Tide Protocol

Privacy is more than a human right, it's an asset.

Tide is open source infrastructure for a decentralized Personal Data Economy. Allowing for the safe, consensual and compliant storage, sharing and trading of Personal Data between organizations that hold it, their consumers who produce it and other organizations and platforms seeking it.

It's a commercially grounded ecosystem that benefits all parties and by design, simultaneously addresses the costly privacy and regulatory liability of data vendors while increasing the yield of their data assets, the data sovereignty needs of individuals producing the data and the reliability needs of data seekers by enabling them to engage with consensual audiences.

The Tide Protocol establishes a new technology framework, based on an open standard-like protocol driving a global ecosystem.

Tide leverages the advent of trustless technologies (i.e. removing the need for trust between parties of a transaction), such as distributed ledger technologies - with the addition of several ground-breaking proprietary cryptographic enhancements that will finally enable those benefits to be adopted by mainstream audiences worldwide agnostic to geography, culture, language and means.

Tide’s elegant solution help organizations address the challenges of data privacy in a way that not only benefits their consumers' moral rights, but makes it profitable and sustainable.

1. "Don't trust. Verify" rule - Tide follows today's distributed organisations harshest transparency standards to achieve ultimate "trustlessness". That stipulates that every piece in the technology, and therefore, every aspect of privacy protection is verifiable, auditable and reproducible from an open source repository – requiring no trust in the provider, because it has no other way to function other than as intended.
2. Guaranteed by maths - Tide's novel encryption scheme, built specifically for its purpose, leaves no room for breaches – without proper credentials, the decryption would simply fail.
3. Protocol governance – beyond following privacy by design principles, guarantees needed to be provided that such principles be kept in the future. Tide guarantees that by operating as a not-for-profit organisation with the sole purpose of governing the open source framework via a community-driven open democratic governance structure assuring against future conflict of interests.
4. Backed by a robust commercial model - Without a proper commercial incentive, even the noblest of ideas won't survive Darwinistic evolution. Tide solution operates as an 3-sided market, enabling the elective-trade of personal data for monetary remuneration in a win-win-win flow - and that without breaking any privacy aspect or exposing any information unwillingly.

Tide protocol, can be incorporated and operated freely (open source) as a key-management (permission) system. Digital ID systems can utilize Tide to manage the keys which their records are encrypted with, where Tide solves the encryption/decryption processes and the distribution and acquisition of keys from the owners (ID owners / users) - thus eliminating the threats of both external and internal malicious behavior.

For the developers, Tide is available as a fully open SDK, accompanied by whitepapers, instructions, examples and a developer community support.

For end users, Tide has several patented technologies created specifically to accommodate for a user friendly experience and seamlessly integrate complex cryptographic functionality into standard web and mobile interfaces that people are accustomed to - without the need for technical knowledge.

Tide protocol is built as an open SDK with fully documented API and user cases - to assure the highest interoperability and integration levels by any organisation, using any databases and any data.

The vast majority of the smarts behind the Tide protocol is its a backend operating environment that can function in a fully automatic way, if was set to do that - which is not exposed to connectivity or literacy elements of users. Saying that, as the core of functionality of the Tide protocol is it's encryption key management utility, connectivity environment, literacy and numeracy levels are not an issue for users holding a copy of their key in their local app (providing them with full access to their ID and data locally on their device). 

The Tide ecosystem is expected to drive a $4bn market in 5 years. With the aid of a world class advisory and executive, plans for global expansion range from government engagement, market education and partnership development with channel partners, such as consulting firms and systems integrators - who provide strategic guidance to large enterprises through to SMBs. Additionally, Tide will expand relationships with global media agencies, key brands and service providers looking to engage with consenting consumers through insights of their personal data.

We're currently working with several of the biggest media companies in the world on creating the demand market, engaging with the Australian government and regulator to influence several privacy legislation, collaborating with several global system integrators, testing in different pilot stages with tier 1,2 and 3 enterprises, Liaising with several leading academic researchers in the area of cryptography to improve core maths, and more.

Can't provide specific names as most is done (currently) as commercial in confidence.

The 4 founding members of Tide are all industry veterans, each with vast experience starting, running and exiting successful businesses in areas of logistics, digital marketing, cutting edge-technology and telecommunications. Additionally, Tide is supported by a world-class advisory board with top-tier executives such as the ex-world-wide chairman of M&C Saatchi, ex-CEO of Leo Burnett, former head of the liberal party in NSW, one of the leading cryptography research professors in the world and a former banking chief economist.

The team is of mixed nationalities, genders, cultures and ages, and have successfully worked together on numerous projects over many years.

Tide's initial value proposition provides invaluable utility for businesses or organizations that adopt it, by reducing the legal liability and exposure from potential privacy or breaches. When a business or organization adopts Tide, their consumer base and insights are safely assimilated into the Tide ecosystem, leading to explosive growth.

Immediate utility becomes available for consumers of Tide enabled organizations giving full visibility and control over their data. In addition to this morally justified value, Tide interconnects those in it's ecosystem to a global economy allowing the consensual and transparent trade of personal data for monetary value.

Tide facilitates the transaction and safe remuneration of all involved parties and acts as a trusted intermediary and escrow provider. Tide takes a commission of each transaction and distributes it amongst all Tide security holders.

The published tenets of the Tide Foundation include: Personal Data Sovereignty, Ethical commerce, Trust, Transparency, Integrity, Decentralized, Immutability, Accountability, Independence, Stability and scalability and Mainstream accessibility for all, agnostic to geography, culture, language and means.

We believe these principles, which are embedded into the fiber of our open source technology, are also squarely aligned with the Mission Billion Challenge.

The best partnerships are built on mutually aligned goals and principles. A successful collaboration not only provides potential awareness for Tide, but validates the proposition and technology in a compelling way, that would resonate with potential partners in enterprise and government.

Adoption - Raising awareness and understanding of the Tide protocol on a mass scale is #1 barrier and is the sole mission of the Tide Foundation - which is currently raising funding to overcome it's inception challenges and reach critical mass.

Anti-privacy legislation - Requiring lobbying efforts and international awareness assistance - which Tide is heavily involved in.