Loud It Ghana
Dealing with Gender-based violence one tap at a time.
A software application that will operate within the University of Ghana campus. Loud it Ghana will serve three purposes;
1. Alert possible risk of abuse to the appropriate authorities.
2. Link survivors of gender-based violence to resources that will aim at providing retribution and restoration.
3. Educate and create awareness on gender-based violence and teach specific concepts including informed consent.
Create a safe space for students, especially women, on university campuses in the country.
Here in Ghana, six women are more likely to be raped every week with one man likely to be raped every year within that period, a six-year survey by the Domestic Violence and Victim Support Unit revealed. An annual breakdown showed one woman was raped each day in 2011 and more than six women raped every week in 2015. Domestic violence is prevalent in Ghana, owing in part to a deep culturally acceptable for men to discipline their wives physically. In addition, many people are largely ignorant about the causes of gender-based violence, and concepts like informed consent help deal with GBV.
Social, cultural, and political norms in Ghana including gender roles also contribute to GBV.
Loud It Ghana will target University of Ghana students, especially girls as they are largely victims and survivors of GBV on campus.
Due to the disparities that exist in activism in the country, many young girls come to the university ignorant or without a comprehensive idea of informed consent and when not to give it. They are taken advantage of by student leaders or people who pose as academic guides. In certain instances, they are not able to reach out for help when they have been abused.
The software application will not only give them a mouthpiece to speak up about their abuses but help them learn, get retribution and contribute to dealing with rape culture on campus.
The growth and power of social media and technology in African and the world at large is undeniable. Many injustices have been dealt with through hashtags and mobile applications and GBV activism and mitigation are no different.
Through several interactions, many students are more comfortable with learning online or reporting their abuses without having to go through a long queue. In fact, they are more likely to speak to with less human interaction as they believe with help them avoid the stereotypes attached with being a survivor.
Working with young girls in rural spaces, they believe an application where they can sit in the comforts of their home and learn about how to navigate their sexual lives in the university will reduce the embarrassment of having to ask adults.
- Other: Addressing an unmet social, environmental, or economic need not covered in the four dimensions above
A safe space where survivors can seek redress for their abuses, and additionally a place where people can possibly prevent GBV.
- Concept: An idea being explored for its feasibility to build a product, service, or business model based on that idea
The lack of resources, including data and logistics, to deal with GBV on most university campuses within the country, is the very reason only one University campus has been chosen.
So far, discussions have been held with various discussions have been held with the Universities anti-harassment committee, in charge of dealing with GBV on campus, and other sub-institutional channels who will be receiving alerts of possible abuses.
- A new use of an existing technology (e.g. application to a new problem or in a new location)
Mobile Software Application.
It would be made available for download on the Google play store and the Apple App Store.
- Software and Mobile Applications
- Ghana
Since the software application has not been launched yet, it would be made available to the entire student population using different marketing strategies.
Ideally, 1,500-2000 students download University of Ghana-specific apps and less than 1000 consistently use them.
1. 500-800 app downloads: Through social media marketing, SEO marketing and advertisements on campus.
2. Reach out to survivors: There can never be an estimate of the number of survivors that would possibly use the app to retribution and restoration but one of the main goals for 2022 is that through active marketing of Loud it Ghana, survivors of GBV will find it as the safe space it was created to be and reach out and speak up.
3. 100 reads per article monthly: The app will contain vetted opinion pieces, feature-articles and articles on the various forms of GBV. The app will send daily notifications to its users to read these arrive and share them using various platforms.
Using Analytics from the app and the specific app stores.
1. Tracked by the play/App Store
2. App traffic and engagement
3. App traffic
1. Financial: Successful marketing strategies require on lot of financial backing. Unfortunately, Loud it Ghana has not been brought to fruition because of that.
2. Bureaucracy: As a formal institution, the University of Ghana has a lot of processes one must go through to have a software application run on its geographical location. Additionally, the Anti-Sexual Harassment committee involvement in the application would require a lot of letters written and forms filled which takes a lot of time for approval.
Priscilla Owusu: Writer and Human Rights Activist.
Raindolf Owusu: Software Developer
Mansa Williams: Corporate Lawyer and Mental Health Expert.
Each team member has worked with survivors of GBV and has spent a number of years working and training on GBV related matters and has built the expertise and required knowledge that uniquely helps them in their activism.
Power to Girls Ghana, a foundation for educating and mentoring young girls.
Priscilla Owusu has volunteered for P2G in an number of activities to educate girls on sexual reproductive health, consent, debating and public speaking amongst others.
- Yes
Over the past few years, my education from the secondary to the tertiary level has given me the knowledge and expertise in writing social issues, specifically issues affecting women, and also historical, lifestyle, entertainment, and environmental articles for several Ghanaian publication companies.
I have spent a great deal of time researching and telling the African story from various perspectives while highlighting women's stories; successes and failures alike, because I believe there is so much the average African or Ghanaian woman goes through on a daily that needs to be shared and heard.
In addition, it has always been an interest of mine to create awareness on Gender-based Violence through my storytelling, as storytelling is a powerful tool and an agent of change.
Not only would I love to teach my fellow peers and younglings how to use their voice and storytelling to change their world, but I would also use this opportunity to educate them on feminism, gender-based violence and the entirety of it including the power of consent and sisterhood in a patriarchal society.
The price money would be invested into building and promoting Loud it Ghana and helping disempowered women.
- No
I do not qualify.