Tilli
Specific Problem: Repeated school closures and limited teacher contact has created severe learning loss in children. Children will complete school without crucial skills and suffer failure unless we provide a solution.
The Easel Lab at the Harvard Graduate School of Education does rigorous applied work to examine and study the effects of SEL interventions on the development and achievement of children. Their July 2021 report examined 33 leading SEL programs at the preschool and elementary levels in 581 pages. In their detailed assessment of SEL instructional methods currently used they say that while some programs offer digital versions of their lessons, or supplementary online videos and books, no programs used technology like computer games during regular lessons. The analysis shows that teachers largely use 18 other methods of SEL instruction, all of which require additional time for preparation, facilitation and implementation by teachers. This continues to increase their teaching burden at a time when teachers are often desperate for additional resources to support a post-pandemic teaching environment characterized by high stress levels and burnout.
Post-Covid Learning Loss
Many organizations who work at the intersection of trauma, child development, and education have stated the need for increased support for children who are feeling the effects of prolonged, unpredictable, and toxic stress due to the pandemic. Educators face increased pressure to make up for the learning loss caused by the pandemic. It is more important now than ever to focus on children’s mental health and social emotional well being. The pandemic combined with climate change and the greater emotional burden of a more socially connected world are issues kids have to deal with more than before. Kids need help to process their pandemic experience, cope with uncertainty, rebuild social structures, and adapt to group learning in the classroom. Students need internal resources and external support to cope with what is likely to be an indefinite period of uncertainty and change.
Trauma-informed equitable SEL with accelerated outcomes measurement is a major need in the post covid market. 13 of the 33 leading SEL programs contain some component of trauma-informed SEL and 21 of 33 programs contain some component of equitable SEL. Comprehensive outcomes measurement is included in 22 of 33 programs. When we identify those programs containing all three components of 1)trauma-informed; 2) equitable SEL with 3) measurement we find 8 of 33 programs meeting this need. One of the 8 programs is focused entirely on modifying adults’ understanding of child behaviors. Another program is a physical activity-based program for girls called “Girls on the Run.” [As someone who has worked in direct services and advocacy for women and girls at the local and global levels, I was struck by the name of this program given that violence against women and girls is the greatest human rights violation in the world with girls often needing to run from violence in order to survive.]
These 8 programs use lessons composed of daily/weekly activities which include puppet play, discussion of a story and accompanying picture, skill practice, a read-aloud of a book, cognitive games, a discussion of a video, songs, relaxation and mindfulness, writing or drawing, and physical activity. Only 1 of the 8 programs are designed for 5 - 10 year olds and 2 of the 8 programs are designed for 3 - 10 year olds.
2. Equity as a Driver for SEL at Scale
The Easel Lab Report tells us that while SEL programs are trying to represent diversity and cultural considerations and to a lesser extent examine how structural inequalities impact the teaching and learning of SEL, the leading SEL programs are not designed with equity as a focus. The field also lacks a coherent and unified definition of what constitutes equitable SEL, thus placing the responsibility of delivering SEL in a culturally relevant and responsible manner entirely on the teachers and institutions who are currently struggling to achieve basic lesson planning and implementation while keeping kids safe from the pandemic. This set of conditions points to SEL delivery as deeply problematic, stressful, and increasing the already heavy burden on teachers and schools which is likely trickling down to the kids.
3. Effective Measurement of SEL Outcomes at Scale
Current measurement of SEL in the classroom includes tools, materials, or practices that take two broad forms:
Informal checks at the end of units, quizzes, projects, that evaluate student progress and outcomes using brief informal evaluation and assessment questions.
Formal assessments using beginning and end of year questionnaires, four page evaluations of 30 specific behaviors, and the Devereux Student Strengths Assessment [DESSA] of 36 specific skills.
These two broad categories point to the absence of an accelerated measurement of SEL outcomes that produce continuous learning and is easy for teachers and kids to use.
What is the scale of the problem in the communities you are working in, and globally? How many people are affected?
Which factors contributing to the problem relate to your solution? Include any relevant local or global statistics.
Tilli is ethically co-created and continually tested with a diverse range of underserved stakeholders to ensure that it is informed by and for the kids, teachers, and parents who will directly use it and need it the most. This includes curated inputs from girls, those with disabilities, those living in poverty, from rural and urban areas, and conflict zones. The stakeholders include kids, teachers, and parents.
Tilli combines play, storytelling and machine learning to create life-long, behavioral change in emotional recognition and regulation.
Tilli is a 12 module Social-Emotional Learning (SEL) program for classrooms that includes:
12 Digital Learning Books
12 Teacher Guides
4 teacher training sessions with SEL experts
(Optional) Learning Kits.
Tilli provides low and high tech product versions, using mobile, web, and analog applications. Tilli delivers culturally relevant human centered conversations of substance between teachers and learners in the classroom using rigorous, world-class teaching techniques. This is reinforced in the home by parents through gamified homework portions and cutting-edge learning methods.
Tilli facilitates differentiated instruction using computer adaptive learning in the form of inclusive human centered game-mechanics, narrative storytelling, and curated conversations. The well established behavioral change framework - ‘LEARN-APPLY-REFLECT’ - is used to teach children how to build resilient mental models.
Tilli uses the power of play to reduce inequities and achievement gaps in children. Both low and high tech versions take the learner through different learning themes in an interactive way as they collect points and progress through the levels of the game. The use of key phrase detection and Natural Language Processing (NLP) models capture and analyze each learner’s unique responses.
Tilli tracks and measures a child’s learning and cognitive development through a range of indicators including the complexity of the child’s emotional vocabulary, application of critical thinking skills, different degrees of empathy and the demonstration of self-reflective practices.
Girls are disproportionately impacted by lack of access to schooling and the pandemic has only heightened this global problem. This lack of access has taken an especially heavy toll on Black, hispanic, and indigenous communities, kids living in poverty, in rural areas and conflict zones. Evidence based acceleration approaches can help (McKinsey& Company, Dec. 2020). Tilli is exactly this - an evidence based acceleration model for social emotional learning. Co-Created and tested with kids, teachers, and parents from these very same underserved communities during the covid-19 pandemic.
The literature shows how school closures have compounded gender and racial disparities in learning and achievement with students of color being three to five months behind in learning.
Even when schools reopen, black, hispanic, indigenous, those living in poverty, in rural areas and conflict zones are far more likely to remain in a remote setting and much less likely to have access to devices or internet. These groups tend to be the most vulnerable and the most marginalized. Tilli delivers social emotional learning that is not dependent on access to devices or internet. Tilli respects and affirms diverse interests, talents, social identities, cultural values, and backgrounds of kids by creating personalized learning experiences designed for each child’s unique life experience, learning journey, and cognitive growth at scale. Tilli provides easily customizable open source templates at scale to meet the language and culture needs of every community it serves.
Tilli targets children in their most crucial years of cognitive development (ages 5-10) and gives teachers and parents open source tools for the proactive development of higher order thinking skills like metacognition, empathy, and critical thinking. Research shows that students with high social skills are four times more likely to complete college. Tilli will help early learners stay in school, increase achievement levels, test scores, and overall learning outcomes. More specifically, Tilli will help kids stay in school and away from unsafe and unhealthy situations using evidence based interventions.
Tilli is co-founded by two women of color who overcame discrimination, cultural and societal opposition, racism, and violence to access formal education. One founder, Kavindya, grew up in a remote rural part of South Asia with no internet access during a major conflict in the country of Sri Lanka. She grew up in the mountains, 3 hours away from the nearest city. Her father was murdered when she was two years old and she was raised by her mother. She overcame major obstacles to access formal education. In 2013, she was one of the top four scorers in the world on the Cambridge International Examinations. Kavindya continued to strive and overcome tremendous systemic, institutional, and resource barriers to get admitted to and graduate from Wellesley College as the student speaker at the Wellesley College commencement. She continued to overcome even more hurdles to graduate from the Stanford Graduate School of Education where Tilli was born and incubated. This lived experience and life struggle made Kavindya deeply sensitive to the daily challenges faced by early learners, especially girls, in rural settings and conflict zones. Kavindya started a program in Sri Lanka, at the age of 17, to renovate school libraries in her village, with her own earnings from a local job at a television station. This same project later turned into Without Borders, a social enterprise that has connected over 3000+ early learners with affordable and immersive learning.
The other founder grew up in an abusive home in an inner city neighborhood in the United States, rife with violence and crime. Vidya was sexually assaulted by a close family friend at the age of 15 and forced to go back to India when she was 18 by her family where she was forced into marriage as the condition for her return home to the United States. Vidya’s family was opposed to her education so she worked full time and put herself through undergraduate and graduate school at night as a path to her own freedom. After finding the courage to finally leave her forced marriage many years later, Vidya started advocating for women like herself. She founded Gangashakti, the only organization of its kind devoted entirely to supporting survivors of forced marriage in the United States. Vidya wrote a paper examining the prevalence of forced marriage in the United States for the sole purpose of understanding what had happened to her. This paper was used by the American Bar Association to pass a policy resolution to acknowledge forced marriage as a human rights violation for the very first time in the United States. Vidya also co-founded Everywoman Treaty so she could build a global coalition of survivors like herself to help change the systemic forms of violence that threaten the daily lives of girls and women. Vidya worked closely with underserved communities of girls and women in 128 countries to understand the solutions and best practices that they advocated in for themselves. Vidya understands the marginalization and vulnerability of girls from personal experience. She embodies the resilience that so many young girls call on to face and overcome their enormous daily struggles.
Kavindya and Vidya have both learned how to overcome and actively dismantle harmful systems and practices of oppression, a major component and outcome of successful social emotional learning.
Kavindya and Vidya actively understand and engage the needs of those they serve by consistently co-creating and user testing with diverse groups of underserved kids, teachers, and parents. From the very first stage of product development where Kavindya followed a multi-step ethical co-creation process in Sri Lanka with kids, teachers, and parents and delivered an analog experience (flashcard game) using best practices in toy-design to understand how kids engaged with content, stories and the quality of conversations they had with adults and peers, all the way to our current classroom pilot which engages 150 schools across regions in an ethical co-creation and iteration process. Tilli’s design and implementation is meaningfully guided by diverse communities’ of teachers, parents, and kids' using structured feedback cycles. Tilli’s development process prioritizes and integrates teachers' learning agendas, parents' support needs, and kids preferences on imagery, stories, and learning structure.
Kavindya and Vidya's work to co-create Tilli with the community has helped Tilli become part of the Unicef Innovation Fund’s Portfolio of Companies 2022. Tilli is Globally recognized by Lego and Playful Minds as one of the most innovative learning tools defining the “Future of Play” in 2021. GSV Ventures (the largest venture fund for Edtech) named Tilli one of the world’s most innovative startups for 2022. These hard-won achievements are valuable because they position Tilli favorably in the SEL market for success and help validate the ground-breaking efforts of the Tilli team.
- Facilitate meaningful social-emotional learning among underserved young people.
- Pilot
The financial barrier we hope Solve can help us with is to help refine our financial pricing and partnership model.
The Dialog Foundation, part of Dialog Axiata, one of Asia’s largest telecommunications service providers is a distribution partner for Tilli. We recently launched Tilli in Sri Lanka on Children’s Day through the National Online E-learning Platform established by Dialog with the Ministry of Education. Dialog has made Tilli available to students in primary schools through this platform which is accessed by 4.2 million learners across 1000+ local schools.
Tilli has partnered with IMI Games, one of Asia’s largest mobile gaming portals, and deployed a hyper-casual version of Tilli featuring minimalistic user interfaces to use technology at scale to support the ‘bottom of the pyramid’ and increase access to reliable technologies that support learning.
We need insights and feedback on how to effectively frame a pricing structure and business partnership model so we can thoughtfully collaborate and effectively utilize the resources we are cultivating.
The market barrier we hope Solve can help us with is access to networks of government influencers and government ministries of education in Asia. In the United States, we seek greater exposure and access to underserved school districts in rural and urban areas.
- Product / Service Distribution (e.g. expanding client base)
Tilli takes an intentional approach to scaling and delivering equitable, trauma-informed social emotional learning (SEL) through an open source platform.
This approach advances continuous innovation through collaboration by:
Placing measurable SEL outcomes within reach across regions;
Increasing open access to EdTech for the underserved;
Reducing infrastructure and financial constraints in solution implementation;
Building capacity for deeper engagement with government actors;
Scaling EdTech across market segments and making it less burdensome for the underserved.
Improved Approach to the Problem:
Tilli transforms the measurement of SEL outcomes to drive the reduction of inequities and achievement gaps in children which is currently a major gap in the market. We use key phrase detection and Natural Language Processing to capture and analyze each learner’s unique response and measure, track and improve cognitive growth.
Tilli facilitates differentiated instruction through computer adaptive learning and highly personalized learning experiences that use an evidence based approach to narrative storytelling.
Tilli addresses better solution implementation at scale for the underserved by providing open source content templates that easily customize stories, color palettes, and nomenclature for specific countries, communities, and cultures.
Tilli is co-created and user tested with kids, teachers, and parents from a diverse range of underserved communities in South Asia, Africa, South America, Europe, and the United States.
- Tilli is architected to deliver diverse data sets over time to advance the field of learning science and build a culture of continuous learning improvement and collaboration.
Catalyst:
The open source approach will have a broader positive impact and help remove barriers to access for evidence based SEL.
Low and high tech learning experience delivery for a wide range of digital skills and teacher capacity, regardless of the ability to pay, will bring about valuable upskilling, collaboration, and the ability to learn from diverse data sets over time in the EdTech market for SEL.
Next Year:
Goal: Recruit 50 SEL Champions to increase access to SEL
Tactic: Identify pipeline of 150 champions from pre-existing networks. Outreach via email, social media and in person networking. Conduct exploratory meetings using inclusive behavioral assessments and SEL domain knowledge questions. Establish a terms of reference for the SEL Champion community. Invite each recruit to review and accept position of SEL Champion to increase access and accountability for SEL interventions in their community.
Goal: Establish relationships with 2 distribution partners that are engaged with underserved communities across regions. 1 in South Asia and 1 in the United States.
Tactic: Deepen current cultivation efforts. Prioritize relationship pipeline. Establish an MOU and shared 12 month agenda with a minimum of 2 partners.
Goal: Scale evidence based SEL for the underserved by delivering Tilli to 10,000 low tech and 5,000 high tech learners.
Tactic: Work through South Asia distribution partner, Dialog, to deepen outreach to Malaysia and India school systems.
Goal: Reduce achievement gaps and inequities in children by providing digital skill and SEL training to transform the measurement of SEL outcomes to 1,000 teachers.
Tactic: Identify 7 teachers per smart school in Sri Lanka. Conduct a needs assessment. Establish training schedule. Complete onboarding and train the trainer session.
Goal: Advance innovation through collaboration using open source tools that easily customize inclusive content templates for 3 specific countries, communities, and cultures.
Tactic: Complete the development of Tilli content management system as part of the unicef innovation fund investment mandate.
Next Five Years:
Goal: Recruit 100+ SEL Champions to increase access to SEL
Tactic: Identify pipeline of 200 champions from pre-existing networks.
Ensure that there is representation from all 6 regions in the world.
Use a similar process and structure to the Everywoman Treaty global coalition created and launched by (Tilli and Everywoman co-founder) Vidya Sri consisting of 1700 members including 840 organizations from 128 countries.
Emphasize representation to deepen inclusion and collaboration from underserved communities including girls groups, those living in poverty, living in rural areas, conflict zones, and those with disabilities. Black, Brown, Indigenous, LGBTQ groups
Outreach via email, social media and in person networking. Conduct exploratory meetings using inclusive behavioral assessments and SEL domain knowledge questions. Invite each recruit to review and accept terms of reference for SEL Champion to increase access and accountability for SEL interventions in their community.
Goal: Establish relationships with 6 distribution partners that are engaged across regions serving underserved communities. 1 additional partner in the United States serving underserved communities. 1 in Latin America,1 in Africa, 2 more in South Asia.
Tactic: Deepen current cultivation efforts. Prioritize relationship pipeline. Establish an MOU and shared 12 month business plan with a minimum of 6 partners.
Goal: Scale evidence based SEL for the bottom of the pyramid by delivering Tilli to 250,000 low tech and 500,000 high tech learners.
Tactic: Deepen and work through each distribution partner. Use Dialog as the lead in South Asia, to deepen outreach within the region and school systems.
Goal: Reduce achievement gaps and inequities in children by providing digital skill training to transform the measurement of SEL outcomes to 50,000 teachers.
Tactic: Identify 100 teachers per region for a train the trainer certification. Conduct a needs assessment. Establish training schedule. Complete onboarding and train the trainer certification sessions across all regions.Next stage: conduct a needs assessment for digital skills training for the 50,000 teachers through a survey process. Adapt training curriculum with the needs assessment outcomes. Establish training schedule by region. Complete onboarding and training sessions across regions. Conduct a feedback session after completion to assess quality and experience of training. Integrate for next cycle of future training.
Goal: Advance innovation through collaboration using open source tools that easily customize inclusive content templates for 22 specific countries, communities, cultures.
Tactic: Complete the development and deployment for 22 countries as part of the Teqbahn social impact accelerator investment mandate.
Quarterly and annual progress assessment by our team and our expert advisory board on each of the strategies described below with a rating of 1 to 5 (1 being lowest) to determine the effectiveness of our current process tactics, and approach for each of the strategies and goals described below. Action steps mandated for ratings of 3 or below with a workplan review for every strategy every quarter to determine and drive success.
This strategic assessment process is supported by a rigorous weekly meeting process with every team member to address every workflow. Specific systems are maintained and updated daily and weekly to track and measure progress which includes extensive use of the google drive with weekly and monthly tracking of governance, compliance, finance, strategy, fundraising, product design, technology development, resource development, human resources, technology resources, relationship building, partner cultivation, marketing and communication workflows, work plans, and deliverables.
Some Key Performance Metrics:
Recruit 150+ SEL knowledge Champions and build a SEL coalition in 100+ countries within 5 years with the collective agenda of building, implementing and monitoring metrics to advance SEL in underserved communities and to contribute to the national, regional, and global level discourse on best practices in SEL for the underserved.
Establish relationships with 10 distribution partners that are engaged with underserved communities across the regions.
Scale evidence based SEL for the underserved by delivering Tilli to 1 million low tech and 1 million high tech learners within 5 years.
Reduce achievement gaps and inequities in children by providing digital skill training to transform the measurement of SEL outcomes to 50,000 teachers within 5 years.
Advance innovation through collaboration using open source tools that easily customize inclusive content templates for 25 specific countries, communities, and cultures within 5 years.
Key Tilli benchmarks and indicators for user testing:
Deliver SEL at scale to transform the measurement of SEL outcomes while delivering low and high tech learning experiences to address the underserved communities.
Key Assumption: Differentiated instruction through adaptive learning is achievable regardless of the ability to pay.
Target Population: 5 - 10 year olds.
Key Assumption: This is the prime window to proactively shape life altering mental models in children. [UNESCO cites age 5 as the recommended age to start conversations on topics like bodies, consent, and power]
Entry Point to Reach Target Population:
Proven Partnerships with Telecommunications and other large scale service providers with well established relationships in the Ministry of Education and/or Online Learning Platforms accessed by in country network of public schools.
Champion SEL Educators in Public and Private School Networks
Champions of Access to SEL Education for girls, those living in poverty, in rural areas, and those with disabilities.
Key assumption: SEL champions in each of these spaces are actively looking for open source tools to increase capacity for SEL and transform the measurement of SEL outcomes.
Steps needed to drive change:
Engage SEL champions
Engage ministry of education and government actors
Align with government priorities
Use open source templates to customize culturally relevant learning modules
Integrate user testing from kids, teachers, parents
Deliver training on digital skills and deployment to teachers
Scale the technology through open source tools
Collaborate and advance open source platform to continuously generate diverse data sets over time
Measurable Impact:
Tilli has been co-created and tested with 800+ early learners, 150+ teachers and parents in 8 countries using in 1:1 and classroom settings. 95% of kid testers demonstrated full engagement and completion. 96% of kid testers said they were confident to “say no” and avoid an unsafe situation after Tilli. 85% of parents said they were better positioned to have honest and meaningful conversations with their kids.
Wider benefits of the work:
Increase achievement levels and college completion rates by four times.
Long term change:
Achieve better learning, health, employment outcomes
Reduce the global problem of violence against children which impacts 1 in 2 children.
Key Stakeholders:
Ministry of Education, Ministry of Health, Child protection authorities, Schools, Department of Education, Health & Wellness Providers, Educators, Parents, Kids
Tilli uses methods such as narrative storytelling, protege effect, and curated conversations as well as the tried and tested behavioral change framework - ‘LEARN-APPLY-REFLECT’ - which can be applied to any topic to help children build resilient mental models on topics such as trust, bodies and boundaries, feelings, and emotional regulation.
Tilli integrates machine learning with gaming technology to create personalized social-emotional learning experiences that are geared towards each child’s unique learning trajectory, life experiences and cognitive growth. We do this through the use of voice recognition and Natural Language Processing (NLP) models like key phrase detection that allow us to capture and analyze each learner’s unique responses to a given real life case study during the ‘Apply’ stage of the learning journey. By capturing the learner’s response we are then able to present to them a personalized follow up prompt that allows them to internalize new learning and cover any existing learning gaps.
Tilli also integrates machine learning to track and measure a child’s learning and cognitive development. We measure learning and growth through a range of different indicators such as the complexity of the child’s emotional vocabulary, their application of critical thinking skills, different degrees of empathy that the child has mastered (e.g: affective, cognitive and associative empathy) and demonstration of self-reflective practices.
Our open source technology uses machine learning models for high tech, and data analytics in the low tech version to establish a scalable platform for rapid experimentation and iteration using learning outcomes, engagement and feedback.
The infrastructure which manages the user experience is orchestrated by running actor model based microservices to isolate and secure the experience at a granular level. The event-driven message oriented building blocks of the platform are part of a differential dataflow mechanism that facilitates incremental computation of user learning and experience. This core innovation vastly reduces the computational capacity required to continuously train and advance machine learning models and elastically scale.
Inclusive human centered, game design templates quickly and easily customize modules for different languages, cultures, and communities, with culturally relevant local narratives that deliver equitable SEL and diversity in data sets over time.
The web, iOS and Android apps are compositions of the outputs from game design templates while feeding into the infrastructure for rapid evaluations.
Key phrase detection and Natural Language Processing enable the continuous assessment and improvement of learner experiences by capturing and analyzing each learner’s unique responses to a given real life case study during the ‘Apply’ stage of the learning journey. After capturing the learner’s response we then present a personalized follow up prompt to help them internalize new learning and address any existing learning gaps.
Generating quality data that collaborators and educators can use to better understand how students learn while creating differentiated and inclusive learning experiences that gamer based and put learners first is at the core.
- A new application of an existing technology
- Artificial Intelligence / Machine Learning
- Behavioral Technology
- Software and Mobile Applications
- Virtual Reality / Augmented Reality
- 3. Good Health and Well-being
- 4. Quality Education
- 5. Gender Equality
- 10. Reduced Inequalities
- Sri Lanka
- United States
- India
- Malaysia
- Sri Lanka
- United States
- For-profit, including B-Corp or similar models
Tilli specializes in inclusive and equitable content and community building, onboarding, and training methods with the development and delivery of human centered content. Through training, coaching and customized tools, we help build inclusion into how, where and why we work. We have deep expertise and direct experience in building content, teams and coalitions across countries and cultures. We build content and share strategies and tactics based on specific needs and opportunities in order to embrace diversity, maximize collaboration and build a culture that values broad perspectives and dismantles barriers to full participation
Inclusion is both a process and an outcome where individual equity and diversity are valued. In our inclusive organization, members participate substantively and take active responsibility for cultivating a productive climate of engagement to drive systemic change.
8 of our 9 members are people of color. 6 of us are women of color. 8 of us were born and raised in multi-cultural households and communities. All of us were born and raised in underserved communities. We are collectively committed and driven to build Tilli in an equitable and inclusive manner through active listening and respect for diverse perspectives.
[We have actively invalidated a number of business models to arrive at the current B2B classroom model. We expect to develop and evolve this model as we advance the work and continue to get feedback.]
Direct Users: 5 - 10 year olds; Primary School Teachers/Assistants; Parents
Paying Customers: Primary Schools; Distribution Partners, Funders (includes foundations, institutional funders, corporations, corporate social responsibility initiatives, non-profits, governments, quasi-government agencies, individual donors)
Our Business Ecosystem Model is based on direct learnings from our Tilli Sri Lanka product launch and Tilli co-creation outcomes in 8 countries and will continue to evolve as we move forward:
South Asia, Latin America, Africa: Public/Private Partnership Model
Macro Level
Identify & Cultivate a Pipeline of Social Innovation/Social Impact Champions within the local SEL/Education Communities.
Example: Charitha Ratwatte, Stanford Social Innovation Fellow, CEO, Dialog Foundation.
Build Coalition With Public School System + Ministry of Education/Distance Learning/Education Reform/Women & Child Development/Other + Local Implementation Partner.
Example: Sri Lanka Smart School Network + Sri Lanka Ministry of Education + Dialog Foundation + Nenasa e-learning platform
Identify Private School Systems Interested in SEL/Social Innovation + Local Resource Partners. Example: Ravi Peiris, Managing Director, Royal International School, Colombo, Sri Lanka + Sandra Wanduragala, award winning Sri Lankan woman entrepreneur.
Micro Level
Assess and Align with current SEL models and practices
Prioritize post-covid learning priorities
Understand school culture and climate
Identify and communicate shared values and goals
Present consistent and ongoing practice of SEL
Support and align faculty readiness to teach SEL
Engage with implementation issues
Celebrate the community
2. United States: School & District Partnership Model
Identify School/Community/District Level Leaders who are trying to:
Improve classroom support for teachers post-covid
Prioritize post-covid learning priorities
Organize to address post-covid learning loss
Outreach to SEL/discipline/morale/anti-bullying/school culture and climate/other committees or teams.
Assess coordination of current SEL programs.
Assess school culture and climate
Identify and communicate shared values and goals
Present consistent and ongoing practice of SEL
Support and align faculty readiness to teach SEL
Engage with implementation issues
Celebrate the community
Freemium Model
First 2 of 12 Tilli modules are free; Modules 3 - 12 are US$5 - $20 (varies by market and class size) per classroom per month for a 12 month subscription period.
Accelerated Outcomes Measurement is free for first 5 students per classroom for 30 days; US$5 - $10 per classroom per month (varies by market and class size).
This pricing model helps Tilli to go into each classroom for 30 days to:
Present a free introduction and Tilli demo using one of three formats: In person, remote, or pre-recorded. All formats introduce the extremely fun “Tilli” character to kids who become “Tilli Troopers” during the magic of “Tilli Time” which is the SEL time they spend with Tilli.
The human centered Tilli demo will present a creative and engaging introduction to “Tilli Time” and show kids how to be a “Tilli Trooper” using equity and inclusion as the primary drivers of learning.
The Tilli demo team will plan and schedule 1 to 2 additional classroom visits (in person, remote, pre-recorded) to follow up with teachers, school administrators, and kids for more fun with “Tilli Time” onboarding.
The Tilli team will deliver an evidence-based, high energy, student and teacher experience, the measurement being to leave the classroom safer, healthier, and happier.
During the initial 30 day period, Teachers will receive “Tilli Training”, including how to use the accelerated outcomes measurement system with 5 initial students for training purposes.
Each free introduction, demo, and all content will be delivered in the specific language and cultural context of each community served.
- Organizations (B2B)
A service subsidization model - A sliding scale/tiered pricing model for donors, funders, local distribution partners, private schools, and public schools (who can pay) to help scale Tilli for the underserved communities.
Continued and Additional In-kind investment from at least 2 local partners for market deployment and promotion and teacher training within 1 year.
Continued and Additional In-kind investment from at least 2 capacity building resource partners for advanced technology development, hosting, and analytics within 1 year.
A Minimum of 2 Sustained Grants, and 2 venture/social impact fund contributions per year.
Charitable giving community of at least 25 individual and organizational donors gifting a minimum of $10,000 each within 2 years.
Received $100,000 from Unicef Innovation Fund to complete 3 modules of game design and development.
Received $135,000 from Teqbahn, social impact accelerator to build a working prototype and complete 3 rounds of user testing and design integration.
Received $450,000 in-kind investment from Dialog Foundation which is being used for QA Testing, Deployment, Marketing and Product Promotion.

Co-Founder/Chief Strategy Officer