Digital Sponsored Content

In solving affordablee data plans for all, companies engaged in the digital economy can be encouraged to collaborate with network providers and self sponsor their content more like the free facebook and betting sites in Kenya where you can place bets online without purchasing a data plan. Such a global approach will allow greater digital accessibility, connectivity and use even in poverty prone regions. Company sponsored content will allow customers visit the company website and freely shop for products without a hassle on data plan.

Affordablee data plans for all will always be an issue to accessing the digital economy from an African perspective where rampant unemployment has prevailed and priorities are always on basic accomodation and food as opposed to data plan purchases no matter how economical they could be: mass sensitization of companies across the globe might be the revolutionary step towards greater digital economy accessibility.

Free facebook and other companies on a smaller scale sponsor their websites through collaborations with local network providers allowing users to view content without a subscription data plan. If such efforts would be sensitized on a global scale, companies would reap more benefits in product purchases and customers would freely access such specific company sponsored content. The process would primary involve sensitizing companies on an extensive scale on the merits of web-sponsored company content from which increase customer traffic would transform into product purchases.

The solution targets middle-class and low income earners who form the majority population. The solution works by reducing the cost of data plans to access specific company content and in turn promote their accessibility to the digital economy. Currently, there is only a limited application of the technology but it's implementation on a sizeable scale would mean greater reach to even basic products saving them the time and cost for existing alternatives.

The population the solution serves can be classified as vulnerable. The provision of such free packages will go a long way in easing the additional burden on capital availability and promote access to better quality products with added convenience.

The solution is already in application and has proven cru ial in information distribution and service access. The approach is already proven applicable with substantial benefits. The only remaining component is its mass application.