Kakasan Fashion

Opportunities for the handicraft market, especially handicrafts, are still wide open, even for export to foreign countries. This business prospect is promising because of the uniqueness of the products made by upcycling techniques. This fashion waste can be recycled (upcycled) into new products that have a higher value. Because one of the concepts of sustainability is to extend the cycle and usability of clothing products. Waste fashion products that are no longer used can end up donated to charities for reuse or end up as trash. A phenomenon that has emerged and is starting to flourish is the thrift shop/used product market, which can be an alternative to extending the life cycle of clothing products. In fact, the products being sold back in the thrift store are products that are still usable without going through the redesign process. Products that don't pass curation will still end up as trash. Seeing this phenomenon, we are moved to restore the people's love and pride in wearing regionally distinctive clothes and at the same time make this challenge a business opportunity that has great potential by establishing KAKASAN FASHION, namely MSMEs based on the islands of Lombok, Jabodetabek, and Java Island. the best batik fabric center in Indonesia. Kakasan is engaged in the sharia-based upcycling fashion industry, working with the local community, especially IRT, and prioritizing products with Indonesian characteristics in order to maintain local wisdom. That way, KAKASAN's business is in line with SDGs Point 8 and 12 targets, namely supporting inclusive economic growth, creating jobs, entrepreneurship, creativity, and innovation, encouraging the formation and growth of micro, small, and medium enterprises, making global resources efficient in terms of consumption and production, and seeking to decouple economic growth from environmental degradation, in accordance with the program's 10-year framework on sustainable consumption and production.  

Kakasan, in its business model, pays attention to IRT (housewife) as one of the workers so that they can prosper with their families. The social mission is a form of concern for Kasasan apart from its products to reduce environmental pollution, but some of the profits from this business will be channeled to social activities in the area around the Kasasan outlet later. Not only that, Kasasan's social mission also helps empower people with disabilities.

KAKASAN Fashion's initial products were outerwear, sling bags, flat shoes, and bucket hats, and it will continue to innovate in its development. Our products have their own characteristics, such as our batik motifs. We take five major regions in Indonesia that have quite interesting batik, such as NTB, Kalimantan, Jakarta, Bali, and Yogyakarta. We also offer Sharia contracts in every aspect of cooperation and production. In the production process, we provide "custom" services so that they can adjust to the wishes of consumers, in terms of screen printing designs, embroidery designs, accessory applications, pattern shapes, types of stitches, and so on.

The technology used in the kakasan business is as follows: 

a. cloud computing to make it easier to access data anywhere, anytime, with various devices. 

b. The Internet of Things (IoT) is used to measure the electricity and water consumption of offices or shops. 

c. Social media: to increase awareness, receive feedback from consumers, maintain communication with consumers, and increase direct sales from social media. 

d. Website for business legitimacy in front of consumers. 

e. The SiApik application facilitates the recording of business financial transactions and can automatically generate digital financial reports. 

f. E-commerce for promotion and saving operational costs because it does not require a physical store.

Our main target market, for now, is consumers who are domiciled in Mancanagara, and our production is in East Lombok and West Nusa Tenggara, but we are also targeting consumer market share throughout Indonesia, such as Kalimantan, Bali, Yogyakarta, and DKI Jakarta (can be reached by marketing via online shopping sites), with individual characters who care about lifestyle, have high mobility, and seek benefits related to product quality and affordability of product prices.

Kasasan Fashion is a ready-to-wear upcycled fashion product such as a sling bags, flat shoes, bucket hats, and outerwear. Utilizing IRT (housewife) empowerment is what makes this business different from others that do not yet exist in East Lombok. Our position in the East Lombok area is that we have yet to find a competitor like us.

Promotion of Kakasan is carried out using various methods to boost popularity and introduce products to the people of East Lombok and users of online shopping sites in foreign countries in particular and Indonesia in general. Promotion methods that will be carried out include;

• Hard promotion: posters, pamphlets, stickers, and merchandise. 

• Soft Promotion (Online): Instagram, OA Line, Facebook, online advertising (Instagram ads, FB ads, etc.), online buying and selling sites. 

• Provision of promotions: in the form of price discounts, free souvenirs, online quizzes, and bundling with supporting products. 

• Direct promotion of offline activities such as exhibitions, food festivals, and car-free days.

In determining the percentage of the serviceable obtainable market (SOM) from the total addressable market (TAM), Kakasan is divided into three groups consisting of a pessimistic scale (0.5%), a realistic scale (1%), and an optimistic scale (2%). From these results, Kakasan chooses a realistic scale with a total of 2.72 million users.

I am the founder and CEO of Kasasan Fashion. Kakasan Fashion is a social enterprise that offers solutions to reduce the pollution of cloth waste, employs disadvantaged women and disabled men from indigenous peoples, and applies Sharia values (Islamic business system) to contribute to SDG points 8 and 12. Currently, Kakasan works with indigenous peoples in Lombok (NTB), Bali, Kalimantan, Yogyakarta, and Jakarta. In this group, there are 5 founders, and we have been close for 4 years, Each founder has their own strengths in their field, and we work together.

I ensure that all business activities in Kakasan run smoothly, train workers, and guide young people to get involved in this project. In addition, Kakasan is developing a digitalization strategy that will be launched soon, such as utilizing social media and marketplaces to reach a wider audience.

I believe that I have the capacity to develop Kakasan as a social enterprise and create more social impact by empowering the indigenous people and their traditional cloth patterns. Under my leadership, Kakasan has won many awards both on a national and international scale, such as the Top 10 International Project for the 2022 Social Entrepreneurship Innovation Challenge by PACE students at Macquarie University (Australia), the Fully Funded Delegation of OIC Youth Capital Kazan 2022 (Russia), and the Top 25 Projects in the Social Innovation Acceleration Program by Co: Lab UNDP (Indonesia).

However, I am fully aware that Kakasan still has a lot of undeveloped potential, including the need to develop and strengthen market connections and reach international markets, We are each looking for a course program that aligns with my mission to empower indigenous peoples and their arts and culture.

In determining the percentage of Serviceable Obtainable Market (SOM) from the Total addressable market (TAM), Kakasan is divided into three groups consisting of a pessimistic scale (0.5%), a realistic scale (1%), and an optimistic scale (2%). From these results, Kakasan chooses a realistic scale with a total of 2.72 million users.

We want to get funding because we don't have a legal entity yet; therefore, by following this, hopefully, it can come true.

The fashion creative industry has the potential to grow the creative economy; as the largest among other creative economy sub-sectors, this shows the large interest and needs of the community in the fashion industry (S. Hennekam and D. Bennett, 2015). However, the rapid development of the fashion industry is also directly proportional to the pollution of the environment. In fact, patchwork has become one of the world's second largest suppliers of waste. "If we start with 15%, there will be 60 billion m2 of total fabric thrown away."(Aryani Widagdo, 2018). It is this awareness of cloth waste and efforts to recover the post-pandemic economy that has pushed us to pioneer an empowerment-based business for IRT in processing used cloth waste into new products that have economic value. The market opportunity for handicrafts, especially handicrafts, is still wide open, even for export to foreign countries. The prospect of this business is promising because of the uniqueness of products made with upcycling techniques. Fashion waste can be recycled (upcycled) into new products that have a higher value. Fashion product waste that is no longer used can end up being donated to charities for reuse or ending up in the trash. The phenomenon that has appeared and is starting to bloom is the thrift shop/secondhand product market, which can be an alternative to extending the life cycle of clothing products. Seeing this phenomenon, we are moved to restore the love and pride of the community in wearing regional specialties and, at the same time, make this challenge a business opportunity that has great potential by establishing KAKASAN FASHION, namely MSMEs based on the islands of Lombok, Greater Jakarta, and Java Island, the centre of the best batik cloth in Indonesia. Kakasan is engaged in the sociopreneur-based fashion upcycling industry, in collaboration with the local community, especially IRT, and prioritising products characterised by the archipelago in order to maintain local wisdom. That way, the KAKASAN business is in accordance with SDG Points 8 and 12.

KAKASAN (Kain Khas Nusantara) is a solopreneur who produces fashion products consisting of tote bags, sling bags, flat shoes, and bucket hats from used batik cloth produced by IRT as a result of training conducted by the KAKASAN team. So that this business does not only sell products but empowers the community, especially IRT, in order to optimize the role of human resources in encouraging the achievement of SDGs and sustainably carrying out social strengthening by targeting marginalized and poor groups of people and people with disabilities. In addition, this business has a mission to reduce fabric waste by using used fabrics as raw materials and processing them into products that have a high selling value and are able to compete in the global market. We use batik in KAKASAN products as an effort to preserve and introduce Indonesian batik culture to foreign countries. Hopefully, this business plan can be executed according to what was planned.

measure our impact using the "Triple Bottom Line" ;that is
1. Social; Lots of job opportunities, Improving community welfare (vulnerable groups), Increasing capacity and community strengthening, Empowering women.
2. Environment; Increasing environmentally friendly products/services, Reducing the environmental impact of businesses, Raising awareness about the community's environment, and Making changes in public and consumer choices.
3. Economy; Have sound financial sustainability, Increase sales and marketing, and Build and strengthen the local economy and circular economy.

measure our impact using the "Triple Bottom Line" ;that is
1. Social; Lots of job opportunities, Improving community welfare (vulnerable groups), Increasing capacity and community strengthening, Empowering women.
2. Environment; Increasing environmentally friendly products/services, Reducing the environmental impact of businesses, Raising awareness about the community's environment, and Making changes in public and consumer choices.
3. Economy; Have sound financial sustainability, Increase sales and marketing, and Build and strengthen the local economy and circular economy.

The technology used in the kakasan business is as follows:

a.Cloud Computing to make it easier to access data anywhere, anytime, with various devices.
b.Internet of Things (IoT) is used in measuring electricity and water consumption of offices or shops.
c. Social Media, to increase awareness, receive feedback from consumers, maintain communication with consumers, to increase direct closing from social media.
d.Website for business legitimacy in front of consumers.

e. The SiApik application facilitates the recording of business financial transactions and can automatically generate digital financial reports.
f. E-Commerce for promotion and saving operational costs because it does not require a physical store.

we respect each other in this business and do not discriminate in any way

B2B (Business to Business)

1. collaboration with the Indonesian campus

2. Collaboration with E-commerce

3. Collaboration with the Community of Environmental

B2C(Business to Consumer)

1. Selling products online (website)

2. Selling products through social media

3. Provide customization services