Providing Accessible Mental Health Care
Black women over-index on health ailments and challenges such as fatalities related to stroke, breast cancer, cervical cancer, ovarian cancer and heart disease and experience depression and anxiety 30 - 50% more than white women that will most likely go untreated. All of the most prevalent health challenges they experience have been scientifically linked back to chronic stress. We teach our community to use breathwork as a preventative methodology to decrease stress and anxiety. To date, 94% of participants stated their mental health improved with participation in our work. 92% stated that they preferred sessions made specifically for them and the issues that impact their mental health vs. sessions for all women or the general public. 86% cited the ability to incorporate techniques learned in our session in their day-to-day routines to boost overall wellness.
90% of our participants (569 respondents) stated they had health insurance, whether through their employer, marketplace insurance or Medicare. However, only 28% of them stated they had consistent access to mental health care services outside of black girls breathing, providing our work a crucial and critical real-time resource.
In addition, there is historical lack of representation through data and research has impacted access to overall health care (clinical trial participation, preventive methodologies research, etc).
Along with providing a space for Black women to learn breathing techniques they incorporated in their daily life to manage their mental health and receive counsel from a mental health therapist (our community therapist who joins our sessions), we’ve been collecting data on this demographic since inception.
We currently host two virtual breathwork sessions per month with our community therapist that average 350-450 sign-ups per session with 80% engagement rates (participating live or via the recording).
Our solution is to use breathwork, culturally relevant resources and community via an app to provide real-time support to reduce stress and anxiety. Moving from providing this solution via Zoom, our website (meditation library) and newsletter, offer these resources via an app in order to provide these solutions in real time.
We've also used our engage community to collect data on various subjects (educating the importance of data and research and creating the behavior of consistent community intaking through monthly surveying. We recently launched the bgb inner circle (a sample of 100 community members interested in providing data and insights for extra cash). Our first paid opportunity is in representing Black women in AI through data collection and a partnership with an AI company.
Our app would also feature more intuitive ways to collect and disseminate the data needed to create healthcare solutions that impact women of color at large (vs. through Typeform surveys like we're currently using).
With tech enablement, we're using technology to provide accessible mental health care resources that would be sustained monetarily by the first, largest and ethically sourced database of women of color used by healthcare / research organizations and brands.
We also have pledged to impact 1 Million Black women and girls by 2025 with our work. More information here.
Black women and girls ages 15 - 70+ from a range of household income levels (unemployed and below the poverty line to upper middle class), backgrounds, education levels, and regions.
I founded this work from my own experience as a Black woman experience certain health challenges in where I didn't see myself or unique experience reflected back in the solutions before me.
Our team's background reflects both the community we serve and other minority communities impacted by low health outcomes.
We also ensure the solutions and culture relevancy of the work we're providing by continuously surveying our community and tailoring our resources to the specific mental health challenges we have.
- Build fundamental, resilient, and people-centered health infrastructure that makes essential services, equipment, and medicines more accessible and affordable for communities that are currently underserved;
- Growth
Lack of funding available to solutions and organizations tackling specific health challenges for the demographic we serve. We would use these funds to help build out our app solution; we currently have existing revenue dedicated to building this out in 2022 but seeking more.
- Technology (e.g. software or hardware, web development/design, data analysis, etc.)
black girls breathing® looks to address health inequities experienced by Black women and girls two-fold: by providing free and accessible mental health care services and by using our engaged community to fill the gap on research and data available on this demographic to impact healthcare policy, programming and preventable methodologies at large. We plan to impact 1 Million Black women and girls by 2025.
We are innovative in that we've been able to use an accessible tool like breathwork to educate and provide a tool for Black women to manage their mental and emotional health. We are also operating outside of systemic norms to provide solutions and also collect data in an ethically sourced and engaged way.
We are expanding our work in order to reach 1 Million Black women and girls in the span of 5 years. Our 5-pillar expansion plan includes:
- Scaling our virtual breathwork circles
- Upgrading our technological platforms for ease of data collection and dissemination of real-time mental health resources with online platform and the black girls breathing app
- Launch a breathwork facilitator program (trauma and grief-informed program advised by researchers and licensed therapists)
- Re-launch in-person sessions (hosted by bgb breathwork facilitators) in our key market cities
- Expand program reach into new verticals: partnering and providing resources to community organizations, school systems, and healthcare providers
We are surveying community members to understand impact of our work as we engage new members and retained ones.
We continuously measure traction, engagement, retention and monthly, quarterly and annual growth.
We are know based on our work and impact to date there are few cultural competent and readily accessible resources available for this demographic to receive health care of all kinds, and even more mental health.
Health Equities and Black women: https://www.liebertpub.com/doi...
We currently use Zoom and other online platforms in order to make our work accessible. We're just beginning the work to build out our bgb app that will make our sessions and other resources available in real time for those who need.
We've been able to use our engaged community to help provide relevant data
- A new business model or process that relies on technology to be successful
- Internet of Things
- 3. Good Health and Well-being
- France
- Nigeria
- United Kingdom
- United States
- South Africa
- Hybrid of for-profit and nonprofit
We continuously hire with the mindset of maintaining a diverse team in mind.
B2C: tiered virtual + in-person events, membership (soon to come), digital products
B2B: Brand partnerships, employee engagement & facilitation (wellness services), research & data (in the pipeline)
- Individual consumers or stakeholders (B2C)
We plan to increase current existing B2C revenue and B2B revenue. The major focus for B2B revenue in the future, and in order to meet our 1M by 2025 goal is revenue sources from us being able to provide and help partners collect ethically sourced data through our community.
2020 revenue: $177k
2021 revenue:
- bgb for-profit: $93k
- bgb non-profit: $50k
The dip in revenue in 2021 can be attributed to a shift in our partnership strategy (less partnerships with higher monetary commitments that is currently paying off in 2022.) We've grossed 40% of 2021 revenue in corporate partnerships by February this year alone due to this new strategy.
Partners to date include: Goldman Sachs, Estee Lauder Companies, Aveda, Under Armour, Athleta, and Visa
CEO / Founder of black girls breathing