Indian Social Service Institute

The prize will support to advance our work for the following initiatives:

• To   promote social and behavioral change communication, education, and motivation activities among rural and tribal communizes to  adopt preventive care measures against coronavirus
• To organize community-based advocacy and mobilization of target communities to  get appropriate  messages about coronavirus and  get a vaccination in their village itself

Our vision and purpose:

Vision:

community first,  start with them jointly, use education as a powerful tool to empower the communities

Purpose:

To promote socio, economic and cultural advancement of rural and tribal through education, training research, and field action programs

Our future goals:

• Gross root level imitative  to empower women and girls
• Promote sustainable food system by millet farming millet food consumption
• - Promote behavioral change education and communication and motivate the remote rural and tribal communities to change their mindset up to adopt preventive care measures and get a vaccination to all locally by advocacy and community pressurize method.

Problems facing our communities:

No of target people affected by problems: 30000

 It is a fact that most of the people in all states in India are affecting by the problems; Our Tamilnadu State is one of the worst affected state in India by  2nd wave of coronavirus . Every day 15000 people are infected by the virus and nearly 150 to 200 died by the virus. The information and data derived from newspapers, govt and private TV and govt everyday status report.

80% of remote rural and tribal unaware of the virus and preventive measures. Due to local culture and beliefs, roomers are the main reasons for the target people not using masks, hand washing and social distancing.No income for poor people are also another reasons to buy the masks and soaps.

Various rumors like getting a fever and body pain etc after vaccination.  After vaccination, the person cannot go to work for someday and face some diseases. So, particularly many daily workers are not interested to get the vaccination. And also, the vaccination facilities available in their village. They have to go to hospitals in nearby towns. Due to financial difficulties during the corona situation, they are able to spend money for transport to the towns

Our action plan to address the problems

Duration of the project: Two years

• Conduct community-based social and behavioral change communication, education, and motivation activities among rural and tribal villages to adopt preventive care measures against coronavirus through people to people communication,  digital education,  SMS, and Local TV channels. The people will get accurate and appropriate messages about the virus,  preventive measures, and acceptance of vaccination. The communication activities will change the mind set up of people and remove the rumors and doubts about the virus
• Organize community-based advocacy campaign on pressurizing the govt health departments to give vaccination with free of cost to all people of rural and tribal villages itself

Our approach is community-based which is permanent and gives a response immodestly for any problems in a community. It is a basic like base work of a building. So community building and support is a  unique for any disaster situation like to get relief from coronavirus infection.  It is a new virus/ disease. So, there are many rumors and wrong messages about the virus. I this situation community support is a strong force to use for the adoption of virus preventive messieurs and acceptance get the vaccination.

Description  of  our  steps to achieve the planned impact and its effectiveness:

• Meet target people on a random basis by adopting of virus preventive measures to know the community's needs and interests in our education methods and advocacy campaign etc. The activity helps us local-based, community-level education.
• Prepare content and selection of media for our education and communication to change the behavior of the communities about the virus, preventive measures, and acceptance of vaccination. The activity will help us prepare effective communication and education in the field level for the benefit of rural and tribal people.
•   Conduct communication and educational activities in the village, through the digital system, SMS and local TV channels The communication activity will effectively reach the villagers and motive them to adopt by using masks, hand washing, and social distancing
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• Organize advocacy campaigns to pressurize the Govt health departments to conduct vaccination camps in the villages.  The activity will help all people get the vaccination to prevent the virus with free of cost in their villages