MIT Solve

Solution overview

Our Solution

CitizenUp

Tagline

Citizen Participation and Civic Engagement from Philanthropy, SDGs and CSR to SMART Social Impact

Pitch us on your solution

CitizenUp, an intelligent Platform that Engage Citizens & Organizations into social & societal actions, challenges and missions based on their Interests & Availability.

CitizenUp switches "Philanthropy, SDGs and Corporate Social Responsibility" into a SMART Social Impact (Showcased, Measured, Awarded, Tangible, Reported)

"Citizen centric, Community based, Action oriented and Impact Driven"

Film your elevator pitch

What is the problem you are solving?

Problems:
· 5% is the part of free time that Moroccan spend in Volunteering. Source: World Giving Index 2017. and Some citizens do not volunteer because of lack of trust and / or transparency, information, people)

-30% of Moroccan Youth (15-24y) are NEETS (Non in Education, Employment Training)

- 87% of citizens choose products (same quality/price) that support a cause and 1 of 5 customers enalize or award of brand if suporting a cause

- Companies lack tools to have a reporting, communication and management tool for their Philanthropy/CSR programs

issue: · Youth engaged in volunteering have 30% more chance to be hired. Source: Forbes

Who are you serving?

*Citizens (Youth) Seeking Volunteering

- Youth 15-24y

•Morocco : 7 Millions

•France: 8 Millions

•USA: 43 Millions

•Europe 167 Millions

•Africa 250 Millions

•Worldwide: 1.2 Billion

- Associations looking for Volunteering mobilization and management

What is your solution?

CitizenUp, an intelligent Platform that Engage Citizens & Organizations into social & societal actions, challenges and missions based on their Interests & Availability.

CitizenUp switches "Philanthropy, SDGs and Corporate Social Responsibility" into a SMART Social Impact (Showcased, Measured, Awarded, Tangible, Reported)

Throughout CitizenUp:
- Citizens engage into volunteering Actions, challenges and missions (related to SDGs, Social, societal, Philanthropy) based on their interests and availability, based on a step by step pre-configured process

- Citizens use the social platform to connect, mobilize and share with other volunteers verywhere

- Learning by volunteering modules for Students

- Organizations Manage, Communicate and Showcase their CSR/Philanthropy Programs and Mobilize, award Citizens/consumers for that.

- Employees engage for community by sharing their knowledge and supporting Associations/ NGOs with some needed tasks (CSR)

- an intelligent configurator (using AI Algorithms and data analysis) allowing citizens and organizations starting volunteering actions and missions

- using Data Science for Reporting systems with differents KPIs: Prouf of Impact and Return on Engagement

Select only the most relevant.

Support communities in designing and determining solutions around critical services
Ensure all citizens can overcome barriers to civic participation and inclusion

Where is your solution team headquartered?

Casablanca, Maroc

Our solution's stage of development:

Prototype

More about your solution

Select one of the below:

New business model or process

Describe what makes your solution innovative.

•Gamified and rewarded experiences

•Predesigned Actions/Modules (Societal, SDGs, Volunteering)

•SMART (Showcased, Managed, Awarded Reported Tangible) CSR and Philanthropy tool for Social Impact

•Civic Education and Citizen Engagement Social Platform

Describe the core technology that your solution utilizes.

Technologies inside the box:

Social Network

Data science

Artificial Intelligence / ML

technology on the roadmap: Microservices / Blockchain

Please select the technologies currently used in your solution:

Artificial Intelligence
Machine Learning
Social Networks

Why do you expect your solution to address the problem?

The easiest way to explain why is the 4 pilars of CitizenUp

-Citizen Centric

- Community based

- Action oriented

- Impact driven

On top of that, the traction that we got during the prototype phase

Select the key characteristics of the population your solution serves.

Children and Adolescents
Rural Residents
Urban Residents
Very Poor/Poor
Low-Income
Middle-Income

In which countries do you currently operate?

Algeria
Lebanon
Morocco
Tunisia
United Arab Emirates

In which countries will you be operating within the next year?

Algeria
Lebanon
Morocco
Tunisia
United Arab Emirates

How many people are you currently serving with your solution? How many will you be serving in one year? How about in five years?

During the prototype (01/2019): 200
by 2019: 50 000

What are your goals within the next year and within the next five years?

by 2022:

10 000 000 users (as per the expansion in MEA)

7 000 000$ Revenue

5 Millions volunteering Actions

What are the barriers that currently exist for you to accomplish your goals for the next year and for the next five years?

Fundraising: CitizenUp is a community based platform and will need financial ressources for community building and scaling

Technology: as much as the community grow as much as the technical ressources will need to grow specialy with new features and eventually a new solution architecture (microservices)

CitizenUp will need to be an hybrid organization due to its activities

How are you planning to overcome these barriers?

Objective to fundraise: 100-250k$ by end of 2019

Technology strategic partnerships

CitizenUp will operate as a company and organization

If your solution has a website, provide a link here:

https://citizenup.co/

If you have additional video, provide a YouTube or Vimeo link to your video here:

About your team

Your business model & funding

Partnership potential

Why are you applying to Solve?

Strategic partnership

Media Exposure

Fundraising

Global expansion

Tech for Impact

What types of connections and partnerships would be most catalytic for your solution?

Business model
Technology
Funding and revenue model
Talent or board members
Legal
Media and speaking opportunities

If you selected Other, please explain here.

.

With what organizations would you like to partner, and how would you like to partner with them?

*United Nations, fondations (volunteering engagement)

Brands (Social Marketing)

Media (Media coverage and exposure, Community building)

Technology (Hosting, security, Solution Consulting/architecture)

If you would like to apply for the AI Innovations Prize, describe how you and your team will utilize the prize to advance your solution. If you are not already using AI in your solution, explain why it is necessary for your solution to be successful and how you plan to incorporate it.

Solution dev / platform expansion

Team Scaling

Community building and engagement

If you would like to apply for the GM Prize on Community-Driven Innovation, describe how you and your team will utilize the prize to advance your solution.

Solution dev / platform expansion

Team Scaling

Community building and engagement

If you would like to apply for the Innovation for Women Prize, describe how you and your team will utilize the prize to advance your solution.

NA

If you would like to apply for the Prize for Innovation in Refugee Inclusion, describe how you and your team will utilize the prize to advance your solution.

NA

If you would like to apply for the Innospark Ventures Prize, describe how you and your team will utilize the prize to advance your solution. If your solution utilizes data, describe how you will ensure that the data is sourced, maintained, and used ethically and responsibly.

CitizenUp use Data science and Artificil intelligene to make social impact more efficient and tangible from community building to social challenges undestanding to action implementation strategy. CitizenUp use Tech4Good wih ethics and compliance with data management rules like GDPR

If you would like to apply for the Morgridge Family Foundation Community-Driven Innovation Prize, describe how you and your team will utilize the prize to advance your solution.

Solution dev / platform expansion

Team Scaling

Community building and engagement

If you would like to apply for the Everytown for Gun Safety Prize, describe how you and your team will utilize the prize to advance your solution. If your solution utilizes data, describe how you will ensure that the data is sourced, maintained, and used ethically and responsibly.

NA