Sarva Foundation
Sarva Foundation's mission is to make vocational music education and training accessible to talented youth, so that passions can flourish free of the level of privileges granted by destiny.
Sarva provides online vocational music training and education. We offer online music lessons at lower than market rates to those who can afford to pay. The revenue collected is utilised for free of cost training and internationally recognised certification of under-served youth, who have the hunger to learn, but not the resources. This sets them on the path of socio-economic independence; once trained, they are able to become music instructors, teachers, performers, composers, music technicians. It also creates a positive and permanent impact on the learners as individuals and as members of their communities.
So far, we use freely available technology platforms, such as YouTube (for sharing instructional videos), Zoom (for conducting online classes, WhatsApp (for scheduling classes, evaluating performance and general communication), Squarespace (to host our website) and Stripe (to receive payments/donations). We hope to transform Sarva to an on-demand, global, technology-driven, collaborative social impact platform for vocational education and training and are in contact with Microsoft India to get their support in reaching our objective.
400 Million Indian children between the age groups 8-17 years are enrolled in the public school system (Source: https://censusindia.gov.in). The education they receive is completely ‘rote-learning based’ and does not prepare them at all for the real world. Since most of them don’t end up going to college anyway, it is imperative that they graduate high school with skills which will prepare them for jobs straight out of school. Unfortunately, this is not the case. As a result, these youth end up either unemployed or employed as manual/very low level workers, mostly in India’s unorganised industries. They are paid extremely low wages (as low as US$ 2/day) and exposed to exceedingly harsh (and often high risk) working conditions.
The socio-economic plight of these youth does not permit them to make a better future under their present circumstances, even with a secondary education degree. Sarva makes change happen; we create a huge impact in their lives as we train & certify them free of cost in the internationally recognised Rockschool (RSL, UK) music curriculum, thereby making them job ready as music professionals. This brings socio-economic upliftment for them, their families and their communities.
Sarva Foundation is our vehicle to fill the institutional void created by the Indian public education system. Our mission is to transfer knowledge and wealth from the top to the bottom of the pyramid. We believe this is one of the ways for societies to become prosperous, peaceful and equitable.
Sarva in Sanskrit means All. Our mission is to serve all through music education and training for skill development.
We are a social enterprise, so all our actions are aimed at serving the underprivileged. We take inspiration from the Narayana Health model and have adapted it to our framework. We generate revenue by charging those who can pay and utilise the revenue collected to provide free training and certifications to under-resourced youth. The target group is slum dwelling kids between 8-17 yrs, who are students of NGOs/Gurukuls run by philanthropists. One such organisation is Aravindam Foundation, which provides free vocational training in arts to over 300 under-served youth of Dharam Slums, Gurgaon.
Sarva currently trains ~40 students from Aravindam in Drum Set, Guitar and Vocals. We get them certified from Rockschool (RSL, UK) - a globally recognised organisation offering certified vocational music training.
The Indian public education system does not prepare students for the real world. It is mostly the underprivileged who go to public schools. They are exposed to rote learning and are taught little (or no) life skills to extricate them from poverty. Sarva Foundation aims to change that by providing internationally recognised vocational music education to under-resourced youth.
We train these learners to enable them to become teachers, performers, composers, music technicians or just to become more disciplined and self-confident in life. This creates a positive and permanent impact on the learners as individuals and as members of their communities.
Before we launched Sarva Foundation in July 2020, we volunteered at Aravindam Foundation Gurukul for 18 months. During our time there, we noticed that Aravindam was in fact providing vocational training to its students. So, we thought of turning Maadhav's proficiency at Drums into an opportunity to provide less privileged youth with vocational skills to earn a living for themselves and their families. But, we also realised that we would need to provide them with tangible results to keep them motivated, so we decided to train them in the same curriculum (RSL) which Maadhav was following. Certification from RSL would set our learners on the path to socio-economic independence in future.
Once he started training the learners, Maadhav faced time constraints as he had school (and so did they), so scheduling classes and practice sessions was a challenge. To overcome this, we implemented the 'Train the Trainer' pedagogy, wherein once a learner clears a level, she/he becomes a trainer for a new learner. This ensures the learning continues even when the primary instructor is not available. In addition, the learners not only improve their own skills, but also gain confidence to teach, which will be very helpful as they seek to become music professionals in the future.
By implementing this methodology, the learner pipeline has become solid a virtuous cycle has been created between the learners and the mentors.
- Other: Addressing an unmet social, environmental, or economic need not covered in the four dimensions above
Sarva's solution is aligned to five dimensions - Learning (Vocational Training), Social Upliftment, Economic Prosperity, Health (Mental Wellbeing) and Protecting the Environment (combatting climate change by reducing carbon emissions by providing online learning and by using recycled building materials for building a Music Room for our under-resourced learners).
Our social impact activity has led to a huge increase in the morale and confidence of our learners. Their accomplishments – which have gone unrecognised in the past – have now been validated by an international certification body. To top that, 2 of our learners have been adjudged National Champions and bestowed with the RSL High Achievers Awards.
The vocational training we provide enables our learners to become teachers, performers, composers, music technicians or just to become more disciplined and self-confident in life. 9 out of 10 of our learners achieve Passed with Distinction (>90% score) result in their respective RSL grade exams.
This not only makes them well qualified to get gainful employment in future, but also enhances their self-esteem and attitude towards life. They get a real chance to find well-paying and respectable employment, which leads to socio-economic upliftment and mental wellbeing. Hence, a virtuous cycle of peace & prosperity is created in their lives, which is extremely important for society as a whole.
- Pilot: An organization deploying a tested product, service, or business model in at least one community
Sarva's business model is tested, both with our paying and non-paying learners. We have over 10 paid learners, who contribute revenue, which in turn funds free of cost training and certification of our ~40 under-served learners of Aravindam India Gurukul. We have also recently recruited Volunteer Mentors for Drum Set, Indian Vocals and Electric Guitar respectively. These are students, who have been learning their instruments for over 3 years and are interested to teach.
So, Sarva is poised to grow. We're not only looking to expand our service offering to more instruments, such as Violin, Keyboard, Tabla, Sitar etc., but also actively engaging with more youth-centred NGOs which can provide us with under-served learners to train. Since the entire model is online, scaling up to different geographies will not be challenge. All we need is for our learners to have the musical instruments, a laptop and a good internet connection!
As mentioned before, we're pitching to Microsoft India to support us with hardware (laptops), so that we can offer them to the NGOs we work with and with building our technology platform (by integrating Teams and other productivity solutions to our website), so we can make this a seamless experience.
- A new project or business that relies on technology to be successful
Sarva utilises readily available, consumer-facing technologies on an everyday basis. The current suite includes:
- Website Hosting: Squarespace
- Payment Gateway: Stripe
- Online Classes Delivery: Zoom
- Instructional Videos for Learners: YouTube
- Communication between mentors and learners: WhatsApp
- Repository of Recordings and Uploads to RSL: Google Drive
- Marketing: Instagram/Facebook
As we grow, we will surely require to build a sold technology platform to run our operations because we aspire to be a technology driven online marketplace for vocational education and training.
- Audiovisual Media
- Crowd Sourced Service / Social Networks
- India
Currently, we're training 10 paid learners and 38 under-served (unpaid/free of cost) learners in Drum Set and Indian Vocals. We intend to train 100 learners (paying and non-paying) this year.
Next year, our goal is to train 500 learners in Drum Set, Vocals, Guitar, Keyboards, Tabla and Sitar.
Once our leaners complete the RSL curriculum (8 grades) in their respective instruments, they will become professionally qualified to take up jobs as Music Teachers, Tutors, Performers, Music Technicians. These gainful and well-paying employment opportunities will lead to a Tipping Point in each of their lives as it will extricate them from poverty and set them, their families and their communities on the path to socio-economic independence.
Sarva's vision is to become an on-demand, global, technology-driven, collaborative social impact marketplace for vocational education and training, so we can positively impact millions of lives to make the world prosperous, peaceful and equitable.
As stated above, our impact goal for the next year is to train and certify 500 learners in Drum Set, Vocals, Guitar, Piano, Tabla and Sitar. 50 of these learners will be certified in the mid-levels (Grade 3 & above) of their respective instruments in the RSL Performance Exams.
We will achieve this goal by:
- Investing in social media (mostly Instagram) to increase our base of paying learners by promoting the value proposition of offering online music training at lower than market rate and using the funds collected to train underprivileged learners free of cost. The idea being "You Help Us; We Help You; Together, We Help The Less Privileged".
- Partnering with more youth-centred NGOs to augment our base of under-resourced learners. We will leverage our connections at Microsoft India to connect with the NGOs on the conglomorate's list of partners/beneficiaries. This will help us gain access to these organisations through a solid reference.
- Recruiting at least 50 more volunteer mentors, who have the music skills and inclination to teach for social impact. We will recruit by running Instagram Ads and by word of mouth.
- Crowdfund/raise INR 3 Million (US$ 40000) to cover the cost of advertising, providing music equipment and infrastructure (laptops, cameras) to our partner NGOs. We will not only leverage our current networks, but also actively seek funding/grants from Corporates and from the Government of India - Ministry of Child Welfare and Social Development.
The UN Sustainable Development Goals which align with our solution are:
- No Poverty - This is Sarva's raison d'être. We believe that poverty alleviation through vocational training and education will invariably lead to socio-economic upliftment, which is one the important ways to make the world more prosperous, peaceful and equitable.
- Quality Education - Sarva provide world-class vocational education from Rockschool (RSL,UK) to all learners. This will never change.
- Gender Equality - Sarva's mission is to 'serve' all, irrespective of age, gender, caste, creed or socio-economic situation. Already, more than half of our learners are young girls, so we're also aligned with the Government of India's beti padhao beti bachao (educate the girl child, save the girl child) campaign. Sarva learners share their experiences in this video.
We measure progress, as follows:
- The number of RSL certificates we secure for our Learners as they clear their respective grades.
- The number of learners (paid and unpaid) we enrol and get certified.
- The number of volunteer mentors we recruit to supplement our service offering.
- The funds we are able to raise from running crowd-funding campaigns and donations from our patrons.
- The revenue generated from paying learners.
Technology seems to be the biggest barrier we will face in the next year, as we seek to grow and expand. Currently, our small operation permits usage of several 'free to use' platforms, such as YouTube, Zoom, WhatsApp to run our operations and to keep in touch. However, this is becoming an operational nightmare already with regards to scheduling classes, sharing information, running large group sessions and managing the teams.
We really need a robust technology platform, which will help us run the operations seamlessly. We're hoping to receive support from Microsoft India to build a technology platform for Sarva. At the same time, we are also in conversation with other existing platforms, such as Arist (Boston, USA).
Lack of availability of financial support could also be a barrier, though our requirement is quite low and we're confident to secure it from our existing network of individual benefactors, corporates, government and through internal revenue generation.
Culturally, we have not faced any barriers so far, though this may change as we seek to expand outside of North India. We will address these challenges (if any) as we roll along.
Our team of five members consists of school students who have relevant skills in Drum Set, Vocals and Guitar. So, we're well-placed to offer training to our learners. The team details are as follows:
- Maadhav Sood: Has been learning Drum Set for 11 years and has completed the RSL Drum Curriculum (Grade 1 to Grade 8). Is driven to serve the underprivileged and aspires to pursue social entrepreneurship as a vocation. Is preparing to get relevant education around music, business and entrepreneurship to reach his goal. Has been teaching Drums on paid and pro bono basis for almost 3 years.
- Amara Sood: Has been learning Electric Guitar for 1.5 years and is currently pursuing RSL Grade 4. Has been volunteering for other NGOs as well and is Social Media Manager & Fundraiser for Aravindam India Foundation. Manages Content Creation, PR, Social Media and Fundraising at Sarva Foundation.
- Shiv Chopra: Currently pursuing Grade 6 of RSL Drum Performance curriculum. Is new to volunteering, but loving it! Has been mentoring Has been mentoring 5 under-served learners and 3 paid learners.
- Devesh Sharma: Currently pursuing Grade 5 of RSL Drum Performance curriculum. Has been mentoring 5 under-served learners.
- Delisha Khanna: Is our youngest volunteer mentor (aged 12 yrs) and an exponent of Indian classical vocals. Has been mentoring 5 under-served learners.
While our team is representative of those we serve in terms of age, we are privileged to come from comfortable socio-economic backgrounds. However, this does not make us any less empathetic towards those we serve as we understand that we are just beneficiaries of good fortune.
We're all fairly new to this, and are open to learning from each other. We have an open, collaborative and solution-centric mindset at Sarva Foundation.
Aravindam Foundation, Gurgaon, India: So far, this has been our only source of under-served learners for providing vocational training to. The Founder - Dr Lokesh Abrol has been a great support and has encouraged us all along. We hope to continue and grow our association with this NGO.
Shiv Nadar School, Gurgaon, India: Sarva has been launched as a Student Led Club at our high school, with the purpose of recruiting Volunteer Mentors (other students who learn musical instruments and are willing to teach). We also hope to use the student body to fund raise for Sarva Foundation.
Rockschool (RSL), India: We have partnered with RSL to certify our learners. The India office has whole-heartedly supported our cause and offered reduced examination fee for our underprivileged learners.
- Yes
Sarva's Co-founder, Amara Sood is a strong supporter of women's rights and and is driven to help young women living in poverty as much as she can.
Sarva's mission is to 'serve' all, irrespective of age, gender, caste, creed or socio-economic situation. Already, more than half of our learners are young girls, so we're also aligned with the Government of India's beti padhao beti bachao (educate the girl child, save the girl child) campaign. Sarva learners share their experiences in this video.
Amara's focus has been to include as many girls as possible as learners. She believes that it is imperative for girls to get vocational training, so they can get gainful employment, which allows escape the societal pressure to get married very early.
We will utilise The HP Girls Save the World Prize to augment our base of girl learners and to introduce other types of vocational training to them as well. Since we intend to partner with several non-profit organisations who are engaged in youth empowerment, we will be able to tailor-make specific solutions for young women to make the socio-economically independent.
We will also actively seek to recruit more young women who are skilled at music/other vocational activities to become Volunteer Mentors for Sarva Foundation. Part of the prize will be utilised to reach out to such women through social media.
Our vision is to transform Sarva Foundation from a music education platform, to a global online performing arts training marketplace, and ultimately to a non-profit university for all types of vocational education and training.
Young women are and will always be part ot of our journey. Together, we make change happen!
- Yes
Already, more than half of our learners are young girls, so we're also aligned with the Government of India's beti padhao beti bachao (educate the girl child, save the girl child) campaign. Sarva learners share their experiences in this video.
Our focus has been to include as many girls as possible as learners. We believe that it is imperative for girls to get vocational training, so they can get gainful employment, which allows escape the societal pressure to get married very early.
We will utilise The Pozen Social Innovation Prize to augment our base of girl learners and to introduce other types of vocational training to them as well. Since we intend to partner with several non-profit organisations who are engaged in youth empowerment, we will be able to tailor-make specific solutions for young women to make the socio-economically independent.
Our vision is to transform Sarva Foundation from a music education platform, to a global online performing arts training marketplace, and ultimately to a non-profit university for all types of vocational education and training.
Young women are and will always be part ot of our journey. Together, we make change happen!
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