Hispanic Entrepreneur Initiative

The Hispanic Business Incubator is a 6-weeks Training and Coaching Program, giving Hispanic/Latino Entrepreneurs and Small Business owners a solid base to: Overcome cultural barriers affecting their business' performance and sustainability; Understand the rules of doing business in the USA; and Prepare to successfully access capital when launching/growing a business

On 18 hours of instruction and 9 hours of 1-on-1 coaching, participants recognize the impact of cultural element on main areas of the business such as Mindset, Finances, Business Strategy, Marketing, Sales and Operations.

The curriculum is built on Systems Approach, Positive Discipline and Emotional Intelligence principles; each 3-hours session brings forward a cultural contrast in a specific business area, best practices to adopt, and tools to apply the new concept once the session is finished. That week they have 1.5 hours to meet their coach and ask particular questions on the implementation of changes to their process.

Participants get a “map” for building a business and a “must have” business checklist of to-do’s based on the cultural background of Hispanic/Latino immigrants.

We deliver in Spanish or English, both online and in person.

The scale of the problem is nation-wide yet we started working on our South Florida region.

Latinos are the fastest growing population in the US, contribute 800+ Billion dollars to the US economy, create three times more businesses than their American counterparts, yet they crash and burn also as fast (The amount of Latino owned business closing within the first 5 years is 3X compared to their white counterparts), have less access to lending capital (a Latino is less likely to receive a bank loan than their white Counterparts), and overall is set to fail in an unfamiliar game.

We have made hundreds of interviews, surveys and focus group studies, and we see how not addressing the disparity of cultures (latino and american) in how to do business, has negative consequences in the sustainability of businesses built by Latino immigrant. 

Whole families depending on a business venture carried out under a not-applicable cultural paradigm, consistently results on the same outcome: lack of credit history, financial ruin for the business owner and their families, no support network to advice otherwise or contain the negative effects of closing the business. They work hard but they don’t know how to work smart in a foreign system nobody explains to them.

we help them see and learn the aspects of the Latino and american culture detrimental to their business practice so they can build sustainable business and achieve economic prosperity. This way we are closing the gap as an underserved community and having entrepreneurs and business owners ready to be productive and competitive.

We serve hispanic and latino based in south florida, with a business idea or on early stages of their business, less than 100k in revenue, mostly women older than 35 years old, with college education and some working experience.

florida

Both. Our mission is to foster economic prosperity in South Florida through business acculturation training and coaching for Hispanic Latino and other minorities

Our theory of change is: humans can change their behavior if they can “see” the mindsets and beliefs behind it. Culture being an inherited set of beliefs, mindsets and behaviors, you can smooth the transition and adoption process by positively bringing light and contrast among both cultures. From that solid ground, you can build on entrepreneurship skills.