培育Pei-Yu Entrepreneurship Education

Our mission is to impact students’ lives with entrepreneurship mindset education onto standard curricula, through educators training and online resources.

Pei-Yu provides a SaaS solution aimed at public schools and second-tier private schools (not top-notch international schools). Thailand has an extensive public education system with 20,000 schools nationwide, but one-third of 15-year-old Thais are 'functionally illiterate’, including almost half of those studying in rural schools (World Bank).

Pei-Yu aims at making impact:

1. Train Thai teachers online through the SaaS platform plus individualized counseling/upskilling for teachers, resulting in educators being certified by Pei-Yu 

2. Provide online resources to teachers related to entrepreneurship education to re-shape their mindset

3. Through an additional subscription, Pei-Yu can provide further online courses directly for the students

4. Curriculum redesign and revision to incorporate most progressive and innovative pedagogical solutions

Profit formula (offline merge online model):

1. Subscription fee charged to Gov’t schools for teacher training software (including learning management system solution that teachers can utilize for their classes) and, if asked, customised upskilling -> online + offline

2. Subscription fee charged to students for online courses, including AI-powered feedback on assignments  ->online 

3. Consultation fees charged to schools or Gov’t to upgrade their pedagogical philosophy and for curriculum revision and development ->offline 

Community of partners ready to be onboarded since Day 1:

1. Primary Thai universities, such as Chulalongkorn (#1 in Asia for Impact Ranking) 

2. Incubators in Thailand and ASEAN

3. Technology and telecommunication providers for smart education solutions based on 5G technologies 

4. Global Entrepreneurship Network (GEN)

Being the education systems across ASEAN are quite similar (with the exception of Singapore), Pei-Yu requires minimum localization and has the potential to scale up regionally.

With ASEAN entering the knowledge-based economic cycle, the mandatory school system fails to equip students with the entrepreneurial mindset education. 

Whilst the economic growth of many ASEAN countries was based on Industrialisation 2.0 (light manufacturing) and 3.0 (heavy manufacturing), the challenge is to enter Industry 4.0.

However, the digital transformation journey starts from “people transformation” first. 

This is the major pain point that Pei-Yu addresses.

The underlying cause of the problem is that 

1) the mandatory school system fails to provide students with quality education (e.g., entrepreneurial mindset) during the school stage (this is number 1 issue in the Thai entrepreneurship ecosystem), and 

2) students cannot obtain quality education (or additional tutoring, extremely popular in wealthy Asian countries) due to limited family finances. 

As a result, a lack of quality education exacerbates inequality and creates a vicious cycle preventing further economic growth and shared prosperity in Thailand.

These underlying causes may leave the underserved population behind, with a long-term impact on business, and overall economic competitiveness as ASEAN strives for Industry 4.0.

Thus, Pei-Yu helps solve the underlying problems by supplying the school with teacher training software via the SaaS platform and equipping the teachers with entrepreneurship education resources, which can be extended later to coding boot-camps, prototyping classes, and advanced STEM disciplines.

Despite the smaller budget due to a lower school headcount due to a dropping birth rate (WorldBank), Pei-Yu will combine the efficiency and scale of a SaaS platform with a nationwide educational impact. 

Pei-Yu assists Thai teachers, starting from the government school in Bangkok (for early adoption and traction) then moving to particularly small schools in more remote areas, which are more expensive to run and often do not deliver high-quality education. Furthermore, they are hampered by limited budgets due to low student headcounts, and they are unable to acquire proper quality training, leaving alone student learning outcomes.

The founding Team of Pei-Yu has been working with pilot high schools in the Bangkok metropolitan area through the Pitch@School program, which is similar to Pei-Yu. Pei-Yu founding team engaged schools through formal relationship building with the Thai Ministry of Education so that public schools could have access to entrepreneurial education training.  

Through entrepreneurial learning, Pei-Yu solutions support Thai educators in ensuring that their students have the minimum required for 21st-century jobs, including soft skills, global awareness, social-emotional abilities, and critical thinking. According to BCG, 85% of the jobs that today's learners will be doing in 2030 have yet to be invented.

We are ending the vicious cycle of the upcountry school and the student life, a community transformation.

We address three dimensions of this Challenge. 

1. Strengthen delivery of STEM and 21st century skills for learners to effectively build work readiness -> This dimension will be solved through Pei-Yu online courses for students for STEM/21st-century upskilling to solve the problems of the Thai education system. To make sure that adoption of digital means will happen, we will work closely with TLC firms and Huawei, the sole 5G technologies provider in Thailand. Thailand has already partial 5G coverage nationwide and thereby we can rely on this unique strength of Thai digital infrastructure, that sets Thailand apart from several of its peers. 

2. Support educators, school leaders, and other system stakeholders including through adaptive learning management systems, personalized instruction, and access to professional development and training opportunities -> Pei-Yu’s solution fully aligns with this objective and this is the core of our solution. Teacher training leads to higher impact through replication effect.

3. Equip teachers, parents, and system actors with the digital literacy and confidence needed to engage meaningfully with edtech and enable capacity-building -> As edtech solutions are gaining tremendous traction in Asia-Pacific partially to supplement deficiency of public education system and partially because Asian societies place a lot of emphasis on extra-tutoring system, Pei-Yu helps public schools and second-tier private school leapfrog and fully enter into their digital transformation journey. 

Dr. Pietro Borsano, Deputy Executive Director, Chulalongkorn School of Integrated Innovation (ScII), lecturer in Entrepreneurship

Mr. Amarin Udomphol, senior year student in Entrepreneurship, UON, and T.A. at ScII

We have already conducted a real-life experiment of a very similar solution (albeit without software development yet), which is the Pitch@School program, an entrepreneurship education program that has achieved an extremely positive response in the Thai education system (https://www.pitchatschool.org/). We are currently providing entrepreneurial mindset consultation and training offline, for ~ USD 5,000/each school (unlimited users) 

Also, Pei-Yu has been awarded in the China-ASEAN New Smart City, Innovation, and Entrepreneurship competition (https://chinaaseanstartup.com/)

People transformation: By including entrepreneurship mindset education into standard curricula through teacher training and online resources, it would enable future generations to prosper while also preparing society for the digital transformation journey.

Pei-Yu is building a permanent solution to enable future generations to prosper while also preparing society for the digital transformation journey by including entrepreneurship mindset education into standard curricula through educator training and online resources. 

Pei-Yu has set four measures of success for itself:

1. Do the teachers whom it has trained, and the available online resources enable educators to incorporate entrepreneurship mindset education into standard curricula? And able to transfer it onto students?

• Number of teachers trained 

• Number of students involved in Entrepreneurial mindset education 

• The number of schools engaged with Pei-Yu

• Employability of students trained by Pei-Yu (if they are in vocational education track) 

• Success of students applying for higher education

1. Can more teachers avail themselves of the solution without additional investment from Pei-Yu?

• The number of schools that fully include entrepreneurship mindset education into standard curricula

Is Pei-Yu becoming more self-sufficient as an organization?

• The feedback from school and students on our services

• The feedback from the community and entrepreneurial ecosystem 

• The ability to attract more funds/grants for the underserved group of students until reaching financial sustainability 

Is Thailand a country that promotes innovation, with pro-active thinking students willing to explore the unknown, think independently, and take calculated risks? Is the Thai labor force well equipped in relation to industry 4.0 requirements, active problem solving, STEM knowledge and skills, global mindset, and 21st-century skills?

The social venture mission in the next 3 and 5 years is explained below and it refers to the impact measurement highlighted under question 15. 

1. Do the teachers whom it has trained, and the available online resources enable educators to incorporate entrepreneurship mindset education into standard curricula? And able to transfer it onto students?

This milestone should be reached within 2 years from the start of the operations. Pei-Yu will conduct periodical revision of the quality of teachers to ensure that the upskilling has been successful and the teachers master entrepreneurial mindset. 

1. Can more teachers avail themselves of the solution without additional investment from Pei-Yu?

This replication effect through educators’ training will be tangible after 3 years of operations and will exponentially increase the impact by Pei-Yu

1. Is Pei-Yu becoming more self-sufficient as an organization?

We aim to reach self-sufficiency at Year 3 of the operations 

1. Is Thailand a country that promotes innovation, with pro-active thinking students willing to explore the unknown, think independently, and take calculated risks? Is the Thai labor force well equipped in relation to industry 4.0 requirements, active problem solving, STEM knowledge and skills, global mindset, and 21st-century skills?

We will evaluate this in two ways:

1- Creation of new startups in Thailand and assessment of Thai entrepreneurial ecosystem 

2- Periodical survey with employers to assess the mindset of new hires 

We believe that this effect can be seen in the longer term, i.e. after 5 years from the venture creation

Including our partners at Global Entrepreneurship Network (GEN), roughly 10 people. 

Whilst we are now still under an academic institution (Chulalongkorn University), we plan to launch it as a full-fledged start-up company