CAKAP Upskill

We aim to solve 3 problems:

1. Less time for workers, especially blue collars or low-level employees, to upskill due to work, family and more pressing matters
2. Low engagement of one-way, video based online learning only 
3. A wide range of MOOC provider not in local language and relevant cultural context

The solution will attempt to solve the problems through:

1. Learning contents that are relevant to upskill for the future of work; in local language and culturally-relatable; and recognized nationally and internationally
2. Combination of MOOC (self-paced) and two-ways learning interaction to maximize personalization and engagement
3. Learning dashboard (LMS) for students or employers to track growth and performance.

According a report by McKinsey on automation and future of work, it is estimated that 27 million jobs could be displaced by automation. However at the same period, 27 - 46 million new jobs will be created in which 10 million of those will be a new type of occupations.

Therefore it is increasingly important for workers in Indonesia to be prepared and equipped themselves with 21st century skills including digital literacy.

For employers, current low digital literacy skills in Indonesia and 21st century skills increasingly hampered their ability to grow and expand their workforce.

The available solution in Indonesia however are either onsite training provider, which is hard to scaled and not adapted towards online, or MOOC (massive open online course) platform, which is often not in local language and one-way delivery through videos.

Our solution attempts to combine the good points from both MOOC and two-way learning in order to create a personalized, flexible and engaging learning

Our main target will be the employees of all size of businesses from micro to large enterprises especially those who has low digital literacy skills or whose jobs involves menial and repetitive tasks that can be easily replaced by software and automation.

We mainly approach through B2B angle whereby we approach and partner with enterprises to upskill or reskill their employees.

From employers perspective, our solution is shown to be quite impactful in a way that we help their employees to increase productivity through personalized and targeted training.

From employees perspective, our solution helps them to gain more credibility and promotion via increase productivity as well as more opportunity to move to a more well-paying division or role such as marketing and IT.

Our goal via this solution is to equip workers with 21st century skills including digital literacy in an engaging and personalized learning so they can face the upcoming challenge of automation and requirements of works in the future.

Cakap Upskill attempts to combine the self-paced nature of MOOC with an engaging and personalized one-on-one nature of two-way learning. The solution also provides learning contents in local language and relevant culturally for easy internalization.

The team lead will be Siti Messyana Putri as the solution lead of CAKAP Upskill.

Our solution combines MOOC platform with two-ways upskilling group class for personalized, flexible and engaging learning.

As requirements for job expands to include 21st century skills such as digital literacy and soft skills, there are an increasing need by both employers and the workers themselves to upskill their skills in order to meet the demand of work in the future.

We offer to give workers flexibility and personalized learning for workers to learn at their own pace while keep the content engaging through two-way interaction with tutors, which employers can track the progress of worker's learning through easy-to-use LMS.

The programs and contents within Cakap Upskill merged MOOC platform and two-way interaction as one part of learning journey which is one of our main unique selling proposition for workers and employers.

The key technology will be a reliable video-conferencing tech as the foundation of the live classes.

We use our own video-conferencing platform, zoom or GMeet depending on requirements.

We also designed our own platform and LMS for easy tracking of students' progress

The immediate outputs from our initiative is for our students to learn work-related skills that is validated with nationally-recognized certificate to help them perform well in their jobs.

The short term outcomes is to provide our students with a practical skills such as digital literacy which will be essential to have in 21st century.

The longer term outcomes is for them to have a mastery of 21st century skills and becoming a well-rounded workforce to meet the demand of the work in the future which will be important for their careers and increases the chances of upward social mobility.

In the next year, we aim that we to have 10,000 new users. Most of them will come from 5 big cities in Indonesia.

We intend to scale this product through our own organization's efforts such as sales, partnership and advertising.

The indicators that we measure are revenue, users, growth and impact.

We measure impact by giving survey to our students after the course is completed and 3 months after the course is completed to track whether the course and content has good impact to their work

1. Technology

Internet penetration rate although has becoming widespread to all areas in Indonesia and cheaper is still of low quality thus even though students have access to internet, it stills very slow.

2. Cultural

Indonesia is historically reluctant to spend on education as most still focus on natural resources development rather than improving digital and 21st century skills.

1. Technology

To solve this, we are committed to partnering with telco and institutions to help spread fast data plan along with this initiative. We are also focused on development of product and features such as short video courses and able to download video offline

2. Cultural

To solve this, we work with enterprises and governments to provide trainings. We also work with companies' L&D team to develop contents that is relevant to the work and needed to complete as additional variable for bonus and promotion

4 people from Education, Business Development and Partnership team. All is full-time employee at Cakap.

Our team is a combination of multidiscipline experienced professional in business and academic.

We also came from different background experience such as public teachers, NGO professionals and business professionals.

Our combined experience allowed us to see from multiple perspective i.e. schools, students and teachers to create an initiative that is fit with our target's needs and reach the targeted impact while still keeping the initiative's long term feasibility solid.

Our team prioritizes performance and diversity of thought in growing this solution. 

As an example, our team has different background and experiences as well as come from across Indonesia which we strongly believe has benefited the development and implementation of the solution.

We are currently partner with enterprises, foundations and government to reach workers and communities as well as gathering important feedbacks in term of expanding and developing our contents and developing product.

The main audiences for Cakap Upskill is the workers that are in the first years of their careers; in need of reskilling in order to transition into a new career path; and the recent university graduates to learn specific skills in specific topics.

Our USP is that our products are designed to be a personalized, flexible and engaging programs through a combination of MOOC platform and two-way learning interaction. Our contents are designed in local language, culturally-relatable and by experts in their domains. 

Cakap Upskill also able to provide a certificate that is recognized by the National Certification Agency thus validating the skills and courses our students has completed.

Our goal from Cakap Upskill is that our students can meet the challenge in their works thus shorten the path to promotion; move to new jobs; or get a raise thus enhancing their lives.

We believe that this challenge is aligned with our firm's vision and the objective of our solution.

We hope that by partnering with MIT Solve and Caterpillar Foundation will get the help primarily in form of access to network of experienced resource partners and mentors as well as a peer-to-peer network to understand and learn from their experience and what is the best practices from more experienced stakeholders

We mainly needs 3 elements in achieving our goals:

1. Access to resources partners, mentors and experienced social entrepreneur

2. Human capital and technological support - how to scale up operations and grow the teams

3. Public relations - how to gain mind share and credibility for our solution efficiently