Mikuy

We are a kiosk that generates healthy lunch boxes to combat nutritional diseases in primary school children from Peru.

We are a kiosk franchise model that seeks to sell through a web platform and in person. In which the user will be able to assemble customizable lunch boxes made with healthy foods. In search of balancing the diet of children in order to combat nutritional diseases or, where appropriate, the improvement of these diseases. As a franchise model, we guarantee the quality of the ingredients and innovative recipes so that the child can live a unique experience with the ingredients, since the food will be rich, nutritious and fun.

The different products offered in the kiosks will seek to promote healthy food startups to be part of this ecosystem, in addition to generating alliances with markets to guarantee the quality of the supplies offered in the lunch boxes, all of these will be supported by the different technologies such as logistics CRM, Big Data and Artificial Intelligence.

In Peru, the level of malnutrition in children is alarming, the main diseases being anemia, vitamin A deficiency and obesity.

In the pandemic context, the most affected sector was the labor force, people who lived from day to day and with jobs that did not require technical skills.

What is the scale of the problem in your community? How many people are affected?

In Peru, The 40% of children between 6 and 35 months have Anemia.

With a higher incidence in rural areas (48.4%) than urban areas (36.7%), (INEI,2020).

For every 1% in which the percentage of malnourished children decreases, the proportion of those who achieve satisfactory school performance in Reading Comprehension

What factors are contributing to the problem in your community? 

We impact the following sustainable development goals are: 

ODS 1: Zero Hunger 
ODS 4: Quality Education
ODS 8: Decent Work and economic growth
ODS 12: Responsible consumption and production

We seek to impact healthy eating in children from 6 to 11 years of age to develop school performance, being a very serious problem in Peru and a population of children in good health, for a future without malnutrition, generating sustainable jobs with the business model presented and the improvement of the educational profile by improving education in the country.

Our public target is children from 6 to 11 years old, who are starting a school life, our solution will directly affect their current health and their future as students. It will reduce their mortality rate and future diseases that will end their future. In addition to improving directly the academic performance to be future leaders in society, it also seeks to generate sustainable jobs in the implementation of the idea. Currently the children's diet is not balanced, parents working to satisfy the first of their families do not have time to prepare balanced meals, nor do they have sufficient knowledge to balance the children's main meals. Then, when children suffer With various nutritional diseases, children do not perform well in school and grow up with an uncertain future.

The solution will directly seek to take action on their diet, generating healthy lunch boxes adapted for the consumption of children in search of a unique and different experience, by designing food with characteristics that children consume. Completing with the objective that the child eats the necessary supplies for a diet in search of its growth, also with the hand of technology we can improve different food recipes to satisfy children.

More than 150 interviews and more than 10 focus groups were carried out with the public objective, to understand the problem.
Currently the problem is a very serious issue in Peru, the fight against malnutrition or nutritional diseases is living day by day and currently presenting a great problem in the academic performance of Peruvian children.
We worked with different contexts of children, schools, parents and different contexts to propose the solution presented.

We are in the ideation stage to validate soon in the real market. We believe that the idea has potential due to the research already carried out, since it is a real problem and there is no current solution that is providing an alternative.

We use a platform, where de owners of the kiosk, can find the recipes, training, and supplies to be delivered to their business. The parents can choose the aliments for the lunch box of their child of the next day, the lunch box  will have options for  best experience.  The next day, that information goes to the kiosk's owner, and he will have lunch boxes ready when the children have their recess.

We plan to serve private schools in Arequipa, Peru. This year, the private schools will work with blended modality, we hope the next year will have the face to face modality. So we expect 896000 primary's students of private schools in Arequipa.

We hope to reduce the statistics of malnutrition, anemia, and obesity in primary school children by 10% in Arequipa, through kiosks and healthy lunch boxes. This will also help increase the level of attention of children, who, thanks to good nutrition, will improve their school performance.

-Number of schools served
- Number of children served
- Children's academic performance
- % profitability.

The main barrier is the context of the pandemic that would prevent the return of children from schools in person. In addition, we would have to convince schools and kiosks to change their habits and get used to our modality.

My team and I are clear about the roles we would each play:
- Karina Macedo: Project and software area (previous experience in the position has been had in jobs and volunteering done consistently around the country).
- Lizeht Orosco: Logistics Area (she has had experience in the area due to her career and specializations in this area, as well as jobs).
- Joselyn Arias: Marketing Area (she has experience working in the marketing area, as well as volunteer work focused on child malnutrition).

All the members of the team have been working on constant solutions to social problems in the country and the continent, being able to win several contests in the country. The last one being a solution to the low level of entrepreneurship in the country, taking third place overall.
In order to be able to work as a team, a year ago we already planned general brainstorming meetings, as well as solution designs and more for at least 6 hours a week. Where each one assumes a specific role, but all contributing to the continuous improvement of our work group.

We are not currently working with organizations, but we are in the process of becoming part of Kaman, a business incubator in our country. We plan to continue growing steadily.

 First, It will help to create the platform. Then, the technology for the logistic. And Finally, create alliance with the start-ups.

My team would use the award to make our business model a reality, hiring health specialists, initiating large-scale marketing, and having the web platform updated. In addition to being able to produce our first partnerships with kiosks where commissions become sustainable as our audience grows.