Grassion

Grassion is the world's first Fitness Social Network with verified content, wellness & sustainability products listing, exercise with posture correction, and widespread fitness events, bringing a Social impact.

People these days have everything except good health. Social Medias like YouTube, and other sources on the Internet are crowded and confusing for people to access reliable fitness content and take charge of their health. Entities that provide good Fitness services are either expensive or not authentic. Almost 2M Fitness related hashtags trend in social media and 67% of them contain some sort of misinformation with it. And these kind of fitness posts like by some fake social media influencers mislead the society and cause a lot of unsaid and unheard damages. Lot of people also suffer from cramps and injuries because of wrong postures during exercises.

A Harvard study shows more people die out of obesity than undernutrition. Statistics show that almost 20% of deaths worldwide are attributable to unhealthy habits. Even WHO said that unhealthy habits were leading to sickness that killed around 16 million people each year, the majority of them lacking physical activity. People lacking physical activity is a huge underrated danger that everyone ignores.

And all these are due to a lack of awareness and a trustworthy platform where people can buy verified wellness products and get fitness services on the go.

Grassion is a Fitness Social Network where you can get verified Fitness content, buy verified Wellness products, equipments, Follow certified trainers and creators, Get workout sessions at affordable rates, and attend widespread Fitness Events. Not just that you can also get access to a posture correcting device for better workout sessions and preventing injuries. 

We offer our solution to people below the poverty line for free and contribute to the Environment as well in terms of Sustainability. We are a Fitness Tech venture that aims at revolutionizing the Fitness Industry.

It also serves as a platform where we give opportunities to local vendors with authentic wellness products to be sold and consumers can buy them from our platform without the risk of thinking about the side effects of the products. This also includes products related to Sustainability and reducing environmental wastes. This also creates employment opportunities for local people. This can also help with a revenue generation of upto 5Cr INR and serving 200k people in a 1.5 years of timeframe.

We also aim to launch therapeutic cure to diseases like thyroid, blood pressure, diabetes (as India is known to be the diabetic capital of the world) through courses that include lifestyle changes, ayurvedic methods through tracking daily activities and training from expert coaches who have already helped cute hundreds of lives through their trainings.

Our solution is an application that helps everyone to live much more healthy lives by accessing fitness content at an affordable fee of ₹600 per month. Individuals can enroll into our Fitness programs to attend live workout sessions, health talks and network with others like a social network. A event can cost you as low as ₹200 and you can train from great minds. 

Our target audience are youths within the age group of 18-25, Fitness Trainers, Athletes, and Fitness freaks. Our vision is to imbibe a healthy lifestyle and culture very early in the lives of youths so they can live more healthier lives as they grow older. 

In India there are lakhs of people who serve the nation as a sportsman but still live below the poverty line. It is because there is no such platform to bring them into the limelight. Not just them Innovators with unique concepts related to Sustainability also die lacking platform and funds. So, as this is a Social media platform, it will help people who are into Sports and Fitness to make their own identity.

We have a market size of $150M and we are currently the only company offering a Fitness social media platform in the whole district of Odisha and being the first entrant in the Indian market.

Sai Snata Dash (Founder & CEO) : An innovator with over 3 years of experience, a Nominee of the Thiel Fellowship, a Delegate to the Young Indians Challenge, Harvard US-INDIA Initiative, and a Karmaveer Chakra awardee.

Prabhu Prasad Pradhan (CDO) : BTech graduate, UI/UX, Graphics designer with over 5 years of experience.

Mukti Prasad Pradhan (CTO) : over 5 years of experience in backend development and implementing deep tech.

Biswambar Dash (CMO): A passionate MBA graduate with a PG in HRD with over 27 years of experience in Operations, Marketing & Management.

This is our team and we all came together with one common goal and that is to build something big in the Fitness Industry. We have really worked hard for the past 3 years, there were even days when we made barely to eat twice a day, and enough to pay the rent and groceries. But still we stood up and was not ready to give up on this idea. And today we already took our first step to build this dream.

We have done a great market research on the problem and we figured out that there is a great gap when it comes to an authentic Fitness platform. We have a survey report of top 200 best players in the global market of the fitness industry and where they lacked in solving the basic gap in the wellness market. 

We almost went through 500+ customers from every fitness Brands that they have used and they have complained that they were confuse and the basics were not prioritised. That's when we thought that there is a real need of a dedicated Fitness platform.

We have also conducted a survey where we have got an overwhelming response or 1000+ people and that shows there is a big gap and a demand between the trainers and the customers. 

We also had a team of 50+ developers and designers who have worked on the product before as interns and have successfully delivered results in a great ways. 

We have worked with a few Fitness startups, studied their business models and have learnt from them. We have also been able to pilot our solution in few communities and have impacted the lives of over 3000 youths and have got positive feedback so far.

There is no such platform for people who are in Fitness or Sports. All other platforms are so crowded that it lacks that trust and a real solution. Plus good trainers also do not get good clients because it is hard to build their own portfolio in such a crowded market which is hard and goes unnoticed. We are here to become the Instagram for Fitness and Amazon for Fitness as well.

We have some innovative solutions from the factors like:

1. Verified content.

2. Certified trainers.

3. A dedicated platform for people from Sports & Fitness.

4. Wellness and Sustainability product listings manufactured or made by the local people to support them and create more employment opportunities.

5. A place where both local and global Fitness related events can be listed and circulated both online and offline.

6. A clean & user-friendly UI which almost no one is doing even in the global market.

We plan to impact up to 20,000 youths within the next 6 months through active downloads and active monthly usage. We will employ word of mouth, advocacy marketing, digital marketing and startup collaborations to get access to our pool of customers.

Building a one stop solution for all Wellness needs: We will collaborate with local but verified Wellness related brands and list them in our platform.

Market our solution to people and stakeholders in the Fitness and Sports Industry to build their own identity: We will give our solution to people related to the Fitness or Sports who can build their own portfolio and share content and influence large scale marketing.

A Fitness Social Network: We will become the first Fitness Social media with talent-based authenticity and create the true image of what a Fitness tech solution looks like.

Our solution is an application (that uses Flutter & Node.js) that provides reliable fitness contents, affordable live workout sessions and wellness products listing and help people to live healthier lives. 

We look to integrate an Artificial intelligence solution (which is a hardware device helps in posture correction include IoT, image processing, and neural network) that will aid people in better understanding their body, body shape and posture and help them to take the right exercises to aid them in their day to day living.

We have formed a core team of 5 people, a certified world-class trainers of 100+ people. We also conducted surveys and did a vigorous market research to make our product market fit.

We have impacted over 3000 youths with great testimonials through our pilots in the last few months. We look forward to impact up to 20,000 lives within the next 6 months after launch with 1M+ downloads, 1k+ employment opportunities, support to local vendors, support to small sportsmen and people who are into Fitness and generating a $5000k in revenue.

Our current challenges are as follows:

1. We need a Strong (and small) tech team to revamp our tech.
2. We need access to experienced mentors to aid us in building a formidable business and market penetration.
3. We need access to funds to market this product in order to get fast mover's advantage.

We have around 10+ brand collaboration contracts on the pipeline but as we structure our own product after that we will start collaborations with them.

Grassion uses both B2C and B2B business model. Fitness industry holds a high potential in terms of demand and revenue. Only a platform needs to reorganize this sector.

In the Fitness industry, it has never happened before that a dedicated and authentic platform is made with a clean and user-friendly UI, and verified wellness product listings. Not just that, but it also has a different part where it gives you an affordable product for correcting your postures while exercising. It is currently aiming at serving the younger population but we will slowly move towards children and old-age groups. 

We will create an app where Fitness enthusiast can network, follow trainers and creators, buy wellness products and attend fitness events. It's a very simple, and structured model. We focus in very few areas but with laser like focus by creating a value in a truer sense. We want this app to become a part of people's daily life.

We aim at impacting the lives of 20,000 people and generating $50000 in revenue within the next 5-7 months. We aim at giving them a platform for people who are into Fitness, Sports & Sustainability. We will start from an app and then expand offline slowly. It is a revolution in a truer sense.

First of all, we are looking for Startup Grants in order to revamp our tech and spend a little on marketing to boost our initial customer base. Then we will launch our second plan to cover big cities and for that, we will go for VC investments. Our revenues will be from the Feed section, listing wellness products, and fitness sessions. We will make sure we reach a good level and start generating revenue and gaining some good initial traction before we approach VCs.