Claira
Hiring is slow, expensive, biased, and imprecise for employers and workers. Resumes and job descriptions are outdated and cut out half of the labor market - especially workers from underserved backgrounds. These processes are riddled with subjective measures that inhibit diversity and hamper business efficiency, including degree screens and referrals.
The Claira competency marketplace was built by experts and allows workers and employers to select statements of what they can do, enter text to create a custom statement and get matches instantly by a single percentage.
We envision a human value library where everyone matters and hiring is easy. All people have competencies that can generate economic value. If scaled, we unlock the invisible half of the labor market with no degree and employers hire quickly, precisely and dynamically.
Even before the pandemic, 44% of Americans said they were underemployed and almost 50% of Americans don't have a college degree. This statistic holds globally as well. The old process of hiring renders these segments of the workforce 'digitally invisible' as they are not on other job sites and often don't have a resume. Veterans, immigrants, long term unemployed, and diverse communities make up the majority of the group that the current system doesn't work for. On the other side of the table, it still takes on average, 3 months and $4425 to hire one person and turnover remains high at 25% after one year. Companies want to source quickly and precisely, while getting more diverse candidates in the door. And workers want to contribute what they know and can do, no matter where it was attained. This is not a problem that can be solved by one firm, it requires a market solution, to change behavior by creating efficiencies for the consumers of talent - companies.
Claira marketplace is a machine learning platform solution that uses translation and matching engines to connect users on both sides. While under the hood it is complex, the front end is easy to use for people of any technical background. Employers and workers create an account, select statements, and type in text for the algorithm to translate into a custom statement just for them. This allows the market to build the competency library with us, reflecting the needs and wants of everyone. The process takes about 4 minutes and workers and employers are matched by percentage and put in touch with each other instantly.
The target populations for our platform are those workers who are unemployed, do not have a degree, and historically have not engaged in the digital job process. Generally, this 'middle skilled' segment of the workforce isn't on other job sites, because they don't have a degree or a resume. This makes it hard for employers to find them for middle skilled roles, which still make up the bulk of the jobs in the US economy. More than 80% of our workers come from marginalized groups, including veterans, ESL, women, people of color, and immigrants. We have an advisory committee called Claira Corps made up of our target talent segments and they are giving us product feedback, testing it and recruiting other users 'like them.' A quote from a user on Facebook last week: 'Thank you for building this. It was so simple and fast to use, I got a match right away and I have never been on a job site before.' The founder spent 9 years in workforce development working with these populations and with companies. The idea for Claira grew directly from this work and market demand in the field. Workforce organizations are partnering with us to reach these populations and build the user base.
- Scale safe and private digital identity and financial tools to allow people and small businesses to thrive in the digital economy.
What a person can do to secure their livelihood is a large part of their identity. Without access to employment, individuals are deprived of basic human needs: income, sustenance, healthcare, the list goes on. Until Claira, millions were shut out of the digital economy simply because they had no access to a system that would connect them to working within the modern workforce. 60% of work is done informally due to this gatekeeping. Claira bridges the gap between the old and new for anyone, not just the privileged.
- Growth: An organization with an established product, service, or business model rolled out in one or, ideally, several communities, which is poised for further growth.
We launched our competency marketplace in November, and have since brought on thousands of workers in all 50 states from our target group of marginalized workers. 95% of them have indicated that they would like to work remotely. We also have 17 large enterprises interested in using competencies to understand their talent and hire differently. We secured 700K in our first fundraising round April of 2021 to scale and grow the business.
- A new application of an existing technology
We still hire as if we were in the industrial economy, where there was no internet and a person worked at one job for their entire career. Business moves faster now and people need to do many different things. It's difficult to think outside the mental models of resumes and job descriptions. But there is a better way.
We are creating a brand new data set for an inclusive digital economy. Supported by cutting edge machine learning, this competency library starts fresh. Using old data would bake in old biases - our new model levels the playing field for all.
- Artificial Intelligence / Machine Learning
- Behavioral Technology
- Big Data
- Crowd Sourced Service / Social Networks
- Software and Mobile Applications
- Women & Girls
- LGBTQ+
- Elderly
- Rural
- Peri-Urban
- Urban
- Poor
- Low-Income
- Middle-Income
- Refugees & Internally Displaced Persons
- Minorities & Previously Excluded Populations
- Persons with Disabilities
- 5. Gender Equality
- 8. Decent Work and Economic Growth
- 9. Industry, Innovation and Infrastructure
- 10. Reduced Inequality
- United States
- United States
Current: 2,500
One year: 20,000
Five years: 100,000,000
Measurement of our goals is fairly simple: everything on the platform is built with the goal of making work connections in an unbiased way. In turn, we focus on the number of diverse workers and employers on the platform, as well as the amount they communicate and connect. These metrics provide us insights to push the platform towards the main goal of placing people in well-matched work opportunities without bias.
- For-profit, including B-Corp or similar models
Eight total on the team: CEO, CTO, and VP Growth are full time. VP Product, VP Data Science, and 3 developers are part time and coming on full time within 2 months.
Founder market fit workforce nonprofit for 9 years domain expert. Did this work as a services model before going to MIT to find technical talent and turn it into software. Katie builds competency libraries for companies, governments and know the science and methodology required to create and scale a user friendly solution.
The rest of the team brings broad experience, including decades in growth marketing, AI, project management, and software development.
Our leadership team is women led, has 4 countries of citizenship, over half a dozen languages spoken, and a broad range of ethnic backgrounds. We come from the whole spectrum of socioeconomic backgrounds and have all worked jobs that match our target audience. We put the team together with competency science, completely blind to any forms of bias.
- Organizations (B2B)
We believe Solve and the Digital Inclusion challenge is a great fit for our goals and that solve is an incredible platform to showcase our impact. The Digital Inclusion Challenge aligns perfectly with our own organization goals. The challenge overview states the goal of building "an inclusive digital economy—that affords everyone the opportunity to lead a dignified and productive life." This is the very core of our mission as well. Removing bias from hiring will allow everyone, regardless of where they come from or who they know, to gain employment that is best for them.
- Financial (e.g. improving accounting practices, pitching to investors)
- Public Relations (e.g. branding/marketing strategy, social and global media)
- Product / Service Distribution (e.g. expanding client base)
We would love to align with Solve in order to access experts, get the word out and be seen as an efficient business solution and cutting edge technology that's also benefitting society in a positive way and deliberately building an equitable future of work.
We would like to partner with large companies looking for innovative ways to hire that will help move the market. We would also like to partner with organizations that serve the talent populations we want to connect with - formerly incarcerated, unemployment sites, immigrant, ESL, no college degree, veterans, etc.
- Yes, I wish to apply for this prize
Claira can act as an accessible platform for students who, in the final years of their secondary education, need access to employment without the complexity of the old system.
- Yes, I wish to apply for this prize
Refugees are a key use case for our product. They have incredible talents but have no way to showcase them in our current hiring system.
- Yes, I wish to apply for this prize
Digital equity is at the core of our product. The old way of hiring is riddled with bias. For example, job seekers with an ethnic sounding name are much less likely to be called in for an interview when compared to equally talented others. Claira's competency marketplace removes bias from the process, creating a level playing field for everyone to find work that is right for them.
- No, I do not wish to be considered for this prize, even if the prize funder is specifically interested in my solution
- Yes, I wish to apply for this prize
AI is at the center of our initiate - it's even in our name. Claira.
We are leveraging AI to do good. Hiring is full of conscious and unconscious bias, but AI can be built to illuminate these unfair practices that enforce the marginalization of the "other." We are using AI to rewire hiring in a way that is equitable to all.
- No, I do not wish to be considered for this prize, even if the prize funder is specifically interested in my solution
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VP, Growth
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Founder & CEO