Khuska

Khuska is an app for sexual education which is aimed at girls, adolescents, and women

According to UNICEF, in Peru, 13 out of every 100 female adolescents are already mothers or are pregnant. This is largely due to the lack of sexual education since it is a conservative country and these topics are taboo. For this reason, schools do not provide information on topics such as sexually transmitted diseases, birth control, and sexual consent. Also, most parents refuse to talk about these issues. In this sense, girls and adolescents do not have enough information to understand the changes related to their bodies, such as menstruation and how to prevent a future pregnancy.

Khuska is an app that allows you to access a variety of videos about information such as the menstrual period, contraceptive methods, self-esteem, consent in relationships, and how to avoid toxic relationships. In this sense, this app covers health in an integral way, since it takes into consideration the physical and mental health of girls, adolescents, and women. Likewise, it allows you to schedule an appointment with a leading professional on these issues since it happens that many times it is not so easy to access these services due to lack of money and time. This app brings together professionals in the areas of Medicine and Psychology, since women, girls and adolescents need advice in order to better their bodies, emotions, and also rights, since this information is not provided by schools or by parents. The technology it uses is based on basic functions that an app has.

This solution is useful for girls, adolescents, and women in regions where there is insufficient access to information. Khuska will significantly impact their lives as it will allow them to know more about their bodies and thus be able to have more control over them. Currently, in countries like Peru and other developing countries, the States do not make enough efforts so that girls and adolescents have access to comprehensive sexual education. Also, these countries are conservative and parents do not talk about these issues with them. All this means that 13 out of every 100 Peruvian adolescents are pregnant. Obviously, this is a worrying situation because they should be studying and continue living the stage of life that corresponds to them. Also, in many of these countries abortion is not legal, so they are forced to have a clandestine abortion and many of them die in the process. Khuska will address this problem as it will serve as a secure source of information, nowadays it is very easy to access information on these issues on the internet; however, not everything is safe. In this sense, the app will provide quality information prepared by professional experts in the field. Thus, adolescent pregnancies will be foreseen, but not only that, but it is also important to talk about consent issues, since this is not taught in schools either, and often it is not reported, since these girls, adolescents, and women do not know if it was abuse or not. Then Khuska will be able to teach them about these topics.

Currently, I don't have a team for the development of this project, it's just me. My name is Brigitte Cabanillas, I am a Peruvian law student. I consider myself a responsible, committed, and passionate person in everything I do. I have been a scholarship holder of the Millennium Fellowship 2022 program, This is a program that grants students recognition from the United Nations since it accompanies the creation of a project that promotes the sustainable development goals (SDGs) on the university campus and carries it out. My project in the said program was aimed at women. In that sense, I also have experience leading projects in favor of women. Also, I am a woman and I know what are the problems that we constantly face

Yes, I have investigated the needs of Peruvian girls, adolescents, and women. If I have offered myself as a volunteer, together with my university I have been working on a project to give talks on sex education in schools so that they can access this information. When we asked them about the way in which they could get information on this subject, most said that it was the Internet or through the advice of their older friends; However, not all the information is reliable, which is why the information is systematized and provided by specialists.

Khuska provides a significantly improved approach to the lack of access to sexual education and emotional health information, which is not taught in schools. Also, on the internet we can find endless information; however, this is not always reliable, which is why it is very dangerous. I think it would be a very useful app and would be widely distributed among the Peruvian public and other third-world countries. Within the health app market, Khuska would become very relevant, due to its two professional video functions and the possibility of scheduling a virtual appointment with one of them.

In case I win and receive financing and help to develop my project. I believe that I will be able to achieve a series of impacts. First of all, I plan to disseminate the app through various media and student feminist movements that are in charge of talking about the importance of sexual education, in this way we will make the Peruvian public aware of the product. Likewise, it is planned to hire a series of people in charge of the image and marketing area in order to generate more publicity. In addition, it will seek to form strategic alliances with organizations that watch over women's health. All this will significantly impact the lives of millions of women who can now have access to quality information in order to learn more about their bodies, this will help reduce child pregnancies and also help girls, adolescents, and women to recognize when they have been victims. or not of a violation through the dissemination and teaching of consent.

My solution is an app, which will have basic functions such as video storage, chats and the option to contact a professional if necessary. It is sought that this app can be in Android and Ios operating systems

I haven't launched this project yet; However, I hope that in the next year through advertising and various strategic alliances we can impact the lives of at least 10,000 women, who would be users of this app.

Developing an app is not easy, I need to have people who know how to do it in the best possible way, that would be the first barrier. Likewise, programmers, electrical engineers, publicists, among other people must be hired so that the project develops in the best possible way. I think one of the biggest limitations I have right now is money. I believe that there are not so many legal barriers to developing this type of app, I also believe that it would be an innovative app in the market, so it could compete with others.

Currently I am not working with any organization in the realization of this project

KEY RESOURCES
1.- Programmers and electronic engineers
2.- People specialized in the field of medicine, gynecology, and psychology to record the videos
3.- Monetary resources for the creation and design of the app
4. Logistic services.
5. People with marketing and management backgrounds.

KEY ACTIVITIES
1. Business development – building relationships with partners. It is planned to form strategic alliances with feminist organizations and those related to the field of health.
2. Market research – This will be done in order to reach as many users as possible and thus be able to adapt the app to their needs and make it as simple as possible so that everyone can understand it. Likewise, there is no other similar app for which we will not have much competition
3. Marketing – creating buzz around your brand and product – Feminist movements and influencers will be contacted to promote the app, we will use advertising in various television programs
VALUE PROPOSITION
User value proposition
• Access to information
• Being able to contact a professional for help
Impact Measure
• Effective help to vulnerable women
• Source of information
• Fewer uninformed women, therefore fewer teenage pregnancies
Customer Value Proposition
Promote the adoption of a culture of information and access to sexual education
COST STRUCTURE
1. Salary to employees
2. Logistic services cost.
3. Marketing (such as advertisements on social media, television)

Revenue streams that we plan to bring in –
1. Donations from various organizations and universities
2. It will try to establish links with the government and with the Ministry of Women
3. University students will be contacted to volunteer for the project