MAB PERU – aMABlemente

More than 230,000 of Peruvian students haven’t attended schools due to the pandemic. Teachers aren’t prepared for virtual teaching and technology is very limited.Teachers don’t receive academic nor emotional solid training. Stress has risen and our traditional education system doesn't worry about socio emotional learning, nor differentiated instruction.

We work with Ministries, providing high quality, holistic, differentiated and free education through online and face-to-face programs.  Our platform (www.mabclick.com) contains more than 30K educational resources: National Curriculum ones and emotional intelligence, empathy, leadership, etc. It contains psychological tests for a better knowledge of our learning skills and personality.

We train teachers with synchronic virtual socio emotional workshops; we travel around rural communities giving face-to-face workshops to students and their families and we install our resources in computers for communities with no internet.If this was scaled globally this might result in a global integrated learning, better human beings and better global leaders.

The full burden of the emergency fell on teachers who aren’t prepared for virtual teaching. Technology is limited and Peruvian education is poor. The State tried to solve this with TV and radio educational sessions, but it’s not enough. Rural areas are mostly affected as they have no access to even many basic needs. 21% of the population has internet access, and the majority of time it doesn't even work well. “Internet doesn't arrive and connection is easily lost”. Even in urban areas, learning is difficult: kids don’t understand TV/radio explanations. There’s dramatic school dropout. Parents aren’t capable of helping their kids (they haven’t finished school themselves).

This is a global problem: access to knowledge is being threatened and this exaggerates disparities between worldwide communities.

In 2020, the State decided every student should automatically pass the academic year, even if they haven’t achieved minimum goals. Our educational system is in worrying decline. Even before COVID, Peru’s education was in deep trouble and youths represented 70% of mental health attentions. Our system doesn't promote socio emotional learning, or differentiated instruction. It doesn’t adapt to the different ways of learning or living, causing anxiety, depression and a decline in self-esteem.

aMABlemente provides high quality, holistic, differentiated and free education (in urban and rural areas) through online and face-to-face education programs.  

We created an online platform (www.mabclick.com) with more than 30K educational academic and emotional resources. We developed all the National Curriculum (math, science, communication) and courses such as emotional intelligence, empathy, leadership, among others that aim at achieving a deep human development. The platform contains psychological tests to have a better knowledge of our learning skills and personality.

We differentiate instruction by teaching throughout different resources: videos, mind maps, multiple-choice questions and summaries, and also, by landing the information to the different contents of Peru. In addition, we train teachers from all around Peru and other Latin-American countries with synchronic virtual socio emotional workshops.

To reach the most vulnerable areas, we travel around rural communities where we give face-to-face socio emotional workshops and we install our online platform in computers (the offline version) for the communities to have access to all our learning resources even though they do not have internet. We work there with babies, students, teachers and families.  

Our interventions are done throughout agreements with the Government:The Ministry of Education and the Ministry of Development and Social Inclusion.

aMABlemente works with babies, students (primary and secondary sector), teachers, directors and parents who are currently underserved in Peru. In order to understand their needs, we’ve done several situational diagnostics where we’ve studied how they live, what are their main limitations and what social problems surround them. We have visited more than 44 communities around Peru and lived with them for weeks. We’ve visited: Lima, Piura, Cuzco, Arequipa, Apurimac, Puno, Huancavelica. In each visit, we’ve done in-depth interviews, surveys and many conversations. Last year we actually launched a mini documentary film that portrays many of our discoveries: https://www.youtube.com/watch?v=v_rHblK0qvo

The teachers that we work with are teachers that come from different parts of Peru (urban and rural areas) and since que pandemic are working virtually with their students. They are frustrated as they do not feel that the Government y truly committed with education in Peru. They feel that for many years they have been abandoned by the system. When COVID arrived, many teachers had no knowledge of online and virtual techniques and this has ended up in a lot of trouble. Many teachers do not receive high quality training in technology tools, nor academic ones, nor emotional ones. Therefore, they are having big trouble reaching their students. Many students are dropping of schools, many have had to work with their families in order to produce their own food and others do not have internet access.

aMABlemente is training these teachers monthly, especially through socio emotional workshops where we speak about soft skills like empathy, assertive communication, teamwork, creativity. Also, inside our virtual platform, we have more than 30K online resources they can use to complement their classes and reach their students’ needs. Besides, they can also find a whole section of teacher training where we have courses like: how to differentiate instruction, motivation in class, bullying detection, violence prevention, among others.

Parents are also suffering as they don’t feel capable of helping their kids in their learning process as they have not finished school themselves. So, they do not understand homework either. They are worried about how their kids are growing up and have many frustrations.

aMABlemente empowers mothers through different creative and empowering workshops, both virtual and in person programs. Also, parents also have an area in the platform, where they can have access to different courses like childhood, parenting and adolescence and all the courses from the National Curriculum. In addition, together with the Ministry of Development and social inclusion (MIDIS), we have an early childhood program in rural communities in Peru where we train mothers regarding early stimulation and early parenting. The online platform also has a section called “Early childhood” for these rural areas.

Finally, we serve students: babies, kids, adolescents and teens. Every kid that is in regular basic education. As said before, our online platform has more than 30K educational resources for them. They can find more that 120 courses that follow the National Curriculum and many others that aim at switching education into a more holistic and emotional one in order to form better human beings and consequently have a better world.

With all our targets we make constant evaluations through questioners, interviews and surveys, and we feed the platform with their needs. For example, when we travelled to many poor areas of Peru we say that cancer and anemia were both important diseases and we decided to incorporate in the platform 2 courses that fully explained them.  

We provide equitable learning environments throughout Peru, implementing rural and urban education programs.

We train teachers through virtual synchronic and asynchronous workshops about technology, socio emotional learning, creativity and academic excellence.

Teachers, parents and students access to 30K online resources that promote a balance between academic success and emotional wellbeing.

We share the National Curriculum courses explained through different methods that adapt to the different ways of learning (visual, auditory), achieving personalized instruction.

aMABlemente keeps constant contact with the target, feeding the platform according to its needs, and communicating in remote and hybrid settings due to online and face-to-face programs.

We selected “Growth” as aMABlemente is already working in different parts of Peru. Virtually, in every department (through our online platform and synchronic sessions). In person in: Lima, Piura, Huancavelica, Apurimac, Ayacucho, Puno and Cuzco.

We have formal agreements with the Peruvian Government: The Ministry of Education (MINEDU) and the Ministry of Development and social inclusion (MIDIS).

Our online platform is now being used by more than 35,000 families. 

Since we started with teacher training, we’ve trained approximately 3,000 teachers coming from coast, mountains and jungle, and also teachers from other countries through an agreement we have with an international teacher network.

Peruvian teachers haven’t changed the way they teach, they’ve just turned virtual. There is no differentiated instruction nor socio emotional learning. Rural areas are left out and even in urban ones, kids don’t fully understand TV and radio explanations and teachers have no solid training.  

 aMABlemente is an ally for the Government. Through formal agreements with Ministries, we work with students, teachers and families all across Peru throughout in person and virtual online programs that use technology as a catalyst. Our free platform provides 30K resources. Each topic is taught using different methods for kids to find something that adapts to their way of learning. They can also find online psychological tests that gives information about personality and learning skills.  

We constantly communicate with our target to understand what the needs really are. We adapt our material to the different contents, supporting teachers to adapt their pedagogy and facilitating personalized instruction. We monthly train teachers through synchronic and asynchronous programs.

We build learning communities in abandoned rural areas, giving soft skills workshops and installing our resources in computers (offline), empowering these people.

We differ from traditional education: we promote differentiated instruction and a balance between academic success and emotional wellbeing, having hundreds of academic courses and also ones like emotional intelligence, empathy, leadership, etc. that stimulate deep human development.

Our solution gives private companies the opportunity of getting involved in social solutions (due to donations).If more companies join, we have no doubt that Peru will be a better place.

2021: 

Online Platform: 35,000 families 

Rural project: 3,000 families 

Teacher training: 3,000 teachers 

2022: 

Online Platform: 70,000 

Rural project: 6,000

Teacher training: 5,000

2026: 

Online Platform: 120,000

Rural project: 10,000

Teacher training: 9,000

In order to measure our impact goals, we use both quantitative and qualitative analysis that is led by psychologists from our Design and Measurement team. We use different methods such as surveys, in-depth interviews and questioners, as well as statistics that the online platform software provides. These are some of the things we measure:

• Number of platform users and the navigation made (favorite topics for example).
• The platform is used in every department of Peru. 
•  Number of teachers that attend to our workshops.
• Teacher evaluation (we test how much they’ve understood from the workshop).
• Soft Skills’ comprehension in our rural communities (after each workshop, communities answer several questions that we use to measure how much they understood).
• Psychological tests to measure things like motivation.
• Some testimonies from our students: 
  • “With the transfer of my brother to a public sector school, he spent all this time without studying and this platform helped us a lot to continue learning throughout this time of quarantine."
• Some testimonies from our teachers:
  • "I am grateful to MAB for giving us the emotional support we so badly need."
  •  "It is necessary, today more than ever, to open some backpacks and close some windows to be able to be well with ourselves and to be able to transmit it to our students."

Full- time staff: 30.

Part-time staff: 3.

Contractors or other workers: 60.

aMABlemente is that it is led by a multidisciplinary team in order to create innovative activities and constantly improve. The in-house team is made up by communicators, administrators, creatives, UX and UI experts, psychologists, designers and educators. The team is mainly led by young people with this profound desire of constructing a better Peru. 

External teams:

• Law firm
• Content and communication
• Media
• Merchandising
• Accounting
• Technology: external company that built the online education platform.

Diversity is essential as we create programs and create new projects daily. We are a very speedy group, with guts and adrenaline. We love:

• Intrinsic motivation
• Responsibility  
• Resilience
• Work under pressure
• Adaptability
• Teamwork
• Pasion
• Purpose
• True desire of revolutionizing education

The majority of our members have experience in the education campus. We’ve travelled around the country for more than a year, making campus analysis and talking with different learning community members: directors, principals, teachers, psychologists, students and families. The fact that we monthly train teachers gives us the chance of being UpToDate with them, with their desires, motivations and needs.

 aMABlemente's founder has worked in education for more than 15 years, with the private and the public sector, and psychologists of the team also have a lot of experience measuring and designing social projects. 

When we travel to rural areas, we don't just go and share a workshop, we sleep and eat there, in the communities, learning not only about their education environment but also about their living environment, their families, the context as a whole.

We are a very friendly team, where there is no verticality between members. We really want our collaborators to enjoy their work and to connect with our purpose. Coincidentally, the founder is woman and the majority of the team members are also women! So, we are women that empower women.

We come from different places from Peru, from different social conditions, from different schools. And this is precisely what gives us so much magic. Even though we come from different contents, we all agree that the traditional education system is the one that dominates in Peru and the one that needs to be changed.  

We have very young people that have just ended school and also elders. We have people that have finished university and people that haven’t even started it. We have heterosexuals and also people from the LGTBIQ community. As it can be seen our team is very varied, we give a lot of opportunities and we promote and inclusive and diverse team. As Thomas Berry said, “The greater the diversity, the greater the perfection”.

aMABlemente ’s mission is exactly to what “Equitable classrooms” challenge promotes: access to quality, safe and equitable learning environments.

Peru is a country where social, educational and technological gaps get bigger and bigger due to inefficient government intervention and due to the disinterest of many private companies. Even before COVID-19, teacher training, differentiated instruction and learning resources were very poor in Peru.

From aMABlemente we wish to help our country reduce educational gaps, as we solidly believe that education is the basis for the construction of a better world. With our online education platform, our face-to-face programs and with our rural projects, we are positively affecting thousands of Peruvian families, empowering kids all across Peru and promoting an education system that stimulates academic success and also soft skills training: an education that forms better human beings and not only academics.

Technology has definitely been our catalyst: software and hardware. However, we are not technological experts. We wish to reinforce and enrich our resources, implementing gamification to teach kids to read and write through games. We want to implement more exams after each learning resource, to carefully measure progress. We want to adapt the level of the exercises according to the users’ abilities. Here in Peru, we don’t know where and how to do this.

We need to find more sponsors in order to go to the poorest corners of the country… there where no one gets to. Thus, we need to increase our network and gain international support.

Business model:

We would love to have a team of experts that can help us create the best possible strategies for our projects. We now do this in-house, and no one is expert in business, so new expert eyes will definitely contribute.

Financial:

We have little experience pitching to investors, and we know this is fundamental in order to get more sponsors for the project to grow.

Public Relations:

Help with our marketing strategy will be absolutely beneficial for us. We need to know what, when and how to speak. We have so many projects that it is important to have a clear and powerful communication.

Monitoring and evaluation:

Support measuring impact will definitely empower my measuring and design team of psychologists and therefore we might improve our actual methods.

Technology:

We need help innovating in web development. As we said before, we want to implement different technologies to our online education program but we don’t have the talent or the technology to do it.

• Microsoft: licenses 
• Education Ministry of Peru (MINEDU): formal agreements
• UNICEF: education programs  
• HP: better prices in devices 
• "Fundación Telefónica": they have a wonderful education program 
• BBVA: they have a wonderful education program 
• UNESCO: education programs  and international sponsorship
• Hughes, Movistar, Claro: internet in rural areas. 
• LATAM: cheaper flights. 
• Hotels and mines: they can buy a social project that will benefit communities nearby. 
• Faber Castell/Artesco: they can give us creative materials. 
• Google: advertisement 

I can be considered for the Innovation for Women Prize as I am a woman myself and I've founded “aMABlemente” surrounded by very strong and determined women that, as well as me, believe in the construction of a better world through education. I work with women from all ages, I believe in the power of every woman and I try hard to reduce gender gaps in my country.

In our online education platform (www.mabclick.com), we have courses that aim at empowering women: sexuality, breast cancer prevention, help in raising our babies, and others that strengthen soft skills (leadership, empathy, communication, relationships). 

The majority of teachers we train monthly are strong women that try their best for becoming better professionals. 

In rural communities, we have in-depth conversations with women in order to understand their needs. Rape, violence and sexism are constants. We feed our platform with courses that talk about these problems and their prevention, and we give face-to-face empowering workshops that reinforce our online work together. Courses are downloaded to computers that stay in these rural communities.  

Through an agreement we have with The Ministry of Development and Social Inclusion, we've launched an online program that trains mothers in early childhood. We have videos and materials that talks about the different stages of early childhood and how can mothers help their babies, raising them in a safer way. Videos are projected in front of different groups of mothers and this program is complemented with in-person workshops.

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