TEKY STEM EDTECH INSTITUTION

No. 1 Edtech company in K12 education in South East Asia region with Online Merges Offline business model.

In the rise of STEM Education in the world within the 4.0 industrial revolution, Vietnam and other SEA countries still have some pain points of lacking quality and innovative STEM education providers, especially outdated education systems.

Born in 2016 and launched the first center in 2017, Teky is an Edtech company providing STEM education to K12 students in Vietnam through an unique ecosystem of 

• Nationwide offline centers: where students are immersed in hands-on experience of the most popular trend in technology subjects that are must-to-have skills to the next generation but not available in K12 education schools

• Edtech platforms: Personalized and open platforms for anyone anywhere could learn technology and STEM subjects  

• School partnership: within a total solution to school, from comprehensive STEM curriculums of Technology - Maths - Science to edtech platforms and competition activities. The solution is truly unique in B2B market and as a flywheel engine to B2C market   

Our mission: To empower the next generations in South East Asia with STEM skills and digital literacy beyond the threats in the 4.0 industrial revolution with Robot, AI and other technology, and help them to seize the opportunities and better career.

There are certain obstacles in Vietnam that make STEM education less accessible to more than 20 million students, such as:

• Outdated education programs in public schools for STEM related subjects

• Lack of computer science teachers with 1 teacher covering 2,500 students

• Lack of Edtech application for effective learning environment 

• Lack of technology schools for K12 students which can establish trust in parents and penetrate the market

Big gap to access euality education between big-city students and countryside students. Even Vietnamese government has prioritized and encouraged all schools to apply Edtech and STEM in K12 education system with:

• Circular 32/2018/TT-BGDĐT: integrate STEM  in different subject areas in all K-12 student level. 3D printing, coding, and robotics would be the main subjects of high school students.

• Decision 749/QD-TTg:

  • Higher Education schools to provide programs of engineering and IT (AI, Big Data, Cloud Computing, IoT, VR and AR, Blockchain and 3D Printing, etc)

  • Develop STEM to prepare students in the digital era. 

  • Apply online learning and technology in teaching and learning

However, Vietnam market for edtech is still relatively small which is recorded $1.7Bil by 2019 comparing to $89.49Bil of the world by 2020. However, there is a fast growing pace in Vietnam reflected in CARG of 20.2%. 

There is a rising demand of STEM education in Vietnam because:

• The world is changing fast with the 4.0 Industrial Revolution

• STEM approach is now placed at the heart of education in Vietnam 

• It prepares professionals to transform society with innovation and sustainable solutions

• However, this generation is facing shortage of STEM professionals, in which lack of quality education solution is to blame.

Most of the 20 million Vietnamese students & teachers in public schools are unfamiliar with STEM including coding, robotic and edtech learning platforms. 

We are providing a comprehensive and innovative solutions with:

1: Early presence and quick penetration:

• To gain awareness, quickly scaled up to 16 centers in major cities

• By 2020, the largest technology academy in Vietnam. Launched Edtech platforms in early 2020, taking advantage of the unavoidable trend for online learning

2: Offering a comprehensive K12 STEM education solution: 

• Using World-wide recognized teaching methodology

• Covering all STEM subjects with highest-quality curriculums:

  • Technology education built around American CSTA and ETS framework; 

  • Certified by Education Alliance Finland (2020)

  • STEM subjects delivered by quality teachers and powerful technology

3: The best Edtech platforms:

• To remove inequality of accessibility to quality education

• To change the current way of learning for better results

Our technologies and the internet enable student to learn from anywhere

4: Unique and pioneer Online-Merge-Offline chain model: 

• A large chain of Offline technology centers

• Extended partnerships with K12 schools

• An edge over other online-only Edtech companies
  

I believe what the Challenge's judges are looking into any solutions that MUST have the following:

1/ Innovative & comprehensive solution

2/ Strong social impact especially to the children & connect and provide learners and teachers with equal benefits.

3/ Ability to sustain the business despite Covid pandemic and scalability in the long-run to serve the mission and purposes set out. 

4/ The team and the people behind the solution

TEKY has them all!

1/ First, our solution includes: Online-Merge-Offline institution combined with K12 self-learning platform for subjects such as: coding, robotic, 3D design with Mathematics, Physics, Chemistry. We even have our own Coding platform for kids called CodeKitten. We develop advance learning platforms, learning management systems for parents, kids coding community, international-standard curriculum, Stem teachers, and many more.

2/ Past 5 years of market penetration have created strong impact on millions of students, parents and educators. We cooperated with Ministry of Education and Youth Union to organise many coding competitions for millions of students, Hour of Code events for students, training workshops for teachers, public events. For that, we have won Social Impact and People's Choice award at Asean Startup Awards in 2018 and 2019.

3/ We have survived COVID pandemic in 2020 with our strong technology backbone in term of school management, class management, sale & marketing and parent relationship. Also we introduced Edtech platform to add on to the package as well.

4/ At TEKY we value our teachers, especially female teachers and staffs. 

Ms. Dao Lan Huong (Emme) -  Founder & Chairwoman of TEKY Holdings

At TEKY, we believe that Better learning, better results - Change the way of traditional learning.

Our solution is personalized Learning Model powered by AI. Learning plan tailored according to students' strength and weakness and Flexible schedule & Study at students’ own pace. The core functions of our platform:

1/ Live classes

Live classes with teachers & star teachers

1on1 - small group class - livestreaming public class

2/ Digital contents

K12 curriculum aligned pre-recorded videos, various reading topics, big data warehouse of practices, exams and mock tests

3/ Assessment

Format-rich assessment with different levels of difficulty, manual & auto-scoring, in-assessment hints and rationales for incorrect answers, mock test function similar to real test condition

4/ Social activities

Student's public profile, social feed, game and project sharing and rating, competition, group discussion

5/ Learning with gamification

Certification of Level Completion, Badges, XP (experience point) and Redeem for real gifts

6/ Learning report & analysis

Powerful report with many different tracking data points for valuable insight, learning curve analysis for live class or self-learning with multi platform.

With technology platform, we are able to open the market to all students and teachers despite the geographic distance. 

Within 5 years in the market, we are proud to achieve:

16 centers in Hanoi, HCMC, Hai Phong, Quang Ninh, Binh Duong

7,000 active students

98.5% monthly retention rate

65%-75% successful up-sale rate

$400 average payment per customer

$1,150 Customer LTV

300 Full-time employees, in which 100 full-time teachers

500 Collaborative teachers

Coding Competition with DOET and Youth Union:

2 Tentative approval from 2 DOET offices (Ba Ria - Vung Tau, Binh Duong)

6 Tentative approval for provincial competition from 5 Youth Union Dept (Ca Mau, Da Nang, Nghe An, Ninh Binh, Quang Ninh, Dong Nai)

Organizer of Minecraft Hackathon:

100.000+ registered candidates

1400+ final round candidates

2500+ final round projects

300+ school partners

More than 10 business awards including Social Impact, People Choice, Founder of the Year, Stevie Award for Women in Business, Asean Startup Award. Our students received more than 20 local & international awards in coding & robotics.

At TEKY, technology is employed at every layer of the business.

1/ TEKY App (upcoming): self-developed, Online school of technology & social learning platform

2/ TOPPY Web & App: Self-developed, A pioneer personalized learning platform for STEM subjects

3/ CodeKitten.vn : self-developed. The first and only visual programming platform coding for kids in Vietnam

4/ Tutoro (upcoming): Self-developed. STEM teacher platform for acquisition and teaching management on Teky & Toppy

5/ ClassIn: integrated through API. A seamless streaming platform to support Flipped Classroom and Blended learning

6/ For business management:  

• Mautic: Inhouse customized  on Open source Customer data platform & automation marketing
• OpenEDUCat: Inhouse customized on Open source.  A campus chain management platform for efficient management of students, faculties, courses and classes.
• Callio: Strategically integrated Telesales platform powered by AI Robocall
• Odoo: Inhouse customized on Open source. An ERP system  for everything including CRM, sales analysis, reporting, BI, etc
• Others: Google Analytics, Firebase, Appsflyer, etc.   

The Edtech market in Vietnam is still growing with CARG 20.2% and expected to reach $3bil by 2030. Our strategy to grow includes:

1/ Be the First Mover with critical mass:

• Online pioneer: Aggressive growth in Edtech innovations and user acquisition, supported by chain centers and school partners
• Offline move :Keep distance with competitors by expanding offline centers nationwide to coverage key markets
• School partnership: Fast penetration into school system as a strategic growth hacking solution to acquire new edtech learners on Codekitten.

2/ Customer acquisition boosted by Edtech flywheel:

• Flywheel strategy for next level of scalability

  
  

  • User funnel to offline centers
  • Cost-effective customer acquisition strategy
  • Strengthen brand awareness and ecosystem
• Leverage the strengths of OMO model

  
  

  • To optimize fulfillment rate by OMO classes
  • Inequality of teaching resource distribution in different locations
  • Risk management of suspension due to pandemic
• Roadmap to be the best of AI Edtech solution

  
  

  • Leverage on our ecosystem of online platforms, offline centers and school network to collect data of learners and their behaviours

3/ Extended offerings & better moneytization

• Extending to higher education by offering more courses for different groups of age . Current percentage of primary school students is 51%
• Attract more girls to learn by offering specialized courses for girls . Current boy percentage at Teky Academy is 87%
• Pathway program for high school students with clear career orientation. For students with oversea studying plan
• Increase sales package value
• Optimize class time better offer for week night class , extend offer for week day class for higher education students
• Increase # of students in each class

Prioritized and encouraged by the Government to apply Edtech and STEM in K12 education system:

• Circular 32/2018/TT-BGDĐT: integrate STEM  in different subject areas in all K-12 student level. 3D printing, coding, and robotics would be the main subjects of high school students.

• Decision 749/QD-TTg:

  • Higher Education schools to provide programs of engineering and IT (AI, Big Data, Cloud Computing, IoT, VR and AR, Blockchain and 3D Printing, etc)

  • Develop STEM to prepare students in the digital era. Apply online learning and technology in teaching and learning

NA

NA

NA

Our growth's key metrics are:

1/ Total number of centers & school partners

2/ Revenue by category

3/ Number of paid learners

4/ Total accumulated number of users

Our aim is to:

• Fast growing to 28 offline centers in Ho Chi Minh, Ha Noi and other main cities

• Partner with 100+ schools to use edtech solutions in 3 years

#1 Edtech solution with personalised learning model, online video courses and tutoring service

Open up the same solution for overseas learning in other countries.

NA

We have gone through the seed funding and bridge funding round in 2016 and 2020. However, in order to accomplish our mission, we need further financial support from foundations, investors, organizations who look in what have achieved so far and believe in what we are doing and see our potential growth. We will never give up to reach our goals. With the support funding from Solve & Octava Foundation, we will use:

1/ 50% of the fund for Edtech business:

• Mass marketing 

• Content development 

• Platform development

• HR expense

2/ 50% for expansion 2 new centers to other part of Vietnam:

To open a Teky center:

• $100,000 investment 

• Cash-flow positive point: at $20,000 revenue in 6-9 months

Founded in 2016, Teky is the first professional OMO Technology and STEM academy for Kids in Vietnam and has been chosen to be:

●      Chosen as 1 of 16 Top Global Educational Innovation in World Economic Forum 2020, Davos, Switzerland

●      Awarded as Best Newcomer, Rice Bowl Asean 2019

●      Awarded as Best Startup, Asean Business Award 2019

●      Awarded as Founder of the Year and Best Newcomer, Rice Bowl Vietnam 2019

●      Awarded as the Best Life Helper & People’s Choice in 2018 by Rice Bowl award and New Entrepreneur Foundation.

●      The top 10 projects in South East Asia that have the best influence on society awarded by Australian Government and University of Melbourne in 2017

●      Awarded as the Best Social Impact Startup in 2017 by Rice Bowl award

Technology is changing our current world within a speed that no one can imagine. This makes the current education system is no-longer a good enough solution. Our mission is to empower the next generations in South East Asia with digital literacy and technology skills beyond the threats in the 4.0 industrial revolution with Robot, AI and other technology, and help them leverage those must-to-have skills to seize the opportunities.   Teky is the leading in K12 technology education market in Vietnam and biggest in South East Asia. We are now operating Online Education platform and 16 offline academies within more than 7000 students.

Currently we have 300 Full-time employees, in which 100 full-time teachers and 500 Collaborative teachers.

Our Founder, Ms Emme, joined PeaceSoft/ Nexttech Group as a co-founder in 2004 when she was still in college, she joined hands in building vision, strategy and operation to grow the company from 5 to 2000 staffs nowadays.

She has been experiencing in many important position in PeaceSoft/Nexttech Group including CMO, Director of Cross Border Retail Weshop.asia and eBay.vn, Director of Domestic Marketplace - Chodientu.vn, Director of P2P Mobile payment company - Vimo.vn, Director of Advertisement Network Adnet.vn, Group CEO of Weshop Global, a regional cross border ecommerce business within footsteps in US / Vietnam / Malaysia / Philippines / Indonesia / Thailand.

She is also an angel investor and her dream is to help other to become entrepreneurs. She found Teky Academy - the first technology academy in Vietnam and inspired others to join the business as executive positions, then stayed behind as the executive chairwoman. She invested in VIC - Vietnam Investment Club to help good startups.

Besides, Huong is very active contributor in her industry as:
- a member of ASOCIO E-commerce Alliance
- a speaker at E-commerce, E-payment & E-logistics conference of expertise.

Recently she has just selected as the only Vietnamese in out of 10 young entrepreneurs with the most social impact business in ASEAN has to participate in the Australia- ASEAN Emerging Leaders Program sponsored by Australia government.

She is also a mother of 2 kids who also love learning coding and using technology to create life-solution. This is why Emme loves to share technology education to other kids in Vietnam

In early 2020, when COVID 19 broke out for the first time in Vietnam, we have experienced the first social lockdown. From that moment, we immediately started planning for the new future of TEKY and came out with TOPPY, TUTORO, CodeKitten platform and bring TEKY to another level of development rather than sticking to normal online teaching or closing down the business like many others education organizations. We quickly built the platform within 2 months and started to trial run since Apr 2020. This has helped us to sustain till today without closing down any centers or cutting any staffs. 

Currently we are partnering with Division of Education and Youth Union to organise online coding competition for kids. 

2 Tentative approval from 2 DOET offices (Ba Ria - Vung Tau, Binh Duong)

6 Tentative approval for provincial competition from 5 Youth Union Dept (Ca Mau, Da Nang, Nghe An, Ninh Binh, Quang Ninh, Dong Nai)

The objectives of Octava Challenge and TEKY's solution for Edtech are pretty much aligned in many ways but in short it all comes to the mission of "Making Edtech more effective, accessible and affordable to all children". Octava and MIT Solve will help TEKY to get closer to that mission. With your belief in what we are doing and what we can do more and the network of investors & funders, you will contribute greatly to the development of TEKY in the next 3 years. We are tech-savvy educators who know the market well and already have execution plan to make changes in Vietnam's Edtech scene. Only with sufficient financial support and program partnership, we can make that happen faster. Moreover, TEKY will expand to other South East Asia countries in the future. It will be a great honor for us if we are able to get connected to Octava and Solve's educator network. 

If we are honor to be the Winner of the Challenge, we will use the grant for business expansion and Edtech platform development. This will be a great financial support for TEKY for the next 3 years. Moreover, being introduced to Octava & Solve's educator network will help us to expand to other countries. We are happy to be an active and supportive partner for Octava and Solve in Vietnam to share and promote international curriculum and programmes to Vietnamese students.