INSTANT SUPER ENERGY FARINA

Malnutrition in childhood and pregnancy has many adverse consequences for child survival and long-term well-being. It also has far-reaching consequences for the economic productivity, and national development overall. According to the World Food Program, 6 millions of children under the age of 5 are suffered from chronic malnutrition in Democratic Republic of Congo. This represents 75% of children who are malnourished. 

Regarding the issue, Food For Life provides a fresh high quality product "SUPER ENERGY FARINA" used for porridge to address the problem and fight the malnutrition in the Democratic Republic of Congo. After collecting survey from
our customers, they said the product is really good but it takes much time to be cooked. Then we are projecting to manufacture the update of this what will be INSTANT SUPER ENERGY FARINA.

INSTANT SUPER ENERGY FARINA will be the result of the milling and peeling grains of maize, rice, soya and banana. After we will put flours in a roasting machine get it cooked. The only difference with the previous product is that INSTANT SUPER ENERGY FARINA is already cooked in an appropriate machine so it just required to clients to add the flour in a boiled water and enjoy it. Vitamins that contained in the product are both essential the health of children and their continuous growth.

INSTANT SUPER ENERGY FARINA is a product designed to be used by
children from 6 months to 14 years old. Although, after conducting
researches we realized that pregnant women are also in need to be feed appropriately so that the baby they carry grows up healthily. The product has to be used both by children and pregnant women. However as a startup we have to supply to wholesalers and retailers in order to reduce expenses.
The fixed price to acquire 1kg of INSTANT SUPER ENERGY FARINA is USD 3$. In the first year we will reach 5,200 customers per month and in five, 998, 400.

MWAKA MUKENGE Serge. Founder and CEO Food For Life,
BAKENGA Morgan. Co-founder Food For Life,
Bill NTEBA THETIKA. Co-founder Food For Life,
Gregisse TSHIKIND sales manager and Grace TSHIBAMBO marketing manager.
We have also 5 full time workers, 3 girls and 2 boys. We are a dynamic team dedicated to Food For Life’s goals and vision.

Entrepreneurship is not easy as people use to think. We use to face so much difficulties, sometimes 
you feel like you want to quit. The main problem that we facing is the competition with those who 
started before us and who have much resources than us, no matter how good is your product, to 
compete with them you feel like a goat fighting with an elephant. They are wholesalers and use to 
import goods from outside.
We also facing the hesitation of clients to buy for our product because they are not familiar with 
and it takes much time to be cooked. Moreover, due to limited resources, we use to buy small 
quantity of raw materials. This causes that the price of the product is a little bit higher.

Food For Life started to produce SUPER ENERGY FARINA to address the problem of malnutrition of children and pregnant women in DRCongo. While producing the product, customers like it but it takes much time to be cooked that is why after collecting Surveys from them they suggested us to improve the product. Then we thought of how we can improve. The only way was to start manufacturing the instant porridge what will not only satisfy the customer's need but also boost our sales and allow us to be more competitive on the market. 

Every one doesn't have the same revenue. Nevertheless, we are projecting to facilitate even those with low income to enjoy the product. We will put on the market boxes of 1kg, 500g, 300g and 200g. 

Furthermore, we are working closely with local farmers to be supplied in fresh harvested raw materials. Once we start the phase what is manufacturing INSTANT SUPER ENERGY FARINA we are planning for empower them with necessary tools so they will become more productive by also considering the climate change issues. 

Due to limited resource and lack of necessary machines, we actually producing a small quantity. Our current cumulative income is USD 3,600$. We are producing 80kg per week. We are working with girls to encourage them by showing that they can also do great things. We have a program that facilitate everyone to acquire share in our company especially our agents when they performing well. This program will be expended to all youths especially those in secondary school and university to empower them with tools to embrace the entrepreneurship.

 Once we start working on INSTANT SUPER ENERGY FARINA we are projecting to sale 5,200kg per month. In five years, 998,400kg.

This year we have sold 1,500kg. This means that we have served 1,500 families only with small tools that we have. Malnutrition is a disaster that must be eradicated. African more than other are the most touched by this issue. Especially in DRCongo where since 1996 we are facing unfinished war. Due to this where is massive rural exodus, people living up countries are often most involved in the agriculture industry. But when they fear of their lives so the abandone everything behind them and try to start a new life! The you will observe the increase of malnutrition. This is the fight what is ours, in near future we are planning to empower youths especially those local farmers to improve their productivity and how they can start from the planting step to the harvest stage and finally to the transformation of raw materials to the finished product. 

Proteins and vitamins in INSTANT SUPER ENERGY FARINA are very essential for children healthy and growth. Entrepreneurs are working differently but with the same objective what is to eradicate the malnutrition in the world. Everyone is using tools in his or her hands but with the common end. For us INSTANT SUPER ENERGY FARINA is the right way to contribute to make the world a better place. This is just the first of our projects. We have so many others all oriented in agriculture sector.

We are actually using the Ancestral Technology & Practices. Since the always, our ancestors were taking porridge to feed themselves and their families. There is nothing new but all we do is to improve. We are using bio degradable packaging to protect the nature and to be supplied in raw materials we use to make sure our suppliers are not using chemical fertilizers. Our product is already Bio, we care about the effects of climate change.

At Food For Life we come all from different places with different cultures and minds. What brings us together is to work for the organizational objectives or purposes. More, everyone is free to bring his or her thoughts once he or she's convinced that that will change something in a positive way. No matter the culture, religion we are all there to make the organization prosperous. 

We are combining both Demographic and geographic segments to reach customers, we are using a vertical supply chain what makes us in relationships with local farmers, retailers and wholesalers to maximize resources. We are actually selling both SUPER ENERGY FARINA and also the waste of raw materials to make money. Once we start producing INSTANT SUPER ENERGY FARINA, In the first year we are projecting selling 5,200 kg per month and in five, 998,400kg.

To grow our business and to start manufacturing INSTANT SUPER ENERGY FARINA Food For Life, the fund will come from grants, loans and investments from investors. We are also willing to get the winning prize. 

To grow its business, Food for Life needs to raise up to $12,000. The current amount is $3,600. The project requires the total amount of $15,600. This amount will be allocated in such way:  
The acquisition of roasting machine: 4,000 USD
Purchase of raw materials and packages at 5,200 USD 
Implementation of the venture: 1,400 USD
marketing, advertisement and employee’s training: 2,000 USD
Acquisition of a small car to facilitate the delivery: 3,000 USD

In 3 years we will be able to work on other solutions related to agriculture industry and also helping local farmers with adequate resources. 

We started with 1,500 USD this was not really easy because this amount was allocated to execute everything. Now we have the net income of 3,600 USD and the cashflow to run our business. Food For Life is actually a self funded company. 

Since 2020 the world has faced two catastrophes, the pandemic COVID 19 and actually the Russian war against Ukraine. These two flails show us that we should work hard and most of all not depending too much on importations to prevent our population next time we face a similar problem. Supporting local initiatives is the best way to change things. Young entrepreneurs have smart ideas but nowadays investors are rare, Food For Life believes in its mission of fighting the malnutrition of children and pregnant women because children are leaders, doctors, engineers and change makers of tomorrow. There is a say: ‘the difference between an intelligent person and a wise one is that, the intelligent person solves problems anticipated by the wise man’.