Afya Bora
According to World Health Organization (WHO) report of 2016, it states that 95% of Africa's 1.3 Billion people lack access to basic healthcare due to poor infrastructure, long distance travel, high treatment cost, shortage of medical experts, long waits in hospitals and counterfeit medication. Without access to medicines, Africans especially pregnant women and pediatric patients age 0-16 years are susceptible to the three big killer diseases on the continent: malaria, tuberculosis, HIV/AIDS and pandemic diseases such as COVID-19 and Ebola.
Tanzania has one of the worst doctor-to-patient ratio 1:20,000 per year, with more than 71% of certified hospitals and well-vetted doctors located in urban areas. More than 15 million patients including pregnant women visit hospitals and doctors rooms to receive care, unfortunately more than 10 million people, increasing to over 50 million by 2050 face a broken healthcare delivery system. According to World Bank report of 2013, about 80% of Africans, mostly those in low-income and middle-income economies, rely on public health facilities, while public health facilities are suffering chronic shortages of critical drugs and healthcare workers, many patients die of easily curable and preventable diseases. As a result, more than 10 million people, increasing to over 50 million by 2050 face a broken healthcare delivery system in Tanzania.
Afya Bora is a data-driven medical consultation and delivery of healthcare services platform that leverages Artificial Intelligence (AI) to connect patients especially pregnant women and pediatric patients with well-vetted hospitals/doctors in remote or rural areas for telemedicine services and doctor house calls on-demand in Tanzania. Afya Bora allows patients to schedule medical appointment with available and nearest doctor or specialist from the comfort and safety their home, on their own schedule.
Afya Bora's telemedicine and medical consultation platform offers virtual and audio medical consultation, referrals, online prescription and medicine delivery at the patients doorstep. Afya Bora makes it very easy for pregnant women and pediatric patients to chat with talented and registered doctors under a specific hospital, which helps to save time for both patients and doctors as well as freeing up resources for patients who really need physical medical appointments.
Afya Bora is a platform assisting hospitals and doctors to improve their efficiency of their operations. With the assistance of Artificial Intelligence (AI) and Machine Learning (ML) algorithms, Afya Bora helps doctors and hospitals to reduce their overhead costs and number of no-shows, while using geolocation technology to ensure that the nearest and most available doctor is dispatched to a patient within 1 hour. On the other hand it allows pregnant women and pediatric patients to find and book medical appointments and consultation with healthcare service providers 24/7 via video and audio system and receive digital prescriptions and delivery through their online account.
With the assistance of Machine Learning (ML), Afya Bora has the ability to recommend patient to match with the most nearest healthcare service providers based on their previous experiences and those people similar to them. The Afya Bora experience brings preventive, urgent and primary care to the patient's doorstep, while empowering hospitals and doctors to develop a deep relationship with patients through comprehensive care, unhurried visits and immersion in the patients home environment
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Afya Bora serves patients, especially pregnant women and pediatric patients age 0-16 years old living in marginalized communities of Tanzania. According to (Maluka, Stephen Oswald et al, 2020), everyday in Tanzania, more than 1,250 pregnant women die from preventable and curable causes related to pregnancy and childbirth. 25% of maternal deaths occur during the prenatal period, caused mainly by (pre-)eclampsia and antepartum haemorrhage that are manageable, if pregnant women attend antenatal care (ANC) on time (Scott S et al, 2017). Therefore, the acute shortage of healthcare service providers in Arusha and Kilimanjaro regions of Tanzania affects effective provision of antenatal care (ANC), and as a result some pregnant women do not get their antenatal care (ANC) on time.
Pregnant women living in remote or rural areas of Tanzania complain that they usual face rude language used by healthcare service providers especially nurses, and this is because the healthcare workers are loaded with heavy work. This problem is mostly contributed by the lack of acute healthcare workers in low-income and middle-income communities in Tanzania.
Patients especially pregnant women living in remote or rural areas of Tanzania initiate the need to attend ANC, however the men have higher decision-making power over female to approve or disapprove women's proposal to attend ANC. In rural or remote areas of Tanzania, men control almost everything including land, livestock and businesses, whereby in some cases, pregnant women do not attend ANC early due to lack of fare to travel and necessary needs related to maternity.
The solution help patients especially pregnant women and pediatric patients to access healthcare services related to maternal and childbirth, virtually without the need for them to travel long distances to visit or see a doctor or waiting long hours to see a consultant. Afya Bora' services are available both online and offline as well as through mobile application and Short Messaging Services (SMS) for both doctors and patients. Therefore, any patient with a mobile device (smartphone or featured phones) and computer can access the nearest, available and certified hospitals and doctors within your given location instantly. And for home visits, the solution uses geo-location technology to (a) help patients locate to the nearest hospitals, without wasting time and (b) to dispatch medical doctors and GPs to visit patients at home within 1 hour.
Afya Bora's team is made up of the right people with the right skills, with the passion and commitment to continue to extend access to healthcare services in Africa in a sustainable manner. Our diversity and youthfulness are the sources of team strength, determination and shape our views. Our teams' values define Afya Bora's culture, who we are, what we do and where we are going everyday. Our values (customer satisfaction obsession, teamwork, innovation and leadership and empathy) are the foundation of our identity as a digital healthcare service provider and compass our interaction with our stakeholders including our customers, users, partners, investors and experts.
We have collective 25 years of experience in business development, operations, machine learning, artificial intelligence, software development, health research, medicine, and international community development. Our team is deeply connected in the healthcare ecosystem within Tanzania, and we are aware of the challenges faced by health care stakeholders in the country. Our diversity team, our stakeholders, and the communities that we collaborate are critical to developing a solution that is equitable and diversity for everyone.
On a monthly basis, our team conducts health and wellness community engagement activities including the usage of mobile application, bulk SMS and internet connectivity upon competency-based medical education and training culture to help them development their skills in mobile health competencies which focuses on skill development.
The following are our team members, who have dedicated their time, synergy and commitment to make this business idea are reality;
Reginald Victor Runyoro is an award-winning social entrepreneur and design thinker, with over 9 years of experience working on the sexualities and reproductive sector, community development and medical tourism. Having worked in the health sector in Tanzania and South Africa on global health-related project over the years, Reginald has a keen interest in climate action gamification and sustainability due to the potential impact these elements can have on health in short-term and long-term.
Tisha Singh is a fresh graduate in Bachelor of Technology (BTech) in Computer Engineering and Software Development specializing in Artificial Intelligence (AI) and Machine Learning (ML) from the Lovely Professional University in Punjab, India. Tisha has worked with Clutch for 2 consecutive years which is a data-driven technological field guide to businesses buying decisions. Tisha was responsible for taking complex technical concepts (UI & UX) designs and turning them into elegant and easy to use workflows. She is passionate about designing and implementing software technical workflow that provides descent and real value to clutch users.
Goodluck Tesha is the Co-Founder and Operations Officer at Zivanae Afya Bora with passion in managing day-to-day activities of a business and engaging with the sales and marketing team to grow the business revenue. Goodluck brings with him 6 years of working experience in the hospitality and medicine operations - where he was responsible with maintaining and managing the daily business activities in a sustainable manner. Goodluck is driven and motivated towards empowering women and young people living in marginalized communities of Tanzania, and strengthening mutual networks and relationship with stakeholders.
Dr. Jacqueline Gerald is a certified and well-vetted Medical Doctor (MD) specializing in maternal care and childbirth experience in the Muhimbili National Health Hospital. She has over 5 years of working at Muhimbili as a General Practitioner (GP) where she was responsible with (a) providing pre-conception care for women with medical or social needs, (b) providing counselling and health promotion in early pregnancy which includes competence in management and providing appropriate referral for women with harsh conditions and (c) providing follow-up care for diabetes, hypertensions, Fistola, Bawasili, anaemia and mental health conditions which may have complicated pregnancy. She works as a Chief Medical Officer (CMO) at Zivanae Afya Bora where she is responsible for providing an early pregnancy consultation to check the woman's general health.
Riziki Mlay works full-time as a Customer Success & Engagement Officer at Zivanae Afya Bora where he brings with him over 10 years of experience public relations, networking marketing, sales and community engagement. Riziki is responsible with developing and managing the company's client portfolio, sustaining business growth and profitability and analyzing customer and user data to improve customer experience and satisfaction.
Emmanuel Saruni works full-time as a Software Developer at Zivanae Afya Bora. Saruni is a front-end and back-end Web Developer, with over 6 years of experience in website designing, development and management. He is a passionate problem solver working at the intersection of people and technology.
- Build fundamental, resilient, and people-centered health infrastructure that makes essential services, equipment, and medicines more accessible and affordable for communities that are currently underserved;
- Pilot
Currently, Afya Bora needs regulation approval from the Tanzania Communication Regulatory Authority (TCRA) to maintain and encompass technology and service neutrality to match with the general dynamics of the communication sector. All licencees with appropriate licenses from the TCRA can provide a platform to exchange information and services whether wireless and wired systems to communicate with other mobile applications and systems in a similar way.
Afya Bora is required to have Application Services Licence as guided by the Electronic and Postal Communication (Licensing) Regulations, 2018 or its amendments. In order to avoid lock-in for all use case scenarios (assignees and customers to mobile operators), mobile portability shall be allowed for our services.
Currently, Afya Bora has submitted for the licence from TCRA and utilizing the same Mobile Station International Subscriber Directory Number (MSISDN), used for current mobile communication that shall be assigned. Therefore, navigating government compliance and procurement can take a lot of time because we don't know anyone in the government departments. However, with the capability of Solve to advice and connect us with potential people in the government departments - it will be very easy for our business to penetrate the healthcare market and acquire legal licences. In addition, the funding and investment award from Solve will help Afya Bora to acquire the Electronic and Postal Communication Licence which cost $4,500 and on renewal it cost $1,200
I am applying for Solve because i expect to establish mutual relationships with business experts, mentors, investors and partners who have more skills and knowledge in the healthcare marketplace business. The skills and knowledge i will gain from the relationship will play a crucial role in the development and implementation of our business in new markets and regions. The relationship created will enable me to utilize their existing resources to guide me towards a sustainable business model for profitable and healthy business operations.
I am applying for Solve because i believe that i will gain customized business development and leadership skills guidance in terms of design thinking, marketing, pitching angle and how to close a deal in 6-minutes. Solve will open more social and economic opportunities when i meet people because there's a good chance where they'll remember about me in the future when an opportunity awakens. Lastly, i am applying for Solve because i expect to share my knowledge and skills with other entrepreneurs, mentors and coaches in order to exchange information and strategies on how to tackle healthcare challenges in our surrounding societies.
- Financial (e.g. improving accounting practices, pitching to investors)
Afya Bora uses geo-location technology to ensure that the nearest and available doctor is dispatched to a patient or pregnant women within 30 minutes. Our smart navigation system helps both patient and healthcare service providers to extend access to healthcare services and to empower them through data. Basically, every turn direction on-site is an update experience for another person within the same on-site which makes it very easy for navigation to the nearby hospital and doctors room. Afya Bora applies the network-based geolocation technology, whereby we use the patients mobile location services and network to locate them to the most nearest healthcare service providers instantly.
Our network-based geolocation technology uses interactive location aware datasets that enable instant alerts to patients who pass or come close to the hospital or doctors room that they are suppose to receive care. According to Betsie Estes, 2016, the capability to provide accurate and timely georeference data, tag items of interest with location metadata, and use location coordinates as a key to search databases is the foundation for a thriving software market for applications that run on mobile platforms. Our network-based geolocation technology enhance customer experiences and present new opportunities to merge locations and social media platforms and other information into context-enriched medical services.
Furthermore, Afya Bora is assisted by Artificial Intelligence (AI) health assistant tool that is used in hospitals or patients application to triage patients, which both reduces burden on the healthcare system and allows patients to receive appropriate care. Afya Bora is leveraging Elsa Health Machine Learning (ML) algorithms to track, monitor and predict diseases outbreak in public health. The Elsa health ML learn complex connections and specialist-specific information by using an epidemiological models that enable Afya Bora to generate more current disease prevalence for diagnosing and supporting prediction outbreaks. It offers automatic symptom assessment, decision-making support and next step recommendations to provide appropriate care to patients.
The impact goals for the next year are as follows;
1. We hope to grow our sales from 1,899 yearly subscribers to 12,400 yearly subscribers. Subscribers are users or customers who utilize our online and offline medical consultation and healthcare delivery tool at a given time interval depending with his or her need for care.
2. Connecting 25,000 pregnant women from Tanzania and Uganda with 1,320 healthcare service providers including doctors, nurses and hospitals in order to reduce long-distance travels, long-waits in hospitals and to receive appropriate care. More than 85,000 women and 5,000 pediatric patients will access affordable and reliable healthcare services resulting to reduction of maternal death and childbirth mortality rate in remote or rural areas of Tanzania.
3. Empowering 500 healthcare service providers including doctors, nurses and midwives by providing them with employment especially whenever a patient needs a home visit or home treatment. As a result, it will help the patient to reduce her or his ecological footprints that is contributed by traveling long distances to access care. This will help to reduce lack of acute healthcare workers in hospitals and dispensaries in remote or rural areas of Tanzania.
The impact goals for the next five (5) years are as follows;
1. We hope to enhance our product to have fully-integrated telehealth features including Interactive Voice Response (IVR), Chatbot and In-Apps wallets that will help users and customers to enjoy the new healthcare experience.
2. In the next five (5) years, we hope to dominate the East Africa healthcare marketplace by offering and distributing our online and offline healthcare services, at a lower price and well-vetted manner.
3. Expanding to Uganda and Kenya will help Afya Bora boost her sales and revenue growth in a sustainable manner.
The following are some of the strategies we plan to achieve our goals:
1. We need to understand patients' (pregnant women and pediatric patients) and healthcare service providers' expectations because the internet and the advancement of mobile technologies is changing the way people gather and obtain information and services about health and healthcare.
2. During the Corona Virus pandemic, we are removing all pricing barriers and offering Afya Bora to all ageing group and patients living with chronic diseases for free. We are doing our part to help every person to get the treatment they need safely, quickly and remotely.
3. We are running mental health awareness programs for pregnant women and people living with chronic diseases. The awareness will be based on referral programs that will add value to our users and customers in a sustainable manner.
4. We established a mutual partnership with Evangelical Lutheran Church in Tanzania (ELCT) one of the largest Lutheran denominations in the world. ELCT has 23 hospitals and more than 150 healthcare centers and dispensaries spread across Tanzania. It is engaged in PHC, diakonia, HIV counseling, treatment and Palliative Care at national and Diocesan levels.
5. Removing Afya Bora from traditional revenue expectations such as health insurance deals and mobile money payments, and deploy an In-App wallets that reduces friction in the customer experience journey. The more that telehealth activities are directed to populations associated with financial risk (such as thirty-day readmission penalties or alternative quality contracts), the less traditional revenue will decrease. Payers provide scant reimbursement for telehealth, and what limited payments there are go mostly for delivering care to underserved rural areas. Most initial telehealth activities thus will be financed by providers.
1. We look at the Gross Merchandise Value (GMV) that measures the value of healthcare services sold on our platform. Basically, here we multiply the number of transactions on the platform with the average order value (AOV). Therefore, at Afya Bora we measure our progress towards our impact goals by calculating delivered medical services rather than medical bookings.
2. At Afya Bora, we look at the Cost Per Acquisition (CPA) that helps us to track both our sellers and buyers metric. Generally, when we look at the acquisition cost, this includes marketing and sales expenses. Therefore, we ensure that our CPA doesn't increase because if it does then the business is not profitable.
3. We look at the Life-Time Value (LTV) of our users and customers in order to give us the opportunity to project our sales and revenue growth in the next 2-3 years from every user and customer. We usually ensure that our LTV is higher compared to our CPA. When we look at the LTV, it gives us the average amount of repeat purchases per customer on our platform in a given time interval.
4. We look at the weekly and monthly active users and customers engagement, whether if this number is stagnating or increasing and if it is stagnating, the growth of the business will slow down and if it is increasing, the marketing strategies should be given priority.
5. Afya Bora uses referral programs to promote its services, therefore the Net Promoter Score (NPS) is an important way to show how likely our users and customers are to recommend our services to their network. Basically, Afya Bora is always showing a higher NPS which is an indicator that word-of-mouth marketing is inevitable in the telehealth industry.
6. The liquidity of Afya Bora platform is one important online marketplace metric for impact goals. Here, liquidity shows the rate of healthcare services on the platform that get sold and booked within a specific period of time or sometimes it looks at how demand and supply work on our platform in a given interval time. Basically, whenever we experience a high percentage of sales within a short period of time, it indicates that the healthcare service providers are earning money on our platform and the patients are happy with the value that healthcare workers are providing to them.
We’re creating the Afya Bora health assistant tool because we saw a gap in access and delivery of healthcare services in Tanzania. The country of Tanzania faces significant health challenges and its Ministry of Health has recognized the need for improving health delivery and outcomes, particularly related to child and maternal health. Afya Bora has the ability to increase access to healthcare for patients who face barriers such as distance (especially those in rural areas), transportation, or caretaker availability. With the utilization of Afya Bora platform, immunocompromised patients no longer have to risk acquiring infectious diseases.
Therefore, patients who wait for months to see a specialist in their geographic region can now see a variety of medical specialists more easily, without any hustle and get seen sooner. When a patient especially a pregnant women and pediatric patient inadvertently misses their appointment because of one of these barriers or because they simply forgot about their appointment, a provider can still provide care to the patient using Afya Bora, so they don’t have to reschedule, which also decreases missed opportunities and increases clinic efficiency.
To maximize the benefits of using Afya Bora technology, there is a need to automatically syncing to a patient's chart to allow the doctor or specialist to have instant access to patient's data in order to provide accurate and better healthcare service. For example, a pregnant women experiences back-pain or mental health issues, therefore with the help our her smartphone or mobile device she is able to access an emergency ambulance or emergency care by using Afya Bora to connect with the most nearest healthcare service providers. This will assist the pregnant women or pediatric patient to be on time for her or his medical appointment or virtual consultation in a sustainable manner.
Afya Bora utilizes cutting-edge technologies including Artificial Intelligence (AI) and Machine Learning (ML) to learn complex relationships and networks and offer specialist-patient specific medical information while increasing the availability specialist-knowledge in rural areas that lack these services. The AI algorithms is applied to multiple datasets including geolocation, health issues and social determinants. With the assistance of Elsa Health assistant tool - we offer decision-making support for both patients and healthcare service providers and next step recommendations. Elsa AI health assistant tool is an open-source that is integratable with Afya Bora to give healthcare service providers with resources, skills and knowledge that they need to make better medical decisions with confidence and commitment.
We use Machine Learning (ML) to recommend patients to the most provider-patient matching based on their previous experience and that of those people similar to them. The utilization of Natural Language Understanding (NLU) enables the comprehension of human language such as English, Swahili and Spanish to allow computers to understand commands without the formalized syntax of computer languages. NLU also enables computers to communicate back to humans in their own languages. Furthermore, we distribute bulk Short Messaging Services (SMS) enabled bots to send and receive medical information from our users and customers without any supervision. It is crucial to note that the utilization of NLU in Afya Bora focuses on identifying the entities in a message, then extracting the most important information about those entities.
- A new technology
Afya has an average of 155 monthly recurring paying customers, 1,783 yearly paying customers, more than 13,430 yearly active users and 8,340 users in our waiting-list. Afya Bora analyses thousands of healthcare service providers xternal data points from patients, in real time, to provide a significant contextual assessments to health care services and a clear ground for pricing. By using Artificial Intelligence (AI), Afya Bora extrapolates data from medical organizations and healthcare service providers into useful insights. This means that healthcare service providers can precisely measure the real time context of the health risk of each patient needing to visit a doctor as well as the performance of healthcare service providers in order to continue to extend access to online healthcare services. Therefore, the experimental dataset for training our model was collected from kaggle.com, which had more than 230 diseases for processing as part of the output dataset and 1000 real patient's data i.e., the symptoms they were having, as part of the input dataset.
The following are academic and public papers that support and acknowledge that Afya Bora technology works effective and at a steady speed.
1. https://iseralaska.org/static/legacy_publication_links/TelehealthReport1b.pdf
In the case of Afya Bora, the basic business model involves extending access by supplementing primary care triage with medical specialists consultants which means that we are improving the effectiveness of triage and potentially reducing long distance travels and long waits in the hospital.
The advancement of mobile technologies into the practice of medicine has recognized that telehealth is part of a complex set of personal and professional relationships among healthcare service providers and patients.
Based upon our interview with healthcare service providers, we believe and found out that doctors and specialists who are using our virtual consultation and SMS platform to do their medical consultations are able achieve important productivity gains compared to in-patient consultation.
2. https://transactcapital.com/wp-content/uploads/2020/10/Telehealth-Finance-Variables-and-Successful-Business-Models.pdf
Telehealth business models are an on going evolution in the healthcare industry, that provide care and services focused on patient's need during and after the medical visits and consultation. Telehealth is transforming how patients and doctors engage with healthcare, and that there is possibility to improve the service delivery model and overall access to healthcare.
Therefore, Afya Bora is utilizing digital technologies especially mobile devices and wireless systems to deliver medical care, health education and public health services by connecting multiple users in separate locations.
3. https://www.healthit.gov/sites/default/files/playbook/pdf/telehealth-startup-and-resource-guide.pdf
Telehealth technologies such as Afya Bora improve patients outcome and access to health care, and cost saving to the healthcare delivery systems. Afya Bora is built to deliver healthcare services where they are needed most and remove barriers to access care.
The most interesting thing about Afya Bora is that it is enable patients to reduce their ecological footprints when wanting to access to healthcare services. For example, a 3 month pregnant women needs to travel over 12 kilometers a day to go to the hospital and get a doctors consultation that will only take them 10 minutes. Afya Bora help patients to reduce their transportation or movement from their homes to hospitals by saving over 1 million tons of Carbon Dioxide to be emitted by vehicles traveling long distances to hospitals.
- Artificial Intelligence / Machine Learning
- GIS and Geospatial Technology
- 3. Good Health and Well-being
- 8. Decent Work and Economic Growth
- 10. Reduced Inequalities
- 11. Sustainable Cities and Communities
- Tanzania
- Uganda
- For-profit, including B-Corp or similar models
To improve overall health care remote or rural areas, the workforce, whether in-person or via telehealth needs cultural and technological skills. It is clear that medical administrators, staff and other team members face obstacles related to behavioral health care and language. Therefore, Afya Bora is the way to meet the behavioral health needs for patients to enable culturally appropriate mental and physical healthcare in rural areas. According to Geller JM, Muus KJ (2000), rural primary care providers report having inadequate clinical skills to help patients with behavioral health problems.
It has been researched by Hilty DM, Crawford A, Teshima J, et al. A (2015) that successful teaching of telehealth competencies requires a mixture of methods that can tailor to the needs of different learners, teachers, and settings. For patient care, regardless of the technologies (e.g., email, text messaging, telephone, video conferencing, apps, instructional videos, machine learning, affective computing, wearables), healthcare professionals are expected to utilize technology and therapeutically engage patients, communicate clearly and attend to boundaries and safety. Healthcare systems are increasingly using telehealth and telemedicine services to provide medical services to patients in remote or rural areas.
Despite the lack of access to technology that many people with disabilities and women, there is a strong desire among this population to be a part of this healthcare technological revolution. According to market research, the disability market is sizable, representing 1.3 billion people with a projected $1.2 trillion in annual disposable income. Therefore, technologies that increase user independence, such as those related to the “internet of things” and "Artificial Intelligence" can be invaluable for people with disabilities as well as pregnant women, especially those with mobility impairments and those at 6/7 month old pregnancy, need to create a universal market driven by the needs of those who are most vulnerable.
As the healthcare market is growing and has included the general population, more capacity has been generated for enhanced, advanced innovation geared even more specifically for the lives of people with disabilities as well as pregnant women. There is tremendous potential for a mutually beneficial collaboration between pregnant women, people with disabilities, technology giants and healthcare organizations to develop a way to involve others in this technological innovation especially in terms of internet connectivity and network interaction.
Afya Bora interfaces directly with consumers who search medical services and healthcare service providers on Afya Bora platform at no charge. Our business model is operating as a Business-to-Customer (B2C) medical services platform that enables delivery of both online and phone (telemedicine channel) and medical appointment booking system (home visit). Consumers have to subscribe to be able to access our online healthcare services. Whereby they need to subscribe to the services either on a daily basis, monthly and yearly.
Afya Bora is creating a patient-centered healthcare delivery system that improve patients experience and satisfaction to access care. The ability for patients to connect with needed and available hospitals and doctors and to access medical records can potentially enhance provision of patient-centered care. Furthermore, Afya Bora is narrowing the relationship gap that exist between patients and healthcare service providers in order to make the patients at the center of the healthcare delivery system.
Ultimately, good medical outcomes come from good medical decisions. Both patients and healthcare service providers need to learn from cases that didn't have the outcomes anticipated as well as help other people such as students to make better decisions by learning from our past experiences.
- Individual consumers or stakeholders (B2C)
Afya Bora makes money or generate revenue in two ways;
1. We let patients especially pregnant women and pediatric patients age 0-16 years pay a monthly and yearly subscription fees to utilize our platform services in a sustainable manner
2. We charge patients $1.6 for home visits and the delivery of healthcare services such as medicine and prescriptions.
Another additional way we plan to make our business financially stable is by introducing; No-claim discounts (NCD) subscriptions for patients.
Afya Bora has raised $17,300 from HealthInc Accelerator Program and $5,000 the Tony Elumelu Foundation in 2021 to help grow our business in a sustainable manner. The funding is stepping stone towards product enhancement, market-fit and revenue generation. In general, Afya Bora is bragging an average 155 monthly recurring paying customers, 1,740 yearly paying customers and 16,400 yearly users on our platform, and more than 7,800 in the waiting-list.
So far, Afya Bora has generated a total revenue of $25,533 under contractual service with the National Health Insurance and Jamii Africa Insurance. In 2022/2023, we are projecting to generate a revenue of $75,900 which is double the revenue generated in 2021. Currently, Afya Bora is raising $450,000 pre-seed investment either in equity shares, debt, profit-sharing or grants in order to help grow and expand our business to other emerging economies. The investment will be used to continue the growth of its operations in Tanzania, building its team and capacity in order to further expand geographically and build strategic partnerships aimed at scaling-up its offerings and market reach.

CEO & Co-Founder