STRETCH CHALLENGE

"Growth Program" is an application aimed at children from 8 to 10 years of age from vulnerable sectors, identifying their progress in height, to help them reach their ideal weight.

I want to solve chronic malnutrition in Ecuador affects 3 out of 10 children under 2 years of age, becoming one of the biggest public health problems.

After that age we do not have further data on the evolution of malnutrition, the plans are generally aimed at the early stages of childhood.
It is extremely important to know the evolution data between 8 to 10 years to apply actions that can increase the height before puberty.
Food and nutrition problems arise from childhood and are accentuated in certain groups due to their condition and lack of education about what nutrients they should acquire. Even though the economic part is the main problem, culture and habits have a great incidence.
Ecuadorians base their diet on carbohydrates, rice and noodles, which have a low nutritional level.
Not knowing the use and preparation of foods with great nutritional content and low cost, such as quinoa, barley, lentils, etc.

Many times children are overweight, but they have so-called hidden hunger, malnutrition is not seen, but they really lack the necessary minerals and vitamins for their proper development.
The consequences in adult life, of a poor diet, will fall on a low brain development, interfering with their learning and weakening their immune system.
So their job performance will also decline, trapping them in the poverty wheel for generations.

Initially, a pilot plan group will be taken for 1 year of 100 children, who after enrolling with the authorization of their parents, will be evaluated at the beginning of the project by a pediatrician, who will perform laboratory tests, to determine the percentile to which they belong. . Children, under the commitment of parents, will be stimulated with multivitamins. Each child will be given a smart silicone bracelet with a radiofrequency chip that is linked to the ESTÍRATE application. This bracelet will record daily activities designed to stimulate the growth of children.

The impact of taking care of the body, a good diet, hydration and adequate sleep hours are directly related to better school performance, increased self-esteem and a general increase in multiples. By having a high self-esteem and an awareness of body care as a vehicle to have a long and happy life, it makes children from an early age identify and reject everything that can interfere with their development, such as cigarettes, vapes, drugs, etc.

Therefore, our project could be a generational change to substantially improve the lifestyle of children in the next decade.

Impact society, with a generation of children with better nutrition and growth rates, who will become adults with greater self-esteem, health and intellectual capacities, achieving a more robust labor force.
CUSTOMER SEGMENT:
Children from 8 to 10 years old from the city of Guayaquil who live in vulnerable areas.
CHANNELS:
The tablet and Wi-Fi network provided by the Municipality of Guayaquil will be used
RELATIONSHIP WITH CUSTOMERS:
There will be a WhatsApp support line open during business hours for both children and parents.

SOURCES OF INCOME:
The income must come from NGOs or public and/or private companies that wish to invest in this social objective.
KEY RESOURCES:
The design of the application and its interaction with children is key, seeking to make it gamificable.
KEY ACTIVITIES:
 The dissemination of the program so that children and parents enroll in the same objective, having certainty and confidence in the final results.
KEY PARTNER:
Neighborhood leaders will be a great support to execute and maintain the program

To carry out this proposal, surveys were carried out on nutrition in vulnerable sectors, as well as visits to these places, evidencing the degree of malnutrition that children have