Trófica

Local eCommerce app in Bacalar, Mexico

In bacalar, despite being a tourist attraction, there is an unequal economic distribution, which means that large companies have most of the profits, eclipsing and diminishing local producers. Trófica wants to change this scenario. Being a vehicle in which local companies and producers can have greater visibility and thus be a visible option for buyers (tourists). The level of economic deficiencies in bacalar escalates to 49.3%,in moderate poverty not to mention 24.1%, population in extreme poverty and is increasing, the majority of this sector are local producers. With the previous information, we can summarize that the economic situation in Bacalar is unequal and represents a problem that needs urgent attention.

We promote the consumption of what is local because economically it would represent a development towards bacalar. We also do it because these products are made naturally, without generating a great impact on the environment. Consequently, by consuming more local products, the production of prefabricated products is reduced. in the region, products whose indirect materials are polluting.
there is a low regulation of the companies, which do not measure the level of contamination that they generate despite being established in a tourist attraction whose main characteristic is a natural lagoon that has not yet been considered a protected area by Ramsar Convention on Wetlands of International Importance Especially as Waterfowl Habitat.
The consequences are notorious, the city of Bacalar has great natural and economic wealth that has been obscured by bad protocols. This situation makes economic growth impossible for many families as there is not enough exposure to their businesses, not to mention the environmental damage at the marine level. caused by highly polluting waste from some companies, as well as the accumulation of garbage and sources of infection in areas of the city, which is causing a decrease in tourism.

Trofica is an electronic commerce application that will contain products made in Bacalar, such as organic vegetables, cosmetic products derived from raw materials such as melipona honey and articles obtained from vegetable fibers.It will help the economy of local producers, who live in conditions of poverty and marginalization

It will help the economy of local producers, who live in conditions of poverty and marginalization.

I have lived all my life in Bacalar, being part of the marginalized population that tries to sell their products to the tourism sector, I have witnessed the notorious inequality that exists between companies that are close to tourist attractions, and the rest of the population. I am currently studying web systems development and have developed other projects with the help of technology.

We have done field research, obtaining positive results from tourists and local producers regarding whether they would use an application that would give them more buying and selling options, we took their opinions to build this solution. We investigated official sources and read investigative articles that have been published talking about the growing inequality in Bacalar.

An online commerce application that benefits local producers provides significant innovation in the Bacalarense scene, since these kinds of services are not found in the city, the app will have machine learning and AI that will help businesses personalized recommendations are effective, we try that at the same time that you use the app you get to know bacalar and help its economy. Thinking about ecology, our delivery service will be through bicycles and motorcycle taxis, which are the least polluting means of transport.

The implementation of Trófica would bring such an impact that it would change the way of commerce in the city, being a service that is only a click away, it could further increase the frequency of purchases, thus boosting the local economy and helping the growth of the business

Another important point is that we will be able to reduce in a certain way the consumption of prefabricated products, creating a method of consumption that is healthy and less polluting, giving a better image to bacalar. We add that the economic level of our users and vendors would benefit enormously

We are convinced of the potential of "trófica" and its capacity to consolidate itself in the Quintana Rooense collective. For next year we plan to expand the application to all the nearby towns of the city of Bacalar and nearby parts of the municipality. With a good work team and the attitude to make a real change, we plan to expand the route distances of our motorcycle taxi service. to be able to meet the needs, as well as maintain agreements with companies and companies that share our environmental vision, create stronger ties with tourists and above all with local producers

The next year we intend to further improve our cybersecurity for our customers, the latter are key to our success, so we consider our customers as part of this family that is trófica , with rewards services, coupons, a high level that make customers feel they are heard

An online commerce application that benefits local producers provides significant innovation in the Bacalarense scene, since these kinds of services are not found in the city, the app will have machine learning and AI that will help businesses personalized recommendations are effective, we try that at the same time that you use the app you get to know bacalar and help its economy. Thinking about ecology, our delivery service will be through bicycles and motorcycle taxis, which are the least polluting means of transport.

The next year we plan to serve 500 local people and 2000 tourists

there are no barriers that are impossible to overcome, however we also know the context and our environment, so one of our goals to overcome would be to introduce trophic to public thought and promote the use of local products, so that users venture into investing locally At the same time, we consider another goal to be competitors capable of rivaling the large companies that are in the city, as well as being in a constant search to receive financing and receive profits at the same time that our users enjoy affordable prices.

Savitzky Brand Building became interested in our project and offered to help us in the next month

Using the hybrid modality between home delivery and window service, Trófica manages a business model based on commissions where the local businessman, under a series of requirements, must create the profile of his business and with the help of subcontracted distributors he will be able to market his product all over the world. bacalar. The distributors will receive a fixed rate of 20 Mexican pesos while the application will keep 10%. Trófica will be an intuitive platform with easy access regardless of the level of knowledge that our users have. We highlight the fact that in our application we will handle a cash and card payment system.

Despite the fact that instead the businesses are exposed through Facebook groups or other informal means, we consider that even in this field, the local producers do not stand out.
Trófica stands out for its efficiency and speed, the speed in which you can see all the local businesses in Bacalar without having to wait for them to accept you in a private Facebook group, while the application works smoothly by recommending sites that might interest you.
We think of innovation as an iterative process, so our next step is to include UX and e-commerce professionals to improve our app.
With an aggressive advertising campaign, we think that networks where tourism is more expressed, that is, Instagram or Facebook, can be good places to implement our ads.

Our company is sustainable to the degree of scaling to other tourist communities in the future, since being an application our expansion would not be complicated since we do without a physical location. Another reason for sustainability is the demand that we find in the same locality by the agricultural and artisan sector.