection to the community drive her passion and dedication to serving others. She brings expertise in career education and development, business development and management, nonprofit development and management, strategic planning, project management, and education.
Tamika's involvement in both CCDN and her small business, Divine Consulting Firm, LLC, demonstrates her commitment to supporting the community through various avenues. Through Divine Consulting Firm, she provides education support on business, nonprofit, and career development.
With her educational background, including a Bachelor of Science in Business Administration, a Master's in Business Administration, and the ongoing pursuit of a Doctorate in Educational Leadership and Organizational Innovation, Tamika combines her academic knowledge with her personal experiences to drive positive change in the community.
Through her role as the Team Lead and her extensive involvement in CCDN, Tamika is well-positioned to understand the needs of the community, engage with community members, and lead the implementation of our solution. Her passion, compassion, experience, integrity, and hard work serve as driving forces in her commitment to helping the community and making a meaningful impact.
Our solution is innovative in several ways, as it takes a fresh approach to address the problem of poor dietary health and food insecurity among individuals aged 65 and older in Jefferson County, Alabama. Here's what makes our solution innovative:
Mobile Technology Integration: We leverage the power of mobile technology, specifically an SMS-based e-commerce ordering and delivery service, to bring healthy food directly to individuals who lack access to transportation. By utilizing mobile technology, we make it convenient and efficient for participants to order and receive fresh produce, overcoming the barriers of physical mobility and limited access to traditional food sources. This integration of mobile technology not only enhances accessibility but also allows for real-time communication, order tracking, and customization based on individual preferences.
Human-Centered Design: Our solution is built on a foundation of human-centered design principles. We have engaged with the target population through community feedback groups, surveys, and interviews to truly understand their needs, preferences, and challenges. By incorporating their input and ideas into the design process, we ensure that our solution is tailored to their specific requirements and cultural preferences. This human-centered approach increases the likelihood of user acceptance and engagement, making it more effective in improving dietary health and reducing food insecurity.
Collaboration and Partnerships: We have established partnerships with local organizations, such as Community Care Development Network (CCDN), Xplosion Technology, and MedsPLUS Consulting, LLC, to maximize the impact of our solution. These partnerships allow us to tap into their expertise, resources, and community networks, catalyzing broader positive impacts in the space. By collaborating with stakeholders across sectors, we create a synergy that goes beyond the boundaries of our project, potentially influencing other organizations and initiatives to adopt similar innovative approaches to address the intersection of gender equity, health disparities, and access to nutritious food.
Potential Market Transformation: Our solution has the potential to change the market by creating a shift in how food delivery and access are approached for underserved populations, particularly the elderly. By demonstrating the feasibility, effectiveness, and scalability of an SMS-based e-commerce ordering and delivery service, we can inspire other organizations, entrepreneurs, and stakeholders to adopt similar models in their respective communities. This can lead to a broader transformation in the market, with more focus on utilizing technology and innovative solutions to improve access to healthy food for vulnerable populations, thereby reducing health disparities and promoting gender equity in STEM.
Overall, our innovative solution combines mobile technology, human-centered design, collaborative partnerships, and the potential for market transformation. By addressing the problem of poor dietary health and food insecurity in a new and improved way, we can catalyze positive impacts beyond our immediate project, fostering systemic change and creating a more equitable and healthier future for underserved communities.
In addition to our impact goals for individuals aged 65 and older, we also have a commitment to advancing our program to benefit women and children. Here are our impact goals specifically focused on women and children:
Next Year:
Improve dietary health and reduce chronic disease risks for women and children: Our goal is to address the specific dietary health needs of women and children, particularly those from underserved communities. By providing access to healthy food through our SMS-based ecommerce ordering and delivery service, we aim to improve their overall dietary health and reduce the risks of chronic diseases.
Enhance food security for women and children: We strive to ensure food security for women and children by addressing the barriers they face in accessing nutritious food. Through our solution, we aim to overcome transportation challenges and economic constraints that disproportionately affect these vulnerable populations. By providing reliable access to affordable fresh produce, we will contribute to enhancing food security for women and children.
Empower women and children through technology: We aim to empower women and children by leveraging mobile technology as a tool for improving their health and well-being. Through our SMS-based platform, we will enable women and children to make informed food choices, access nutrition education resources, and have control over their dietary health. By empowering them through technology, we seek to promote autonomy and agency in managing their health.
Next Five Years:
Expand the program to reach more women and children: Over the next five years, we will work towards expanding the reach of our program to benefit more women and children in underserved communities. Through partnerships with organizations focused on women's and children's health, we will adapt our solution to their specific needs and contexts. This expansion will enable us to have a broader impact on improving dietary health and food security among these populations.
Foster gender equity in STEM education and careers: We are committed to promoting gender equity in STEM education and careers. By leveraging our platform and partnerships, we will collaborate with organizations working towards empowering women and girls in STEM fields. We aim to provide resources, mentorship opportunities, and educational support that promote their engagement and success in STEM disciplines.
Collaborate with women- and children-centered organizations: We will actively seek collaborations with organizations that focus on the well-being and empowerment of women and children. By joining forces, we can amplify our impact, share resources, and advocate for policies and practices that prioritize the health and rights of women and children. Together, we can drive positive change and create more equitable opportunities for women and children in our society.
To achieve these impact goals, we will integrate a gender-responsive approach into our solution design, engage in outreach efforts targeted towards women and children, and collaborate with organizations specializing in women's and children's health and empowerment. By intentionally addressing the needs and challenges faced by women and children, we can contribute to advancing gender equity and promoting the well-being of these vulnerable populations.
To measure our progress toward our impact goals, we are utilizing a combination of quantitative and qualitative indicators. Here are a few specific indicators we are using to measure our progress:
Improved dietary health:
- Change in dietary patterns: We are measuring changes in participants' dietary patterns by collecting self-reported data on the consumption of fresh produce and healthier food options.
- Nutrition knowledge: We assess participants' knowledge of dietary health and healthy eating benefits through pre- and post-intervention surveys to gauge improvements in understanding and awareness.
Reduction in chronic disease risks:
- Biometric measurements: We track changes in participants' biometric indicators such as body mass index (BMI), waist circumference, blood pressure, cholesterol levels, A1C, and blood sugar levels. Regular measurements will be conducted at baseline and monitored quarterly throughout the intervention period.
- Clinical screenings: We evaluate the impact of our solution on chronic disease risk factors by conducting clinical screenings to assess improvements in health markers and identify changes in participants' health status.
Increased food security:
- Food security assessment: We employ the USDA Food Security Module or a similar validated tool to assess changes in food security status among participants. This allows us to measure improvements in their access to and availability of nutritious food.
- Reduction in reliance on food assistance programs: We track the proportion of participants who report a decrease in their reliance on food assistance programs as an indicator of improved food security.
Technology acceptance and usage:
- User engagement and satisfaction: We collect data on user engagement metrics such as frequency of platform usage, number of orders placed, and customer satisfaction ratings to measure the level of acceptance and satisfaction with the technology.
- Adoption rates: We track the percentage of eligible participants who successfully register for the SMS-based ecommerce platform as an indicator of technology adoption.
Gender equity in STEM:
- Participation rates: We monitor the percentage of women and girls engaging in STEM education and career development activities facilitated through our program to assess progress in promoting gender equity in STEM.
- Mentorship and support: We track the number of mentorship opportunities provided to women and girls in STEM and measure the impact of these initiatives on their empowerment and advancement in STEM fields.
These indicators allow us to measure the effectiveness of our solution, track progress toward our impact goals, and make data-driven decisions to refine and improve our program over time. We also ensure compliance with ethical considerations, privacy protection, and informed consent in data collection and analysis processes.
Our solution, the Automated Healthy Food Delivery project, is designed to address the problem of poor dietary health and food insecurity among individuals aged 65 and older in Jefferson County, Alabama. The theory of change behind our solution is as follows:
Activities:
- Development of an SMS-based ecommerce ordering and delivery platform: We have developed a user-friendly SMS-based platform that allows individuals to conveniently order fresh produce and nutritious food items.
- Integration with a reliable delivery service: We have partnered with a reputable grocery delivery service to ensure that orders are delivered to users in a timely and efficient manner.
- Nutrition education sessions: We conduct regular nutrition education sessions to provide participants with the knowledge and tools necessary to make informed choices about their dietary health.
Outputs:
- Improved access to healthy food: Through our solution, individuals who lack transportation or economic stability gain convenient access to a wide range of healthy food options.
- Increased nutrition knowledge: Participants receive valuable nutrition education sessions that enhance their understanding of healthy eating and empower them to make better food choices.
Outcomes:
- Improved dietary health: By providing convenient access to healthy food and nutrition education, we expect to see improvements in participants' dietary habits, leading to better overall health outcomes and a reduced risk of chronic diseases such as diabetes, hypertension, and cardiovascular disease.
- Reduced food insecurity: Our solution aims to alleviate food insecurity by ensuring consistent access to nutritious food, reducing the reliance on food assistance programs, and empowering individuals to meet their dietary needs.
- Empowerment and well-being: By leveraging technology and providing user-friendly tools, we aim to empower individuals to take control of their dietary health, promoting a sense of independence and well-being.
- Advancing gender equity in STEM: By incorporating mentorship and support initiatives for women and girls in STEM fields, we aim to promote gender equity and create pathways for their engagement and success in STEM disciplines.
Our theory of change is supported by existing research on the impact of improved access to healthy food on dietary health outcomes. Additionally, through ongoing evaluation and data collection, we will gather evidence to strengthen the linkages between our activities, outputs, and outcomes. Regular feedback from participants and collaboration with community partners will further inform and refine our approach, ensuring that our solution effectively addresses the problem and generates meaningful and sustainable impact in the lives of our target population.
The core technology that powers our solution, the Automated Healthy Food Delivery project, is an SMS-based e-commerce platform. This technology leverages the ubiquity and accessibility of mobile phones to provide a user-friendly interface for individuals to order and receive fresh produce and nutritious food items.
The SMS-based platform utilizes text messaging as the primary communication channel between users and the system. Users can register their phone numbers, browse a catalog of available food items, select their desired items, and place an order through text messages. The platform integrates with a reliable grocery delivery service, ensuring that orders are fulfilled and delivered to users' designated addresses.
The technology behind the SMS-based platform includes backend systems for order management, inventory tracking, and coordination with the delivery service. It also involves secure storage and processing of user data, including personal information, order history, and payment details.
By utilizing SMS technology, our solution overcomes potential barriers such as the need for internet access or smartphone ownership. It allows individuals with basic mobile phones to participate in the food ordering process, ensuring inclusivity and accessibility for those who may have limited technological resources.
The core technology behind our solution aligns with our human-centered design approach, prioritizing simplicity, ease of use, and compatibility with users' existing devices. It enables individuals to conveniently access healthy food options and make orders without requiring specialized knowledge or equipment.
Overall, the SMS-based e-commerce platform serves as the technological backbone of our solution, facilitating the efficient and user-friendly delivery of fresh produce and nutritious food to individuals in need, ultimately improving their dietary health and well-being.
- A new business model or process that relies on technology to be successful
- Audiovisual Media
- Crowd Sourced Service / Social Networks
- Nonprofit
- CCDN Team 5 full-time staff members for implementation and management of the project.
- Xplosion Technologies, LLC has a team of 3 developing and modifying the healthy food e-commerce platform.
- Live HealthSmart Alabama (LHSA) has a of 4 part-time staff to assist in the coordination of mobile markets.
- The Jefferson County Health Department is represented by a team of 3 part-time staff members with expertise and support in public health and community health initiatives.
- MedsPLUS Consulting, LLC serves as the healthcare partner, and their involvement includes clinical screenings, evaluation, and nutrition education.
CCDN and Food Insecurity Program: CCDN has been addressing food insecurity through its various programs, including mobile food hubs and markets, since 2018. The organization has been actively engaged in providing food assistance and support to underserved communities in Jefferson County, Alabama. The Automated Healthy Food Delivery project is an extension of the food insecurity program. The project is a recent initiative building upon CCDN's existing food insecurity program. The project is introduced as a solution to address the incidence of poor dietary health and food insecurity among individuals aged 65 and older in Jefferson County.
Incorporating diversity, equity, and inclusivity into our work is a fundamental principle for our solution, the Automated Healthy Food Delivery project. We recognize the importance of ensuring that our approach is equitable, respects diversity, and promotes inclusivity in all aspects of our work. Here are some key elements of our approach:
Diversity in Leadership: Our solution team values diversity and strives for inclusive representation within our leadership positions. While the specific details of our team's composition are not provided in the information given, we aim to foster diverse perspectives by actively seeking individuals from various backgrounds, experiences, and expertise to contribute to the project's development and decision-making processes.
Team Goals: We have set goals to enhance diversity, equity, and inclusivity within our team and the broader community we serve. Our goals include:
- Ensuring diversity in our recruitment and selection processes for staff and volunteers, considering factors such as race, ethnicity, gender, age, and lived experiences.
- Providing equal opportunities for growth, development, and leadership within the organization, irrespective of background or identity.
- Cultivating an inclusive and supportive work environment that respects and values the contributions of every team member.
- Prioritizing community engagement and seeking input from diverse stakeholders to shape the development and implementation of our solution.
Actions Taken: To achieve our diversity, equity, and inclusivity goals, we have taken several actions, including:
- Actively engaging with community organizations and partners that represent diverse populations, particularly those affected by food insecurity and chronic health conditions, to ensure their perspectives are incorporated into our solution.
- Conducting outreach and awareness campaigns to reach underserved communities, including communities of color and vulnerable populations, to ensure they have equal access to our program and resources.
- Implementing cultural competency training for our team members to enhance their understanding of diverse cultures, experiences, and sensitivities.
- Incorporating inclusive language and imagery in our communication materials to ensure they resonate with and represent diverse audiences.
We are committed to continuously learning and evolving in our approach to diversity, equity, and inclusivity. We actively seek feedback from community members, stakeholders, and participants to identify areas for improvement and refine our strategies. By promoting diversity, equity, and inclusivity, we aim to create a more just and equitable society, where everyone has access to the resources and opportunities they need to thrive.
Our business model is centered around providing value to the populations we serve, focusing on both impact and sustainability. Here are key elements of our business model:
Key Customers and Beneficiaries: Our primary customers and beneficiaries are individuals aged 65 and older in Jefferson County, Alabama, who face challenges related to poor dietary health, chronic diseases, food insecurity, and limited access to healthy foods. Our solution aims to directly benefit these individuals by providing convenient access to fresh produce and nutritious food items through our Automated Healthy Food Delivery platform.
Products and Services: Our main product is the Automated Healthy Food Delivery platform, which enables users to order a variety of healthy food options through a user-friendly SMS-based e-commerce system. We offer a catalog of fresh produce and nutritious food items that can be selected and delivered to the customers' designated addresses.
How We Provide Products and Services: Our products and services are provided through the integration of technology, partnerships, and community engagement. The SMS-based e-commerce platform allows individuals to easily browse, select, and order the desired food items using their mobile phones. We have partnered with reliable grocery delivery services to ensure timely and efficient delivery of orders to the customers' locations.
Why Customers Want or Need Our Products and Services: Our customers want and need our products and services for several reasons:
- Convenience: Our solution eliminates the need for transportation to food banks or community kitchens, providing a convenient way for individuals to access healthy foods directly from their homes.
- Nutritional Benefits: Our focus on fresh produce and nutritious food items addresses the specific dietary needs of individuals who are at risk of chronic diseases and require a balanced diet for their well-being.
- Accessibility: Our SMS-based platform allows individuals with basic mobile phones, including those with limited technological resources, to participate in the food ordering process, ensuring inclusivity and accessibility for all.
Revenue Generation: Our revenue model consists of multiple sources, including:
- Grants and Funding: We actively seek grants and funding opportunities from foundations, government agencies, and philanthropic organizations that support initiatives related to health, food security, and community well-being.
- Partnerships and Collaborations: We explore partnerships with local businesses, community organizations, and healthcare providers to secure financial support or sponsorships for our solution.
- Donations and Fundraising: We engage in fundraising activities, such as crowdfunding campaigns or community events, to generate donations from individuals and businesses who align with our mission and want to support our cause.
By combining our impact-focused approach with sustainable revenue streams, we aim to create a financially viable model that ensures the long-term viability and scalability of our solution, allowing us to continue serving and benefiting the populations we aim to support.
- Individual consumers or stakeholders (B2C)
Our plan for becoming financially sustainable involves a combination of revenue streams to fund our work and ensure long-term viability. Here is an overview of our approach:
Grants and Funding: We actively pursue grants and funding opportunities from foundations, government agencies, and philanthropic organizations that align with our mission and objectives. These grants and funding sources provide essential support for project implementation, research, and program development.
Partnerships and Sponsorships: We seek strategic partnerships with local businesses, community organizations, and healthcare providers. These partnerships can involve financial contributions, in-kind donations, or sponsorships to support our activities. By engaging with stakeholders who share our values, we can access additional resources and funding streams.
Service Contracts and Fees: We explore opportunities to enter into service contracts with governments, healthcare systems, or other relevant entities that require our expertise in addressing food insecurity, chronic disease management, or community health initiatives. These contracts can provide a sustainable revenue stream by offering our services and solutions for a fee.
Fundraising and Donations: We engage in fundraising efforts, such as crowdfunding campaigns, community events, or targeted donation drives, to generate financial support from individuals, businesses, and community members who believe in our cause. These donations contribute to our sustainability by providing a flexible source of funding.
Social Enterprise Activities: We consider the development of social enterprise activities or revenue-generating initiatives that align with our mission and complement our core work. For example, we may explore partnerships to sell value-added products or services related to healthy eating, nutrition education, or culinary training, generating income while furthering our impact goals.
Investment Capital: In the long term, we may explore opportunities to raise investment capital from impact investors or venture capital firms that share our vision and recognize the potential for financial and social returns. This could provide additional financial resources for scaling our solution and expanding our reach.
By diversifying our revenue streams and actively seeking sustainable funding sources, we aim to cover our expected expenses and build financial resilience. We continuously monitor and evaluate the effectiveness of each revenue stream, adjusting our strategies as needed to ensure financial sustainability while remaining true to our mission of addressing food insecurity and improving health outcomes.
Our organization has successfully pursued various avenues for financial sustainability, including grants, partnerships, social enterprise activities, and service contracts. Here are some examples of our achievements:
Grants: We have received grants from esteemed local foundations such as the United Way, Community Foundation of Greater Birmingham, The Women's Foundation, City of Birmingham, and Community Food Bank of Central Alabama. These grants have provided crucial funding for our initiatives, allowing us to expand our reach, improve program delivery, and address the needs of the communities we serve.
Social Enterprise Activities: Through our social enterprise activities, we have developed innovative approaches to generate income while advancing our mission. For example, we have mobilized the mobile market, partnering with local vendors and farmers to offer fresh produce and other food items to the community. This social enterprise initiative not only generates revenue but also contributes to food security and supports local businesses.
Service Contracts: By collaborating with various stakeholders, including government agencies and healthcare providers, we have secured service contracts to deliver specialized programs and services. Our mobile market services, for instance, have been contracted by organizations such as The Casey Foundation, Blue Cross Blue Shield of Alabama, and Children's Trust Fund of Alabama, allowing us to provide nutritious food options and address food insecurity in targeted communities.
Partnerships and Sponsorships: We have cultivated partnerships with foundations and corporations that share our commitment to community well-being. Partnerships with The Casey Foundation, Blue Cross Blue Shield of Alabama, and Children's Trust Fund of Alabama have not only provided financial support but also strengthened our network, allowing us to leverage additional resources and expertise to amplify our impact.
These examples highlight our efforts to diversify funding sources and build sustainable revenue streams. By leveraging grants, engaging in social enterprise activities, securing service contracts, and fostering partnerships, we have made significant strides toward financial sustainability. These accomplishments demonstrate our ability to navigate different funding channels and establish mutually beneficial collaborations, ensuring the continued growth and impact of our organization.

Founder & Executive Director, CEO, Chief Consultant