Augmental: Education. More personalized.

One of the greatest setbacks in today’s educational system is due to the one-size fits all approach to teaching and learning. While students are facing a big challenge understanding the course the same way as their classmates, educators have to adapt to different levels in class and this is creating huge learning gaps between students. The lack of visibility is also affecting educators and school administrations.

Augmental is an educational technology application initially targeting middle to high school students where course material is adapted to each student’s learning abilities using artificial intelligence and student engagement tools. 

Based on the student interaction with course materials the algorithm redirect each student in a unique path inside the course by giving the learner a tailored made content or question that matches his/her learning style and level.

At the core of the application is a powerful analytics module, which can be accessed by educators, administrators and parents. It is a one-stop shop insight into every student’s progress and knowledge acquired. By having this data in real-time, teachers can direct each student to complete the curriculum in a timely matter and more effectively than the traditional educational approach, while the parents and administrators are more confident that learning is being achieved.

On top of all that, Augmental’s is building the first marketplace for adaptive learning content and enriching it by collaboration with publishers as well as content creators such as educational video producers and qualified teachers.

Learners: 

The learning journey would become personalized for each students based on the learning strengths taking into consideration the level and type of resources. This would result a unique personalized path different from the current one size fits all approach. This provides all learners with an equal chance to succeed by working on closing their learning gaps.

Educators:

We give the control back to the teacher through our realtime dashboard as well as our reports and analytics. This results a better one on one support for students. We also give control for educators over the content and lesson planning to deliver engaging and personalized lessons to all learners

Since day one, we worked closely with teachers and school administrators and students in order build a platform that can address the unique need of each stakeholder. We always learn from them through focus groups, surveys and direct feedback.

Our team of educational experts, engineers and business advisors combine all the knowledge and experience to lead the design and implementation of the solution.

With pervious experience in building startups, to teaching and being academic directors of schools and all of us being passionate about education and its impact on all of us we were all able to build and implement the platform, learn from our users and keep on enhancing our offerings.

We applied to achieve following 3 main goals:

- Getting acces to MIT SOLVE network of potential partners, investors and clients.

- Get help in better shaping our value proposition in order to help in expanding our reach

- Connect with the right people (through the academic network of Solve and MIT) that can help in putting in place the KPIs and framework to create an impact report that shows Augmental's impact on students' performance.

Augmental's educational approach is unique and focuses on more than just the level of the delivered content. Our platform takes into consideration the student confidence, learning style and level as the 3 main axes at the core of our recommendation engines.

Our report and analytics are one of the things that we highly focus on because it is were we give back the power to the teachers and we provide full visibility to what is happening.

A powerful reporting tool at the top of a state of the art adaptive learning approach has a huge impact such as:

- Highly motivated students

- Teachers that can better support students

- Parents and administrators with visibility like never before

We recently launched our "Summary of achievement" report which is a revamped "Report card". We redesigned the traditional learner report card from ground up. Giving it a fresh new look, personalization and deep insights on each individual learners. This allows learners and teachers to identify the learning gaps and to help in closing them.

The goal is to impact the lives of 10 million learners in the next 5 years and to provide them with the right tools to unlock their full potential.

This is possible by working not only directly with schools and educational institutions but also by partnering with educational publishers and content providers. 

This approach allowed us to grow 6x in Q1 2022 alone. Going from 6,000 to 35,000 learners. The flexible nature of our platform allows scalability at large as we provide an adaptive learning tool that can work for any subject, any language and any curriculum.

The main KPIs that we monitor are:

- Number of active learners (including the engagement and retention of learners)

- How big is our adaptive library of content (including the number of adaptive lessons created on the platform by teachers)

- The increase in learners performance over time. As this allows us to monitor the true impact of the technology.

We believe that the backbone of societies and of economic growth is "Education".

If you want a country to thrive, invest in education as this will shape the lives of the next generation of leaders and community members.

We believe in the responsibility of making sure that in order to maximize our chance to have a better tomorrow we need to maximize our reach and impact on each and every learner around the globe.

We are leveraging the use of AI and Machine learning at the core of our platform to power our adaptive learning engine.

This engine works to recommend and create different personalized learning paths for each learner based on current and historical data.

We have built a value based company since day one and since we do believe that no 2 students or even 2 persons are the same, adaptivity and diversity are always at the core of our team.

Being based in Lebanon at the beginning and due to the diversity within the Lebanese community embodying such value come by nature and are reinforced and empowered by our internal values and guidelines.

B2B with 2 revenue streams:

SCHOOLS:

- Reaching and enabling schools to adopt our adaptive learning platform.

- Selling directly to schools using a tier-based subscription model dependent on the number of learners.

PUBLISHERS:

• Bringing adaptive learning to educational publishers by becoming their technology partners. 
• Long term (3+ years) white labeling agreement with educational publishers 
• Minimum yearly contract value of $50K+ in addition to the revenue sharing model 

We are looking to grow our revenue to reach $600K by end of 2022.

We are currently raising our first round of investment and we aim to reach our break-even point by end of year 2 after the investment comes in.

Our goal for 2022 was to reach 55K learners and $600K in recurrent revenue.

Just in Q1 2022 we were able through our model to reach 35K and contracts value of over $300k

This working model gives us more confidence moving forward in making things happen and reaching our goals.

On the fundraising side, we already have commitments for over 40% of the round from angel investors and startegic partners.