ATOM'S Your Best Packaging Solution
Vision
We design the packaging and QR for companies, having suppliers all over the world at affordable prices.
We redefine packaging to customer needs using only environmentally friendly materials.
Our solution is to measure through augmented reality the packaging with our application, generate automatic designs that the customer can edit and also choose your sustainable packaging provider according to your needs.
Our application looks simple and easy to use which saves time and money not only to the customer but also to the providers.
Imagine you want to sell a product that has better quality than your competitors, however, you don't have the money to invest in the packaging. And you ask yourself, why don't I sell? Well the reason for this is that 70% of consumers base the image of a brand just by looking at the packaging according to Packaging the World.
Also, all people is affected. Have you ever thought about what happens to plastic packaging when we throw it away? Well, most of them end up in the sea with an exorbitant amount of 150 million tons per year according to the World Economic Forum.
Do you know what is the worst thing about this situation?
It is that this amount increases every year with 8 million tons more, and could be more this year because of COVID. So, we must act now to save the ecosystems, and to have a better health, because many of these plastics are then found in the water, we drink every day.
I want to improve the lifes of the ecosystems, the new enterpreneurs, and indirectly of people in general with the projects of the company.
Application object identification
Easy design of your packaging
Visualization with AR
Providers sell products with sustainable materials
QR identification of expiration date of food
Buyer persona (Client)
18-45 years old
Entepreneur
Global
Woman or man
A big interest in sustainability
They want to have a sustainability impact in their company
Buyer persona 2 (Provider)
18-45
Entepreneur
Global
Woman or man
They want to have more sales of their sustainable packages
They don't have clients to start their business
They want to have an impact recycling food waste and materials
Buyer persona 3 (People that use the product)
18-45
Global
Woman or man
They want to have an easy to use packaging
They want to make a difference and buy sustainable materials, and brands
People that work with the providers, and with us
18-45
Global
A secure job without discrimination
Health services
Sustainability focus
Leadership
Help to start they're own sustainability packaging material
People benefited
People of rural communities
Food in their houses
Access to better education
Sustainability courses
Food companies
QR detection of expiration of food
Social service
People happy
Social enterpreneurship
Sustainability focus
I have talked with people with experience in the packaging industry, and they said to me that the need, and the clients of sustainable packaging are increasing every year.
Also, I have talked with a director of a Fashion Design School, and she said me that the Fashion Industry want to have a more sustainable focus with the material of the clothes, and also, with sustainable packaging.
Finally, I make a survey where I saw the need of a specific measure of the product that we want to package, and the need to have the visualization of the design to choose a product.
In the future I will want to expand this investigation with individual video calls.
- Taking action to combat climate change and its impacts (Sustainability)
- Prototype: A venture or organization building and testing its product, service, or business model
I select prototype, because I have all the Figma design of the product, and also I have the base software to edit for the list of providers and products application similar to Rappi or Uber Eats, and finally I have the base software for the measurement of the products.
- A new use of an existing technology (e.g. application to a new problem or in a new location)
Augmented reality
The app used a smartphone to measure real-life objects through the magic of augmented reality. AR tracks real-life objects in order to accurately place virtual items in a camera feed, and if the tracking is good enough, an app can turn that data into a pretty good estimate of distance. This helps to have a personalize packaging size for each product.
Design software
We use Kotlin to make a design app with thousands of designs that the clients can edit and visualize, also with augmented reality.
QR code
We use the QR code with data analysis of expiration date of food, and the supermarket where is the product.
Biotechnology
In this moment we will have providers that use biotechnology in their material processes, and also, we want in the future to design new sustainable materials using food waste.
- Artificial Intelligence / Machine Learning
- Big Data
- Biotechnology / Bioengineering
- GIS and Geospatial Technology
- Imaging and Sensor Technology
- Internet of Things
- Manufacturing Technology
- Materials Science
- Robotics and Drones
- Software and Mobile Applications
- Virtual Reality / Augmented Reality
- Mexico
I want to serve in the next year 5 thousand people, and 20 providers. Also I want to have service in the United States.
Release the application in 6 months: With a team, and recluiting people
Recruit designers, marketers and, software engineers: Learning human resources, and with a prize or inverstor.
Social media marketing: With marketing courses
To have profit: With the application release
To have the first 5 thousand client: With social media marketing, and contacting directors of companies
To have the first 20 providers: Contacting packaging CEOs
2 Zero hunger
3 Good health and well being
9 Industry, innovation, and infrastructure
11 Sustainable cities and communities
12 Responsible consumption, and production
13 Climate action
14 Life bellow the water
15 Life on land
To measure this I will use a work plan with the principal points of each category that will measure: time expend, people impacted, animals impacted, health impact, hunger impact, footprint impact, material saved, trees saved, etc.
In this moment the barriers that I have is economic to make the application, and of finantial, and legal knowledge.
Linda Mendoza
Bachelor's of Genomic Biotechnology (UANL)
Experience Web programming and Design
Experience in Enterpreneurship
Bootcamps
https://www.linkedin.com/in/li...
Bachelor's of Business Administration (UANL)
Human Resources Manager
Experience in Support in Business Creation
https://www.linkedin.com/in/da...
I learned innovation and enterpreneurship, and expose a pitch on GSV Bootcamp.
I'm participating in GSEA to present the project.
- No
I'm 20 years old.
- Yes
Yes, we're qualified, because we want to address the problem of woman employment equality. Also ATOM'S is lead by a woman, and we want to address the environmental, and economic needs of the community.
Founder