Blucash

Simplifying, securing, and optimizing through digital is what we exist for. Designed at the end of 2020, the Blucash solution was born from an observation made on the collection system implemented by the growing number of microfinance in sub-Saharan Africa. The latter, to date, face real and important problems. These include the constant difficulty of digitizing and facilitating transactions between collection agents and customers in the field, in order to offer better traceability so prized by microfinance and their customers; But we have also noticed the strong growth of fraud and intrusions that drastically impact the profitability of the sector of activity and much more...

With his feedback, we promised ourselves that by means of digital, we will offer microfinance, but also any actor and company implementing collection a platform that will solve all its problems with a methodology and experience specific to the African context.

Since then, from innovation to innovation, we continue to evolve Blucash so that it continues to guarantee its customers all the comfort and best practices in terms of collection.

Blucash is a comprehensive financial management solution that enables businesses to digitize and secure their financial transactions, streamline their management processes, and improve customer relationships. The platform utilizes cutting-edge technology to provide advanced security features, automated accounting, and real-time data analysis capabilities.

In addition to its secure and efficient financial transaction system, Blucash offers a mobile application suitable for the African market, where data usage can be a concern. Blucash's mobile app consumes small amounts of data, making it accessible to users across the continent. The app enables users to manage their finances and provides real-time updates on their financial position. 

The app also integrates seamlessly with the Blucash web platform, allowing for easy monitoring and analysis of financial activity. With its advanced security features and user-friendly interface, Blucash is a reliable solution for managing finances on the go.

Blucash aims to directly and meaningfully improve the lives of microfinance institutions, businesses, and individuals in sub-Saharan Africa. These groups are currently underserved due to the difficulty of digitizing financial transactions in the field, resulting in poor traceability and increased fraud. Blucash's solution offers a platform that solves these issues with a specific methodology and experience tailored to the African context. By providing comfort and best practices in the collection, Blucash improves profitability and customer relationships, enabling financial inclusion and economic growth in the region.

Blucash's founders noticed the challenges faced by microfinance institutions in sub-Saharan Africa, such as difficulties in digitizing transactions, preventing fraud, and improving customer relationships. With a deep understanding of the African context and a commitment to innovation, the Blucash team continues to evolve its platform to meet the unique needs of the communities they serve.

Our team has interviewed numerous microfinance institution owners and collection professionals to deeply understand their pain points and needs. By actively engaging with these communities, we have been able to gain invaluable insights and tailor our solution to best serve their specific needs. Additionally, one of our team members owns an agency of Collection Professionals, giving us an even deeper understanding of the challenges faced by these institutions and the importance of developing a solution that is specifically tailored to their context.

Our solution is currently being used by 5 organizations and its user base is constantly expanding.

Blucash faces significant challenges in scaling our solution across sub-Saharan Africa. To overcome financial barriers, we hope to partner with Solve's network to access funding opportunities, investor connections, and potential customers. Technically, we aim to work with experts to implement cutting-edge fraud prevention measures and expand our platform's capabilities to meet the evolving needs of our customers. Culturally, we plan to collaborate with local microfinance institutions and financial regulators to navigate legal barriers and ensure our platform is accessible to all Africans. We believe Solve's network can provide the necessary resources and expertise to achieve our mission of digitizing and securing financial transactions for underserved communities in sub-Saharan Africa.

Blucash's innovative solution revolutionizes the way collections are managed by introducing real-time notifications and complete traceability for each transaction and authentication. Our system captures GPS data for the exact position of collectors and transaction locations during activity hours, providing a level of transparency that has not been seen before in the industry. Additionally, Blucash's Mobile application allows customers or users to have real-time access to their transaction histories and collector profiles assigned by their partners. With our dedicated space for collection agents, they can carry out operations with complete traceability. We have digitized the archiving of data and files to offer an adequate and restrictive use if necessary. Blucash simplifies stock-taking with an easy, fast, and simple process. Our solution's innovative approach could catalyze broader positive impacts in the industry by increasing transparency and efficiency in the collections process, ultimately leading to a more reliable and secure market.

Our impact goals for the next year and the next five years are to increase financial inclusion by providing a secure, reliable, and user-friendly payment collection platform that meets the needs of underbanked and unbanked individuals. We aim to expand our customer base by partnering with more organizations and NGOs, enabling them to use Blucash to collect payments from their customers or beneficiaries. To achieve this, we will leverage the real-time notification system for administrators, GPS tracking of collectors, and digitized archiving of data and files, ensuring complete traceability and accountability in the payment collection process. Additionally, we will continue to improve the Blucash Mobile application to enhance user experience, including access to transaction histories and collector profiles. Finally, we will further simplify the process of taking stock for our customers by streamlining our platform to make it even faster and simpler to use.

We measure our progress towards our impact goals through specific indicators. For each transaction and authentication, our administrators receive real-time notifications. We also track GPS data to monitor the exact position of collectors and transaction locations during activity hours. Our Blucash Mobile application enables customers or users to access their transaction histories and collector profiles in real time. Additionally, our collection agents have a dedicated space through which they carry out operations in complete traceability. Our digitized archiving of data and files also offers an adequate and restrictive use if necessary, making stock-taking easier, faster, and simpler. These indicators help us monitor our progress towards our impact goals and ensure we continue to make a positive impact.

Bluecash's theory of change is based on providing a solution for the problem of inefficient and unreliable collection of payments for small businesses in Africa. By utilizing real-time notifications and GPS data, the administrators are able to have better control and visibility over the collection process. This leads to a more efficient and reliable collection process that helps small businesses save time and money. Additionally, the real-time access to transaction histories and collector profiles provided by the Blucash Mobile application helps to build trust between customers and partners. The dedicated space for collection agents and digitized archiving of data and files also provides greater transparency and accountability in the collection process. Overall, the theory of change is that by providing a more efficient and reliable collection process, Bluecash can help small businesses in Africa to grow and become more financially stable.

Our Solution is a Mobile Application and a Web Application. The mobile application is mostly for customers who keep their money with collecting agencies while the web application is for administrators or collectors and microfinances.

Blucash incorporates diversity, equity, and inclusivity by ensuring that our hiring practices are inclusive and that we actively seek out candidates from diverse backgrounds. 

Additionally, we create an environment that is inclusive and welcoming to all, regardless of their race, ethnicity, gender, sexual orientation, or any other characteristic. 

Blucash provides a platform for digitizing and securing financial transactions, simplifying the management of staff and customers, and improving customer relationships. Our business model is based on providing value to our customers and beneficiaries by leveraging technology to offer secured financial transactions. We use the Business Model Canvas to outline our key customers, value propositions, revenue streams, key activities, key resources, partnerships, and cost structure.

Our key customers are small businesses, individuals, and organizations in Africa who need a secure and efficient way to manage financial transactions. We provide them with a user-friendly mobile application and a web application that enables them to monitor their transactions in real-time, access transaction histories, and interact with collectors.

Our value propositions include real-time transaction notifications, real-time access to transaction histories, and secure transaction management. We provide these services through a network of collectors who use our platform to collect payments and provide on-the-ground support to our customers.

Our revenue streams are based on subscription fees for premium services. We also generate revenue through partnerships with banks, microfinance institutions, and other financial institutions.

Our key activities include developing and maintaining our platform, building partnerships with financial institutions and other organizations, and providing customer support and training.

Our key resources are our technology infrastructure, our team of experienced professionals, and our network of partners.

Our partnerships with financial institutions and other organizations enable us to expand our reach and offer more value to our customers. We also collaborate with our partners to offer training and support to collectors and customers.

Our cost structure is based on technology infrastructure, personnel expenses, marketing expenses, and administrative expenses. We strive to keep our costs low so that we can offer competitive pricing to our customers while maintaining high-quality services

Blucash has a plan for becoming financially sustainable by offering its services to small businesses and organizations in need of secure and efficient financial transaction solutions. Blucash will bring in revenue by selling its products and services to customers, including small business owners, and other organizations. In addition, Blucash may explore investment capital to help fund its growth and development in the long term.

Blucash's main focus will be on providing high-quality and reliable financial transaction solutions to customers, while also building a strong and sustainable business model. By offering real-time transaction monitoring and authentication, as well as other valuable features such as GPS tracking and data archiving, Blucash will differentiate itself from other competitors in the market.

To generate revenue, Blucash will offer various pricing plans and packages to customers, depending on their specific needs and requirements. The company will also focus on building long-term relationships with its customers, providing ongoing support and services to ensure their satisfaction and loyalty.

Overall, Blucash is committed to providing high-quality financial transaction solutions to African small businesses and organizations, while also building a sustainable and financially viable business model that will allow it to continue to grow and expand its offerings in the future.

Although Blucash is a relatively new solution, our digital marketing efforts have yielded significant results, with customers quickly adopting our platform. While we haven't received funding yet, our focus on achieving financial sustainability through a strong customer base and reliable revenue streams is already proving successful. We are confident that our commitment to improving financial transactions in Africa will continue to drive growth and success for our platform.