Cloud Pads

Cloud aims to Redesign the Menstruator's Period Experience by producing a Period Pad that is healthy, yet 100% biodegradable and compostable using innovative plant-based materials. 

At Cloud, we pride ourselves in being the first Period Pad that is a Healthier, Fully Biodegradable and Accessible alternative to disposable, plastic-based sanitary pads in the MENA region. We also fall in the sweet spot of being only
10% more expensive that these conventional pads, whilst being more affordable than our Organic Competitors in Western Markets, thanks to our Banana Waste recycling methods and proximity to Banana Plantations in the region.

Menstruators have normalized the use of disposable, plastic based sanitary pads that harm their bodies by causing allergies, rashes and infections, but
also harm the environment by producing over 113,000 tons of non-recyclable waste per year.

By targeting Menstruators aged 12-40, Cloud aims to be part of the Millennial and Gen Z movement towards a Healthier Lifestyle on a Healthier Planet as well as their active lifestyles through the convenience of customizable subscriptions that are delivered to their doorstep.

Cloud has already hosted a series of physical events gathering around 100 to 150 menstruators to talk about the necessity of understanding Menstrual Health with experts in the field, Medical Professionals. Through these events, we have gathered a wide focus group of Middle Eastern Menstruators that are committed to act as our early adopters once the product is clinically certified. We have also partnered with NGOs such as Dawrati to offer our pads at a subsidized cost for their First Period Kits.

Cloud has achieved numerous milestones to date, such as gathering an equity free pre-seed funding of $ 35,000 through various startup competitions and incubators. This amount has helped us produce our first four prototypes, the latest of which is now submitted to ISO certified testing clinics for verification. 

At Cloud, we rely on integrating Plant Based Materials for a 100% biodegradable product from pad to packaging. This technology is combined with machine learning to offer our customers a tailormade subscription service that delivers the pads to their doorstep, at a frequency that suits their cycle best.

Cloud aims to reach 5,000 recurrent customers by next year.

We aim to employ women that have been heavily impacted by the economic crisis in Lebanon due to the deteriorating situation and the COVID pandemic. Additionally we aim to give women the comfort and confidence to keep at their active lifestyles during their menstruation, whilst taking a step towards helping the environment by reducing single waste plastic.

Our mission aligns with the following SDGs:

- Goal 3: Good Health and Wellbeing

- Goal 5: Gender Equality 

- Goal 12: Responsible Consumption and Production

- Goal 13: Climate Action

The challenge impacting our development the most relies in finding the right connections in the form of production experts that have an understanding of Plant-Based Materials in the MENA region. 

Our Team has considerable experience in Product Design, R&D and Engineering, Business Solutions and Marketing. We are also Women-led and Women-Majority, which gives us an attachment to this cause and the motivation to bring it to life for our Middle Eastern customers. heavily influenced by an environmental education, our entire team is dedicated to making our solution as eco-conscious as possible, aligning with green packaging, green suppliers and green delivery services to avoid any trend of greenwashing.

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The main goal of Cloud is to redesign the period experience for menstruators, considering that this topic is heavily neglected in the MENA region although it constitutes a major pain in our daily lives. Helping Menstruators in making their cycle easier on their bodies, on their schedules and on the environment increases their chances in reaching optimal functioning in their daily lives, making a step further in reducing gender inequalities.