AUCTION IT FOR HER

Auction it for her by “MAZED” is an auction platform , specialized in Unique and Authentic Products, made by rural artisans. It offers them a unique opportunity of selling their products online at the best price.

There is a lot of amazing products made by rural women that are actually out of reach of normal customers due to the fact that these women are not using new technologies to market their products and relying mainly on middlemen. Some of them take so much time and resources to be produced but stay unsold for a long time which forces the artisans to sell them at low prices, not because it is what they want but because it is what they are obliged to do to get money and to survive.

Since our solution is an online platform, the selling and buying process are made easy regardless of the location and the distance. It will be just a matter of few clicks to make the deal done without the help of middlemen. Besides, our platform will increase the visibility of the rural women’s unique products, since buyers from all over the world can see them, resulting in an increase of their selling income. In addition, our platform is fairer for the rural women and provide them with a better support by splitting in half the margin after auctioning.

“Auction it for her” will protect the rural women by eliminating middlemen who are abusing their position for unfair splitting of gains made through the re-selling of their authentic handmade products. It opens access to new markets and gives much more visibility, around the world, for their work. As a result, rural women will have better revenue streams which will help them improve their social and economic status, hence live in dignity. In addition, the margin made through “Auction it for her” platform will help rural women extend their business and improve their income.

Number of craft women' registrants - 1500 registrants at the end of the first year

Number of customers with at least two transactions

- 100 in the first 6 months

Number of financial transactions

- 500 in the first 6 months

Our platform will share the gain with rural women to improve their economic and social status. In fact, fair auction platforms are nearly nonexistent globally, especially for rural women. Besides, our platform will offer an attractive E-commerce experience to keep customers motivated while shopping, where each unique product provided online will have an interesting story annexed to it. This strategy aims to increase the retention rate on our platform, hence make rural women sell more products and gain more.

“Auction it for her” is a platform that aims to connect people selling and buying. The rural woman will be the one signing up on our platform (and she can also be assisted by staff from NGOs). She will also be the one uploading her products online. Customers, on the other hand, have also to sign up to visualize these products and buy them online.

The auction platform is free of charges and will be available online for both rural women and customers via computers and mobile devices. Besides, experts from specialized associations and organizations will offer free workshops for rural women to help them use our platform.

Mazed team hope to reinvent and legitimize the auction business model by using a different auction methodology to improve consumer engagement and retention.

• Digital Live auctions : Watch the order book and prices update in real-time, and amend orders until the auction close

• No spreads : Single auction price for buyers and sellers, so no bid-offer spread

• regular maintenance on the site and policing it to make sure people are following the rules

• we will hold the money for the buyer until the seller ships the item.  Then when the buyer receives it, the funds are released.  Everyone is protected; everyone is happy and especially the rural woman is delighted to see its production valued

Actually we try to fundraise from local seed fund to finance auction software and marketing strategy

1. Limited access for technology by rural women whom will not be able to use our platform as a new solution to sell their products.

2. Wholesalers and Middlemen proximity for the rural women.

3. Marketing cost

We are trying to use the expertise and support offered by Solve in order to make a global change concerning the right valuation of unique handmade products and by  protecting rural women’ rights for a worthy income.

1.EmpowerHer Program

2.The Tunisian Post

3.Orange

4.NGOs :Women's Enterprise for Sustainability (WES)

-The traditional sellers of artisans’ products

-Online e-commerce Websites

-Online auction site